Hawkeye Truck Equipment
Hawkeye Truck Equipment is a family-owned, third-generation truck equipment dealer and installer in Des Moines, Iowa, selling and professionally installing commercial truck bodies, snow equipment, and accessories from more than 20 manufacturer brands for construction, municipal, agricultural, and service customers across Central Iowa.
- Company typePrivate
- Founded1946
- HeadquartersDes Moines, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Hawkeye Truck Equipment does
Hawkeye Truck Equipment is a family-owned truck equipment dealer and installer founded in 1946 and headquartered in Des Moines, Iowa. The company sells, distributes, and professionally installs commercial truck bodies and accessories from more than 20 manufacturer brands, covering dump bodies (Hilbilt, Rugby, Buyers, Duraclass), flatbeds (Rugby, Besler, Reading, Parkhurst), cranes and crane bodies, liftgates (Maxon, Palfinger, Thieman), service bodies (Reading, Dakota), hooklift hoists (Stellar), hoists (Rugby), snow and ice equipment (BOSS, Monroe, Buyers, Hi-Way), suspensions (Ridewell), and tarping systems (Pioneer, Donovan, Pulltarps, Sioux City Tarps). It also sells pickup truck accessories and used/demo equipment through a website and Facebook channel. Installation services include welding, hydraulic wet kits, and equipment mounting, delivered by a 7-mechanic shop with over 100 years of combined experience.
The business operates on a sales-led, quote-based go-to-market motion centered on a single Des Moines showroom and shop, serving Central Iowa with field coverage and a toll-free contact line. Revenue is generated through three streams: one-time new equipment sales, professional installation services, and secondary-market used/demo equipment sales, with no disclosed subscription or recurring components. Customer segments are diversified across construction and material handling companies, municipalities and government, service and utility firms, landscaping and agricultural operations, and individual pickup truck owners; municipal government work (snow and ice equipment) is a particularly visible use case.
The company is in its third generation of family ownership, has earned dozens of Dealer of the Year awards from various vendors, and markets itself around brand longevity, technical depth, and local reputation. Digital touchpoints are limited to a product catalog website, the Interactive Garage visualization tool, and a Facebook presence. Tom Steinkamp is identified as President. The firm has 11-50 employees, no external investors or parent company, no subsidiaries, and no disclosed M&A or funding activity.
Hawkeye Truck Equipment firmographics
Firmographics- Name
- Hawkeye Truck Equipment
- Legal name
- Hawkeye Truck Equipment
- Website
- https://hawkeyetruckequipment.com
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hawkeye Truck Equipment is a family-owned, third-generation truck equipment dealer and installer in Des Moines, Iowa, selling and professionally installing commercial truck bodies, snow equipment, and accessories from more than 20 manufacturer brands for construction, municipal, agricultural, and service customers across Central Iowa.
- Ownership category
- akta.pro rank
Hawkeye Truck Equipment industry classification
Industry- Product category
- Truck Equipment Dealership & Installation
- NAICS
- Motor Vehicle Body and Trailer Manufacturing (33621)
- SIC
- Truck & Bus Bodies (3713)
- akta.pro primary industry
- Truck Body & Upfitting Manufacturing (Box Bodies/Service Bodies/Cranes/Liftgates) (IMACABAI)
- akta.pro secondary industry
- Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse) (IMACAGAC)
Keywords
Where Hawkeye Truck Equipment is headquartered
LocationHeadquarters
- HQ city
- Des Moines
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hawkeye Truck Equipment business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Truck Equipment Sales: Sales of new truck equipment including dump bodies, flatbeds, cranes, liftgates, service bodies, snow equipment, suspensions, and tarping systems from various manufacturers
- Equipment Installation Services: Professional installation of truck equipment including welding, hydraulic wet kits, and related modification services
- Used/ Demo Equipment Sales: Sale of used, lightly used, and demo equipment from inventory
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard pricing for truck equipment products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Hawkeye Truck Equipment product offering
Product offeringCore offering
Hawkeye Truck Equipment is a family-owned dealer and installer of commercial truck equipment, selling and professionally installing dump bodies, flatbeds, cranes, liftgates, service bodies, snow and ice equipment, suspensions, tarping systems, and pickup truck accessories sourced from multiple manufacturers. The company operates from a single Des Moines, Iowa showroom and shop, providing product selection guidance, in-house installation (welding, hydraulics), and ongoing parts and service support to Central Iowa customers.
Product overview
Hawkeye Truck Equipment is a family-owned truck equipment dealer and installer established in 1946, serving Central Iowa for over 70 years. The company operates as a single-location truck equipment retailer offering a comprehensive portfolio of truck bodies, accessories, and specialized equipment from various manufacturer brands. The product portfolio centers on commercial truck equipment including dump bodies (Hilbilt, Rugby, Buyers, Duraclass), flatbeds (Rugby, Besler, Reading, Parkhurst), cranes and crane bodies, liftgates (Maxon, Palfinger, Thieman), service bodies (Reading, Dakota), hooklift hoists (Stellar), hoists (Rugby), snow and ice equipment (Boss, Monroe, Buyers, Hi-Way), suspensions (Ridewell), and tarping systems (Pioneer, Donovan, Pulltarps, Sioux City Tarps). The company also offers pickup truck accessories and maintains a stock of used/demo equipment. All products are sold and professionally installed at their Des Moines, IA location.
Differentiator
Problem solved
Functional benefit
Companies that use Hawkeye Truck Equipment
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles5 records
Hawkeye Truck Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hawkeye Truck Equipment partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and minor.
- HilbiltcoreDistributor of Hilbilt dump bodies - an aluminum dump body manufacturer known for lightweight, corrosion-resistant bodies for construction and aggregate hauling applications
- RugbycoreAuthorized dealer for Rugby dump bodies, flatbeds, and hoists - manufacturer of truck equipment for construction, landscaping, and agricultural applications
- Buyers ProductscoreDealer for Buyers Products snow and ice equipment including spreaders for deicing applications
- DuraclasscoreAuthorized dealer for Duraclass dump bodies - manufacturer of aluminum and steel dump bodies for various truck applications
- MaxoncoreDealer for Maxon liftgates - manufacturer of industrial liftgates for commercial truck applications
- PalfingercoreAuthorized dealer for Palfinger liftgates - global manufacturer of crane and liftgate solutions
- ThiemancoreDealer for Thieman liftgates including tuck-away and railgate models for truck and trailer applications
- BeslercoreAuthorized dealer for Besler flatbeds including skitled and platform configurations
- ReadingcoreDealer for Reading flatbeds and service bodies - manufacturer of commercial truck bodies for various industries
- ParkhurstcoreAuthorized dealer for Parkhurst platform flatbeds - manufacturer of aluminum and steel flatbeds for landscaping and construction
- StellarcoreDealer for Stellar hooklift hoists and roll-off systems - manufacturer of container handling equipment
- DakotacoreAuthorized dealer for Dakota service bodies - manufacturer of truck service bodies for utility and service applications
- BOSS (BOSS Products)coreDealer for BOSS snow plows and spreaders - industry-leading manufacturer of snow removal equipment including Power-V, EXT, and HTX plows
- Monroe (Monroe Truck Equipment)coreDealer for Monroe snow plows, spreaders, wings, underbody scrapers, and liquid systems - leader in municipal snow equipment built in Monroe, WI
- Hi-WaycoreDealer for Hi-Way spreaders - manufacturer of deicing and sand spreaders for winter maintenance
- RidewellcoreDealer for Ridewell self-steering and nonsteering suspensions - manufacturer of auxiliary axle suspensions with FiberTech bushings
- PioneercoreDealer for Pioneer tarping systems - refuse and construction tarping solutions for dump trucks
- DonovancoreDealer for Donovan tarping systems - manufacturer of Bullet and Turbo Tarp systems for construction and waste industries
- Pulltarps (Safe Fleet Brand)coreDealer for Pulltarps systems - vinyl-coated mesh tarps with manual, automatic, cable, and tower system options for dump trucks
- Sioux City TarpscoreDealer for Sioux City Tarp Smooth Roll Advantage systems - aluminum and steel construction tarping for side dump trailers
- DECKEDminorDealer/installer for DECKED truck tool box systems - precision-designed storage solutions for pickup trucks
- WestinminorDealer for Westin HDX grille guards and truck accessories
- TruxedominorDealer for Truxedo tonneau covers and stainless steel oval nerf bars for pickup trucks
- StampedeminorDealer for Stampede hood shields and ventshades - truck accessory manufacturer
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Hawkeye Truck Equipment competitors and assessment
Company assessmentDirect peers
- Knapheide Manufacturing: Major US truck body and equipment manufacturer producing dump bodies, service bodies, platforms, and truck upfitting solutions through a broad dealer network; directly comparable to Hawkeye's core product portfolio and dealer-based go-to-market.
- Reading Truck Group: Manufacturer and distributor of service bodies, dump bodies, and custom truck equipment with significant installation/upfitting capabilities; product overlap with Hawkeye's Reading and Dakota service body lines makes it a direct peer.
- Stellar Industries: Manufacturer of hooklift hoists, roll-off systems, and truck-mounted equipment that Hawkeye distributes under its Stellar partnership; competes in the same refuse/container-handling equipment category.
- Auto Truck Group: Commercial truck upfitter and equipment installer serving fleet customers with service bodies, liftgates, and specialty equipment; closest analog to Hawkeye's dealership-and-installation business model outside the Midwest.
- Switch-N-Go: Manufacturer of hooklift and interchangeable body systems for work trucks; directly comparable to Hawkeye's Stellar hooklift offerings and competes for the same fleet customers.
- Henderson Products: Manufacturer of snow and ice removal equipment, dump bodies, and municipal truck equipment sold through regional dealers; directly overlaps with Hawkeye's BOSS, Monroe, and Buyers snow/ice product lines and municipal customer base.
- Truck Bodies & Equipment International (TBEI): Manufacturer and upfitter of dump bodies, service bodies, and crane/liftgate truck equipment with dealer network across the Midwest; product portfolio and dealer model closely mirror Hawkeye's.
Broad incumbents
- Palfinger: Global manufacturer of truck-mounted cranes, liftgates, and loading systems; Hawkeye is a Palfinger dealer, but Palfinger also serves end customers directly in larger markets, making it a broad incumbent competitor.
- Monroe Truck Equipment: Larger Wisconsin-based manufacturer and direct dealer of municipal snow/ice equipment, plows, and spreaders; one of Hawkeye's key vendor partners but also operates its own dealer footprint, making it both supplier and broader incumbent competitor.
Others
- Jerr-Dan: Manufacturer of towing and recovery equipment as well as related truck bodies; adjacent product category to Hawkeye's crane and liftgate offerings rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Hawkeye Truck Equipment social profiles
Digital presenceHawkeye Truck Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hawkeye Truck Equipment leadership team
Management profileNumber of profiles
Profiles1 record
Hawkeye Truck Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hawkeye Truck Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hawkeye Truck Equipment
What does Hawkeye Truck Equipment do?
Hawkeye Truck Equipment is a family-owned dealer and installer of commercial truck equipment, selling and professionally installing dump bodies, flatbeds, cranes, liftgates, service bodies, snow and ice equipment, suspensions, tarping systems, and pickup truck accessories sourced from multiple manufacturers. The company operates from a single Des Moines, Iowa showroom and shop, providing product selection guidance, in-house installation (welding, hydraulics), and ongoing parts and service support to Central Iowa customers.
Is Hawkeye Truck Equipment a public or private company?
Hawkeye Truck Equipment is a private company. It is classified as family owned and is currently operating.
When was Hawkeye Truck Equipment founded?
Hawkeye Truck Equipment was founded in 1946. It employs 11 to 50 people.
Where is Hawkeye Truck Equipment based?
Hawkeye Truck Equipment is headquartered in Des Moines, United States, in the North America region.
How does Hawkeye Truck Equipment make money?
Three revenue lines are on record. Truck Equipment Sales are the primary driver. The others are equipment Installation Services and used/ Demo Equipment Sales.
Who are Hawkeye Truck Equipment's main competitors?
Direct peers on record are Knapheide Manufacturing, Reading Truck Group, Stellar Industries, Auto Truck Group, Switch-N-Go, Henderson Products and Truck Bodies & Equipment International (TBEI). Broad incumbents are Palfinger and Monroe Truck Equipment. Jerr-Dan is listed as an others.
Does Hawkeye Truck Equipment have an API?
No public API is recorded for Hawkeye Truck Equipment.
What industry is Hawkeye Truck Equipment in?
Hawkeye Truck Equipment's product category is Truck Equipment Dealership & Installation. Its primary akta.pro industry code is IMACABAI, Truck Body & Upfitting Manufacturing (Box Bodies/Service Bodies/Cranes/Liftgates), with a secondary code of IMACAGAC, Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse). Its NAICS code is 33621 and its SIC code is 3713.