The Viral Group

What The Viral Group does

The Viral Group Ltd is a UK-based, privately held media publisher (registered in England and Wales) operating at the intersection of a publisher and an agency. The company curates and distributes content across its owned social media pages on TikTok, Instagram, Facebook, YouTube, X, Snapchat, and LinkedIn, spanning lifestyle, gaming, humour, and entertainment verticals, and reports reaching 120M+ monthly viewers and 1B+ video views per year. Its core productised offering is 'The Everywhere Effect', a cross-platform campaign distribution service that places a single brand message across multiple feeds simultaneously; this sits alongside four other revenue streams — Brand Campaigns (professional services), Display Advertising, Content Licensing, Sponsorship of original content series, and Creator Partnerships — with a self-serve Creator Submission Tool enabling global content intake for licensing. The business model is hybrid: brand-side revenue is driven by direct sales with quote-based pricing and dedicated enquiry forms (with stated 24-hour response), while creator-side supply is sourced via a low-friction web submission tool, supported by what the company describes as a 'fair-pay' licensing model that is non-exclusive for creators. Operationally, the company runs with 11–50 employees, leverages Infinity X as its parent technology platform, and holds TikTok's 'Business Privilege' status — a relationship the company positions as central to producing platform-native creative.

Name

The Viral Group

Legal name

The Viral Group Ltd

Website

https://theviralgroup.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

The Viral Group is a UK-based community-focused media publisher that runs a network of lifestyle, gaming, humour, and entertainment social media pages reaching 120M+ monthly viewers, offering brands cross-platform campaign distribution, advertising, content licensing, and sponsorships while licensing creator-submitted content under a fair-pay model.

Ownership category

akta.pro rank

Product category

Social Media Publishing and Advertising

NAICS

Advertising Agencies (54181), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Creator Partnerships & Sponsorship Sales (Brand Partnerships) (MPAAAHAK)

akta.pro secondary industry

Community Management & Creator Community Building (MPAAAHAH)

Keywords

• Social media publishing
• Brand campaign management
• Content licensing
• Creator partnerships
• Display advertising

Headquarters

HQ city

Cannock

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure, Supply Chain

Revenue model

1. Brand Campaigns: Insight-driven campaign creation for brands combining social media reach with community connections. Data-backed strategies for maximum engagement with robust measurement.
2. Display Advertising: Display advertising across the company's network of lifestyle, gaming, humour, and entertainment community pages and websites.
3. Content Licensing: Non-exclusive licensing of user-generated content from creators to brands and advertisers. Creators submit content via simple tool and receive compensation for commercial licensing.
4. Sponsorship: Sponsorship of The Viral Group's original content series, embedding brands in content that audiences choose to watch.
5. Creator Partnerships: Monetisation support for content creators through strategy, storytelling, and meaningful brand partnerships. TVG rewards creators more than any other UK media publisher.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

The Viral Group is a UK community-focused media publisher and agency that operates a network of social media pages and websites reaching 120M+ monthly viewers across lifestyle, gaming, humour, and entertainment. It sells insight-driven brand campaigns, display advertising, content licensing from its creator network, and sponsorships, anchored by its signature cross-platform distribution service The Everywhere Effect. It also runs a creator partnerships programme with a non-exclusive, fair-compensation licensing model powered by a self-serve content submission tool.

Product overview

The Viral Group operates as a UK-based community-focused media publisher offering a portfolio of interconnected services. The core offering is The Everywhere Effect, a signature cross-platform distribution service that synchronises brand campaigns across TikTok, Instagram, Facebook, YouTube, Snapchat, and X (Twitter) to reach 120M+ monthly viewers and 1B+ annual video views. This flagship service anchors a suite of supporting offerings: Brand Campaigns (campaign strategy and creation), Display Advertising (network placement), Content Licensing (access to creator-generated content for brands), Creator Partnerships (creator monetisation and growth), and Sponsorship (original content integration). The product ecosystem also includes a Creator Submission Tool for content licensing workflows and the free Everywhere Score audit tool for prospect engagement.

Differentiator

Problem solved

Functional benefit

Brands

• The Everywhere Effect: Signature service offering - a single campaign buy across multiple major social media feeds, reaching 120M+ monthly viewers across lifestyle, gaming, humour, and entertainment communities.

Products and services

• The Everywhere Effect

Quantifiable outcome

• 240% average engagement lift for brand campaigns
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• TikTokcoreStrategic or Co-development PartnerThe Viral Group holds TikTok's coveted Business Privilege status and has a brand partnership with TikTok. The company has gained deep insight into TikTok's community and influencer culture, powering creative that feels organic and native to the platform.
• The Kaleidoscope Plus GroupminorStrategic or Co-development PartnerCharity partner for mental health campaigns. The Viral Group created the 'Mental Health Doesn't Discriminate' campaign for Mental Health Awareness Week, transcending taboos of mental ill-health for the charity.
• Infinity XcoreTechnology or IntegrationInfinity X (infinityx.group) is the parent technology provider powering The Viral Group's platforms theviralgroup.co.uk and theviral.group.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BuzzFeed: Large digital media publisher with Tasty and other social-first brands monetised through branded content, licensing and commerce. Broader incumbent in the same social publisher plus agency-style monetisation category.
• Complex Networks: Lifestyle and entertainment publisher with strong social video presence, monetised via branded content, sponsorship and licensing. Comparable at the brand-partnership and lifestyle-community intersection even though larger and more US-centric.
• Minute Media: Global digital media publisher operating sport, entertainment and lifestyle brands (e.g. The Players' Tribune, 90min, Mental Floss) with content licensing and brand partnerships. Operates a broader portfolio at larger scale than The Viral Group but in the same social publishing category.

Direct peers

• Jellysmack: Creator economy company that helps creators distribute and monetise video content across multiple social platforms through brand partnerships and licensing. Closely matches The Viral Group's cross-platform 'Everywhere Effect' approach and creator monetisation positioning.
• ViralHog: UGC licensing marketplace where creators submit viral videos for licensing to brands, agencies and media outlets. Closely mirrors The Viral Group's creator submission tool, non-exclusive licensing model and brand-side monetisation.
• Joe Media: UK-based social publisher running sport and entertainment community pages with brand partnerships as a key revenue stream. Strong UK regional overlap with The Viral Group's entertainment and lifestyle communities.
• LADbible Group: UK-based social media publisher operating multiple large lifestyle, entertainment and humour community pages across Facebook, Instagram and TikTok. Directly comparable to The Viral Group's community publishing and brand partnership model, and the closest UK competitor by audience profile.
• Jukin Media: Global user-generated content licensing platform that licenses viral video to brands, publishers and agencies. Highly comparable to The Viral Group's Content Licensing and Creator Partnerships revenue streams and similar creator-supply dynamics.
• Storyful: Social media content licensing and verification company that licenses UGC and authentic social content to brands and news organisations. Comparable business model to The Viral Group's content licensing arm.
• Whalar Group: Creator agency and brand partnership business representing influencers for social-first campaigns across TikTok, Instagram and YouTube. Directly comparable to TVG's Creator Partnerships and brand campaign services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TheViralGroup
• Facebookfacebook.com/TheViralGroup
• LinkedInlinkedin.com/company/30662752
• Instagraminstagram.com/theviralgroup
• TikToktiktok.com/@theviralgroupofficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Viral Group