Broadband Comparison Limited
- Company typePrivate
- Founded2025
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
Broadband Comparison Limited firmographics
Firmographics- Name
- Broadband Comparison Limited
- Legal name
- Broadband Comparison Limited
- Website
- https://comparebroadband.co.uk
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Broadband Comparison Limited industry classification
Industry- Product category
- Broadband Comparison Services
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industry
- Comparison Shopping & Price Discovery Portals (BPAMAAAJ)
Keywords
Where Broadband Comparison Limited is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Broadband Comparison Limited business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Affiliate Commission: When users click through from CompareBroadband.co.uk to broadband providers and sign up for packages, the company earns a commission from those providers. This is the primary revenue stream and is at no extra cost to the user. The company works with direct affiliate programs with broadband providers and affiliate networks including Awin, Impact, and Skimlinks.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Broadband Comparison Limited product offering
Product offeringCore offering
CompareBroadband.co.uk is a consumer-facing broadband price comparison website that aggregates broadband packages from all major UK providers (BT, Sky, Virgin Media, TalkTalk, EE, Plusnet, Vodafone, Community Fibre, Toob, Hyperoptic, Highland Broadband) and lets users filter and sort deals by speed, contract length, and price. Users click through to provider websites to sign up; the service is free to consumers and monetized through affiliate commissions paid by providers when sign-ups are completed.
Product overview
CompareBroadband.co.uk operates as a consumer comparison aggregator platform for the UK broadband market. The core offering consists of the comparison platform at comparebroadband.co.uk, which enables users to browse and compare broadband packages from major UK providers including BT, Sky, Virgin Media, TalkTalk, EE, Plusnet, Vodafone, Community Fibre, Toob, Hyperoptic, and Highland Broadband. The platform integrates interactive comparison tables with filtering by speed, contract length, and price, a speed test tool, and an educational guides section covering topics like switching providers, student options, and technology explanations. Additional services include a newsletter subscription for deal alerts. The company generates revenue through affiliate commissions from providers when users click through and sign up for services.
Differentiator
Problem solved
Functional benefit
Products and services
- CompareBroadband.co.uk Broadband Comparison Service A free-to-use consumer broadband comparison platform that aggregates deals from 11 major UK providers, allows filtering by speed, contract length and price, and routes users to provider websites via affiliate links for sign-up.
Quantifiable outcome
- Commission earned at no extra cost to users - users pay the same price whether going directly to provider or via CompareBroadband.co.uk
- +1 more outcomes
Companies that use Broadband Comparison Limited
Customer profileSegments2 records
Ideal customer profiles2 records
Broadband Comparison Limited technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Broadband Comparison Limited partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor, core and secondary.
- AwinminorAffiliate network partner for managing and tracking affiliate commissions from broadband provider partnerships. Awin is a global affiliate marketing network.
- ImpactminorAffiliate network partner for managing and tracking affiliate commissions from broadband provider partnerships. Impact is a partnership automation platform.
- SkimlinksminorAffiliate network partner for managing and tracking affiliate commissions from broadband provider partnerships. Skimlinks specializes in content monetization for publishers.
- BT (British Telecom)coreMajor UK broadband provider featured on CompareBroadband.co.uk. BT is the UK's largest broadband provider offering fibre broadband with Complete Wi-Fi guarantee. Commission earned when users click through and sign up for BT packages.
- SkycoreMajor UK broadband and TV provider featured on CompareBroadband.co.uk. Known for excellent customer service and Sky Q integration. Commission earned when users sign up via affiliate links.
- Virgin MediacoreUK cable broadband provider offering fastest widely available speeds using proprietary cable network. Featured prominently with multiple deal tiers including M100, M250, M500, and Gig1 packages.
- TalkTalkcoreUK broadband provider known for competitive pricing and budget-friendly options. Featured with Fibre 65 deal at £25/month.
- EEcorePart of BT Group, offering reliable broadband with strong mobile network integration. Features Smart Hub router and Full Fibre 100 package.
- PlusnetcoreBT-owned affordable broadband provider known for award-winning customer service. Featured with Unlimited Fibre at £24.99/month.
- VodafonecoreMajor UK provider offering competitive broadband deals with mobile network integration and Ultra Wi-Fi guarantee. Featured with Superfast 2 package.
- Community FibresecondaryFull-fibre alt-net provider delivering ultrafast speeds (up to 3Gbps) across London. Features symmetric upload/download speeds and competitive pricing for ultrafast packages.
- ToobsecondaryIndependent full-fibre alt-net focused on Southampton, Fareham, and expanding areas. Offers symmetric 900Mbps speeds at competitive pricing with community-focused approach.
- HyperopticsecondaryFull-fibre alt-net provider specializing in apartment buildings and new developments across UK cities. Offers gigabit speeds at competitive pricing.
- Highland BroadbandsecondaryScottish full-fibre provider delivering ultrafast speeds to homes and businesses across Scotland. Features both residential and dedicated business packages.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Broadband Comparison Limited competitors and assessment
Company assessmentBroad incumbents
- MoneySupermarket: MoneySupermarket is one of the largest UK comparison platforms, including broadband deals alongside insurance, energy, and financial products. It is a broad incumbent that competes with CompareBroadband.co.uk in the broadband vertical through its MoneySupermarket Broadband comparison service.
- GoCompare: GoCompare is a UK price comparison marketplace covering broadband, insurance, energy, and travel. Its broadband comparison functionality competes directly with CompareBroadband.co.uk for UK consumer switching queries, though GoCompare operates across a much broader product portfolio.
- Compare the Market: Compare the Market is a major UK price comparison platform covering broadband, energy, insurance, and other financial products. While broader than CompareBroadband.co.uk, its broadband vertical directly competes for the same UK consumer switching intent and affiliate commissions.
Direct peers
- Uswitch: Uswitch is one of the UK's largest broadband comparison platforms, allowing consumers to compare deals across major UK ISPs. It is a direct competitor to CompareBroadband.co.uk, operating in the same UK broadband price comparison category with affiliate-revenue model.
- Broadband Choices: Broadband Choices is a UK-based broadband comparison service that lets users compare packages from major ISPs. It directly competes with CompareBroadband.co.uk in the UK broadband comparison space, sharing the same affiliate commission business model and target consumer base.
- Broadband Genie: Broadband Genie is a smaller UK broadband comparison site offering deal comparison and expert reviews. It is a niche direct competitor to CompareBroadband.co.uk with similar focus on consumer broadband switching and affiliate commissions.
- Cable.co.uk: Cable.co.uk is a UK-focused broadband comparison and review site that aggregates deals from major UK ISPs. It targets the same consumer research-and-compare intent as CompareBroadband.co.uk and operates a similar affiliate-driven revenue model.
Regional players
- Selectra: Selectra is a European price comparison specialist that operates a UK arm covering broadband, energy, and telecom services. It is comparable as a UK-based comparison platform serving the same broadband switching use case, though it has broader European operations.
Emerging players
- Choose.co.uk: Choose.co.uk is a UK comparison site covering broadband, energy, and home services. Its broadband comparison functionality competes directly with CompareBroadband.co.uk for UK consumer switching traffic while operating on a similar affiliate revenue model.
- Finder.com: Finder.com operates a global comparison platform with a UK broadband comparison section. While broader in scope, its UK broadband content competes for similar search queries and consumer intent as CompareBroadband.co.uk, with overlap in the affiliate revenue model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Broadband Comparison Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Broadband Comparison Limited leadership team
Management profileNumber of profiles
Broadband Comparison Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Broadband Comparison Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Broadband Comparison Limited
What does Broadband Comparison Limited do?
CompareBroadband.co.uk is a consumer-facing broadband price comparison website that aggregates broadband packages from all major UK providers (BT, Sky, Virgin Media, TalkTalk, EE, Plusnet, Vodafone, Community Fibre, Toob, Hyperoptic, Highland Broadband) and lets users filter and sort deals by speed, contract length, and price. Users click through to provider websites to sign up; the service is free to consumers and monetized through affiliate commissions paid by providers when sign-ups are completed.
Is Broadband Comparison Limited a public or private company?
Broadband Comparison Limited is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Broadband Comparison Limited founded?
Broadband Comparison Limited was founded in 2025. It employs 1 to 10 people.
Where is Broadband Comparison Limited based?
Broadband Comparison Limited is headquartered in London, United Kingdom, in the Europe region.
How does Broadband Comparison Limited make money?
One revenue line is on record: affiliate Commission.
Who are Broadband Comparison Limited's main competitors?
Broad incumbents on record are MoneySupermarket, GoCompare and Compare the Market. Direct peers are Uswitch, Broadband Choices, Broadband Genie and Cable.co.uk. Selectra is listed as a regional player. Emerging players are Choose.co.uk and Finder.com.
Does Broadband Comparison Limited have an API?
No public API is recorded for Broadband Comparison Limited.
What industry is Broadband Comparison Limited in?
Broadband Comparison Limited's product category is Broadband Comparison Services. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of BPAMAAAJ, Comparison Shopping & Price Discovery Portals.