Radio Lippe

What Radio Lippe does

Radio Lippe is a privately held local radio broadcaster serving the Kreis Lippe district in North Rhine-Westphalia, Germany. The station is jointly operated by Veranstaltergemeinschaft für lokalen Rundfunk im Kreis Lippe e. V. — a non-profit program committee representing public-interest editorial oversight — and audio media service Produktionsgesellschaft mbH & Co. KG, a commercial production company based in Bielefeld; this dual-entity structure is the standard governance model for licensed local radio in NRW. Programming consists of local news, sports (including TBV Lemgo coverage), weather, traffic, comedy, and music, anchored by the morning show 'Doppelt wach'. The station reaches 96,000 daily listeners and is self-reported as the market leader in Kreis Lippe per the EMA 2026 audience measurement.

The technical platform spans seven distribution paths: DAB+ digital and FM analog broadcast transmission, web streaming via Radioplayer software, dedicated iOS and Android mobile applications, Amazon Alexa voice skill, YouTube multimedia, and social channels (Facebook, Instagram, WhatsApp, TikTok). Supporting infrastructure includes TYPO3 CMS hosted by Mittwald, Cloudflare CDN, Usercentrics consent management, and podcast distribution via Podigee and Audio Alliance's AudioNow. The content portfolio includes over 20 podcasts spanning healthcare, true crime, sustainability, wildlife, and local stories.

The revenue model is multi-stream and centered on advertising. Streams include traditional radio spot sales ('Radiowerbung'), digital/online advertising, recruitment advertising for regional employers, branded podcast production, and professional audio production services. A secondary revenue line is Gutscheinbox, an e-commerce voucher marketplace for local Lippe-area providers generating marketplace commission/markup. Audience measurement and programmatic audio ad targeting are enabled via INFOnline, AdsWizz, and the RMSi radio marketing service. Pricing for advertising and Gutscheinbox transactions is not publicly disclosed. Customers fall into two primary segments: the general population of Kreis Lippe (consumers) and local/regional SMB advertisers.

Name

Radio Lippe

Legal name

Radio Lippe (operated jointly by Veranstaltergemeinschaft für lokalen Rundfunk im Kreis Lippe e. V. and audio media service Produktionsgesellschaft mbH & Co. KG)

Website

https://radiolippe.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Radio Lippe is a private local radio station serving 96,000 daily listeners in Germany's Kreis Lippe district. It distributes local news, sports, music, and 20+ podcasts via DAB+, FM, mobile app, Alexa, and web, monetizing through regional advertising, a voucher marketplace, and audio production services.

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

akta.pro secondary industries

Non-Interactive Digital Radio (Lean-Back Streaming) (MPAIACAB), Music & Audio Streaming Platforms (BPAMAJAC), Audio Production & Podcasting (BPAFAIAE), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

Keywords

• Local radio broadcasting
• Digital audio broadcasting
• Radio advertising
• Podcast production
• Community news media

Headquarters

HQ city

Detmold

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Radio Advertising: Traditional radio advertising spots aired during programming. The station offers radio advertising packages as indicated by their 'Radiowerbung' service page.
2. Digital Advertising: Online advertising on their website and digital platforms including banner ads, in-stream advertising, and targeted digital marketing solutions.
3. Gutscheinbox (Coupon Platform): E-commerce platform selling vouchers and tickets at discounted prices from local providers in Lippe region. Revenue generated through transaction fees/markup on voucher sales.
4. Audio Production Services: Professional audio production services offered to external clients ('Audioproduktion' service).
5. Recruitment Advertising: Dedicated recruiting advertising service for employers ('Recruiting' page).
6. Podcast Hosting & Production: Podcast hosting and production services including branded podcast offerings for advertisers.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Radio Lippe is a local radio station broadcasting music, local news, sports, weather, traffic, comedy, and entertainment programming to the Kreis Lippe region in North Rhine-Westphalia, Germany. The station distributes content live via FM, DAB+, internet streaming, mobile apps, and Amazon Alexa, supported by a podcast library of 20+ titles. It also offers radio advertising, digital advertising, recruitment ads, audio production services, and the Gutscheinbox voucher platform as commercial offerings.

Product overview

Radio Lippe is a local radio station serving the Kreis Lippe region in Germany, operated jointly by Veranstaltergemeinschaft für lokalen Rundfunk im Kreis Lippe e. V. and audio media service Produktionsgesellschaft mbH & Co. KG. The core offering is live radio programming (der beste Mix) distributed via FM, DAB+, and internet streaming. Supporting products include the Radio Lippe App (mobile iOS/Android app with live radio, traffic alerts, push notifications, and alarm clock), Webradio/Webchannels (internet streaming via Radioplayer), Amazon Alexa Skill for voice control, and the Gutscheinbox (online voucher shop). Content offerings include Podcasts (over 20 titles), weather/traffic services, Haustiersuche (pet search), and weekly movie/streaming tips. The station reaches 96,000 listeners daily. Technical infrastructure includes TYPO3 CMS, Mittwald hosting, Cloudflare CDN, and various analytics tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Radio Lippe Live Program Live local radio programming for Kreis Lippe listeners, distributed in parallel via FM, DAB+, internet streaming, mobile apps, and Amazon Alexa. Features Lippe-specific news, traffic, weather, sports coverage including TBV Lemgo, comedy segments, and music programming.
• Radio Lippe Mobile App Official mobile application for iOS and Android providing live radio streaming, push notifications for breaking news, traffic and speed camera information for Kreis Lippe, and alarm clock functionality. Targeted at Lippe region listeners who consume radio via smartphones and tablets.
• Gutscheinbox Voucher Marketplace E-commerce platform selling discounted vouchers and tickets from local Lippe-area providers (including EDEKA and alltours) to consumers. Radio Lippe earns revenue through transaction fees and markups on voucher sales, with payments processed via PayPal and Mollie.
• Radio Lippe Podcast Library On-demand podcast catalog of 20+ shows covering local stories, wildlife, crime, medicine, careers, zero-waste, and more, available via the Radio Lippe website and major podcast platforms using Podigee, RauteMusik (Audiocon), and AudioNow (Audio Alliance) hosting. Available free to listeners with branded podcast sponsorship opportunities for advertisers.
• Radio Advertising Sales On-air radio advertising spots (Radiowerbung) sold via direct sales to local and regional businesses, giving advertisers access to Radio Lippe's 96,000 daily listeners in the Kreis Lippe market. Includes bundled digital and recruitment advertising options.
• Audio Production Services (Audioproduktion) Professional audio production service offering custom audio content, branded podcasts, and studio-produced spots to external clients including regional businesses and brands. Priced as bespoke commissioned work; rates not publicly disclosed.
• Recruitment Advertising Dedicated recruitment advertising product targeting local employers who need to reach job seekers in the Kreis Lippe region via on-air recruiting spots on Radio Lippe programming.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

16 partnerships are on record, tiered core.

• audio media service Produktionsgesellschaft mbH & Co. KGcoreStrategic or Co-development PartnerCo-operator of radiolippe.de website together with Veranstaltergemeinschaft für lokalen Rundfunk im Kreis Lippe e.V. Both entities share responsibility for website operations and data processing.
• Veranstaltergemeinschaft für lokalen Rundfunk im Kreis Lippe e. V.coreStrategic or Co-development PartnerCo-operator of radiolippe.de website alongside audio media service Produktionsgesellschaft mbH & Co. KG. Governs local radio broadcasting operations.
• Mittwald CM Service GmbH & Co. KGcoreTechnology or IntegrationExternal hosting provider for the Radio Lippe website. Website is hosted on Mittwald servers.
• Usercentrics GmbHcoreTechnology or IntegrationCookie consent management technology provider used for GDPR-compliant consent collection and documentation.
• Quantyoo GmbH & Co. KGcoreTechnology or IntegrationProvides Single-Sign-On technology, tracking software, and cross-platform data processing for audience measurement and personalized advertising.
• INFOnline GmbHcoreTechnology or IntegrationProvides audience measurement service (INFOnline Measurement) for web and app to determine statistical metrics on user engagement.
• RMSi Radio Marketing Service Interactive GmbHcoreTechnology or IntegrationInteractive radio marketing service providing usage-based advertising optimization and cookie-based advertising targeting.
• AdsWizz Inc.coreTechnology or IntegrationAudio advertising technology partner providing stream analysis and interest-based advertising for audio content.
• Radioplayer Deutschland GmbHcoreTechnology or IntegrationProvides web radio player software enabling live streaming playback with favorites and recently listened stations functionality.
• Podigee UGcoreTechnology or IntegrationPodcast hosting service used for hosting and delivering Radio Lippe podcasts.
• RauteMusik GmbH (Audiocon)coreTechnology or IntegrationPodcast hosting and analytics service provider supporting Radio Lippe podcast operations.
• Audio Alliance GmbH (AudioNow)coreTechnology or IntegrationAudioNow player provider for podcast audio file playback and download statistics.
• Cloudflare Inc.coreTechnology or IntegrationContent Delivery Network (CDN) providing global distributed content delivery and DNS services for website performance and security.
• SuperX GmbH (Superchat)coreTechnology or IntegrationWhatsApp, Facebook, and Instagram messaging service enabling redaktionelle communication via social messaging platforms.
• Euranet PluscoreChannel Partner/ Reseller/ DistributorInternational radio network providing European news content and Radio Lippe participates in this European radio network.
• NRW LokalradioscoreChannel Partner/ Reseller/ DistributorAssociation of NRW local radio stations Radio Lippe is part of, providing collective marketing and industry representation.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Deutschlandradio: National public radio broadcaster (Deutschlandfunk) reaching NRW including the Lippe area via DAB+ and online. Competes for news/talk listening hours but as a non-commercial public broadcaster with different funding mechanics.
• Westdeutscher Rundfunk (WDR): Largest public broadcaster in NRW operating multiple radio channels across the same region. Overlaps geographically and competes for the same listener hours and advertising-adjacent budgets, but at national-scale public-broadcaster economics rather than local commercial SMB.
• Regiocast: German commercial radio holding company operating multiple local/regional stations. Comparable as a portfolio operator of local radio assets in Germany and a relevant structural peer for any consolidation play involving Radio Lippe.
• Antenne NRW: Established NRW-wide radio brand reaching Lippe audiences via FM and digital channels. Comparable product (lean-back hit-music radio) and overlaps directly with Radio Lippe's mass-market listeners, though operates at much larger scale.

Direct peers

• Radio MK: Local NRW radio for the Märkischer Kreis with a parallel Veranstaltergemeinschaft + production company setup and similar multi-channel distribution. Direct comparable for audience, advertisers, and product mix.
• Radio Hochstift: NRW Lokalradios member serving the Paderborn/Höxter region. Comparable local station operating model, content mix, and digital distribution stack, making it a relevant direct peer.
• Radio Herford: Local NRW radio in the Ostwestfalen-Lippe region adjacent to Lippe. Same NRW Lokalradios network membership and very similar station footprint, scale, and digital product strategy.
• Radio Gütersloh: NRW local radio serving the Gütersloh district adjacent to Lippe. Highly comparable operating model, audience scale, and advertiser base, and competes for the same regional advertising budgets in Ostwestfalen-Lippe.
• Radio Paderborn: Another NRW Lokalradios member station serving Paderborn in the same Ostwestfalen-Lippe region. Directly comparable in governance, distribution mix (FM/DAB+/stream/app), and local-advertising revenue model.
• Radio Bielefeld: Local NRW radio station broadcasting to the adjacent Ostwestfalen-Lippe region. Direct peer given identical Veranstaltergemeinschaft/production-company structure, FM + DAB + digital distribution, and shared NRW Lokalradios association membership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RadioLippe
• Instagraminstagram.com/radiolippe
• Xx.com/RadioLippe
• LinkedInlinkedin.com/company/radio-lippe

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radio Lippe