What Alternatives does

Alternatives, Inc. is a 501(c)(3) nonprofit human services agency headquartered in Raritan, New Jersey, founded in 1979 to help individuals transition out of institutional settings. It operates three principal service lines: (1) intellectual and developmental disability (IDD) services - including 24/7 Supervised Living in group homes and supervised apartments, the Abilities in Motion (AIM) structured Day Programs (capped at 25 participants), and Support Coordination - delivered across Warren, Hunterdon, Somerset, Middlesex, Monmouth, and Ocean Counties for IDD and Middlesex, Morris, Sussex, and Union Counties for Support Coordination; (2) mental health services, including Community Support Services (CSS) case management staffed by Licensed Clinical Social Workers and Licensed Professional Counselors, plus Shared Supportive Housing in Somerset County; and (3) homelessness services, including Rapid Rehousing, Permanent Housing, and the Franklin House transitional program for female-headed households. The organization employs 400+ full- and part-time staff including Registered Nurses and Board Certified Behavior Analysts, runs a two-tiered service-plan review system for quality and compliance, has been authorized since March 2015 to approve its own Individual Service Plans, and has maintained exemplary independent financial audits for over 20 years.

The technology stack supporting service delivery comprises an electronic health record system, camera systems in residences for safety monitoring, and automation deployed at every operational level, with HIPAA-compliant data handling. Since 1988, the agency has also offered Training Services (CPR, First Aid, Medication Administration, abuse-prevention) that were extended to the broader community in 2014; a 2026 Disability Awareness Lunch & Learn flyer shows continuing curriculum expansion.

The business model is government- and donor-funded rather than commercially priced. Revenue is sourced from Medicaid fee-for-service, the NJ Division of Mental Health and Addiction Services, the NJ Division of Community Affairs Division of Housing, Somerset County Department of Human Services, federal HUD grants, and private contributions - including the Dignity Gala, Dignity Golf Outing, and Dignity Dash fundraising events backed by corporate sponsors such as QuickChek, Fulton Bank, Withum, Enterprise Fleet Services, and Salesforce. GTM is referral-based: clients are routed through the NJ Division of Developmental Disabilities, Support Coordination Agencies, the Somerset County Board of Social Services, hospitals, community agencies, shelters, and family members, and a centralized admissions function manages intake across service lines.

Name

Alternatives

Legal name

Alternatives, Inc.

Website

https://alternativesinc.org

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

251–500 employees

Short description

Alternatives, Inc. is a New Jersey nonprofit providing supervised living, day programs, support coordination, mental-health case management, and housing services to individuals with intellectual and developmental disabilities, mental health needs, and people experiencing homelessness across Greater Central New Jersey.

Ownership category

akta.pro rank

Product category

Human Services — Disability, Mental Health, and Housing Support

NAICS

Residential Intellectual and Developmental Disability Facilities (62321), Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232), Community Housing Services (62422)

SIC

Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Disability Services & Independent Living Support (BPAGACAG)

akta.pro secondary industries

Specialized Assisted Living for Developmental/Intellectual Disabilities (Adult) (HLADABAJ), Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC), Behavioral Health–Capable Assisted Living (Mental Health/SUD Support) (HLADABAI)

Keywords

• Developmental disability services
• Supported residential living
• Mental health case management
• Supportive housing programs
• Community human services

Headquarters

HQ city

Raritan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Medicaid Funding: Fee-for-service Medicaid payments for eligible services including residential, day program, and support coordination services. The agency is licensed and an approved Medicaid provider.
2. State Division Funding - NJ Division of Mental Health and Addiction Services: State-funded programs for mental health services and addiction support
3. Housing and Urban Development (HUD) Grants: Federal funding through HUD for supportive housing programs including rapid rehousing and permanent housing initiatives
4. County Human Services Funding: Funding from Somerset County Department of Human Services for community support services and housing programs
5. Private Contributions and Donations: Corporate sponsors, foundation grants, and individual donations including Dignity Gala, Dignity Golf Outing, Dignity Dash events. EIN 22-3756524. Lead sponsors include QuickChek, Fulton Bank, Withum, Enterprise Fleet Services, MBS20/Matt Nichols & Associates. Gold sponsors include Salesforce and CRC Group.
6. NJ Dept. of Community Affairs - Division of Housing: State funding for housing programs and initiatives for individuals experiencing homelessness

Go-to-market motion1 record

Distribution channels5 records

Marketing channels12 records

Core offering

Alternatives, Inc. is a nonprofit human services agency delivering residential, day program, and community-based support services for individuals with intellectual and developmental disabilities, adults with mental health diagnoses, and individuals and families experiencing homelessness in Greater Central New Jersey. Its core offerings include 24/7 Supervised Living, Abilities in Motion (AIM) Day Programs, Support Coordination, Community Support Services (case management), and an array of housing programs (Shared Supportive Housing, Rapid Rehousing, Permanent Housing, Franklin House). Services are licensed, Medicaid-approved, and funded through government programs and private contributions.

Product overview

Alternatives, Inc. is a human services agency offering a coordinated portfolio of residential, day program, and community support services for individuals with intellectual and developmental disabilities (IDD), those with mental health diagnoses, and individuals and families experiencing homelessness in Greater Central New Jersey. The core services include Supervised Living (group homes and supervised apartments), Abilities in Motion (A.I.M.) Day Programs, Support Coordination, Community Support Services (CSS), and various Housing Programs (Shared Supportive Housing, Rapid Rehousing, Permanent Housing, and Franklin House). The agency also provides training services to the broader community. Services are person-centered, licensed, and Medicaid-approved, with technology integrated throughout all programs.

Differentiator

Problem solved

Functional benefit

Brands

• Abilities in Motion (AIM): Day programs providing structured activities and opportunities for growth for individuals with intellectual and developmental disabilities. AIM offers life skills and social skills training in small group settings.

Products and services

• Supervised Living 24/7 individualized residential services for adults with intellectual and developmental disabilities delivered in group homes and supervised apartment settings, available in Warren, Hunterdon, Somerset, Monmouth, and Ocean Counties.
• Abilities in Motion (A.I.M.) Day Programs Structured day programs providing activities, life skills, and social skills development for individuals with intellectual and developmental disabilities; operates in Raritan (Somerset County) and Toms River (Ocean County) with a maximum capacity of 25 participants per program.
• Support Coordination Person-centered planning services that assist individuals and families to develop and implement Individualized Service Plans, offered in Middlesex, Morris, Sussex, and Union Counties.
• Community Support Services (CSS) Case management services for adults (18+) with mental health diagnoses in Somerset County, delivered by an interdisciplinary team including Licensed Clinical Social Workers and Licensed Professional Counselors.
• Shared Supportive Housing Housing program for single adults with mental health diagnoses; residents have private bedrooms and share common areas, located in Somerset County with rent based on income.
• Rapid Rehousing Program 24-month housing voucher program for one-bedroom apartments in Somerset County for individuals experiencing homelessness, paired with case management support.
• Permanent Housing Programs Shared living arrangements for chronically homeless individuals as defined by HUD, funded in part by Somerset County Department of Human Services.
• Franklin House Program Temporary residential program providing up to 12 months of housing with case management for homeless female heads of household and their full-time children.
• Housing for Individuals and Families Experiencing Homelessness Case management and housing programs for individuals and families experiencing homelessness in Greater Central New Jersey, including case management and housing assistance pathways.
• Training Services Community training programs including American Red Cross Adult CPR and First Aid, Infant and Child CPR, Medication Administration, and Preventing Abuse, Neglect and Exploitation; offered since 1988 and extended to the broader community starting in 2014.

Quantifiable outcome

• Over 20 years of exemplary independent financial audits
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core, major, flagship and minor.

• NJ Division of Developmental Disabilities (DDD)coreStrategic or Co-development PartnerState agency responsible for eligibility determination and funding for individuals with developmental disabilities. Clients must be enrolled with DDD and have a Support Coordinator to access Alternatives' supervised living, day program, and support coordination services.
• Somerset County Board of Social ServicescoreStrategic or Co-development PartnerCounty agency providing referrals for housing and social services. Primary referral source for individuals and families experiencing homelessness, including Franklin House program referrals.
• Somerset County Coordinated Entry SystemmajorStrategic or Co-development PartnerCoordinated entry system managing referrals for Alternatives' Shared Supportive Housing, Rapid Rehousing, and Permanent Housing programs ensuring systematic access to housing services.
• QuickChek CorporationflagshipGTM or Marketing PartnerLead sponsor and host of annual Dignity Golf Outing fundraising event. QuickChek has been a longstanding corporate supporter, with events raising significant funds for individuals with disabilities throughout New Jersey.
• Fulton BankmajorGTM or Marketing PartnerLead sponsor of Alternatives' fundraising events and organizational initiatives.
• WithummajorGTM or Marketing PartnerLead sponsor providing support for fundraising events and organizational programs.
• Enterprise Fleet ServicesmajorGTM or Marketing PartnerLead sponsor supporting Alternatives' events and mission through corporate sponsorship.
• Matt Nichols & Associates (MBS20)majorGTM or Marketing PartnerLead sponsor of Alternatives' fundraising events and initiatives.
• SalesforcemajorGTM or Marketing PartnerGold sponsor providing support for Alternatives' mission and events.
• CRC GroupmajorGTM or Marketing PartnerGold sponsor supporting Alternatives' events and organizational initiatives.
• UA Local 475minorGTM or Marketing PartnerUnion partner supporting Alternatives' fundraising events and community initiatives.
• NJ Association of Community Providers (NJACP)majorStrategic or Co-development PartnerState association for community providers. Alternatives VP of Admissions and Development Carolyn Suero is a board member. Alternatives participates in Support Coordination Constituency Group and was invited to develop state's Support Coordination Orientation Manual.
• Stigma Free SomersetminorStrategic or Co-development PartnerCounty initiative to reduce stigma around mental health. Alternatives participates as a community partner committed to mental health awareness and support.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Services for the UnderServed (SUS): NYC-based nonprofit providing housing, case management, and behavioral health services for people with disabilities, mental illness, and homelessness — directly comparable integrated model spanning IDD, mental health, and housing programs.
• Penn-Mar Human Services: Pennsylvania and Maryland-based nonprofit providing residential, day, and employment services for adults with intellectual and developmental disabilities — comparable human services nonprofit model serving IDD population.
• YAI / National Institute for People with Disabilities: Large New York-based nonprofit providing residential, day program, and clinical services for people with IDD and behavioral health needs — comparable integrated IDD and mental health service model, though larger geographic scope.
• Project HOME: Philadelphia-based nonprofit providing supportive housing, case management, and behavioral health services for people experiencing homelessness and chronic mental health conditions — directly comparable housing and mental health service lines.
• Community Hope: New Jersey nonprofit providing supportive housing, mental health case management, and veteran services — comparable supportive housing and mental health programs in the NJ market.
• United Cerebral Palsy of New Jersey: Nonprofit providing residential, day, and case management services to people with cerebral palsy and other developmental disabilities across New Jersey — directly comparable IDD service portfolio.
• The Arc of New Jersey: State chapter of The Arc, a nonprofit serving individuals with intellectual and developmental disabilities in New Jersey through residential, day, and advocacy services — closely comparable to Alternatives' core IDD service lines.
• Caregivers of New Jersey: New Jersey nonprofit providing residential and community-based services for individuals with developmental disabilities — direct competitor in NJ IDD residential services.

Broad incumbents

• Volunteers of America Delaware Valley: Regional branch of a national human services nonprofit providing behavioral health, housing, and IDD services across New Jersey — broader incumbent operating similar service lines via different geography and funding mix.

Regional players

• Catholic Charities of the Diocese of Metuchen: Faith-based nonprofit providing housing, case management, and social services across central New Jersey — overlaps with Alternatives' housing and homelessness service lines in the same geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCL6xfc-7bJ8ZWjQ7X6RgTiQ
• Facebookfacebook.com/AlternativesInc.NJ
• LinkedInlinkedin.com/company/alternatives-inc-
• Instagraminstagram.com/alternativesraritan
• Xx.com/alternatives79

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alternatives