PriceMe
PriceMe is a New Zealand price comparison platform, founded 2007, that aggregates product listings, prices, and reviews from online retailers across 20+ categories. It serves NZ shoppers free of charge and monetizes via affiliate referral fees to retailers.
- Company typePrivate
- Founded2007
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What PriceMe does
PriceMe is a New Zealand-focused price comparison platform operated by Global Compare Group Limited, founded in 2007 and headquartered in Auckland. The platform aggregates product listings, prices, and reviews from multiple online retailers across more than 20 consumer categories including phones, computers, cameras, appliances, fashion, home and garden, automotive, and toys. Consumer-facing features include multi-retailer price comparison, user-submitted product reviews and ratings, store ratings, price alerts, personalized wishlists ('My Lists'), and coupon redemption. The platform also operates a dedicated Deals portal and publishes shopping news and buying guides to drive organic traffic.
The underlying technology is a conventional web-based comparison engine that ingests retailer product feeds, normalizes them into category structures, and renders SEO-optimized category and product pages. Retailers onboard through a self-serve merchant portal (merchant.priceme.com); the platform does not expose a public API or SDK and has no native mobile application. Content and feature surface is built around organic search acquisition, email newsletters, and social channels (Facebook, LinkedIn).
The business model is consumer-free, affiliate-driven: shoppers use the platform without charge, and PriceMe earns referral fees when users click through to retailer sites and complete purchases. Retailers join and list products at no cost. The company is part of Global Compare Group, which also operates sister comparison sites for broadband, power, money, mobile, and VPN services in New Zealand, providing cross-vertical traffic and brand consolidation. PriceMe is privately held with no disclosed funding, no institutional investment identified, and no public revenue figures.
PriceMe firmographics
Firmographics- Name
- PriceMe
- Legal name
- Global Compare Group Limited
- Website
- https://priceme.co.nz
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PriceMe is a New Zealand price comparison platform, founded 2007, that aggregates product listings, prices, and reviews from online retailers across 20+ categories. It serves NZ shoppers free of charge and monetizes via affiliate referral fees to retailers.
- Ownership category
- akta.pro rank
PriceMe industry classification
Industry- Product category
- Price Comparison Platform
- akta.pro primary industry
- Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)
- akta.pro secondary industries
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH), Comparison Shopping & Price Discovery Portals (BPAMAAAJ)
Keywords
Where PriceMe is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
PriceMe business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Affiliate/Referral fees: Earn referral fees when users click through to retailer sites and make purchases. The 'Compare prices from X shops' links and retailer redirect links generate revenue on a per-transaction basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free for consumers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
PriceMe product offering
Product offeringCore offering
PriceMe operates a New Zealand-focused price comparison website that aggregates product listings, prices, and user reviews from multiple online retailers into a single searchable interface. Consumers can browse categories across electronics, appliances, fashion, and more, set price alerts, save wishlists, and access buying guides and deals. Retailers register through a self-serve merchant portal to list their products and benefit from referral traffic.
Product overview
PriceMe is a New Zealand-focused price comparison platform operated by Global Compare Group. The core platform aggregates product listings, prices, and reviews from multiple online retailers, allowing consumers to search, compare, and find the best deals across diverse product categories. The platform includes a main comparison website, a dedicated Deals section, user account features (Price Alerts, My Lists, Reviews), consumer content (news and buying guides), and a retailer portal for merchants to list products. The platform covers 19 major product categories including Phones, Cameras, Computers, Appliances, Sound, Vision, Automotive, Clothing & Fashion, Components, Games & Consoles, and more.
Differentiator
Problem solved
Functional benefit
Brands
- Broadband Compare: Broadband service comparison platform
- Power Compare
- Money Compare
- Mobile Compare
Products and services
- PriceMe NZ Price Comparison Platform A free web-based price comparison platform that aggregates product listings, prices, and user reviews from thousands of online retailers in New Zealand, enabling consumers to compare products across categories such as phones, computers, appliances, fashion, and automotive before purchasing.
- PriceMe Deals
Companies that use PriceMe
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
PriceMe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
PriceMe partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- Broadband CompareminorRelated service site under Global Compare Group offering broadband plan comparisons in New Zealand. Cross-linked from PriceMe navigation.
- Power CompareminorRelated service site under Global Compare Group offering electricity/power plan comparisons in New Zealand. Cross-linked from PriceMe navigation.
- Money CompareminorRelated service site under Global Compare Group offering financial product comparisons in New Zealand. Cross-linked from PriceMe navigation.
- Mobile CompareminorRelated service site under Global Compare Group offering mobile plan comparisons in New Zealand. Cross-linked from PriceMe navigation.
- VPN Compare NZminorVPN service comparison partner site (vpncompare.co.nz) cross-linked from PriceMe navigation.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
PriceMe competitors and assessment
Company assessmentBroad incumbents
- Kelkoo: European-established price comparison shopping platform with affiliate referral model. Operates at greater geographic scale than PriceMe but serves the same consumer use case of comparing prices across multiple merchants.
- Twenga: Multi-country price comparison platform with affiliate referral revenue model. Comparable business model and category breadth, though operating in European markets.
- Trade Me: Dominant New Zealand online marketplace and classifieds platform. Indirect peer — competes for the same NZ consumer attention and provides price discovery, though via marketplace listings rather than dedicated comparison.
- Google Shopping: Large-scale incumbent operated by Google that surfaces product listings and prices in search results. Represents the dominant competitive threat to dedicated comparison sites by capturing high-intent price queries upstream.
Direct peers
- PriceSpy: Direct competitor operating price comparison in New Zealand and Australia across similar product categories. Most directly comparable peer given overlapping geography, category breadth, and consumer-facing comparison model.
- PriceRunner: Multi-country price comparison platform (Nordic, UK) with affiliate-driven monetization. Closely comparable in product/feature set — reviews, wishlists, price alerts — and business model.
Regional players
- Finder: Australia/New Zealand-based comparison site focused on financial products, broadband, and utilities. Comparable through Global Compare Group's Money/Broadband/Power sister sites and the shared ANZ consumer base.
- ShopBot: Australian price comparison platform covering electronics, home, and lifestyle categories. Comparable in business model (affiliate-driven multi-category comparison) but operates primarily in the adjacent Australian market.
- Canstar: ANZ comparison platform focused on financial products, utilities, and insurance with affiliate monetization. Comparable in business model and regional positioning, especially to Global Compare Group's Money Compare.
Emerging players
- ShopSavvy: Product and price comparison app scanning barcodes to compare prices across online and local retailers. Comparable in core consumer value proposition (cross-retailer price discovery) though delivery mechanism (mobile) differs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PriceMe social profiles
Digital presencePriceMe financial estimates
Financial estimateRevenue estimate
Valuation estimate
PriceMe leadership team
Management profileNumber of profiles
Profiles1 record
PriceMe subsidiaries and ownership
Company hierarchySubsidiaries4 records
PriceMe funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PriceMe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PriceMe
What does PriceMe do?
PriceMe operates a New Zealand-focused price comparison website that aggregates product listings, prices, and user reviews from multiple online retailers into a single searchable interface. Consumers can browse categories across electronics, appliances, fashion, and more, set price alerts, save wishlists, and access buying guides and deals. Retailers register through a self-serve merchant portal to list their products and benefit from referral traffic.
Is PriceMe a public or private company?
PriceMe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PriceMe founded?
PriceMe was founded in 2007. It employs 11 to 50 people.
Where is PriceMe based?
PriceMe is headquartered in Auckland, New Zealand, in the Oceania region.
How does PriceMe make money?
One revenue line is on record: affiliate/Referral fees.
Who are PriceMe's main competitors?
Broad incumbents on record are Kelkoo, Twenga, Trade Me and Google Shopping. Direct peers are PriceSpy and PriceRunner. Regional players are Finder, ShopBot and Canstar. ShopSavvy is listed as an emerging player.
Does PriceMe have an API?
No public API is recorded for PriceMe.
What industry is PriceMe in?
PriceMe's product category is Price Comparison Platform. Its primary akta.pro industry code is CRAFAAAI, Price Comparison/Aggregator Generalist Marketplaces, with a secondary code of BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms.