CB's Nuts
CB's Nuts is a privately held, founder-operated artisan nut company in Kingston, Washington that produces small-batch barrel-roasted peanut butter, kettle roasted peanuts, tree nuts, and gift packages, selling direct-to-consumer online, through a flagship retail store, and via wholesale to Pacific Northwest grocery chains.
- Company typePrivate
- Founded2006
- HeadquartersKingston, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What CB's Nuts does
CB's Nuts is a privately held, founder-operated artisan nut products company headquartered in Kingston, Washington, producing premium organic peanut butter, kettle roasted peanuts, barrel-roasted tree nuts, nut butters, sweet treats, and curated gift packages. The company was started by Clark Bowen after he began selling freshly roasted peanuts outside Safeco Field at Seattle Mariners games, and today operates from a repurposed North Kitsap fire station that combines its headquarters, peanut processing facility, tree nut roasting area, and a retail/tasting room open seven days a week. Its core production technology centers on two circa-1929 Lambert barrel roasters monitored manually by a roastmaster, paired with a Cantrell International grinder and vacuum pneumatic handling of raw peanuts; this small-batch approach underpins a proprietary 'Creamunchy' grind texture and an in-shell peanut brining process that the company has refined over multiple years.
The business sells through four channels: a direct-to-consumer e-commerce site (cbsnuts.com) shipping worldwide, a flagship Kingston retail store with a jar refill program, a dedicated wholesale operation (wholesale.cbsnuts.com) serving grocery and natural foods retailers, and a food-service presence at Seattle Mariners games and on Amazon. Named wholesale customers include Whole Foods, Safeway, Albertsons, PCC Markets, New Seasons, QFC, Fred Meyer, and Jimbo's, with the company emphasizing palm-oil-free, USA-sourced, 1-2 ingredient formulations and a 'Barrel Roasted For Better Taste' positioning. Pricing is unit-based, ranging from roughly $9 per 16oz peanut butter jar to $22-$70 gift baskets, with no disclosed revenue, no external funding, and a workforce in the 11-50 range; the firm remains entirely bootstrapped and founder-owned as of the latest available information.
CB's Nuts firmographics
Firmographics- Name
- CB's Nuts
- Legal name
- CB's Nuts
- Website
- https://cbsnuts.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CB's Nuts is a privately held, founder-operated artisan nut company in Kingston, Washington that produces small-batch barrel-roasted peanut butter, kettle roasted peanuts, tree nuts, and gift packages, selling direct-to-consumer online, through a flagship retail store, and via wholesale to Pacific Northwest grocery chains.
- Ownership category
- akta.pro rank
CB's Nuts industry classification
Industry- Product category
- Specialty Food Manufacturing
- NAICS
- Roasted Nuts and Peanut Butter Manufacturing (311911), Sugar and Confectionery Product Manufacturing (3113), Confectionery and Nut Retailers (445292)
- SIC
- Food And Kindred Products (2000), Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Nuts Processing & Roasting (AFAKAIAF)
- akta.pro secondary industries
- Ethnic Bakery, Confectionery & Snacks Wholesale (AFAIAIAE), Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin) (CRADAAAD)
Keywords
Where CB's Nuts is headquartered
LocationHeadquarters
- HQ city
- Kingston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
CB's Nuts business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Product Sales: Revenue from selling peanut butter, nuts, and nut products directly to consumers through e-commerce website and retail storefront. One-time purchase model with repeat customer focus.
- Wholesale Distribution: Revenue from supplying products to grocery retailers, natural food stores, and specialty food retailers through established wholesale accounts.
- Amazon Marketplace: Products sold through Amazon with free Prime shipping. Amazon takes a commission but provides broader reach and fulfillment services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Gift Packages & Specialty Items |
| Unit Pricing | Pay-as-you-go | Logo Gear & Apparel |
| Unit Pricing | Pay-as-you-go | Peanut Butter Products |
| Unit Pricing | Pay-as-you-go | Sweet Treats |
| Unit Pricing | Pay-as-you-go | Kettle Roasted Peanuts |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels10 records
CB's Nuts product offering
Product offeringCore offering
CB's Nuts manufactures and sells premium small-batch barrel-roasted peanut butter, kettle roasted peanuts, inshell peanuts, tree nuts, sweet treats, and gift packages. Products are produced using antique circa-1929 Lambert barrel roasters under manual roastmaster oversight and sold through direct e-commerce, a retail storefront, wholesale grocery distribution, Amazon, and food service venues including T-Mobile Park in Seattle.
Product overview
CB's Nuts is a premium organic peanut butter and nut products company offering a diversified portfolio centered on small batch barrel roasted nuts and nut butters. The core product line includes peanut butters (Organic, Original, and Salted varieties in 1-2 ingredient formulas), kettle roasted peanuts, jumbo inshell peanuts, and tree nuts (almonds, cashews, hazelnuts, macadamias, pistachios, mixed nuts) along with their corresponding nut butters. The company also produces sweet treats (Jacker Snacks, trail mix, peanut brittle, candy, cookies) and branded gift packages. Products are available through direct retail sales, wholesale distribution, and the company's Kingston, WA tasting room. CB's differentiates through their 'Barrel Roasted For Better Taste' methodology, use of USA-grown ingredients where possible, and palm oil-free formulations.
Differentiator
Problem solved
Functional benefit
Products and services
- Peanut Butter
Quantifiable outcome
- 100% visual quality control through hand-jarred production - each jar inspected by one person at a time
- +1 more outcomes
Companies that use CB's Nuts
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles2 records
CB's Nuts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
CB's Nuts partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Kitsap Daily NewsminorLocal newspaper coverage of CB's Nuts business, featuring a March 2022 article titled 'Peanut of an idea: a good kind of shell company'
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
CB's Nuts competitors and assessment
Company assessmentBroad incumbents
- Blue Diamond Growers: Blue Diamond is the largest U.S. almond cooperative and a broad nut snacks and almond butter brand with national grocery presence. Comparable in the almond and tree nut category, though with substantially larger scale and marketing spend.
- Jif: Jif is the leading mass-market peanut butter brand (Smucker's/Hormel) with deep national distribution. Relevant as the dominant incumbent whose customers are the addressable trade-up pool for CB's premium positioning.
- Skippy: Skippy is a mass-market peanut butter brand owned by Hormel with national distribution. Represents the incumbent price-leader that CB's Nuts competes against on premium trade-up in the same peanut butter category.
Direct peers
- Peanut Butter & Co: Peanut Butter & Co is a craft peanut butter specialist offering flavored and single-ingredient peanut butters through DTC and grocery. Closely comparable to CB's Nuts in peanut-butter-centric craft positioning and gifting/online distribution.
- Georgia Grinders: Georgia Grinders produces small-batch, single-ingredient nut butters including peanut, almond, and cashew. Directly comparable to CB's Nuts in artisanal roasting, minimal-ingredient positioning, and natural food retail distribution.
- Kar's Nuts: Kar's Nuts is a Michigan-based snack nut and trail mix producer sold through convenience, grocery, and club channels. Comparable in the roasted nut and trail mix categories, including gift and snack-pack formats.
- Bark Peanut Butter: Bark is a small-batch artisan peanut butter brand focused on clean-ingredient recipes. Direct peer in craft, small-batch peanut butter category with overlapping natural food and DTC distribution.
- Sahale Snacks: Sahale Snacks produces premium nut-based snack mixes and glazed nuts sold through grocery and natural food retailers. Comparable to CB's Nuts in the kettle-roasted peanuts, trail mix, and snack mix product lines within the same premium channel set.
- MaraNatha: MaraNatha is a natural and organic nut and seed butter brand sold through mainstream grocery and natural food channels. Comparable to CB's Nuts across the organic peanut butter and nut butter product line, though with broader mass-market reach.
- Justin's: Justin's is a leading premium nut butter brand (peanut, almond, cashew butters) sold through natural, conventional grocery, and DTC channels. Directly comparable to CB's Nuts in craft, clean-ingredient positioning, and natural foods retail presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
CB's Nuts social profiles
Digital presenceCB's Nuts financial estimates
Financial estimateRevenue estimate
Valuation estimate
CB's Nuts leadership team
Management profileNumber of profiles
Profiles2 records
CB's Nuts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CB's Nuts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CB's Nuts
What does CB's Nuts do?
CB's Nuts manufactures and sells premium small-batch barrel-roasted peanut butter, kettle roasted peanuts, inshell peanuts, tree nuts, sweet treats, and gift packages. Products are produced using antique circa-1929 Lambert barrel roasters under manual roastmaster oversight and sold through direct e-commerce, a retail storefront, wholesale grocery distribution, Amazon, and food service venues including T-Mobile Park in Seattle.
Is CB's Nuts a public or private company?
CB's Nuts is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CB's Nuts founded?
CB's Nuts was founded in 2006. It employs 11 to 50 people.
Where is CB's Nuts based?
CB's Nuts is headquartered in Kingston, United States, in the North America region.
How does CB's Nuts make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are wholesale Distribution and amazon Marketplace.
Who are CB's Nuts's main competitors?
Broad incumbents on record are Blue Diamond Growers, Jif and Skippy. Direct peers are Peanut Butter & Co, Georgia Grinders, Kar's Nuts, Bark Peanut Butter, Sahale Snacks, MaraNatha and Justin's.
Does CB's Nuts have an API?
No public API is recorded for CB's Nuts.
What industry is CB's Nuts in?
CB's Nuts's product category is Specialty Food Manufacturing. Its primary akta.pro industry code is AFAKAIAF, Nuts Processing & Roasting, with a secondary code of AFAIAIAE, Ethnic Bakery, Confectionery & Snacks Wholesale. Its NAICS code is 311911 and its SIC code is 2000.