Auto Masters

What Auto Masters does

Auto Masters is a privately held Australian franchise network operating automotive service and repair workshops across Western Australia, South Australia, and Queensland. Founded in the mid-1990s and now spanning 85-90+ locations with 400+ total staff, the network offers standardized fixed-price car servicing (Standard, Minor, and Major Car Service tiers), logbook servicing for new-car warranty preservation, brake repairs, air conditioning service, mechanical repairs, fuel injector service, radiator and cooling system service, and engine diagnostics. The franchise model provides geographic density in metropolitan catchments (e.g., 45+ Perth suburbs, 21+ Adelaide suburbs, 20+ Queensland locations) under a unified brand with standardized procedures, supplier relationships, and customer-facing guarantees.

The technology stack is conventional for the mechanical repair industry — industry-standard diagnostic and repair tooling — augmented by the proprietary AutoCAM video reporting system, which enables technicians to send real-time video footage directly to customers showing identified issues, with instant SMS approval workflow for additional repairs. Supplier relationships include Valvoline (lubricants), Cool Drive (aftermarket parts), and Exide (batteries); payment flexibility is enabled via Buy Now Pay Later integrations with Zip, Humm, and Afterpay at selected locations.

The business model combines two revenue streams at the franchisor level: ongoing franchise/license fees and royalties from franchisees, plus centralized parts and materials revenue. At the workshop level, revenue is driven by transactional one-time service fees under fixed upfront pricing, with warranty coverage (6 months/10,000kms on tune-ups; 12 months/24,000kms on brakes) and a money-back guarantee on fixed-price services. The primary customer segment is individual car owners, with secondary segments in fleet operators, commercial vehicle owners, and new-car owners seeking logbook-compliant servicing. Marketing emphasizes local convenience, fixed pricing transparency, and the AutoCAM differentiator, with customer acquisition primarily through website SEO, online booking, location finder, and word-of-mouth.

Name

Auto Masters

Legal name

Auto Masters

Website

https://automasters.com.au

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Auto Masters operates a franchise network of 85+ automotive service workshops across Western Australia, South Australia, and Queensland, offering fixed-price car servicing, mechanical repairs, and logbook servicing to individual car owners, fleet operators, and commercial vehicle customers.

Ownership category

akta.pro rank

Product category

Automotive Service and Repair

NAICS

General Automotive Repair (811111), Automotive Repair and Maintenance (8111)

akta.pro primary industry

General Automotive Repair & Maintenance (TLAKAAAA)

Keywords

• Automotive servicing
• Car repair services
• Vehicle maintenance
• Mechanical repairs
• Brake service

Headquarters

HQ city

Applecross

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Automotive Service and Repair: One-time service fees for car servicing, mechanical repairs, brake services, air conditioning, fuel injector cleaning, and radiator/cooling system services. Fixed pricing upfront for standard services with additional work quoted separately.
2. Franchise Fees: Revenue from franchisees who operate Auto Masters branded service centers. Franchisees pay for the right to use the Auto Masters brand, receive training, support, and access to the proven business model.
3. Parts and Materials: Revenue generated from replacement parts including oil, filters, brake pads, and other components used during services and repairs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Auto Masters is a franchise network of automotive service and repair workshops operating 85+ locations across Western Australia, South Australia, and Queensland. The company delivers fixed-price car servicing (Standard, Minor, Major), logbook servicing, brake repairs, mechanical repairs, air conditioning service, fuel injector cleaning, radiator/cooling system service, engine diagnostics, pre-purchase inspections, and free towing, complemented by the proprietary AutoCAM real-time video reporting system.

Product overview

Auto Masters operates a multi-location car service and repair franchise network across Western Australia, South Australia, and Queensland with over 85 locations. The business is structured as a unified service platform offering standardized car maintenance and repair services under a fixed-price model. The core product portfolio centers on vehicle servicing categories including Standard Car Service, Minor Car Service, and Major Car Service (comprehensive inspections with electronic tune-ups), complemented by specialized services such as New Car Log Book Servicing, Car Air Conditioning Service, Brake Repairs & Service, Mechanical Repairs, Fuel Injector Service, and Radiator & Cooling System Service. The company differentiates through its proprietary AutoCAM video reporting feature that enables real-time visual communication between technicians and customers. Additional offerings include Free Towing Service and Pre-Purchase Car Inspection Service. All standard services operate on a fixed-price basis with a money-back guarantee and warranty coverage.

Differentiator

Problem solved

Functional benefit

Brands

• AutoCAM: Real-time video reporting feature that sends video directly to customers from their Auto Masters technician, showing any issues first-hand along with detailed explanations and recommendations. Enables instant SMS approval for additional repairs.

Products and services

• Standard Car Service Fixed-price comprehensive vehicle inspection service including full lube service, engine oil change, oil filter replacement, brake inspection, and full vehicle safety report for personal vehicle owners.
• Minor Car Service Routine maintenance covering brake pad inspection, oil checks, oil filter replacement, and diagnostic checks across major components. Recommended every 6-12 months or 10,000km.
• Major Car Service Comprehensive in-depth vehicle inspection including high-tech electronic tune-up, fuel system check, spark plugs and points checks, full brake inspection, and written vehicle safety report. Recommended every 30,000km or three years.
• New Car and Log Book Servicing Manufacturer-specification maintenance that follows car maker recommendations to keep new car warranty valid, performed by certified mechanics using genuine or appropriate parts.
• Brake Repairs and Service Comprehensive braking system maintenance including disc brake machining, brake pad replacement, drum brake shoe replacement, and full system inspection covering both disc and drum brake systems.
• Mechanical Repairs Wide-ranging vehicle repair covering automatic transmission, clutch replacement, exhaust systems, shock absorbers, wheel bearing repack, cooling system service, battery replacement, and vehicle diagnostics.
• Car Air Conditioning Service Vehicle climate control maintenance including aircon regas, leak testing, and repair of AC system components.
• Fuel Injector Service Professional fuel system cleaning that removes carbon deposits from fuel injectors, intake valves, and combustion areas to improve fuel economy and reduce exhaust emissions.
• Radiator and Cooling System Service Engine cooling system maintenance including radiator repairs, coolant flush, radiator replacement, water pump inspection, thermostat checks, and electric cooling fan servicing.
• Car Engine Diagnostics Service Comprehensive engine diagnosis to establish any running faults, with thorough inspection and identification of engine issues.
• Free Towing Service Complimentary vehicle towing to nearest Auto Masters branch for pledge-sticker customers, within metropolitan areas or 10km radius of regional branches, limited to mechanical repairs or failures.
• Pre-Purchase Car Inspection Service Vehicle inspection by experienced mechanics providing comprehensive reports on general mechanical condition and safety components for prospective car buyers.
• AutoCAM Video Reporting Proprietary real-time video reporting system where technicians send video footage directly to customers showing vehicle issues with detailed explanations and instant SMS approval for additional repairs.

Quantifiable outcome

• 6 months or 10,000kms warranty on tune-ups and services
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ValvolinecoreTechnology or IntegrationPrimary lubricant supplier for engine oil and related products. Auto Masters uses Valvoline engine oil in services and minor car services include Valvoline oil and oil filter.
• Zip Co LimitedminorChannel Partner/ Reseller/ DistributorBuy Now, Pay Later payment provider. Auto Masters offers Zip payment plans at selected locations, allowing customers to split payments for automotive services.
• HummminorChannel Partner/ Reseller/ DistributorBuy Now, Pay Later provider offering flexible payment plans up to $30,000 with terms up to 72 months. Available at selected Auto Masters locations for larger repair and service costs.
• AfterpayminorChannel Partner/ Reseller/ DistributorBuy Now, Pay Later provider for automotive work between $300 and $3,000, paid in four installments over six weeks interest-free. Available at selected Auto Masters locations.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Goodyear AutoCare: Goodyear's Australian franchise service network combining tyre and mechanical services. Comparable franchise servicing model anchored under a global tyre brand.
• Bosch Car Service Australia: Global automotive service franchise network with Australian locations providing diagnostics, mechanical, and electrical repairs. Comparable category with a strong brand affiliation.
• Bridgestone Service Centre: Bridgestone's Australian tyre and auto-service network attached to a major tyre manufacturer. Overlaps on mechanical servicing as part of a broader tyre-and-auto portfolio.

Direct peers

• Midas Australia: International auto-service franchise brand with Australian franchise operations providing brakes, exhaust, suspension, and general servicing. Comparable franchise model, similar auto-service focus with national footprint.
• JAX Tyres & Auto: Australian franchise network combining tyre and mechanical servicing across 100+ locations. Overlaps with Auto Masters on the mechanical-repair and logbook-servicing categories while also offering tyres.
• Mycar (formerly Kmart Tyre & Auto Service): Major Australian franchise auto-service network (270+ locations) offering car servicing, logbook servicing, brakes, and mechanical repairs under a standardized pricing model. Direct competitor in the same franchise-servicing category.
• Ultra Tune: Australian-wide automotive service franchise network offering logbook servicing, mechanical repairs, and warranties across hundreds of locations. Most directly comparable Australian peer — same franchise model, same light-duty auto service category, similar target customer.
• Repco Authorised Service: Repco-affiliated independent workshop network in Australia providing servicing, mechanical repairs, and parts under a branded banner. Comparable franchise/network model delivering standardized auto service.

Regional players

• RACQ Approved Repairers: Queensland motoring-club affiliated approved repairer network with strict service standards. Overlaps with Auto Masters in QLD but operates under a different regional affiliation model.

Others

• Burson Automotive: Australian automotive aftermarket parts retailer and wholesaler serving trade and consumers. Not a direct service competitor but a key parts supplier ecosystem participant adjacent to Auto Masters' procurement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/automastersyarrabilba
• LinkedInlinkedin.com/company/auto-masters

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto Masters