AthletesGoLive

What AthletesGoLive does

AthletesGoLive (AGL) is a US-based, privately held sports technology company founded in 2018 and headquartered in Alpharetta, Georgia. It operates an all-in-one mobile-first streaming and scoring platform purpose-built for amateur diamond sports — principally baseball and softball, with volleyball support — serving competitive travel-ball teams, high school athletic programs, collegiate summer leagues, professional tours, tournament directors, and the families and college coaches who follow them. The company is led by founder Andrew Biele and runs with a 11-50 person team, distributing its product as a free iOS and Android app under the AthletesGoLive brand.

The platform's core technology combines real-time mobile video streaming with synchronized live scoring, play-by-play tracking, DVR-style rewind/fast-forward, athlete profile pages, leaderboards, and team management tools. Technical depth shows up in integrations rather than proprietary algorithms: AGL pipes game schedules, box scores, and statistics to MaxPreps as a preferred auto-sync partner, feeds real-time pitch counts into PitchKount for player-safety compliance, overlays Pocket Radar pitching velocity on live streams, and distributes coverage through the NFHS Network. The platform also offers organization-level advertising slot management and customizable scoring credentials for up to five team admins per team, signaling a SaaS-style control plane layered on top of the consumer app.

Commercially, AGL runs a freemium model with paid conversion on three axes: recurring team and organization subscriptions (which include rented camera hardware and carry no cancellation policy), monthly or seasonal fan subscriptions billed through Stripe, Apple App Store, and Google Play, and a transaction/advertising layer where organizations can sell up to ten sponsor slots and AGL takes a commission or the organization retains revenue under sponsorship terms. Revenue-sharing agreements distribute a portion of collected subscription and event revenue back to teams, organizations, site hosts, and event companies via PayPal, creating a marketplace-style economic alignment between AGL and its content producers. Go-to-market is hybrid: enterprise field sales to state activities associations and large organizations (with NFHS, UHSAA, IHSAA, GHSA, NMAA, and MSHSL as flagship anchors and Canes Baseball as an exclusive multi-year anchor), paired with self-serve app-store downloads, tournament-driven team acquisition, and content/sharing loops through social media and group chat.

Name

AthletesGoLive

Legal name

AthletesGoLive Inc

Website

https://athletesgolive.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

AthletesGoLive operates a mobile-first streaming and scoring platform for amateur baseball, softball, and volleyball, serving travel-ball teams, high school programs, collegiate leagues, and families. It monetizes via team subscriptions, fan subscriptions, and revenue sharing with state associations and event partners.

Ownership category

akta.pro rank

Product category

Sports Streaming and Broadcasting Platform

NAICS

Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Allied To Motion Picture Production (7819), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Performance Analysis & Video Coaching (HSADAEAG)

akta.pro secondary industries

College Recruiting & Scholarship Advisory / Athlete Placement (HSADAEAL), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Athlete Marketing, Endorsement & Sponsorship Representation (MPAKAMAC)

Keywords

• Sports streaming platform
• Live sports broadcasting
• Amateur sports technology
• Athlete performance tools
• Sports mobile application

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Team/Organization Subscriptions: Teams and organizations pay for subscriptions with no cancellation policy or refunds. Monthly or multi-payment options available. Hardware (cameras) rental included with subscription; $600 charge for non-returned devices.
2. Fan Subscriptions (Premier Subscription): Fans pay subscription fees for access to view Events. Monthly or seasonal subscription options with auto-renewal. In-app purchases through Apple App Store or Google Play, or web purchases via Stripe.
3. Advertising Slots: Organizations can sell advertising slots to sponsors. AGL takes a commission or the organization retains revenue based on sponsorship agreements.
4. Revenue Sharing: Teams and organizations receive revenue sharing payments based on fan subscriptions to their content. Paid monthly via PayPal based on Team Revenue collected. Requires signed sponsorship agreement.
5. Event Company Partnerships: Event companies receive revenue sharing through Commission Agreements for Event Companies, paid via PayPal.
6. Restoration Fees: $49.99 restoration fee for Fan-Parent accounts when re-activating after cancellation, where applicable data is available.

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels8 records

Core offering

No detailed source material was provided to describe the specific core offerings of AthletesGoLive. Based on the company name, it appears to be involved in live sports broadcasting or athlete-related services.

Product overview

AthletesGoLive is a unified all-in-one mobile-first platform for amateur athletics that combines live streaming, real-time scoring, athlete profiles, fundraising, and recruiting tools. The core offering centers on the AthletesGoLive mobile app (available free on iOS and Android), which enables teams to stream and score games while fans subscribe to watch. The platform supports baseball, softball, and volleyball with features including DVR functionality, play-by-play tracking, leaderboards, and pitch velocity metrics via Pocket Radar integration. Athletes gain individual profiles to support college recruiting, while organizations and teams can access fundraising tools, revenue sharing programs, and advertising capabilities. Key integrations include MaxPreps auto-sync and PitchKount for pitch count compliance. The platform serves over 6,000 active teams, 100,000+ athletes, and 4,000+ college coaches, and has streamed 2.5 million games.

Differentiator

Problem solved

Functional benefit

Products and services

• AthletesGoLive Platform A platform related to live sports or athlete services. No detailed description is available from the provided input.

Quantifiable outcome

• 5 athletes committed to college softball programs using AGL footage from a single 2020 summer season
• +3 more outcomes

Named customers11 records

Segments11 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature13 records

Partnerships

14 partnerships are on record, tiered flagship and core.

• Utah High School Activities Association (UHSAA)flagshipStrategic or Co-development Partner · 26 March 2026UHSAA selected AGL as official scoring and streaming partner. AGL is the Official and Exclusive Live Scoring Platform for Utah High School Baseball Championships and Preferred Partner for Utah High School Softball Championships. Teams encouraged to use AGL to live score their games.
• Idaho High School Activities Association (IHSAA)flagshipStrategic or Co-development Partner · 4 March 2026IHSAA designated AGL as official baseball and softball partner. Idaho high school baseball and softball teams encouraged to use AGL to live score all 2026 games. Partnership expands live-stream coverage through NFHS Network, integrates pitch count management with PitchKount, and provides live scoring that uploads to MaxPreps.
• Georgia High School Association (GHSA)flagshipStrategic or Co-development Partner · 4 March 2026GHSA selected AGL as the official scoring app partner of the state's baseball and softball programs. By 2027, baseball teams will be required to score their season in the AGL app for pitch count rule compliance. AGL has worked with GHSA on state championships including State Softball Championships and Southeastern High School Baseball Classic.
• New Mexico Activities Association (NMAA)flagshipStrategic or Co-development Partner · 17 February 2026NMAA selected AGL as the official live scoring partner of the state's baseball and softball programs. New Mexico baseball and softball teams encouraged to use AGL to score their high school seasons. Partnership brings first-class digital experience to schools and communities.
• MaxPrepscoreTechnology or Integration · 9 January 2026MaxPreps selected AGL as a preferred auto-sync partner for 2026. The partnership streamlines delivery of game schedules, box scores, and statistics across both platforms with automatic delivery from AGL to MaxPreps. This partnership addresses a key demand from coaches and state association partners for seamless stat synchronization.
• PitchKountcoreTechnology or Integration · 9 January 2026AGL is the Official Scoring Partner of PitchKount. The integration allows real-time pitch count data from scoring to flow directly to PitchKount accounts, eliminating need for additional devices and supporting player safety compliance with pitch count rules.
• National Federation of State High School Associations (NFHS)flagshipStrategic or Co-development Partner · 9 January 2026AGL is the Official Baseball and Softball Scoring Partner of NFHS. This national partnership provides credibility and endorsement for the platform across all state associations.
• NFHS NetworkcoreTechnology or Integration · 9 January 2026AGL is an NFHS Network partner, enabling expanded live-stream coverage of high school games through the NFHS Network distribution channel.
• D-BAT Columbia BasincoreStrategic or Co-development Partner · 7 May 2025D-BAT Columbia Basin, a premier player development facility and national tournament director, selected AGL as official scoring and streaming provider for their D-BAT Tournament Series for summer 2025. Includes Sluggers and Dingers, Border Battle, Best of the West, and Fall Classic events. Washington Angels organization also added under same direction.
• Minnesota State High School League (MSHSL)flagshipStrategic or Co-development Partner · 14 March 2025MSHSL selected AGL as official scoring and streaming partner for baseball and softball. Three-way partnership with PitchKount allows Minnesota baseball teams to pull accurate pitch counts directly into PitchKount accounts. This is AGL's largest partnership with a high school state association to date.
• Canes BaseballflagshipStrategic or Co-development Partner · 10 April 2024Canes Baseball, one of the largest and most elite amateur baseball organizations in the US, signed exclusive multi-year partnership with AGL. All Canes teams stream and score games on AGL with exclusive opportunities to be featured on Canes' live organizational leaderboard. Partnership covers Canes National, American, Mid Atlantic, Virginia, Central, Coastal, East, South & Palmetto teams.
• Florida Vibe Professional TourcoreStrategic or Co-development Partner · 18 May 2023AGL serves as Florida Vibe Professional Tour's Official Live Scoring and Live Streaming Platform for 2023 season (30-game summer tour). Partnership brings professional softball to fans with one-time fee access to entire season. Florida Vibe features elite players including athletes from LSU, Indiana, Louisville, Oklahoma, FSU, and others.
• American Collegiate LeaguecoreStrategic or Co-development Partner · 10 November 2022AGL is the Official Live Scoring and Live Streaming Platform for all American Collegiate League events. The ACL comprises the Florida Gulf Coast League, Music City Collegiate League, and Heartland Collegiate League. Partnership aims to provide more opportunities for softball athletes and financial equity within the league.
• Pocket RadarcoreTechnology or Integration · 22 September 2022Technical integration between AGL and Pocket Radar provides in-game pitching velocity metrics displayed on the live stream scoreboard. The integration captures velocity data through live-streamed videos, available to athletes at all levels.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GameChanger: GameChanger provides live scoring, streaming, and team management for youth and amateur sports with a strong baseball and softball presence. It directly competes with AGL in mobile-first scoring and streaming for travel ball and high school programs.
• Hudl: Hudl is the dominant platform for high school and amateur sports video, live streaming, and scoring across multiple sports including baseball and softball. It is the most direct competitor to AGL's core offering of game video capture, sharing, and analytics for high school teams.
• BallerTV: BallerTV streams youth and amateur sports live to families and fans, operating in adjacent verticals such as basketball and volleyball. It is comparable to AGL as a mobile-first streaming platform serving amateur sports communities with subscription and pay-per-view models.

Broad incumbents

• Stack Sports: Stack Sports is a large youth sports software platform offering team management, registration, and communication tools (e.g., SportsEngine). It is comparable to AGL as a horizontal software provider increasingly bundling video and content features targeting the same amateur sports administrators.
• MaxPreps: MaxPreps is the leading high school sports statistics and content platform and is now a partner of AGL via auto-sync. As a broad incumbent, it aggregates schedules, scores, and statistics across U.S. high school sports and overlaps with AGL's scoring and content syndication layer.
• PlayOn Sports: PlayOn Sports is a major high school sports media company that produces and streams high school athletic events for NFHS Network and state associations. It is comparable to AGL as a competitor and partner in the high school sports broadcast and content ecosystem.
• NFHS Network: NFHS Network is the official broadcast and streaming network of the National Federation of State High School Associations and is a partner of AGL. As a broad incumbent, it competes and partners in distributing live high school sports content nationwide.

Emerging players

• Trace: Trace provides automated video and analytics for youth sports using AI-powered cameras, with strong adoption in soccer and other amateur sports. It overlaps with AGL in the amateur sports video capture and analysis market, especially as it expands into baseball and softball.
• PitchKount: PitchKount is a pitch-count tracking and compliance platform integrated with AGL and adopted by MSHSL. It is comparable as a niche, sport-specific data platform that serves the same baseball audience and increasingly shares distribution with AGL.
• Pixellot: Pixellot provides automated, camera-free sports video capture and streaming solutions for amateur and youth sports organizations. It overlaps with AGL's video streaming infrastructure ambitions, particularly as automated capture becomes a threat and/or partnership opportunity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AthletesGoLive
• Facebookfacebook.com/AthletesGoLive-111901318016264
• Instagraminstagram.com/athletesgolive

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AthletesGoLive