Dig Down Media

What Dig Down Media does

Dig Down Media is a privately held media production company headquartered in Sea Cliff, New York, specializing in 360-degree video, live streaming, virtual reality, and remote production services for enterprise clients. Founded by Ian Busching (CEO), the firm operates a three-pillar service model: Live Production (on-site multi-camera event broadcasting and live switching), Remote Production (REMI workflows with centralized control rooms enabling virtual, hybrid, and multi-location broadcasts), and Media Technology Consulting (studio design, workflow optimization, esports consulting, and custom graphics development). An Analytics add-on module provides real-time and post-event audience insights. The underlying technology stack includes 4K DCI resolution 360 video capture with ambisonic 3D audio, proprietary live stitching pipelines, a custom real-time scoring and telemetry graphics engine (deployed on NASCAR on NBC esports broadcasts), and a mobile editing suite workflow enabling capture-edit-encode-publish during live events with minimal on-site footprint.

The company primarily serves enterprise clients in sports broadcasting (NBC Sports, NHL, NASCAR), esports (iRacing), consumer brands (Coca-Cola, Dunkin' Donuts for branded 360 content), entertainment (Gogol Bordello/Red Light Management), and select nonprofits and government entities (United Nations, NYC Small Business Services). Revenue is generated through professional services under a project-based flat-rate pricing model, with go-to-market executed via direct enterprise sales anchored by long-standing relationships — notably a multi-year NBC Sports production partnership since 2015 and an iRacing/NASCAR broadcast partnership that has produced over 150 esports broadcasts reaching 60+ countries. Notable marquee outcomes include 800K+ viewers for the 2018 NHL Winter Classic 360 video coverage and the first-ever eNASCAR championship broadcast on national television (NBCSN, October 2019). The firm operated 1–10 employees and pivoted to remote/virtual production in March 2020 in response to COVID-19.

No external funding rounds, revenue figures, or institutional investor backing are disclosed in the source material. Ownership appears concentrated with the founder, and no acquisitions, patents, regulatory actions, or formal certifications are documented.

Name

Dig Down Media

Legal name

Dig Down Media

Website

https://digdownmedia.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Dig Down Media is a New York-based media production company providing live, remote, and 360° video production services for enterprise clients in sports broadcasting (NBC Sports, NHL, NASCAR), esports (iRacing), and brand-sponsored content under a project-based flat-rate services model.

Ownership category

akta.pro rank

Product category

Live Video Production Services

NAICS

Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Cloud & Distributed Real-Time Production (Remote ICVFX, Multi-site) (MPAHADAJ)

akta.pro secondary industries

Workflow Orchestration & Automation for Media Processing (Pipelines, Queueing) (MPAHAHAL), Real-Time Compositing, Keying & On-Set Playback (MPAHADAG)

Keywords

• Live video production
• 360 video streaming
• Remote broadcast production
• Media technology consulting
• Virtual event production

Headquarters

HQ city

Sea Cliff

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Live Production Services: On-site live streaming and video production for events including concerts, corporate events, and sports broadcasts. Full day-of event support from setup to live streaming.
2. Remote Production Services: Remote broadcast and live event production services enabling clients to stream from anywhere with professional quality. Includes virtual conferences, live performances, and multi-location events.
3. Media Technology Consulting: Consulting services for media technology needs including studio design, workflow optimization, equipment upgrades, and software integration.
4. Flat Rate Project Fees: Flat rate pricing model for services mentioned on website, providing cost-effective solutions for clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Dig Down Media provides professional live streaming and video production services, with a specialization in 4K 360 video capture with ambisonic audio. The company delivers on-site live production, remote production (REMI) for distributed events, and media technology consulting including studio design, workflow optimization, and custom graphics engine development for clients in sports, entertainment, and corporate sectors.

Product overview

Dig Down Media is a live streaming and media technology company offering three core service lines: Live Production (on-site and in-studio event broadcasting, virtual/hybrid events, webinars, and interactive streaming), Remote Production (virtual events, webinars, corporate training, online expos, conferences with graphics and multi-location streaming), and Media Technology Consulting (tech strategy, workflow optimization, production consulting, esports and corporate media consulting). The company also offers an Analytics add-on module for real-time and post-event performance insights. Services span esports production, 360/4K video, and traditional broadcast production for clients including NBC Sports, NHL, NASCAR, and corporate brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Production

Quantifiable outcome

• Reached over 800K viewers for NHL Winter Classic 360 video coverage
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor, core and flagship.

• Red Light ManagementminorStrategic or Co-development Partner · 30 December 2017Produced 4K 360 concert video with ambisonic audio for Gogol Bordello at Brooklyn Steel, representing the band's music video production needs through Red Light Management.
• NHL (National Hockey League)coreStrategic or Co-development Partner · 28 December 2017Partnership to produce 4K 360 video content for NHL events including the 2018 Bridgestone NHL Winter Classic and 2018 NHL All-Star Weekend. Content distributed via second-screen devices during live gameplay to enhance NBC Sports broadcast coverage.
• Dunkin' DonutsflagshipGTM or Marketing Partner · 28 December 2017Brand partnership for NHL Winter Classic producing branded 4K 360 video content presented by Dunkin' Donuts. The immersive second-screen experience engaged NHL fans and beat nearly every brand activation metric, providing exclusive branded content during nationally televised hockey broadcasts.
• Coca-ColaflagshipGTM or Marketing Partner · 1 July 2017Sponsored 360 video content for NASCAR Coke Zero 400 at Daytona International Speedway. Dig Down Media provided cutting-edge 360 video with ambisonic audio from pit road and victory lane, distributed via NASCAR on NBC Facebook page.
• NBC SportscoreStrategic or Co-development Partner · 16 September 2015Long-standing partnership with NBC Sports to bring virtual racing and esports content to NASCAR America broadcasts, later expanding to 360 video for NHL events, NASCAR races, and eNASCAR telecasts. Dig Down Media provides live production, custom graphics, and simulation-based content from NBC Sports Charlotte studio.
• iRacing / NASCAR Peak Antifreeze SeriescoreStrategic or Co-development Partner · 10 January 2015Dig Down Media named official broadcast partner of the 2015 NASCAR Peak Antifreeze Series (now eNASCAR Peak Antifreeze iRacing Series). The partnership has grown to include production of over 150 broadcasts to 60+ countries, including the nationally televised $100k championship finale on NBC Sports. Dig Down Media provides integration, engineering, and production services including custom graphics engine for real-time scoring.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Pristine (EyeSee360 / Pristine.io): Pristine was an early provider of 4K 360 video production tools and services for medical, enterprise, and broadcast applications. It is comparable to Dig Down Media because both operated in the niche of professional 4K 360 video production for live events and enterprise clients.
• LiveU: LiveU is a leading provider of REMI (remote production) cellular bonding technology and live video transmission solutions used by broadcasters and sports producers worldwide. It is comparable to Dig Down Media because both serve the same REMI-based live sports and event production workflows.
• NextVR: NextVR (now part of Apple) specialized in live VR/360 sports broadcasting for leagues including NBA, NHL, and soccer. It is comparable to Dig Down Media because both produced immersive 360/VR live content for major sports leagues and broadcasters, including NHL 360 video work.
• LiveX: LiveX is a professional live event production company offering multi-camera live streaming, virtual event production, and remote production services for enterprise clients. It is a direct peer to Dig Down Media in the on-site and remote live production space serving brand and event clients.
• StreamGo: StreamGo is a UK-based live streaming, virtual event, and webinar production company serving enterprise clients with end-to-end event services. It is comparable to Dig Down Media as a directly competing professional live event and remote production services provider.

Others

• Bitmovin: Bitmovin provides adaptive video streaming infrastructure, encoding, and player technology for broadcasters, OTT platforms, and live event producers. It is comparable to Dig Down Media as an enabling streaming technology vendor that supports live and remote production workflows at broadcast-grade quality.
• Wowza Streaming Engine: Wowza provides streaming infrastructure software for live and on-demand video delivery used by broadcasters, sports leagues, and live event producers. It is comparable to Dig Down Media as underlying infrastructure that powers remote live production and live streaming services.
• Tagboard: Tagboard provides real-time broadcast graphics, social media display, and audience engagement tools for live sports and news productions. It is comparable to Dig Down Media as an adjacent enabling vendor for live broadcast graphics workflows, including custom graphics engines for sports.
• Singular.live: Singular.live provides cloud-based live broadcast graphics overlays and data-driven graphics for live sports, news, and esports productions. It is comparable to Dig Down Media as an enabling technology for real-time scoring, telemetry, and broadcast graphics workflows.

Emerging players

• Bevy: Bevy is a virtual and hybrid event platform for community-driven conferences and corporate events, including live streaming, registration, and sponsor activations. It is comparable to Dig Down Media in the virtual events / remote production segment but competes as a self-service platform rather than full-service production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/digdownmedia
• Facebookfacebook.com/digdownmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dig Down Media