ams Radio and MediaSolutions

What ams Radio and MediaSolutions does

ams Radio and MediaSolutions (legal entity: audio media service Produktionsgesellschaft mbH & Co. KG) is a privately held regional media company headquartered in Bielefeld, Germany, founded in 1989. It operates as a full-service provider of radio advertising, digital audio advertising, online advertising, audio production, podcast production, and recruiting media services. The company directly manages 7 local radio stations across Ostwestfalen-Lippe and Kreis Warendorf (Radio Bielefeld, Radio Gütersloh, Radio Herford, Radio Hochstift, Radio Lippe, Radio WAF, Radio Westfalica), and serves a combined monthly digital audience of approximately 4.67 million website visits, 11.87 million page impressions, 3.9 million webstream plays, and 1.09 million app visits across the network.

The company's core technical infrastructure consists of three professional recording studios in Bielefeld equipped with DaVinci Resolve Fairlight systems, Neumann microphones (U89i, KM 100), Sanken CSS-5, and high-end audio processing peripherals (Lexicon 480L, TC Electronics M6000, Eventide H3000, Urei 1178, Dolby Digital 5.1), producing over 3,500 audio productions annually. Production capabilities cover radio spots, corporate sound logos, jingles, ADR/synchronization, 5.1 cinema mixing, and podcast production (via the Podcastfabrik sub-brand). Digital distribution channels include 7 radio station websites, 7 dedicated iOS/Android apps, podcast platforms (Spotify, Podigee), and smart speakers (Alexa Skills with direct streaming).

Revenue is generated across multiple streams: traditional radio spot advertising (priced by broadcast time slot and duration), digital audio advertising (Prestream/Instream webstream ads), digital banner advertising on radio websites and apps, professional audio production services, podcast production services, recruiting media services, and the Gutscheinbox voucher marketplace. The GTM is sales-led via direct sales consultants and personalized media planning for local SMBs and regional enterprises. Ownership is distributed among five regional newspaper publishers (Neue Westfälische 50.53%, E. Holterdorf KG 20%, Lippischer Zeitungsverlag 14.27%, J.C.C. Bruns 11.2%, Haller Kreisblatt 4%), with no venture capital or private equity backing. The company is led by Geschäftsführer Uwe Wollgramm and maintains a management team of 11-50 employees.

Name

ams Radio and MediaSolutions

Legal name

audio media service Produktionsgesellschaft mbH & Co. KG

Website

https://ams-net.de

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

ams Radio and MediaSolutions is a regional German media company operating 7 local radio stations in Ostwestfalen-Lippe and Kreis Warendorf, providing radio advertising, digital audio, online advertising, podcast production, and audio production services to local SMBs and regional enterprises.

Ownership category

akta.pro rank

Product category

Local Radio Advertising & Media Solutions

NAICS

Radio Broadcasting Stations (51611), Other Sound Recording Industries (51229)

SIC

Radio Broadcasting Stations (4832), Services-Advertising Agencies (7311)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL), Audio Production & Podcasting (BPAFAIAE), Podcast Hosting & Enterprise Solutions (Private/Branded Podcasts) (MPACADAF)

Keywords

• Local radio advertising
• Audio production services
• Digital audio advertising
• Podcast production
• Online display advertising

Headquarters

HQ city

Bielefeld

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Radio Advertising: Broadcasting of audio advertisements on 7 local radio stations in Ostwestfalen-Lippe and Kreis Warendorf region, including Radio Bielefeld, Radio Gütersloh, Radio Herford, Radio Hochstift, Radio Lippe, Radio WAF, and Radio Westfalica. Pricing based on broadcast time slots, spot length, and frequency.
2. Digital Audio Advertising: Online advertising through webstreams of local radio stations, including Prestream and Instream advertising formats. Monthly webstream access of 3.9 million plays. Also includes advertising on radio apps with approximately 1.09 million visits per month.
3. Digital/Online Advertising: Banner advertising, sponsorship of editorial content, special action pages, exclusive online special advertising formats, and Gutscheinbox (voucher platform) placement on local radio websites.
4. Audio Production: Production of radio spots, corporate sound, sound logos, jingles, and synchronization voice recordings. Services include professional voice talent, music production, and audio post-production.
5. Podcast Production: Full-service podcast production including concept development, recording, editing, and distribution. Includes corporate podcasts, branded podcasts, employer branding podcasts, and product placement/advertising within podcasts.
6. Recruiting Services: Radio-based recruitment advertising combined with digital content solutions including podcast production for employer branding and job postings.
7. Gutscheinbox: Voucher platform where customers purchase discounted vouchers (pay half price, business receives full media value). Placed on local radio websites, creating a customer acquisition mechanism for local businesses.
8. Streaming Services: Live and time-shifted streaming of radio programs via internet, with unlimited stream capacity for local radio stations' web broadcasts.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

ams Radio and MediaSolutions is a regional media solutions provider that sells local FM radio advertising across seven owned and operated local radio stations (Radio Bielefeld, Radio Gütersloh, Radio Herford, Radio Hochstift, Radio Lippe, Radio WAF, and Radio Westfalica) in Ostwestfalen-Lippe and Kreis Warendorf, complemented by digital audio advertising on webstreams, online display advertising on the stations' websites and apps, the Gutscheinbox voucher platform, professional audio production (radio spots, corporate sound, sound logos, ADR/synchronization), full-service podcast production through its Podcastfabrik sub-brand, and audio-based recruiting/employer-branding solutions for regional businesses in Germany.

Product overview

ams Radio and MediaSolutions is a full-service local radio and media company operating seven local radio stations in Ostwestfalen-Lippe and Kreis Warendorf (Radio Bielefeld, Radio Gütersloh, Radio Herford, Radio Hochstift, Radio Lippe, Radio WAF, Radio Westfalica) under the 'Funk Kombi OWL plus' combined package. The portfolio consists of three interconnected pillars: (1) Radiowerbung — traditional FM radio advertising with variable spot lengths and Sonderwerbeformen, sold via a local hour/radio NRW hour structure; (2) Digitalwerbung — online advertising on radio websites and mobile apps including banner ads, sponsored content, and the Gutscheinbox voucher portal; and (3) Digital Audio — webstream pre-roll and in-stream ad placements leveraging the 3.9 million monthly stream calls. Supporting these core advertising products is a professional Audio division comprising: Radiospots (production of broadcast radio commercials with access to celebrity voice talents), Corporate Sound/Soundbranding (acoustic brand identity including sound logos and jingles), a three-studio Tonstudio Bielefeld facility (DaVinci Resolve Fairlight-based, producing 3,500+ audio pieces annually), and Podcastfabrik (full-service corporate podcast production from concept through Spotify distribution). Additional offerings include Recruiting (audio-based HR marketing combining radio spots with podcasts and Google SEO) and Crossmedia advertising strategies that combine FM, digital, and mobile channels. The company also operates seven iOS and Android radio apps (collectively ~1.09 million monthly visits) and offers Smartspeaker/Alexa Skills for voice-activated streaming access.

Differentiator

Problem solved

Functional benefit

Brands

• Podcastfabrik: Podcast production service operated by ams for corporate podcasts, branded podcasts, and employer branding podcasts.
• Funk Kombi OWL plus

Products and services

• Radiowerbung (Radio Advertising) Placement of radio advertising spots across seven local FM radio stations in Ostwestfalen-Lippe and Kreis Warendorf (Radio Bielefeld, Radio Gütersloh, Radio Herford, Radio Hochstift, Radio Lippe, Radio WAF, Radio Westfalica), with options for local hour and radio NRW hour slots, available to regional advertisers and agencies.
• Digital Audio Digital audio advertising in the webstreams of local radio stations, including Prestream ads (pre-program audio spots), Instream ads (webstream-only ad-block insertions), and Presenter Kombi (program sponsorship across both FM and webstream), available to regional advertisers and agencies.
• Digitalwerbung (Digital Advertising) Online advertising products including banner advertising (Button/App-Banner, Bigsize-Banner, Skyscraper, Wallpaper, Medium Rectangle), sponsorship of editorial content (weather, traffic, horoscopes), special action pages for promotions and sweepstakes, exclusive online special advertising formats, and the Gutscheinbox voucher portal on local radio websites.
• Gutscheinbox (Voucher Box) Online voucher marketplace placed on local radio station websites, where merchants offer limited-time vouchers at half price; customers buy the voucher and redeem via QR code or numbered list at the business. Available to local merchants as a customer-acquisition mechanism.
• Radiospots (Radio Spot Production) Production service for radio advertising spots, including script development, voice casting (with celebrity synchronization voices), sound design, and final mixing. Targets businesses and agencies buying airtime on the seven local radio stations.
• Corporate Sound / Soundbranding Development of acoustic brand identity including sound logos, jingles, and company songs that create auditory brand recognition across advertising, telephony, and all acoustic touchpoints. Targets brand-focused enterprises in manufacturing, insurance, mobility, and other sectors.
• Tonstudio Bielefeld (Recording Studio) Three professional recording studios in Bielefeld (acoustics by ACM Akustik-Spezialist, Munich) equipped with DaVinci Resolve Fairlight systems, Neumann U89i/KM 100 microphones, Sanken CSS-5, Lexicon 480L, TC Electronics M6000, Eventide H3000, Urei 1178, and Dolby Digital 5.1. Produces over 3,500 audio productions annually including radio spots, podcasts, sound logos, TV mixing, ADR/synchronization, 5.1 cinema mixing, and stereo mixing for radio. Available to advertisers, production companies, and voice talent clients.
• Podcast / Podcastfabrik End-to-end podcast production covering strategy, concept development, recording, editing, and distribution to Spotify and other platforms via Podigee and Audiocon. Includes corporate podcasts, branded podcasts, employer-branding podcasts, and product placement. The 'Podcastfabrik' sub-brand handles professional production. Targets corporates, NGOs, and organizations producing internal/external podcasts.
• Recruiting (Audio-Based Recruitment) Media-based recruitment solutions using radio advertising in local stations combined with digital content including Google SEO, podcast episodes, and social media content to attract job candidates. Includes audio spot production and employer-branding podcast formats. Targets companies with hiring needs.
• Crossmedia Advertising Cross-media advertising strategy combining FM radio spots with online and mobile advertising placements across station websites and apps to amplify brand recognition, drive web traffic, and reach audiences across multiple channels and time periods. Targets regional advertisers seeking integrated local presence.
• Funk Kombi OWL plus Combined advertising package that bundles all seven local radio stations in Ostwestfalen-Lippe and Kreis Warendorf (Radio Bielefeld, Radio Gütersloh, Radio Herford, Radio Hochstift, Radio Lippe, Radio WAF, Radio Westfalica), allowing advertisers to reach the entire region with a single media plan.
• Lokalradio Apps (iOS & Android) Seven dedicated smartphone apps for iOS and Android, each providing live radio streaming of a local radio station along with traffic information using GPS location detection and user-contributed road reports. Collectively generate approximately 1.09 million monthly visits. Available on Apple App Store and Google Play Store for end-user listeners.
• Werbung auf der Radio-App (In-App Advertising) Mobile advertising placement via app banners displayed prominently at the top of local radio apps, offering exclusive visibility while users stream radio or access traffic information. Targets regional advertisers.
• Sonderwerbeformen (Special Advertising Formats) Non-standard advertising formats that deviate from classic radio spots in placement, content, or creative form, designed to capture unusually high attention. Also offered as AdSpecials in online advertising. Targets advertisers seeking standout campaign execution.

Quantifiable outcome

• 3.9 million monthly webstream plays
• +4 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• PodcastfabrikcoreStrategic or Co-development PartnerProfessional podcast production partner offering end-to-end podcast services including concept development, recording, editing, and distribution. ams refers podcast production clients to podcastfabrik.de for professional support.
• Radio BielefeldcoreChannel Partner/ Reseller/ DistributorLocal radio station managed by ams, one of 7 stations in Ostwestfalen-Lippe and Kreis Warendorf. Provides radio broadcasting and advertising distribution.
• Radio GüterslohcoreChannel Partner/ Reseller/ DistributorLocal radio station managed by ams, one of 7 stations in Ostwestfalen-Lippe and Kreis Warendorf. Provides radio broadcasting and advertising distribution.
• Radio HerfordcoreChannel Partner/ Reseller/ DistributorLocal radio station managed by ams, one of 7 stations in Ostwestfalen-Lippe and Kreis Warendorf. Provides radio broadcasting and advertising distribution.
• Radio HochstiftcoreChannel Partner/ Reseller/ DistributorLocal radio station managed by ams, one of 7 stations in Ostwestfalen-Lippe and Kreis Warendorf. Provides radio broadcasting and advertising distribution.
• Radio LippecoreChannel Partner/ Reseller/ DistributorLocal radio station managed by ams, one of 7 stations in Ostwestfalen-Lippe and Kreis Warendorf. Provides radio broadcasting and advertising distribution.
• Radio WAFcoreChannel Partner/ Reseller/ DistributorLocal radio station managed by ams, serving the Kreis Warendorf region. One of 7 stations providing radio broadcasting and advertising distribution.
• Radio WestfalicacoreChannel Partner/ Reseller/ DistributorLocal radio station managed by ams, one of 7 stations in Ostwestfalen-Lippe and Kreis Warendorf. Provides radio broadcasting and advertising distribution.
• radio NRWcoreTechnology or IntegrationState-level radio program provider for private local radio stations in NRW. Supplies up to 21 hours of daily programming including world news, weather, and NRW traffic information. Partner for 45 local stations.
• IVW (Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern)minorOthersIndependent organization providing certified performance metrics for advertising effectiveness. ams uses IVW certification for website and app reach data.
• GEMA (Gesellschaft für musikalische Aufführungs- und mechanische Vervielfältigungsrechte)minorOthersCopyright collection society representing composers, lyricists, and music publishers. ams handles licensing and royalty reporting for music used in productions.
• GVL (Gesellschaft zur Verwertung von Leistungsschutzrechten)minorOthersRights management organization for neighboring rights. Responsible for ensuring proper licensing of music used in broadcasts.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Studio Funk: Studio Funk is a leading German podcast production company serving corporate and branded clients, directly comparable to ams's Podcastfabrik in offering end-to-end podcast strategy, recording, editing, and distribution. Both serve enterprise customers with professional podcast production, though ams bundles podcast with broader radio/audio media services.

Broad incumbents

• Big FM: Big FM is a German private radio network targeting younger demographics across multiple regional frequencies, comparable to ams in private radio broadcasting and audio advertising sales. Both monetize FM inventory plus digital audio and online extensions, but Big FM operates nationally rather than within OWL.
• Antenne Bayern: Antenne Bayern is Germany's largest private radio station, operating multiple frequencies and digital channels across Bavaria, comparable to ams in private radio broadcasting, digital audio advertising, and cross-media advertising sales. Differs in national scale and music-format targeting versus ams's local OWL footprint.
• RTL Radio Deutschland: RTL Radio Deutschland operates major German private radio stations and digital audio inventory, comparable to ams in selling radio advertising, webstream/audio spots, and digital display to advertisers. Differs in national scale and parent-group resources versus ams's OWL regional focus.

Regional players

• Rockland: Rockland is a private radio station in Rheinland-Pfalz, comparable to ams in operating as a regional private radio broadcaster and selling local advertising to SMBs. Both operate single/regional station footprints with traditional FM plus digital audio advertising revenue mixes.
• Radio/Tele FFH (Hit Radio FFH): Radio/Tele FFH operates Hit Radio FFH and Planet Radio in Hessen, comparable to ams as a private local radio operator selling regional advertising and digital audio inventory. Both target regional SMBs and operate multi-channel (radio + digital + app) media businesses in defined German geographies.

Direct peers

• Regiocast: Regiocast GmbH & Co. KG operates multiple regional private radio stations across Germany (e.g., Radio Regenbogen, 89.0 RTL), directly comparable to ams in owning and operating licensed local radio stations and selling regional advertising inventory. Both operate a station-portfolio model with bundled regional advertising packages.

Others

• Ströer: Ströer is a major German out-of-home and digital advertising sales company, comparable to ams as a media sales house monetizing local advertising inventory to SMBs. Differs in OOH and digital channels rather than radio/audio, but both operate as cross-channel media partners for regional advertisers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ams-radioundmediasolutions8078
• Facebookfacebook.com/amsRadioundMediaSolutions
• LinkedInlinkedin.com/company/ams-radio-und-mediasolutions
• Instagraminstagram.com/amsradioundmediasolutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ams Radio and MediaSolutions