What Emanaged does

Emanaged is a UK-based managed services agency that operates the marketplace channels of brands across Amazon, eBay, Walmart, Shopify, Zalando, Fruugo, Manomano, Tesco, and Catch.au. Founded around 2014 and headquartered in London with a US phone presence, the firm offers three core engagement models: Managed Services, where Emanaged acts as the client's ecommerce team; Seller of Record, where it operates its own store on consigned stock; and Merchant Services, where it manages B2B customer relationships. The company reports 50+ brands managed and states it has generated £113M+ in cumulative client revenue across marketplace channels, with a logo list spanning enterprise retailers (River Island, Mountain Warehouse, Nisbets, Oliver Bonas, White Stuff, Topps Tiles) and mid-market and startup brands (Pai Skincare, Dobell, FFS Beauty, WooWoo).

Underlying the services is an AI-assisted data enrichment platform that ingests product data in any format (FTP, email, HTTPS, API) and outputs marketplace-optimized listings, including auto-categorization, auto title creation, and auto item-specific mapping. The technology syncs data between PIMs, ERPs, marketplaces, and websites and applies pre-built templates per marketplace best practice. The platform supports both fully managed delivery and a self-service portal that is flagged as forthcoming.

Emanaged monetizes through monthly subscription retainers (Managed Services), transaction-based fees (Seller of Record), usage-based and ad hoc hourly billing, PPC management fees, and project-based consulting. Pricing is bespoke per client with no long-term contracts required, and Pay-As-You-Go options target smaller brands. The go-to-market is consultative, enterprise field sales backed by content marketing (case studies, testimonials) and direct website inquiries, with no disclosed outside funding.

Name

Emanaged

Legal name

Emanaged

Website

https://emanaged.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Emanaged is a London-based marketplace management agency that operates brands' Amazon, eBay, Walmart, Shopify, Zalando, and other marketplace channels end-to-end, using an AI-assisted data enrichment platform and flexible subscription or transaction-based engagement models for enterprise and mid-market brands.

Ownership category

akta.pro rank

Product category

Marketplace Management Services

NAICS

Media Buying Agencies (541830)

SIC

Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)

Keywords

• Marketplace management services
• Ecommerce channel management
• Amazon seller services
• Product data enrichment
• Marketplace advertising management

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Managed Services: Full ecommerce team management including operations, technical, system management, reporting, analysis, PPC and promotional marketing, strategic advice, and FBA/3PL logistics. Customer maintains their own store/account and stock.
2. Seller of Record: Emanaged operates the online store/account using their infrastructure while customer provides stock on consignment. Emanaged acts as the online retailer.
3. PPC/Advertising Management: Standalone PPC management for Amazon, Walmart, or eBay ads console. Can work independently or alongside listing and creative teams.
4. Consulting and Analysis: Deep market analysis, competitor reviews, listing audits, and strategic consulting services.
5. Project-Based Services: Channel launch projects, technical support for listing issues, system integrations, and Amazon seller support case management.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels3 records

Core offering

Emanaged provides end-to-end marketplace channel management services for brands and retailers, enabling them to launch, scale, and optimise sales on Amazon, eBay, Walmart, Shopify, and European marketplaces. The company acts as an outsourced ecommerce team, handling operations, listings, SEO, PPC advertising, data enrichment, and logistics coordination. Its proprietary AI-driven platform automates product categorisation, title creation, and data synchronisation across PIMs, ERPs, and marketplace systems.

Product overview

Emanaged offers a comprehensive marketplace management platform with three core service tiers: Managed Services (where Emanaged acts as the client's full ecommerce team), Seller of Record (Emanaged operates its own store with client stock on consignment), and Merchant Services (B2B customer management). The platform provides automated features including Auto-categories, Auto Title Creation, Auto-item Specific Mapping, and Data Enrichment capabilities. Additional services encompass PPC Management, SEO Optimisation, and Channel Launch support across major marketplaces including Amazon, eBay, Walmart, Shopify, and international platforms. The platform supports flexible engagement models including Pay As You Go with no long-term contracts.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed Services Full marketplace channel management engagement where Emanaged acts as the client's ecommerce team, handling operations, technical management, reporting, analysis, PPC and promotional marketing, strategic advice, and FBA/3PL logistics. The customer retains their own store/account and stock. Offered to enterprise and mid-market brands seeking to scale across marketplaces.
• Seller of Record Emanaged operates the online store/account using its own infrastructure while the client provides stock on a consignment basis. Emanaged functions as the online retailer, handling all marketplace operations and logistics on behalf of the brand.
• Merchant Services B2B customer management service in which Emanaged acts as the merchant for business customers, managing marketplace relationships and transactions on behalf of brand clients serving wholesale or B2B buyers.
• Pay As You Go Flexible, low-commitment marketplace service engagement that allows clients to scale at their pace, pay only for services used, and pivot without long-term contracts. Available as commission-based, flat fee retainer, or hourly rate options.
• PPC Management Comprehensive paid advertising management for Amazon, Walmart, and eBay ad consoles, including PPC strategy aligned with SEO-optimised product data, monthly reports, dedicated Slack channels, and shared project boards. Can be delivered standalone or alongside listing and creative services.
• SEO Optimisation Marketplace SEO service that performs market analysis of top keywords and applies them to product data. Deliverables include SEO-optimised titles, fully built-out item specifics, SEO-optimised bullets, correct categorisation, and tone-of-voice alignment to brand guidelines.
• Channel Launch Project-based marketplace launch support covering Amazon, eBay, Walmart, Shopify, Zalando, Tesco, Catch.au, Manomano, Fruugo, and other international marketplaces. Includes new channel setup, technical support for listing issues, system integrations, and Amazon seller support case management.
• Consulting and Analysis Deep market analysis, competitor reviews, listing audits, and strategic consulting engagements for brands evaluating marketplace entry or optimisation strategies.

Quantifiable outcome

• 113M+ revenue generated for clients
• +2 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and peripheral.

• LinnworkscoreTechnology or IntegrationLinnworks, an ecommerce platform integrating marketplaces, websites, and couriers, recommended Emanaged to their client Nisbets when their previous marketplace agency stopped supporting Linnworks. Emanaged stepped in to provide continuity of service for Nisbets' marketplace operations.
• ShopifycoreTechnology or IntegrationEmanaged maintains a Shopify storefront (emanaged.myshopify.com) for their results and case studies showcase. Platform used for client demonstrations and additional channel management capabilities.
• eBaycoreChannel Partner/ Reseller/ DistributorEmanaged is an eBay-authorized partner managing eBay channels for clients. They handle eBay setup, optimization, promotions, and ongoing channel management.
• AmazoncoreChannel Partner/ Reseller/ DistributorEmanaged manages Amazon channels for clients including seller central operations, vendor central, sponsored ads, A+ content, and branded stores across multiple regions.
• ZalandoperipheralChannel Partner/ Reseller/ DistributorEmanaged provides Zalando-optimized content including product descriptions for clients selling on the European fashion marketplace.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Emplicit: Emplicit is an Amazon and digital marketplace agency offering full-service management, advertising, and brand protection services — similar model targeting enterprise brand clients on Amazon and adjacent marketplaces.
• Marketplace Valet: Marketplace Valet is a full-service e-commerce agency specializing in Amazon, eBay, Walmart, and Shopify channel management for mid-market and enterprise brands — closely comparable service portfolio and customer profile.
• Buy Box Experts: Buy Box Experts is a full-service Amazon agency providing marketplace management, advertising, and brand strategy — overlapping target customers, services, and platforms with Emanaged's core offering.
• Acadia: Acadia is an Amazon growth agency providing marketplace management, advertising, and content services to enterprise brands — direct competitor in the same managed-services agency category as Emanaged.
• Pattern: Pattern is a leading global marketplace accelerator that helps brands accelerate sales on Amazon and other marketplaces through proprietary technology and data science — directly comparable to Emanaged's managed services and AI-enabled optimization offering.
• Salesource: Salesource is a marketplace management agency offering channel management, listing optimization, and PPC services across Amazon, eBay, and other marketplaces — comparable services and target customer segment.

Emerging players

• Helium 10: Helium 10 is a leading SaaS tool suite for Amazon sellers (keyword research, listing optimization, analytics) — overlapping technology capability in marketplace enablement but productized as self-serve software rather than services.
• Perpetua: Perpetua is an advertising and intelligence platform for marketplaces, particularly Amazon and Walmart sponsored ads — directly comparable to Emanaged's PPC management offering but with a more productized, scaled SaaS model.

Broad incumbents

• Dept Agency: Dept is a large global digital agency with a marketplace practice including Amazon services and Razor (acquired marketplace agency) — overlapping capability set at much larger scale and broader service breadth.
• Flywheel Digital: Flywheel Digital (now part of Omnicom) is a large-scale Amazon and marketplace agency serving global enterprise brands with broader media, content, and commerce capabilities — comparable service lines with greater scale and holding-company backing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Emanageduk
• LinkedInlinkedin.com/company/emanaged-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emanaged