Profiles Asia Pacific

What Profiles Asia Pacific does

Profiles Asia Pacific, Inc. (PAP) is a private Philippines-incorporated firm established in 1998 and headquartered at Ortigas Center, Pasig City, with a regional headquarters in Singapore (Marina Bay Financial Centre Tower 2) and a secondary office in Cebu City. The company operates as the exclusive Asia-Pacific regional distributor of Profiles International's employment-assessment instruments, a relationship that began with the Philippines and Guam in 1998 and expanded to the entire Asia-Pacific region in 2021 following Wiley's 2014 acquisition of Profiles International. PAP distributes a portfolio of psychometric and skills assessments spanning the employee lifecycle, including core proprietary tools (ProfileXT, Profiles Sales Assessment, Customer Service Profile, Step One Survey II, CheckPoint 360° Feedback System, Profiles Sales CheckPoint, Profiles Performance Indicator, Executive Leadership Report, Profiles Managerial Fit) and partner products (MBTI, FIRO, EQ-i 2.0, Genos EI), plus eSkill's customizable skills testing platform with 800+ modular subjects.

The technology layer consists of scientifically validated psychometric instruments and an online Assessment Portal for test delivery, with instruments translated and validated in more than 20 languages and 60+ language versions including Malaysian and Filipino English. PAP is not a software developer in the primary sense; its technical footprint is centered on configuring, localizing, and delivering partner-vended assessment content through a portal and consultation-based engagement model, supplemented by training, certification, and HR consultancy services. There are no disclosed APIs, SDKs, or proprietary AI/ML models in the input data.

Commercially, PAP operates a sales-led, consultation-based enterprise motion with quote-based pricing, annual billing, and free demo/consultation offers. Revenue is generated through subscription/recurring licensing of assessment products, skills testing services, training and certification programs, and HR consultancy. Customer segments span hiring and selection, performance management, and leadership development, with disclosed customers including the Department of Energy Philippines, Asian Institute of Management, PJ Lhuillier, and Vertere, and a cited base of "hundreds of organizations" ranging from startups to government agencies to large corporations.

Name

Profiles Asia Pacific

Legal name

Profiles Asia Pacific Inc.

Website

https://profilesasiapacific.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Profiles Asia Pacific is the exclusive Asia-Pacific regional distributor of Profiles International/Wiley's psychometric and skills assessments, delivering hiring, performance management, and leadership tools to enterprises, government, and education clients across the region.

Ownership category

akta.pro rank

Product category

Talent Assessment and HR Consulting

NAICS

Human Resources Consulting Services (541612), Employment Placement Agencies (561311), Employment Services (5613)

SIC

Services-Employment Agencies (7361), Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)

akta.pro primary industry

Personality & Behavioral Assessments (BPACAMAC)

akta.pro secondary industries

Emotional Intelligence, Motivation & Culture-Fit Assessments (BPACAMAI), Leadership Potential, High-Potential & Succession Assessments (BPACAMAH), Performance Management & OKRs (BPACAPAF), Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM), People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH), Learning Management (LMS) & Talent Development (BPACAPAG)

Keywords

• Talent assessment solutions
• Psychometric assessments
• Employee selection tools
• Leadership development services
• Skills testing platform

Headquarters

HQ city

New Manila

HQ country

Philippines

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Assessment Products and Licenses: Revenue generated from selling access to proprietary talent assessment instruments including ProfileXT, Profiles Sales Assessment, CheckPoint 360, and other psychometric tools. Assessments are used throughout employee lifecycles from pre-screening to performance management.
2. Skills Testing Services: eSkill platform provides customizable online skills tests for pre-hiring assessment, skills gap analysis, benchmarking, and employee certification.
3. Training and Development Programs: Programs including CheckPoint 360° certification, leadership development workshops, and team building training sessions.
4. HR Consultancy Services: Consulting services for implementing assessment-based talent management solutions, employee onboarding support, and organizational development.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Profiles Asia Pacific distributes and delivers psychometric assessments, talent management solutions, and skills testing instruments (including ProfileXT, MBTI, EQ-i 2.0, Step One Survey II, CheckPoint 360°, and eSkill) for hiring, leadership development, employee selection, and performance management. The company supplements these assessment products with consulting, training, certification, and customized talent management solutions for organizations across the Asia-Pacific region.

Product overview

Profiles Asia Pacific offers a comprehensive suite of talent management assessments as the Asia-Pacific regional distributor for Profiles International/Wiley's solutions. The portfolio consists of core proprietary assessments (ProfileXT®, Profiles Sales Assessment™, Customer Service Profile™, Step One Survey II™, CheckPoint 360° Feedback System™, Profiles Sales CheckPoint™, Profiles Performance Indicator™, Executive Leadership Report, Profiles Managerial Fit™) and distributed partner assessments (MBTI®, FIRO®, EQ-i 2.0®, Genos EI). The offerings cover the entire employee lifecycle including pre-employment screening, job matching, onboarding, performance management, leadership development, and succession planning. The company also provides eSkill skills testing through a partner relationship, and operates an Assessment Portal for delivering online assessments to candidates and employees across the Asia-Pacific region.

Differentiator

Problem solved

Functional benefit

Products and services

• ProfileXT Multi-purpose psychometric assessment for hiring, selection, and employee management that measures thinking style, behavioral traits, and occupational interests; used by HR teams across organizations of varying sizes.
• Profiles Sales Assessment Sales-specific psychometric assessment used to evaluate candidates and current sales staff on attributes linked to sales performance; aimed at sales leaders and HR teams.
• Customer Service Profile Psychometric assessment designed to evaluate traits and behaviors associated with customer service performance; used by organizations with customer-facing teams.
• Step One Survey II Pre-employment assessment used as an early screening tool to evaluate candidate fit before deeper assessment stages; used by HR and talent acquisition teams.
• Profiles Skills Tests (eSkill) Skills testing suite used to verify candidate job-related skills (e.g., technical, clerical, software) as part of the hiring process; used by HR teams and hiring managers.
• CheckPoint 360° Feedback System 360-degree feedback tool that gathers input from managers, peers, direct reports, and self to evaluate leadership and managerial competencies; used by L&D and leadership development teams.
• Profiles Sales CheckPoint 360-degree feedback system tailored for sales managers and salespeople, capturing multi-rater input on sales leadership competencies; used by sales leadership and HR teams.
• Profiles Performance Indicator Performance assessment used to measure an employee's tendencies related to productivity, quality of work, and goal achievement; used by managers and HR teams for performance management.
• Executive Leadership Report Executive-level assessment report focused on senior leadership competencies, decision-making, and strategic behaviors; used by boards, executive search, and senior HR teams.
• Profiles Managerial Fit Assessment used to evaluate candidates' and managers' fit with managerial roles; used by HR teams for selection and promotion decisions.
• Myers-Briggs Type Indicator (MBTI) Personality type assessment widely used for self-awareness, team development, and communication improvement; used by HR, L&D, and coaching practitioners.
• FIRO Interpersonal needs assessment measuring inclusion, control, and affection needs in workplace relationships; used by HR, team development, and coaching practitioners.
• Emotional Quotient Inventory (EQ-i 2.0) Emotional intelligence assessment measuring EI competencies linked to workplace performance and leadership; used by HR, L&D, and leadership development teams.
• Genos Emotional Intelligence Assessments Suite of emotional intelligence assessments focused on workplace EI behaviors; used by HR, L&D, and leadership development teams.
• HR Consultancy Services Customized HR and talent management consulting services, including talent management solutions and customized assessment implementations, for HR leaders and organizations.
• Training and Certification Programs Training, certification, and development programs tied to the assessment portfolio, designed to enable client practitioners to administer and interpret assessments; targeted at HR, L&D, and talent management professionals.

Quantifiable outcome

• Helps eliminate bias and minimize hiring mistakes through scientifically validated assessments
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• Profiles International (now Wiley)coreTechnology or Integration · 1 January 1998Profiles Asia Pacific was established in 1998 and appointed as the exclusive distributor of Profiles International's employment-assessment instruments in the Philippines and Guam. In 2021, PAP became PI's authorized distributor for the entire Asia-Pacific region. Wiley acquired Profiles International in 2014.
• eSkillcoreTechnology or IntegrationeSkill offers a large selection of skills test topics from many subject areas that can be combined into customized assessments fitting business needs. Profiles Asia Pacific offers eSkill's online skills testing platform to their clients.
• Genos InternationalcoreTechnology or IntegrationGenos International is one of the Top 20 Assessment and Evaluation Companies according to the Training Industry (since 2017). Profiles Asia Pacific offers Genos emotional intelligence assessments as part of their product portfolio.
• People Dynamics, Inc. (PDI)coreStrategic or Co-development PartnerPDI is an affiliated company providing additional HR solutions and services. PDI and PAP together form the core team providing talent management solutions in the Asia-Pacific region.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Mercer Mettl: Online talent assessment platform offering psychometric, cognitive, and skills tests for hiring and development. Highly comparable to PAP as a regional/distributor-style assessment player with strong APAC presence, particularly in India and Southeast Asia.
• Hogan Assessments: Provider of personality-based assessments focused on hiring, leadership development, and succession planning. Highly comparable to PAP's psychometric offerings and similarly distributes through regional partner channels in APAC.
• Thomas International: Provider of DISC-based psychometric assessments for hiring, team development, and leadership. Directly comparable to PAP's personality/behavioral offerings (MBTI, FIRO, Profiles Performance Indicator) and operates through regional distributors.
• TestGorilla: Pre-employment skills-testing platform with a large library of customizable tests for hiring and skills benchmarking. Direct competitor to PAP's eSkill-powered skills testing offering, with a more modern self-serve SaaS model.

Broad incumbents

• SHL: Global leader in talent assessment offering cognitive, personality, and situational judgment tests used for hiring and leadership development. Overlaps directly with PAP's portfolio (ProfileXT, CheckPoint 360°) but at vastly larger scale and broader geographic footprint.
• PSI Services: Global testing and assessment provider offering talent measurement solutions across hiring, certification, and licensure. Comparable to PAP as an established assessment distributor with multi-country operations and broader service portfolio.
• Aon Assessment Solutions: Global consulting firm offering assessment and selection solutions, including leadership assessments and psychometric tools, as part of a broader HR consulting portfolio. Comparable to PAP's leadership/executive assessment offering at much larger scale.
• HireVue: Enterprise hiring platform combining video-based interviews, AI-driven assessments, and skills testing. Adjacent competitor to PAP's traditional psychometric approach and represents the AI-native direction of the assessment market.

Emerging players

• Pymetrics: AI-based assessment platform using neuroscience-backed gamified tools for hiring and talent development. Emerging competitor to PAP's traditional questionnaire-based psychometric offerings, particularly relevant for digitally progressive APAC employers.

Regional players

• Wheebox: India-headquartered pre-employment assessment and proctoring platform serving enterprise and government buyers across APAC. Comparable to PAP in serving emerging APAC markets with psychometric and skills testing, but with regional concentration in India rather than Southeast Asia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/theprofilesgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Profiles Asia Pacific