ALL THE WAYS TO SAY
ALL THE WAYS TO SAY is a French DTC e-commerce stationery and gift brand founded in 2015, selling greeting cards (including audio recording cards), notebooks, home decor, and accessories globally via Shopify, with a separate B2B wholesale channel.
- Company typePrivate
- Founded2015
- HeadquartersAix-en-provence, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What ALL THE WAYS TO SAY does
ALL THE WAYS TO SAY is a French stationery and gift brand founded in 2015 by Claire Leina and Jean-Charles Da Rocha, headquartered in Meyreuil, France, and operating as a private company with an estimated 11 to 50 employees. The company sells directly to consumers through a Shopify-based e-commerce storefront (us.allthewaystosay.com) supplemented by a separate B2B wholesale portal at b2b.allthewaystosay.com. Its catalogue spans greeting cards, notebooks, planners, calendars, stickers, washi tapes, gift tags and bags, posters, wooden frames, trays, Christmas ornaments, keychains, pins, scrunchies, tote bags, wallets, puzzles, coloring books, and playing cards. The flagship differentiator is a line of audio greeting cards with embedded personal voice recordings, combining physical paper goods with embedded audio technology.
The company's revenue model is one-time product sales at listed retail prices, with sale promotions of up to 50% off, gift cards of variable denominations, and separate wholesale pricing. Distribution is global, with multi-currency checkout supporting USD, EUR, GBP, AUD, CAD, JPY, KRW, SGD, and AED, and localised payment integrations including Klarna, Shop Pay, PayPal, iDEAL, Bancontact, BLIK, Przelewy24, MobilePay, Cartes Bancaires, EPS, and Wero, alongside Visa, Mastercard, and American Express. Production is sourced locally, with 80% of products manufactured in France and 90% in Europe, using FSC-certified paper and wood materials under a 1% for the Planet commitment.
Customer acquisition relies on organic social (Instagram, Facebook, Pinterest), email newsletter (offering 10% off first order), and SEO-driven category navigation. The site reports 657 customer reviews on its homepage. Customer segments include individual gift buyers (primary), teachers and educators, and wholesale/retail buyers. No funding rounds, M&A activity, patents, or formal awards are disclosed in the available source material.
ALL THE WAYS TO SAY firmographics
Firmographics- Name
- ALL THE WAYS TO SAY
- Website
- https://allthewaystosay.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ALL THE WAYS TO SAY is a French DTC e-commerce stationery and gift brand founded in 2015, selling greeting cards (including audio recording cards), notebooks, home decor, and accessories globally via Shopify, with a separate B2B wholesale channel.
- Ownership category
- akta.pro rank
ALL THE WAYS TO SAY industry classification
Industry- Product category
- Stationery & Gift Products
- NAICS
- Greeting Card Publishers (513191), Gift, Novelty, and Souvenir Retailers (459420), Office Supplies and Stationery Retailers (459410)
- SIC
- Greeting Cards (2771), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Online Gift & Novelty Specialty Retail (DTC) (CRALAJAO)
- akta.pro secondary industries
- Office, Stationery & Craft Supplies DTC (CRAFACAL), Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE)
Keywords
Where ALL THE WAYS TO SAY is headquartered
LocationHeadquarters
- HQ city
- Aix-en-provence
- HQ country
- France
- HQ region
- Europe
Markets served
ALL THE WAYS TO SAY business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: One-time purchase of physical stationery products including greeting cards, notebooks, planners, home decor, bags, accessories, puzzles, and hobby items. Revenue generated from individual transactions at listed prices.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
ALL THE WAYS TO SAY product offering
Product offeringCore offering
All the Ways to Say sells a broad range of French-designed physical stationery and gift products through its direct-to-consumer Shopify e-commerce storefront. The flagship offering is a line of audio greeting cards that allow buyers to embed a personal voice recording into a physical card, paired with traditional stationery (notebooks, planners, calendars, stickers), gift packaging, home decor, bags and accessories, and hobby items (puzzles, coloring books, playing cards). Products are predominantly produced in France (80%) and Europe (90%) using FSC-certified materials.
Product overview
ALL THE WAYS TO SAY is a French stationery and gift company operating an e-commerce platform built on Shopify. The company offers a diverse portfolio of physical products centered around paper goods and creative accessories. The core product offering includes greeting cards with a unique audio recording feature (Audio Greeting Cards), supplemented by traditional paper stationery items (notebooks, notepads, planners, stickers, washi tapes, gift tags and bags, calendars), home decor products (posters, wooden frames, trays, Christmas ornaments), fashion accessories (keychains, pins, brooches, tattoos, scrunchies, travel sets, card holders, jewellery boxes, tote bags, pouch bags, wallets, toiletry bags), and hobby products (puzzles, coloring books, playing cards). The company emphasizes local production with 80% of products made in France and 90% in Europe, using FSC-certified environmentally responsible materials, and contributes 1% of sales to environmental causes through the 1% for the Planet initiative.
Differentiator
Problem solved
Functional benefit
Products and services
- Audio Greeting Cards Physical greeting cards featuring embedded personal audio recordings that allow buyers to add a personalized voice message which plays when the recipient opens the card. Audio cards represent the company's flagship product combining physical stationery with digital audio personalization.
- Greeting Cards French-designed physical greeting cards available across numerous occasions and themes, including Mother's Day, Father's Day, Birthday, Love & Friendship, Thank You, Wedding, Baby & Kids, Astrology, Travel & Landscape, Christmas and others.
- Stationery Collection Premium stationery products including notebooks for journaling and note-taking, adhesive notepads, weekly and monthly planners, annual calendars (e.g., 2026), and decorative stickers for personalization and journaling.
- Gift Packaging Gift packaging accessories including pre-designed gift tags for special messages, decorative gift bags in various designs, and Japanese-style washi tapes for crafting, journaling, and gift wrapping.
- Home Decor Decorative home products including artistic posters featuring travel and inspirational designs, wooden magnetic frame holders for displaying prints, decorative trays for organizing or serving, and Christmas ornaments for festive displays.
- Bags & Accessories Fashion and lifestyle accessories including keychains, decorative pins, glasses clip cases, brooches, temporary tattoos, scrunchies, travel sets, card holders, jewellery boxes, canvas tote bags, pouch bags, wallets, and toiletry bags.
- Hobby Products Hobby and leisure items including jigsaw puzzles featuring travel scenes and artistic designs (including 1000-piece versions), illustrated coloring books for adult relaxation, and custom-designed playing card decks for games and collecting.
- Gift Cards Digital or physical gift cards with variable denominations that let recipients select products from the company's catalog.
Companies that use ALL THE WAYS TO SAY
Customer profileSegments3 records
Ideal customer profiles2 records
ALL THE WAYS TO SAY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature1 record
ALL THE WAYS TO SAY partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
ALL THE WAYS TO SAY competitors and assessment
Company assessmentDirect peers
- Snooze Paper: Snooze Paper is a Dutch/European DTC stationery brand focused on illustrated paper goods and gifts with a design-led identity. It overlaps directly with ATWS in European DTC stationery, illustrated greeting cards, and the broader curated gift-stationery space.
- Papier Tigre: Papier Tigre is a French DTC stationery brand based in Paris selling notebooks, cards, and gift items with strong design identity. It is a direct competitor to ATWS in the French market, with comparable French-made positioning and a similar curated stationery/gift catalog.
- Artifact Uprising: Artifact Uprising is a US-based DTC brand specializing in premium photo books, prints, stationery, and personalized paper goods. It shares ATWS's premium positioning, sustainability messaging, and direct-to-consumer online model targeting gifting and personal-stationery occasions.
- Papier: Papier is a London-based DTC stationery and personalized paper goods brand selling notebooks, planners, cards, and gifts online globally. It is the closest direct peer to All the Ways to Say in terms of DTC stationery model, premium positioning, and global multi-currency e-commerce.
- Oh Happy Days Shop: Oh Happy Days is a US-based lifestyle and stationery brand selling illustrated cards, party goods, and gifts online. It is comparable to ATWS in DTC gifting/occasion-based merchandising, design-led product mix, and social media-driven discovery.
- Rifle Paper Co. Rifle Paper Co. is a US-based lifestyle brand selling illustrated greeting cards, stationery, planners, and gifts via DTC and wholesale. It is directly comparable to ATWS in product mix (cards + stationery + accessories), illustration-led design aesthetic, and global online retail presence.
Broad incumbents
- Moonpig: Moonpig is a large UK-based online greeting card and personalized gifting retailer. It overlaps with ATWS's audio/personalized card concept and DTC gifting model, but operates at vastly larger scale with a much broader catalog and heavy technology investment.
- Moleskine: Moleskine is a global premium stationery brand best known for notebooks, planners, and writing tools, sold through DTC and broad retail. It competes with ATWS in the premium notebook/planner category but at much larger scale and through multi-category global retail distribution rather than niche gifting.
- Hallmark Cards: Hallmark is the largest global greeting card publisher and gifting retailer. It is the dominant incumbent in the greeting card space and competes with ATWS for occasion-based gifting occasions, though at a much broader portfolio and retail footprint scale.
Emerging players
- Papier Plume: Papier Plume is a smaller US-based stationery and letterpress brand selling cards, paper goods, and gifts online. It is an emerging niche peer to ATWS with overlap in illustrated greeting cards and small-batch stationery, though at a smaller scale and more limited geographic reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
ALL THE WAYS TO SAY social profiles
Digital presenceALL THE WAYS TO SAY compliance and trust
Trust signalCompliance1 record
ALL THE WAYS TO SAY financial estimates
Financial estimateRevenue estimate
Valuation estimate
ALL THE WAYS TO SAY leadership team
Management profileNumber of profiles
Profiles2 records
ALL THE WAYS TO SAY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ALL THE WAYS TO SAY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ALL THE WAYS TO SAY
What does ALL THE WAYS TO SAY do?
All the Ways to Say sells a broad range of French-designed physical stationery and gift products through its direct-to-consumer Shopify e-commerce storefront. The flagship offering is a line of audio greeting cards that allow buyers to embed a personal voice recording into a physical card, paired with traditional stationery (notebooks, planners, calendars, stickers), gift packaging, home decor, bags and accessories, and hobby items (puzzles, coloring books, playing cards). Products are predominantly produced in France (80%) and Europe (90%) using FSC-certified materials.
Is ALL THE WAYS TO SAY a public or private company?
ALL THE WAYS TO SAY is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ALL THE WAYS TO SAY founded?
ALL THE WAYS TO SAY was founded in 2015. It employs 11 to 50 people.
Where is ALL THE WAYS TO SAY based?
ALL THE WAYS TO SAY is headquartered in Aix-en-provence, France, in the Europe region.
How does ALL THE WAYS TO SAY make money?
One revenue line is on record: product Sales.
Who are ALL THE WAYS TO SAY's main competitors?
Direct peers on record are Snooze Paper, Papier Tigre, Artifact Uprising, Papier, Oh Happy Days Shop and Rifle Paper Co.. Broad incumbents are Moonpig, Moleskine and Hallmark Cards. Papier Plume is listed as an emerging player.
Does ALL THE WAYS TO SAY have an API?
No public API is recorded for ALL THE WAYS TO SAY.
What industry is ALL THE WAYS TO SAY in?
ALL THE WAYS TO SAY's product category is Stationery & Gift Products. Its primary akta.pro industry code is CRALAJAO, Online Gift & Novelty Specialty Retail (DTC), with a secondary code of CRAFACAL, Office, Stationery & Craft Supplies DTC. Its NAICS code is 513191 and its SIC code is 2771.