Randy Jones & Associates

What Randy Jones & Associates does

Randy Jones & Associates (operating as RJA Insurance) is a privately held independent insurance agency founded in 1978/1979 and headquartered in Albertville, Alabama. The firm distributes personal and commercial insurance products on a commission basis through 14 physical offices across Alabama, Tennessee, and Georgia, supplemented by an online instant multi-carrier quote tool (iwantinsurance.com) and a toll-free phone/contact-form sales motion. Its product portfolio spans personal lines (auto, homeowners, life, recreational vehicle, boat, farm, umbrella) and commercial lines organized into general business coverage plus three specialty programs: timber/logging, environmental and specialty restoration, and commercial trucking.

The business model is a multi-carrier brokerage: RJA places business with 12+ carrier partners including Nationwide, Progressive, Travelers, Safeco, Auto-Owners, American Modern, Foremost, The Hartford, National General, and Hagerty, and earns transaction commissions on each policy placed. The technology stack is conventional for the segment — a WordPress marketing website, a third-party instant-quote portal, and direct links to carrier claims and bill-pay portals — with no proprietary AI, underwriting, or policy-administration systems. The firm is co-owned by founder Randy Jones and Jonathan Pfeiffer, and is affiliated with the Leavitt Group national insurance network, which provides broader carrier access and shared back-office infrastructure. The agency's stated differentiators are 40+ years of specialized expertise in niche commercial verticals (timber, restoration, trucking), a deep bench of long-tenured advisors with industry designations, and local in-person service through regional branch offices.

Name

Randy Jones & Associates

Legal name

Randy Jones & Associates

Website

https://rjainsurance.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

Randy Jones & Associates (RJA Insurance) is a privately held independent insurance agency founded in 1979 in Albertville, Alabama, distributing personal and commercial policies through 14 offices across Alabama, Tennessee, and Georgia, with specialty expertise in timber, environmental restoration, and commercial trucking.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industry

Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)

Keywords

• Independent insurance agency
• Personal lines insurance
• Commercial lines insurance
• Multi-carrier insurance brokerage
• Property and casualty insurance

Headquarters

HQ city

Albertville

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Personal insurance commissions: Commission-based revenue from placing personal lines policies (auto, home, life, umbrella, recreational, boat, farm) with over a dozen carrier partners including Nationwide, Progressive, Travelers, Safeco, The Hartford, and others.
2. Commercial insurance commissions: Commission-based revenue from placing commercial lines across multiple industry verticals (timber/logging, trucking, restoration, construction, healthcare, manufacturing, marine, etc.) with industry-specialized carrier partners.
3. Surety bond commissions: Revenue from Contract Performance and Payment Bonds offered through the specialty restoration program.
4. Travel health insurance referral: Referral-based revenue from International Medical Group (IMG) travel health insurance plans via producer.imglobal.com.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Randy Jones & Associates (also branded as RJA Insurance) is an independent insurance agency that brokers personal and commercial insurance products from multiple A-rated carriers. The agency places coverage for individuals and businesses through carriers such as Nationwide, Progressive, Travelers, Safeco, and others, leveraging its affiliation with the Leavitt Group to access competitive carrier markets.

Product overview

Randy Jones & Associates (operating as RJA Insurance) is an independent insurance brokerage agency offering a portfolio of personal and commercial insurance products and services through carrier partnerships. The offering is structured as a single agency service platform organized into two main categories — Personal Insurance and Commercial Insurance — with distinct product lines within each. Personal Insurance products include Auto Insurance, Homeowners Insurance, Life Insurance, Recreational Vehicle Insurance, Boat Insurance, Farm Insurance, and Personal Umbrella Insurance. Commercial Insurance products include General Business Insurance (with coverages such as General Liability, Inland Marine, Commercial Auto, Professional Liability, Workers Compensation, Employment Practices, Captive Insurance Programs, Business Owners Policy, Cyber Insurance, Crime Insurance, and Commercial Umbrella Insurance), the Timber Industry program (specialized property and casualty solutions for loggers and forestry operations), Specialty Restoration (specialized insurance and surety for environmental and restoration contractors), and the Commercial Trucking Program (covering heavy truck, business auto, and contractor programs). The agency also provides access to Travel Health Insurance through a partner referral to International Medical Group (IMG). RJA serves clients across Alabama, Tennessee, and Georgia through offices in Albertville, Anniston, Centre, Cullman, Foley, Gadsden, Gulf Shores, Guntersville, Jasper, Mobile, Montgomery, Prattville, and Woodland (Alabama); Franklin (Tennessee); and Monroe (Georgia). The agency is part of the Leavitt Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Lines Insurance Insurance products for individuals and families, including auto, home, life, and other personal coverage needs, sourced from multiple carriers.
• Commercial Lines Insurance Insurance products for businesses, including commercial property, liability, workers' compensation, commercial auto, and other commercial coverage, sourced from multiple carriers.

Quantifiable outcome

• $70,000 raised for St. Jude Children's Hospital via team community fundraising
• +2 more outcomes

Named customers4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• Leavitt GroupflagshipStrategic or Co-development PartnerLeavitt Group logo is co-displayed on the RJA website footer alongside RJA's own logo. RJA is integrated with the Leavitt Group national insurance network — Austin Kennedy's bio states he has '10 years officially with Leavitt Group,' and Shirl Dollar is described as 'a producer for Randy Jones & Associates and Leavitt Group.' The footer privacy policy links to leavitt.com/lg/legal.
• NationwidecoreChannel Partner/ Reseller/ DistributorRJA places business with Nationwide and provides policyholders with direct links to Nationwide's claims (1-800-421-3535) and bill-pay portals. Nationwide carrier logo is featured on RJA's Payments & Claims page.
• ProgressivecoreChannel Partner/ Reseller/ DistributorRJA places auto and other personal lines business with Progressive and links customers to Progressive's claims and bill-pay portal (account.apps.progressive.com). Progressive carrier logo featured on Payments & Claims page.
• TravelerscoreChannel Partner/ Reseller/ DistributorRJA places business with Travelers and provides direct links to Travelers' claims (travelers.com/claims/file-claim) and policy sign-in portals. Travelers carrier logo featured on Payments & Claims page.
• SafecocoreChannel Partner/ Reseller/ DistributorRJA places business with Safeco and links customers to Safeco's claim and account-management portals via customer.safeco.com. Safeco carrier logo featured on Payments & Claims page.
• Auto-Owners InsurancecoreChannel Partner/ Reseller/ DistributorRJA places business with Auto-Owners and provides direct links to claims (auto-owners.com/claims/claims-overview) and bill-pay (auto-owners.com/pay-your-bill). Customer service number (517) 323-1200 listed.
• American ModerncoreChannel Partner/ Reseller/ DistributorRJA places specialty personal lines (e.g., recreational, dwelling) business with American Modern and links customers to claims (amig.com/customer/file-a-claim) and payment (amig.com/customer/make-a-payment) portals. Customer service 1-800-543-2644.
• ForemostcoreChannel Partner/ Reseller/ DistributorRJA places business with Foremost and links customers to Foremost's account portal (myforemostaccount.com). Customer service 1-800-527-3905.
• The HartfordcoreChannel Partner/ Reseller/ DistributorRJA places business with The Hartford and links customers to The Hartford's customer login (account.thehartford.com) and ExpressPay bill portal (service.thehartford.com). Customer service 1-860-547-5000.
• National GeneralcoreChannel Partner/ Reseller/ DistributorRJA places business with National General and links customers to claims (mynatgenpolicy.com/Claims) and payment (mynatgenpolicy.com/pay) portals. Customer service 1-800-468-3466.
• HagertyminorChannel Partner/ Reseller/ DistributorRJA places classic/collector vehicle and boat insurance with Hagerty and links customers to Hagerty's customer login (login.hagerty.com). Customer service 877-922-9701.
• International Medical Group (IMG)minorChannel Partner/ Reseller/ DistributorRJA links to IMG's Travel Health Insurance plans via producer.imglobal.com/international-insurance-plans.aspx?imgac=545962, indicating an affiliated producer relationship for travel medical insurance.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Leavitt Group: National network of independent insurance agencies with which RJA is directly affiliated. Leavitt provides shared carrier access, back-office support, and branding — making it both a partner and a structural comparable for how RJA operates within a larger agency network.
• HUB International: Large North American insurance brokerage built primarily through acquisitions of regional independent agencies. RJA's 14-office multi-state footprint mirrors the kind of regional platform HUB has historically acquired.
• Lockton Companies: Largest privately held insurance brokerage in the US, with deep specialty practice expertise and a culture of regional autonomy. Comparable to RJA in private ownership and specialty orientation, though at vastly greater scale.
• Acrisure: Acquisitive insurance brokerage platform that has consolidated hundreds of independent agencies nationwide. RJA's profile (regional, multi-office, specialty expertise) fits the typical Acrisure acquisition target.
• Marsh McLennan: Global insurance brokerage and risk advisory firm. While far larger than RJA, Marsh is a structural incumbent in the same industry, and the independent-agency model exists largely in contrast to direct carrier or national-broker distribution.

Direct peers

• Heffernan Insurance Brokers: Independent insurance brokerage offering personal and commercial lines with multi-carrier placement and niche specialization (construction, healthcare, technology, hospitality). Operates a similar agency-of-record distribution model as RJA.
• The IMA Group: Independent, employee-owned insurance agency offering commercial and personal lines through multiple carrier relationships with a strong specialty practice orientation. Operates a structurally similar independent agency model.
• Burns & Wilcox: Specialty insurance wholesale broker and managing general agent providing excess-and-surplus lines placement. RJA's specialty programs (timber, trucking, environmental/restoration) access similar E&S markets that Burns & Wilcox underwrites.
• Higginbotham: Large independent insurance brokerage that operates a similar model: multi-state footprint, multi-carrier placement, and specialized commercial practice areas (energy, healthcare, construction). Comparable in structure to an RJA that has scaled nationally.

Regional players

• Wortham Insurance: Large independent insurance agency based in Houston with deep specialty expertise across energy, marine, construction, and trucking. Comparable in niche specialization strategy to RJA's timber/trucking/restoration focus, though serving a different geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RJAInsurance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Randy Jones & Associates