People Dynamics

What People Dynamics does

People Dynamics Inc. (PDI) is a Philippine-based HR management consulting and psychometric assessment firm founded in 2002 and fully activated in 2008, operating as the service delivery arm of The Profiles Group of Companies alongside Profiles Asia Pacific (regional distributor of Profiles International) and Emovation Inc. (exclusive distributor of Genos International products). The company offers a portfolio of 30+ proprietary and licensed psychometric instruments spanning cognitive ability (Basic Mental Ability Assessment, Abstract Reasoning Assessment, Critical Thinking Assessment, Profiles Ability Profiler), personality (DISC, MBTI, EQ-i 2.0, FIRO, Big Five-based tools), behavioral (Emotional Stability Profile, Tenacity Assessment, Counterproductive Work Behavior Profile), competency, and skills assessments, all locally normed against the Filipino working population and delivered through a self-service online assessment portal, a physical testing center in Ortigas, Pasig City, and on-site nationwide administration. Supporting the assessment core, PDI delivers holistic learning-and-development programs (public training, in-house training, certifications, team-building), HR consultancy (organizational change management, benchmarking, engagement and salary surveys), and academic solutions including the LearnED Learning Management System for schools.

The company monetizes through a mix of recurring assessment subscriptions, professional services fees for consultancy and training, and unit-priced public training seminars, with enterprise engagements priced via quote-based multi-year contracts. Distribution is sales-led and direct, supplemented by content marketing, SEO, email newsletters, public training events as funnel events, and channel partnerships (Indeed, eSkill, Carnegie Speech). The customer base spans enterprise organizations across multiple sectors (with named logos including a leading mass media organization since 2015 and a leading natural resources company since 2019), government agencies (accredited by the Civil Service Commission and Professional Regulation Commission — clients include PhilHealth, NKTI, and the Foreign Service Institute), educational institutions, and organizations seeking HR outsourcing. The company claims over 20 years in service, over 1,000 cumulative clients, millions of assessments administered, and thousands of training programs conducted, though no revenue, headcount, or growth-rate figures are publicly disclosed.

Name

People Dynamics

Legal name

People Dynamics Inc.

Website

https://peopledynamics.co

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

People Dynamics Inc. is a Philippine HR consulting and psychometric assessment firm offering locally normed cognitive, personality, behavioral, and competency assessments, learning-and-development programs, and HR consultancy services to enterprise, government, and education clients across the Asia-Pacific region via The Profiles Group.

Ownership category

akta.pro rank

Product category

HR Consulting and Psychometric Assessment Services

NAICS

Human Resources Consulting Services (541612), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH)

akta.pro secondary industries

Personality & Behavioral Assessments (BPACAMAC), Career Assessment & Skills Profiling (Assessments for Transition) (BPACAOAG)

Keywords

• Psychometric assessment services
• HR consultancy
• Talent screening solutions
• Learning and development
• Applicant tracking systems

Headquarters

HQ city

New Manila

HQ country

Philippines

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Talent Screening / Pre-employment Assessments: Revenue generated from providing low-cost online prescreening assessments including cognitive, behavioral, personality, skills, and competency evaluations. Offered as individual tests or bundled assessment batteries administered online, at testing centers, or on-site.
2. Learning and Development Training Programs: Revenue from public training seminars, in-house training, certification programs, and team-building activities. Programs span technical skills, soft skills, leadership, and professional development. Public training priced at per-program rates (e.g., P2,999 per participant for Customer Service training).
3. HR Consultancy Services: Fees for organizational assessment, change management, benchmarking studies, courseware development, and survey administration (engagement, climate, satisfaction, salary, and trust-loyalty surveys).
4. Outsourced Services: Outsourcing revenue from test development, test administration (at testing center, on-site, or online), training delivery, and web design/development services. Includes administration fees for paper-and-pen and online proctoring with mass-scoring.
5. Academic Solutions: Revenue from providing academic institutions with career-exploration assessments, online assessment development, learning and testing tools automation, registration and results information systems, video interviewing, and learning management system (LearnED) subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

People Dynamics provides psychometric talent-screening assessments (cognitive, behavioral, personality, skills, and competency), learning-and-development programs, HR consultancy services, and academic solutions. The company develops and licenses locally normed assessment tools for the Filipino working population, alongside globally recognized instruments (MBTI, EQ-i 2.0, DISC, FIRO), delivered via online portal, on-site, or testing center, with supplementary training, surveys, and outsourced HR services.

Product overview

People Dynamics offers a comprehensive talent-management portfolio centered on psychometric and cognitive assessments, learning-and-development programs, and HR consultancy services. The core assessment suite spans Cognitive Assessments (Basic Mental Ability Assessment, Abstract Reasoning Assessment, Critical Thinking Assessment, Profiles Ability Profiler, Profiles Learning Agility Assessment), Behavioral Assessments (Counterproductive Work Behavior Profile, Emotional Stability Profile, Work Motivation Intensity Scale, Profiles Tenacity Assessment), Personality Assessments (DISC Personality Profiler, Personality Type Indicator, Occupational Interest Profiler, Work Importance Profiler, Profiles Ethics-Oriented Personality Assessment, Myers-Briggs Type Indicator, FIRO, EQ-i 2.0, DISC Flow Solutions), Skills Tests (Accounting Skills Test, Clerical Perception Test, eSkill platform, Mechanical Understanding Test, Carnegie Speech), and Competency Assessments (Supervisory Skills Test, Managerial Skills Test, Profiles Competency Assessment, 360+ Feedback System). System-based solutions include the Profiles Video Interview Assessment and Profiles Applicant Tracking System. Learning-and-development offerings feature public, in-house, and team-building training programs, the LearnED Learning Management System, and certification programs. HR Consultancy Services encompass organizational-change management, benchmarking studies, courseware development, and surveys (engagement, satisfaction, salary, climate, trust-loyalty). Academic Solutions cover career-exploration assessments (Profiles Career Keys, Profiles Academic Clusters), assessment development and automation, and a Registration and Results Information System. Outsourced services include test development, test administration, and web design and development.

Differentiator

Problem solved

Functional benefit

Brands

• LearnED: A Learning Management System designed for institutions to move learning online, featuring virtual classrooms, whiteboards, and automatic progress tracking.
• Job Fit Profile

Products and services

• Talent-Screening Solutions Suite of online psychometric prescreening assessments covering cognitive ability, personality, behavioral traits, skills, and competencies, used by organizations to evaluate job candidates before hiring.
• Job Fit Profile (formerly Profiles Job Fit Assessment) A highly customizable three-in-one psychometric tool measuring cognitive ability, personality, and interests as the three critical job fit factors, based on Big Five personality and RIASEC-based interest domains.
• Basic Mental Ability Assessment (BMAA) Cognitive assessment measuring verbal ability, numerical ability, and abstract reasoning for entry-level positions; locally normed against the Filipino working population.
• Abstract Reasoning Assessment (ARA) A culture-fair, non-verbal cognitive test using matrices to minimize language and educational bias, available in Skilled Workers and General Population norms.
• Critical Thinking Assessment Measures higher-order thinking skills including analytical, inferential, deductive, and inductive reasoning, with scoring that discourages guessing.
• Profiles Ability Profiler Cognitive assessment for specialized and technical positions measuring arithmetic reasoning, verbal ability, spatial ability, computation, clerical perception, and form perception.
• Profiles Learning Agility Assessment (PLAA) Measures learning agility across People Agility, Mental Agility, Results Agility, and Change Agility dimensions to identify talent with leadership potential.
• Counterproductive Work Behavior Profile (CPWBP) Measures six behavioral traits related to workplace counter-productivity including aggression, business ethics, dependability, integrity, sexual harassment, and substance abuse.
• Emotional Stability Profile (ESP) Measures emotional stability factors including self-esteem, positive well-being, stress management, perfectionistic ideals, personal autonomy, and health anxiety.
• Work Motivation Intensity Scale (WMIS) Identifies the intensity of workplace motivation across internal, internalized, self-protection, external, and unmotivated dimensions.
• Profiles Tenacity Assessment (PTA) Measures a candidate's ability to persevere despite adversity, examining resilience, perseverance, and optimism as factors in long-term goal achievement.
• DISC Personality Profiler Determines a candidate's personality using DISC theory, highlighting strengths, potential weaknesses, areas for improvement, coaching considerations, and team relationships.
• Myers-Briggs Type Indicator (MBTI) Personality assessment based on Carl Jung's theory of psychological type, identifying preferences across four bipolar scales to build better relationships and drive positive change.
• EQ-i 2.0 First scientifically validated measure of emotional intelligence providing an overall EI score with five composite scores and fifteen subscales for talent management applications.
• Fundamental Interpersonal Relations Orientation (FIRO) Assessment based on social need theory helping people understand interpersonal needs and how they influence communication style and behavior for team building.
• Occupational Interest Profiler Helps individuals identify their most dominant work interests using the RIASEC coding system developed by Dr. John Holland for career and job matching.
• Accounting Skills Test Measures candidate proficiency in accounting principles and concepts including accounts receivable/payable, balance sheet, inventory, depreciation, and terminology.
• Mechanical Understanding Test Measures proficiency in mechanical concepts and principles including motion, force, mass, gravity, heat, gas, electricity, sound, hydraulics, and spatial visualization.
• Carnegie Speech Assessment and NativeAccent Spoken English skills assessment and training tool using speech recognition technology under license from Carnegie Mellon University, measuring 38 phonetic elements, 27 grammar skills, 7 fluency skills, and 2 word stress skills.
• Managerial Skills Test Assesses understanding of general management principles and organizational competency across entrepreneurial skills, strategic thinking, decision-making, and problem-solving.
• Profiles Competency Assessment (PCA) / Competency Proficiency Profile (CPP) Adaptive computer-based assessment using situational judgement items to measure core and managerial competencies for recruitment, selection, promotions, and performance reviews.
• 360+ Feedback System Multi-rater feedback tool comparing self-ratings to ratings from bosses, direct reports, peers, and stakeholders across core, organizational, and leadership competencies.
• Profiles Applicant Tracking System Web-based ATS integrated with the assessment platform enabling companies to acquire, screen, and assess candidates with central database, resume uploads, reporting, and data export.
• Profiles Video Interview Assessment Platform enabling scheduling, replay, review, and online rating of video interviews with pre-recorded question libraries for conducting mock interviews at scale.
• LearnED Learning Management System Learning management system for schools featuring virtual classrooms, whiteboards, and automatic progress tracking for blended and distance learning environments.
• Learning and Development Training Programs Public, in-house, and custom training programs covering technical skills, soft skills, leadership, customer service, and professional development, delivered online, on-site, or via public seminars.
• HR Consultancy Services Organizational development services including organizational-change management, benchmarking studies, courseware development, and competency-based framework development.
• Organizational Surveys Survey instruments for measuring employee engagement, stakeholder satisfaction, market salary benchmarks, organizational climate, and trust-loyalty dynamics.
• Academic Solutions Tools for schools including Profiles Career Keys (PCK) and Profiles Academic Clusters (PAC) for career exploration, online assessment development, automation of pen-and-paper tests, video interviewing, and LMS subscriptions.
• Registration and Results Information System Online system allowing candidates to register for admissions testing and verify examination results, replacing manual registration processes at academic institutions.
• Test Development Services Development, validation, and local norming of new psychometric tests using up-to-date psychometric methodologies, including online deployment.
• Test Administration Services Testing services conducted at the testing center in Ortigas, on-site anywhere in the Philippines, or online, with review of test results and recommendations from licensed psychometricians.
• Profiles International Assessment Suite Distribution and service delivery for Profiles International tools including ProfileXT, Performance Indicator, and Checkpoint 360 across the Asia-Pacific region through sister company Profiles Asia Pacific.

Quantifiable outcome

• Zero resignations within six months for a major natural resources client since adopting PDI's full assessment suite
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature11 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Profiles Asia PacificcoreStrategic or Co-development PartnerProfiles Asia Pacific is the Asia-Pacific regional distributor of Profiles International and a sister company within The Profiles Group of Companies. People Dynamics was initially formed in 2002 to respond to the HR management development service needs of Profiles Asia Pacific's clients, creating a deep co-dependent relationship. PDI serves as the service delivery arm while Profiles Asia Pacific handles distribution of Profiles International assessment tools across the Asia-Pacific region.
• The Profiles Group of CompaniescoreStrategic or Co-development PartnerThe parent organization comprising People Dynamics Inc., Profiles Asia Pacific (Asia-Pacific regional distributor of Profiles International), and Emovation Inc. (exclusive distributor of Genos International products). The group collectively provides workforce assessment and organizational development services across the Asia-Pacific region.
• Profiles InternationalcoreTechnology or IntegrationGlobal assessment company whose tools are distributed in the Asia-Pacific region through Profiles Asia Pacific, with People Dynamics serving as the local service delivery partner. PDI uses Profiles International instruments including ProfileXT, Performance Indicator, and Checkpoint 360 as part of its comprehensive assessment suite.
• Indeed (Recruitment Platform)minorChannel Partner/ Reseller/ DistributorPeople Dynamics posts internship and career opportunities on Indeed, directing candidates to apply through the company's recruitment process. The partnership supports talent acquisition for PDI's own workforce needs.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mercer Mettl: India-origin online psychometric, cognitive, and skills assessment platform now under Mercer, serving enterprise HR and L&D buyers across emerging and developed markets. Directly comparable to PDI's online talent-screening suite, with stronger technology stack and broader geographic reach.
• Thomas International: UK-headquartered assessment provider built largely on DISC and PPA personality/behavioral frameworks for hiring and development. Closely comparable to PDI's DISC Personality Profiler and DISC Flow Solutions, with similar mid-market enterprise positioning.
• Profiles International: Global psychometric assessment company whose instruments (ProfileXT, Performance Indicator, Checkpoint 360) are distributed in Asia-Pacific by PDI's sister company Profiles Asia Pacific. Directly comparable in product category (personality, cognitive, competency assessments for hiring and development).
• Hogan Assessments: US-based leader in personality-based psychometric assessments for talent selection, leadership development, and succession planning. Highly comparable to PDI's personality and competency assessment suite targeting enterprise HR buyers.
• Genos International: Provider of emotionally intelligent leadership and sales assessments distributed in Asia-Pacific through PDI's sister company Emovation Inc. Directly comparable in emotional-intelligence assessment category to PDI's EQ-i 2.0 and DISC Flow offerings.
• CPP, Inc. (The Myers-Briggs Company): Publisher of the Myers-Briggs Type Indicator (MBTI), which PDI distributes and administers locally. Strongly comparable in psychometric product category, with longer global history and broader distribution.

Broad incumbents

• SHL (Aon Assessment Solutions): One of the largest global assessment and talent analytics providers, offering psychometric tests, behavioral assessments, and end-to-end hiring solutions across all major markets. Competes with PDI in cognitive and personality assessment for enterprise HR; operates at much broader scale and in more geographies.

Emerging players

• Pymetrics: AI-driven behavioral assessment platform using neuroscience-based games and audited algorithms for hiring and talent redirection. Adjacent competitor to PDI's personality/behavioral assessment suite, particularly for enterprise employers seeking AI-native solutions.
• TestGorilla: Modern cloud-based pre-employment assessment platform combining cognitive, personality, and skills tests with ATS integrations. Targets the same mid-market and enterprise hiring buyer as PDI but with a SaaS-native product and significantly larger funding base.

Others

• eSkill: Online skills testing platform that PDI integrates as a partner for skills assessments. Functions as both a complementary supplier and a partial competitor in the broader pre-employment assessment category PDI addresses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about People Dynamics