Transformation Entertainment Group

What Transformation Entertainment Group does

Transformation Entertainment Group (TEG) is a privately held B2B technology distribution and solutions company founded in 2020 and headquartered at 1650 North Glassell Street, Suite H, Orange, California. The company specializes in commercial audio and video technology for entertainment venues and commercial spaces, operating across three revenue streams: (1) Commercial AV product distribution (Direct View LED, projection systems, screens, and AV accessories) sourced from brand partners; (2) Managed services covering design consultation, project management, installation, remote support, and field services; and (3) Integrated solutions built around two registered proprietary trademarks, HoloTheater® (immersive holographic stagecraft technology designed to transform existing 5,000 to 20,000 square foot venues into dynamic viewing experiences for natural science, musical artists, animation, family entertainment, and historical content) and WiVu® (a social viewing technology solution), plus custom signage, golf simulators, cinema products, and the Toca Social entertainment experience.

TEG's product portfolio mixes resale of third-party AV hardware with a small set of proprietary integrated solutions. The distribution catalog spans brand partners including Appotronics (Pro-AV laser projectors across D-Series, M Pro-Series, S-Series, SPro-Series, T-Series, and G-Series), ROLY (E-Series, UST ultra short throw, and M-Series 4K projectors), Christie, Lianronics, Unilumen, VisTech Display (Direct View LED), MuxLab (AV over IP, broadcast, digital signage, pro audio/video, and security and surveillance), Screen Innovations, Draper, and Strong MDI for screens. Pricing is entirely quote-based with multi-year contracts; no public pricing tiers are published.

The go-to-market model is B2B distribution to commercial AV integrators, dealers, and venue operators through two channels: a 'Become a Dealer' recruitment program and direct consultative project sales via 'Have a Project in Mind' and 'Contact Us' CTAs. The company holds exclusive U.S. distribution rights for Appotronics USA and MuxLab, and has a flagship strategic partnership with Base Xperiential for HoloTheater deployments. TEG markets through LinkedIn, YouTube, Instagram, an email newsletter, and a password-protected dealer rep materials portal. With 1-10 employees, the company operates with a stated nation-wide U.S. support footprint, is founder-owned with no disclosed external funding, and shows no parent company, subsidiaries, or merger and acquisition activity.

Name

Transformation Entertainment Group

Legal name

Transformation Entertainment Group

Website

https://transentgroup.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Transformation Entertainment Group (TEG) is a privately held B2B distributor of commercial audio and video technology, offering brand-name AV hardware, managed integration services, and proprietary solutions including HoloTheater® and WiVu® to commercial venues, theaters, cinemas, and retail operators in the United States.

Ownership category

akta.pro rank

Product category

Commercial Audio/Video Technology Distribution

NAICS

Broadcasting and Content Providers (516)

SIC

Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Graphics, Branding & Character Generation (CG) (MPAHAKAF)

Keywords

• Commercial AV distribution
• Projection systems
• Direct view LED
• Audio video integration
• Managed AV services

Headquarters

HQ city

Orange

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain

Revenue model

1. Commercial AV Product Distribution: Distribution of commercial audio and video equipment including LED displays, projectors, screens, and AV accessories from brand partners to dealers and integrators.
2. Managed Services: Full suite of end-to-end professional services including design consultation, project management, installation, remote support, and field services for commercial entertainment installations.
3. Integrated Solutions: Proprietary integrated solutions including HoloTheater, WiVu, custom signage, golf simulators, and cinema products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Transformation Entertainment Group is a B2B value-added distributor and systems integrator that curates and resells commercial audio/video technology (Direct View LED, projection systems, screens, and AV accessories) from brand partners to dealers, integrators, and venue operators. It bundles these products with managed services covering design consultation, project management, installation, remote support, and field services, and offers proprietary integrated solutions such as HoloTheater® and WiVu® for theaters, exhibition spaces, retail, transit, and entertainment venues.

Product overview

Transformation Entertainment Group (TEG) is a technology distribution and solutions company specializing in commercial audio and video technology. The company operates two core divisions: Commercial AV Distribution (reselling Direct View LED, projection systems, screens, and AV accessories from brand partners) and Managed Services (design consultation, project management, installation, and field services). TEG also offers Integrated Solutions including HoloTheater® (immersive holographic entertainment), WiVu® (social viewing technology), Custom Signage, Golf Simulators, and Cinema products and services. The portfolio comprises products from brand partners including Lianronics, Unilumen, Vistech Display, Appotronics, ROLY, Christie, Screen Innovations, Draper, Strong MDI, and MuxLab.

Differentiator

Problem solved

Functional benefit

Brands

• HoloTheater®: Digitally transforming the guest experience - a leap into the future of cinematic entertainment and immersive performance, transforming existing venues and spaces into dynamic viewing experiences.
• WiVu®
• Toca Social
• Custom Signage
• Golf Sim
• Cinema

Products and services

• Commercial AV Distribution

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and flagship.

• Appotronics USAcoreChannel Partner/ Reseller/ Distributor · 1 June 2021Exclusive distribution agreement for Pro-AV laser products in the commercial AV market. TEG serves as the exclusive distributor for Appotronics laser technology including D-Series, M Pro-Series, S-Series, SPro-Series, T-Series, and G-Series projectors.
• Base XperientialflagshipStrategic or Co-development PartnerPartnership with Base Xperiential for HoloTheatre technology, enabling digital transformation of guest experiences in entertainment venues through immersive holographic solutions.
• MuxLabcoreChannel Partner/ Reseller/ DistributorTEG to distribute MuxLab products in the U.S. market. Products include AV over IP, broadcast, cables & accessories, digital signage, pro audio/video, and security & surveillance equipment.
• RolycoreChannel Partner/ Reseller/ DistributorRoly brings commercial projectors to the North American market through TEG distribution. Products include E Series (high brightness laser projectors), UST Series (ultra short throw), and M Series (lightest/smallest high-brightness 4K projectors for large venues).
• LianronicscoreChannel Partner/ Reseller/ DistributorDistribution partner for Lianronics Direct View LED products.
• UnilumencoreChannel Partner/ Reseller/ DistributorDistribution partner for Unilumen Direct View LED products.
• VisTech DisplaycoreChannel Partner/ Reseller/ DistributorDistribution partner for VisTech Display Direct View LED products.
• ChristiecoreChannel Partner/ Reseller/ DistributorDistribution partner for Christie projection products.
• Strong MDIcoreChannel Partner/ Reseller/ DistributorDistribution partner for Strong MDI screen products including Strongview, Strongview L, Monarch, and Cyber Series motorized screens.
• Screen InnovationscoreChannel Partner/ Reseller/ DistributorDistribution partner for Screen Innovations products including Solo 3 Outdoor, Black Diamond ambient light rejection screens, and Zero Edge Pro screens.
• DrapercoreChannel Partner/ Reseller/ DistributorDistribution partner for Draper screens including motorized, manual, and fixed projection screens for various applications.
• MuxLabcoreChannel Partner/ Reseller/ DistributorDistribution partner for MuxLab AV over IP, broadcast, cables & accessories, digital signage, pro audio/video, and security & surveillance products.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• AVI-SPL: AVI-SPL is a major commercial AV integrator and solutions provider for enterprise and venue customers; competes with TEG's managed-services business for end-to-end commercial AV deployments.
• Almo Pro A/V (now part of Exertis): Almo Pro A/V was a leading U.S. ProAV distributor combining curated vendor portfolios (LED, projection, signage) with managed services; directly comparable as a value-added distribution plus integration competitor.
• PSAV / Encore (Encore Global): PSAV / Encore provides AV equipment, integration, and event-production services to hotels, convention centers, and entertainment venues; overlaps directly with TEG's commercial venue AV solutions offering.
• Electrosonic: Electrosonic designs and integrates AV experiences for museums, theme parks, control rooms, and entertainment venues; directly comparable as a venue-AV integrator and immersive-experiences provider.
• Stampede / Exertis ProAV: Stampede (now Exertis ProAV) is one of the largest North American ProAV distributors with a similarly curated LED, projection, and screen portfolio plus value-added services; the closest direct analog to TEG's distribution-plus-services business.

Broad incumbents

• Christie Digital: Christie is a leading projection and display manufacturer that also sells direct to commercial venues; doubles as both a TEG brand partner and a high-end competitor in cinema and venue projection.
• Leyard (Planar): Leyard / Planar is a leading LED display manufacturer with strong venue and commercial presence; competes directly with TEG's Direct View LED distribution category while also being a brand partner candidate.
• Sharp NEC Display Solutions: Sharp NEC Display Solutions is a major commercial display and projection manufacturer; overlaps with TEG's distribution categories across LED, large-format displays, and commercial projectors.
• Epson: Epson is a global projector and commercial display manufacturer with significant ProAV channel presence; broad incumbent that competes for the same commercial projector and signage procurement budgets TEG addresses.
• TD SYNNEX: TD SYNNEX is a global IT and AV distributor with a vast ProAV catalog; competes broadly with TEG in commercial AV distribution but at significantly larger scale and across a much wider portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@teg8731
• LinkedInlinkedin.com/company/transformation-entertainment-group
• Instagraminstagram.com/transformationentertainment
• Xx.com/transfo64006265

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Transformation Entertainment Group