What BASE Xperiential does

BASE Xperiential (legal entity Base Xperiential, LLC) is a Houston-based private company founded in 2023 by entertainment veteran Brian Becker that develops and commercializes HoloTheater®, a patent-pending modular immersive theater system. The system combines large-scale 3D holograms with panoramic video projection and surround sound to deliver glasses-free, life-sized holographic experiences for venues. The company serves museums, science centers, zoos, aquariums, cultural and tourism destinations, malls, and theme parks as its core customer base, with named installations at the Houston Museum of Natural Science and the Museum of Discovery and Science in Fort Lauderdale.

The company's product portfolio pairs the HoloTheater® hardware platform with a content library that includes Dinosaur Discoveries: A Holographic Adventure (currently touring), Ocean Giants: A Holographic Odyssey (scheduled for 2026 co-produced with MacGillivray Freeman Films), and past holographic concert productions featuring Whitney Houston, Roy Orbison and Buddy Holly, and Maria Callas, the latter three created in collaboration with the respective artist estates. A turnkey, plug-and-play architecture requiring approximately 1,000 square feet supports permanent, temporary, or touring deployments.

Revenue mechanics combine hardware sales of HoloTheater installations with recurring content licensing to venue operators, with pricing handled via direct enterprise engagement rather than publicly disclosed rates. Go-to-market is a B2B enterprise field-sales motion that leverages partnerships with MacGillivray Freeman Films, the Houston Museum of Natural Science, the Museum of Discovery and Science, and founding partner TransEnt Group (TEG), supported by earned media in industry publications such as Blooloop and the Giant Screen Cinema Association.

Name

BASE Xperiential

Legal name

Base Xperiential, LLC

Website

https://base-xperiential.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

BASE Xperiential is a Houston-based company that sells and licenses HoloTheater®, a patent-pending glasses-free holographic theater system, to museums, science centers, zoos, theme parks, and other venue operators, paired with original immersive productions.

Ownership category

akta.pro rank

Product category

Immersive Entertainment Technology

NAICS

Motion Picture and Video Exhibition (51213)

SIC

Services-Motion Picture Theaters (7830)

akta.pro primary industry

VR & Immersive Esports/LBE Venues (VR Arenas, Sim Racing Pods) (MPAFALAE)

akta.pro secondary industries

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Special Effects (Pyro, Lasers, Confetti, Fog) (MPAGAKAF)

Keywords

• Holographic projection systems
• Immersive entertainment venues
• Glasses-free 3D displays
• Venue experience technology
• Live entertainment production

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. HoloTheater Installations: Sale and installation of turnkey holographic theater systems to venues. Systems can be configured for permanent, temporary, or touring use. Requires approximately 1,000 square feet of space.
2. Content Licensing: Premium content pipeline featuring holographic productions including Dinosaur Discoveries, Ocean Giants, and holographic concerts. Content is licensed to venue operators with HoloTheater installations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

BASE Xperiential sells and installs HoloTheater®, a turnkey, modular immersive theater system that displays life-sized 3D holograms in physical space without 3D glasses or headsets, combining giant screen cinema, panoramic video projection, and surround sound. The company also develops and licenses premium original holographic content (e.g., Dinosaur Discoveries, Rock N Roll Dreams Tour, Callas In Concert) for venues operating HoloTheater installations. Systems are configured for permanent, temporary, or touring use and require approximately 1,000 square feet.

Product overview

BASE Xperiential is an immersive entertainment company offering a unified platform-and-content portfolio built around its core patented HoloTheater® technology—a turnkey, modular immersive theater system that delivers life-sized 3D holograms without glasses by combining panoramic video projection, surround sound, and holographic imaging. The company complements its technology platform with a growing library of original productions including Dinosaur Discoveries: A Holographic Adventure (currently touring at museums), Ocean Giants: A Holographic Odyssey (upcoming 2026 co-production with MacGillivray Freeman Films), and past holographic concert productions An Evening with Whitney, Callas In Concert, and Rock N Roll Dreams Tour featuring Roy Orbison and Buddy Holly. Productions are designed for both permanent installation in venues (museums, science centers, zoos, aquariums) and touring configurations.

Differentiator

Problem solved

Functional benefit

Brands

• HoloTheater®: A fully immersive, plug-and-play venue experience combining Giant Screen Cinema, panoramic sound, and holographic performance without goggles or glasses. Designed for both permanent and touring installations.

Products and services

• HoloTheater® A turnkey, modular immersive theater system that transforms any venue space (approximately 1,000 sq ft) into a holographic storytelling destination by combining giant screen cinema, panoramic video projection, surround sound, and life-sized 3D holographic performance — all without 3D glasses or headsets. Sold to museums, science centers, zoos, aquariums, cultural destinations, malls, and entertainment venues in permanent, temporary, or touring configurations.
• Dinosaur Discoveries: A Holographic Adventure Educational holographic cinema experience that takes audiences through prehistoric Earth, bringing them face-to-face with life-sized dinosaurs via panoramic projection, hologram technology, and mix-media cinematic storytelling spanning nearly 200 million years. Designed for museums and science centers operating a HoloTheater installation.
• An Evening with Whitney Holographic tribute concert production featuring Whitney Houston, built on state-of-the-art holographic projection with live musical accompaniment; developed in collaboration with the Whitney Houston Estate to bring her most iconic performances back to the stage. Licensed to venue operators running HoloTheater installations.
• Rock N Roll Dreams Tour: Roy Orbison & Buddy Holly Holographic concert experience uniting Roy Orbison and Buddy Holly, backed by a live band with rich visual storytelling; features signature hits including 'Oh, Pretty Woman,' 'Crying,' 'That'll Be the Day,' and 'Peggy Sue.' Created in cooperation with both artists' estates; licensed to HoloTheater venues.
• Callas In Concert: The Hologram Tour Holographic tribute to opera legend Maria Callas featuring a live orchestra and holographic performance; brings her greatest arias and most iconic moments back to the stage. Created in collaboration with the Callas estate and licensed to HoloTheater venues.

Quantifiable outcome

• Requires as little as 1,000 square feet - enabling activation of underutilized venue spaces

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature1 record

Partnerships

Four partnerships are on record, tiered flagship and core.

• Museum of Discovery and Science (MODS)flagshipStrategic or Co-development Partner · 1 January 2025Innovators in STEM-based experiences. MODS is working with BASE to deliver immersive content that inspires the next generation of explorers. Custom-built HoloTheater launching Summer 2025.
• MacGillivray Freeman FilmscoreStrategic or Co-development PartnerLegendary creators of IMAX and large-format documentaries. Partnership brings epic stories and educational adventures into new dimensions through HoloTheater. Co-producing Ocean Giants holographic production.
• Houston Museum of Natural Science (HMNS)flagshipStrategic or Co-development PartnerLaunch partner for first HoloTheater installation. Visionary leadership helped bring Dinosaur Discoveries to life for Houston audiences. HMNS hosts the inaugural HoloTheater production.
• TransEnt Group (TEG)coreStrategic or Co-development PartnerFounding partner of BASE Xperiential and global leader in live entertainment. TEG's expertise in immersive environments, touring productions, and venue strategy guides BASE's mission from concept to execution. Helps develop experiences that are both creative and commercially successful.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Musion 3D: Musion 3D provides holographic display and 3D projection technologies for live events, concerts, and corporate stages. Closest direct competitor to BASE's glasses-free holographic performance layer used in concerts and venues.
• Proto (Portl): Proto builds life-sized, volumetric holographic display units used for telepresence, concerts, and retail experiences. Comparable to BASE on holographic imaging hardware targeting entertainment and venue deployments.
• HYPERREAL: HYPERREAL is a hologram concert and immersive content studio producing virtual tours and performances of legacy and contemporary artists. Directly comparable to BASE's holographic concert productions (Whitney Houston, Roy Orbison, Callas).
• ARHT Media: ARHT Media offers the HoloPresence holographic capture and display platform for live events, retail, and corporate venues. Comparable to BASE's holographic performance technology for venues and live entertainment.
• Eyellusion: Eyellusion produces holographic concert tours of deceased rock musicians (e.g., Frank Zappa). Closely comparable to BASE's legacy-artist holographic concert slate (Orbison, Holly, Callas).

Broad incumbents

• Cosm: Cosm operates large-format immersive dome venues for sports, entertainment, and science content. Broader incumbent competing for the same institutional and venue budgets as BASE's HoloTheater installations in museums and science centers.
• IMAX Corporation: IMAX is the established leader in giant-screen and large-format cinema, partnering with the same museums and science centers BASE targets. A broad incumbent whose network and content partnerships represent both competition and a potential partnership channel.
• Meow Wolf: Meow Wolf builds large-scale immersive art exhibitions for museums and entertainment venues. Competes with BASE for venue capex and consumer mindshare around immersive experiences.
• teamLab: teamLab creates large-scale immersive digital art installations exhibited in museums and entertainment venues worldwide. Competes with BASE for institutional venue partnerships and immersive experience mindshare.

Emerging players

• Dreamscape Immersive: Dreamscape Immersive operates location-based VR entertainment experiences in malls and entertainment centers. Comparable to BASE's mall and venue expansion thesis via immersive technology, though VR-headset-based rather than holographic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/base-xperiential

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BASE Xperiential