What D2 - Analytics does

D2 - Analytics is a Madrid-based Big Data software company that provides analytic insights and intelligence on Countries, Regions, and Cities for government clients. Founded in 2015 as a spin-off from Bloom Consulting and operating as a sister company to that nation-branding consultancy, D2 serves Destination Marketing Organizations (DMOs), Investment Promotion Agencies (IPAs), export and talent promotion bodies, and city councils globally. Its four copyrighted software products—D2 – Digital Demand © (search volume analysis with 200+ graphs and 400+ micro-brandtag analyses), D2 – Digital Supply © (search engine listening tool with 600+ widgets for digital footprint analysis), D2 – Live Quanti © (targeted digital survey tool), and D2 – Crisis Mode © (crisis impact analytics launched April 2021)—are delivered through tiered annual SaaS subscriptions (Insight, Insight+, Master) plus tailored custom versions, covering five analytical dimensions: Tourism Promotion, Investment Promotion, Export Promotion, Talent Attraction, and Reputation Management.

The company operates a sales-led, business-to-government (B2G) go-to-market motion offering free software demos and e-meetings, supported by direct enterprise sales, content marketing, SEO, webinars, and partnerships such as the alliance with City Nation Place. Revenue mechanics rest on recurring annual subscriptions bundled with 24/7 technical support and personal training; pricing is not publicly disclosed. Customer concentration sits across 20+ countries, 10+ regions, and 10+ cities worldwide, with named clients including Visit Sweden, Visit Finland, Simply Munich, LIAA (Latvia), JAMPRO (Jamaica), Costa Rica Country Brand, Gozo Region (Malta), Aruba, Austria, Germany, Portugal, Norway, Sweden, Stockholm, Brussels, Helsinki, Madrid, and Madeira. The firm holds GDPR compliance, maintains offices in Madrid and Riga, and co-publishes the Digital Country Index and Digital City Index benchmarks with Bloom Consulting.

Name

D2 - Analytics

Legal name

D2 - Analytics

Website

https://d2analytics.io

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

D2 - Analytics is a Madrid-based big data SaaS company founded in 2015 that provides digital analytics software for governments, DMOs, IPAs, and city councils to measure tourism, investment, export, talent, and reputation performance of countries, regions, and cities.

Ownership category

akta.pro rank

Product category

Destination Analytics Software

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Market Sizing, Competitive Benchmarking & Performance Analytics (THALAIAE)

Keywords

• Destination analytics software
• Place branding research
• Tourism market intelligence
• Big data search analytics
• Investment promotion analytics

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscriptions: D2 - Analytics offers subscription-based access to their four software products (Digital Demand, Digital Supply, Live Quanti, Crisis Mode) with tiered plans (Insight, Insight+, Master). Customers receive login credentials to access interactive dashboards, 24/7 technical assistance, and personal online training.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

D2 - Analytics provides Big Data research software and analytic tools for destination marketing. Its four integrated products analyze online search behavior, digital identity, survey responses, and crisis impact for Countries, Regions, and Cities across five dimensions: Tourism Promotion, Investment Promotion, Export Promotion, Talent Attraction, and Reputation Management. Customers are national, regional, and city governments, accessed through subscription-based web dashboards.

Product overview

D2 - Analytics is a Big Data software company offering four integrated research software products for destination market research: D2 – Digital Demand © (search volume analysis), D2 – Digital Supply © (search engine listening/digital identity analysis), D2 – Live Quanti © (digital survey tool), and D2 – Crisis Mode © (crisis impact analysis). These tools work across five dimensions: Tourism Promotion, Investment Promotion, Export Promotion, Talent Attraction, and Reputation Management. The software is accessed via web-based interactive dashboards.

Differentiator

Problem solved

Functional benefit

Brands

• D2 – Digital Demand ©: Search volume analysis software that captures what people are searching about countries, regions, and cities on search engines. Analyzes more than 200 graphs and 400+ micro-brandtag analyses.
• D2 – Digital Supply ©
• D2 – Live Quanti ©
• D2 – Crisis Mode ©

Products and services

• D2 – Digital Demand © Search volume analysis software that captures and analyzes online search behavior of global citizens for countries, regions, and cities. Provides more than 200 graphs and 400+ micro-brandtag analyses with absolute search numbers (not trends or ranges) across tourism, investment, export, talent, and reputation dimensions.
• D2 – Digital Supply © Search engine listening tool that analyzes the digital identity of countries, regions, and cities by examining content displayed on the first pages of search engines. Provides more than 600 widgets/graphs with in-depth analysis of a destination's digital footprint.
• D2 – Live Quanti © Digital questionnaire and survey tool for destinations enabling precise audience targeting worldwide with 100% accurate profiling across geolocation, age, education, occupation, country of residency, and interests. Delivers survey results in interactive online dashboards.
• D2 – Crisis Mode © Crisis management and analysis software that combines Digital Demand, Digital Supply, and Live Quanti data with client-provided hard data to assess crisis impact on destinations and forecast future scenarios across tourism, investment, export, talent, and reputation.

Quantifiable outcome

• 146% increase in searches about Airbnb in Sweden during Freedom to Roam campaign (May-September 2017 vs same period 2016)
• +2 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core and secondary.

• Bloom ConsultingcoreStrategic or Co-development Partner · 1 January 2015Bloom Consulting is the founding sister company of D2 - Analytics, established in 2003 and operating in nation branding and city branding. Founded by Jose Filipe Torres, it is one of the world's leading nation branding consultancies. D2 - Analytics was spun off from Bloom Consulting in 2015 to focus specifically on big data software while Bloom Consulting provides strategic consulting. The two companies collaborate on research publications including the Digital Country Index, Digital City Index, and COVID-19 impact studies.
• City Nation PlacesecondaryGTM or Marketing PartnerCity Nation Place is a global forum for place branding practitioners. D2 - Analytics collaborates with City Nation Place on webinars and events, including hosting a joint webinar on 'Crisis management of the COVID-19 pandemic: the impact on Nation Brands' in May 2020 featuring speakers from leading nation branding organizations.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• AirDNA: AirDNA is a short-term rental data and analytics provider offering market insights on Airbnb and vacation rental demand, frequently used by DMOs to track alternative accommodation trends. Comparable to D2 Analytics as a niche travel data analytics platform serving destination marketing organizations with demand insights.
• Gauddi: Gauddi is a Spain/Latvia-based tourism intelligence company providing market intelligence and big-data analytics for tourism boards and travel companies. Comparable to D2 Analytics by geography, vertical focus on tourism, and DMO customer segment, though smaller and earlier stage.

Broad incumbents

• Phocuswright: Phocuswright is a leading travel industry research firm producing market sizing, consumer studies and competitive intelligence for the global travel sector. Comparable to D2 Analytics as a travel research and analytics provider, though principally research and subscription intelligence rather than real-time SaaS software.
• Sojern: Sojern is a major digital marketing platform for travel that provides audience targeting, campaign measurement, and analytics to tourism boards, DMOs and hotels. Overlaps with D2 Analytics in serving DMOs with destination-level performance insights, but operates at a much broader marketing-services scale.
• Skift: Skift is the largest media and research brand in travel, producing industry research, market data and insights on tourism trends and the destination economy. Overlaps with D2 Analytics in providing travel and destination industry research, though via media/subscription rather than big-data software tools.
• Lighthouse (formerly OTA Insight): Lighthouse is a hospitality and travel market intelligence platform offering data analytics on hotel performance, demand and pricing. Comparable to D2 Analytics in providing data-driven intelligence to the travel/tourism ecosystem, though more focused on accommodation-level data than destination analytics.
• ADARA: ADARA is a global travel data platform aggregating traveler intent and behavior data used by DMOs, tourism boards and OTAs for audience targeting and analytics. Comparable to D2 Analytics in destination-level intelligence but with a much larger, broader data set and enterprise orientation.
• Tourism Economics (Oxford Economics): Tourism Economics, an Oxford Economics company, provides forecasting and economic impact analysis for destinations and DMOs worldwide. Comparable to D2 Analytics in destination-level analytics sold to government tourism organizations, though with a macro-econometric orientation.

Direct peers

• Arrivalist: Arrivalist provides destination marketing attribution analytics, helping DMOs measure the economic impact of their tourism marketing campaigns. Comparable to D2 Analytics as it sells data-driven ROI measurement tools to government tourism organizations.
• Mabrian: Mabrian is a Spain-based travel intelligence and destination analytics company serving DMOs and tourism boards with big-data insights on destination competitiveness and tourist behavior. Highly comparable to D2 Analytics in vertical focus, customer segment (governments/DMOs), and analytics product offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/d2_analytics
• Facebookfacebook.com/D2AnalyticsLTD
• LinkedInlinkedin.com/company/12584057

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about D2 - Analytics