Unshattered

Name

Unshattered

Legal name

Unshattered

Website

https://unshattered.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Unshattered is a 501c3 nonprofit social enterprise in Wappingers Falls, NY, employing women in addiction recovery to handcraft premium handbags and accessories from upcycled Southwest Airlines leather, Mercedes-Benz interiors, and retired military uniforms, sold direct-to-consumer online and at its boutique.

Ownership category

akta.pro rank

Headquarters

HQ city

Wappingers Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Product Sales: E-commerce and retail sales of upcycled handbags, accessories, makeup/toiletry kits. Products priced from $5 to $5,000. Free shipping nationwide. As a 501c3 nonprofit, 100% of purchase revenue supports mission.
2. Donations & Support Programs: Accepts donations through various support programs: Provide a welcome kit ($25), Provide an hour of job skills training ($50), Provide an hour of individual coaching ($100), Provide an hour of trauma therapy ($150).
3. Gift Certificates: Gift certificates available from $25, usable online or in Wappinger Falls boutique.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Unshattered is a 501c3 nonprofit social enterprise that designs, produces, and sells premium handcrafted handbags, totes, pouches, travel bags, and small leather/upcycled accessories. Products are made by women in recovery from substance use disorder using reclaimed materials such as Southwest Airlines seat leather, Mercedes-Benz interior fabric, retired US military uniforms, and other upcycled textiles. The organization sells through its own e-commerce storefront and a retail boutique in Wappingers Falls, NY, with 100% of purchase proceeds and donations funding employment, job-skills training, individual coaching, and trauma therapy for women in the program.

Product overview

Unshattered is a 501c3 nonprofit social enterprise that produces premium sustainable handbags and accessories crafted from upcycled materials. The product portfolio centers on handcrafted bags including Handbags, Convertible Handbags, Totes, Errand Bags, Crossbody Pouches, Zip Pouches, Makeup Kits, Toiletry Kits, Travel Bags (Duffle Bags, Backpacks, Messengers), Wristlets, Large Zip Pouches, 3-in-1 Bags, Clip Pouches, and Shopper Totes, along with accessories like Keychains, Key Clips, Wallets, Bookmarks, Magnets, Buttons, and Necklaces. The products are organized into branded collections including Southwest Airlines Leather Collection (upcycled airline seat leather), Luxury Car Interior Collection (vintage Mercedes-Benz Gullwing materials), Retired Military Uniforms Collection (US Army, West Point uniforms), Luxury Leather Alternative Collection (vegan wipe-clean materials), Atelier Premier (premium tier), and Investment Collection ($1,000-$5,000 limited editions). Seasonal collections include Summer Collection, The Clarity Edit, Summer Blaze Edit, and Quiet Coast Edit. Additional offerings include Gift Certificates, custom Design an Heirloom Bag service, and donation products funding employment and recovery programs. The company operates on Shopify e-commerce platform with a retail boutique in Wappinger Falls, NY.

Differentiator

Problem solved

Functional benefit

Products and services

• Handbags

Quantifiable outcome

• 94% of employees have continuously maintained their sobriety
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Southwest AirlinescoreStrategic or Co-development Partner · 1 January 2013Partnership through Southwest Airlines Repurpose with Purpose program launched in 2013. Unshattered upcycles discarded Southwest Airlines leather seat covers into premium handbags and accessories. Southwest Airlines Vice President Laurie Barnett stated: 'We're honored to welcome Unshattered as a partner and support their work; generating social and economic opportunities for communities.' The program has given new life to more than one million pounds of discarded material, reducing waste sent to landfills while generating social and economic opportunities.
• Stand Together FoundationcoreStrategic or Co-development PartnerStand Together Foundation is identified as the partner facilitating recovery initiatives. Unshattered is profiled among five addiction nonprofit organizations supported by Stand Together Foundation that provide specialized recovery programs for substance use disorder.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nisolo: Ethical leather goods and footwear brand with strong sustainability and fair-wage positioning. Comparable premium-accessories positioning with social-impact narrative.
• ABLE: Ethical fashion brand that employs and empowers women, producing apparel and accessories with a similar social-enterprise mission. Closest analog in combining premium product with women's economic empowerment.
• Raven + Lily: Sustainable accessories and apparel brand working with artisan women collectives. Comparable as an ethical accessories brand with mission-driven sourcing and DTC distribution.
• Oliberte: Ethical fashion brand producing footwear and accessories with fair-trade sourcing. Comparable mission-led premium accessories company in DTC channels.
• Matt & Nat: Vegan bags and accessories brand made largely from recycled and upcycled materials. Closest direct comparison on the upcycled-materials-to-handbags axis.
• Sseko Designs: Mission-driven fashion brand employing women in Uganda to produce accessories and footwear. Comparable as a social enterprise selling premium, story-led accessories through DTC channels.

Broad incumbents

• Eileen Fisher: Established sustainable women's apparel brand with a Renew take-back and resale program. Comparable as a circular-fashion incumbent in the women's apparel space.
• Patagonia: Largest established sustainable apparel and accessories brand. Comparable on sustainability and durability narrative but operates at vastly broader scale and category scope.
• Reformation: Sustainable women's fashion brand emphasizing lower-impact materials and traceability. Comparable on the conscious-consumer premium DTC positioning, though much larger.
• Everlane: DTC apparel brand built on transparency and sustainable materials. Comparable premium DTC positioning toward the same conscious-consumer demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/UnshatteredNY
• Instagraminstagram.com/unshatteredny
• Pinterestsk.pinterest.com/unshatteredny/_created
• Xx.com/UnshatteredNY

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unshattered