LamboPlace
LamboPlace is a privately held Malaysian e-commerce marketplace operated by LamboPlace Sdn. Bhd. that sells curated lifestyle products across groceries, baby, electronics, health & beauty, home & living, and fashion to Malaysian consumers via its own EasyStore-powered storefront.
- Company typePrivate
- Founded2017
- HeadquartersPetaling Jaya, Malaysia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What LamboPlace does
LamboPlace Sdn. Bhd. is a privately held Malaysian direct-to-consumer e-commerce marketplace operating at www.lamboplace.com from a registered office in Petaling Jaya, Selangor. The platform sells a curated assortment of lifestyle products across nine categories — Baby & Toys, Computer & Accessories, Groceries, Health & Beauty, Pet Supplies, Home & Living, Mobile & Accessories, Fashion, and Gift & Stationery — to Malaysian general consumers and parents/families. Product mix combines a first-party sub-brand (Garden to Bath natural personal care) with third-party resale of branded goods including Sony, Belkin, UAG, Innostyle, OSUKI, Color King, Empro, Julie's, EPLAS, Zojirushi, Dreame, and ALCO.
The storefront is built on EasyStore infrastructure with 128-bit SSL encryption and integrates RazerMS (cards and online banking), MOLPay (cash payments at 7-Eleven), and BPoints (B Infinite loyalty redemption) as payment and loyalty touchpoints. The proprietary layer is thin: the company has no mobile app, no public API or SDK, and no disclosed proprietary technology beyond its in-house LamboCoin virtual cash loyalty currency (1 LamboCoin = RM1.00).
LamboPlace makes money through direct product sales (unit pricing with promotional discounts of 9–63%) and the LamboCoin loyalty ecosystem, with affiliate-style referral credit as a secondary mechanism. Marketing is conducted primarily through its own platform, Instagram (La Fleur by Lambocellar handle), and a referral program. The company is affiliated with Lambo Cellar (wine e-commerce) and Lambomove (delivery/logistics) under the broader Lambo group, but is independently operated with no disclosed external investors, parent company, or funding rounds.
LamboPlace firmographics
Firmographics- Name
- LamboPlace
- Legal name
- LamboPlace Sdn. Bhd.
- Website
- https://lamboplace.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LamboPlace is a privately held Malaysian e-commerce marketplace operated by LamboPlace Sdn. Bhd. that sells curated lifestyle products across groceries, baby, electronics, health & beauty, home & living, and fashion to Malaysian consumers via its own EasyStore-powered storefront.
- Ownership category
- akta.pro rank
LamboPlace industry classification
Industry- Product category
- Online Marketplace
- NAICS
- Specialty Food Retailers (4452)
- SIC
- Retail-Grocery Stores (5411)
- akta.pro primary industry
- Grocery, Food & Essentials Commerce Platforms (BPAMAGAF)
- akta.pro secondary industry
- Grocery & Pantry Inventory-led Online Retailers (CRAFADAF)
Keywords
Where LamboPlace is headquartered
LocationHeadquarters
- HQ city
- Petaling Jaya
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
LamboPlace business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales: LamboPlace generates revenue through direct product sales on its e-commerce platform. The platform connects buyers with vendors selling various lifestyle products across categories including groceries, electronics, health & beauty, home & living, and fashion.
- LamboCoin Loyalty Program: Virtual currency system where 1 LamboCoin equals RM1.00. Customers earn LamboCoins through purchases and promotions. LamboCoins cannot be exchanged for cash and must be used within specified validity periods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Various products across multiple categories with tiered pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
LamboPlace product offering
Product offeringCore offering
LamboPlace operates a direct-to-consumer e-commerce marketplace platform enabling 24/7 online shopping for curated lifestyle products across multiple categories including groceries, health & beauty, home & living, electronics, and fashion. The platform connects buyers with vendors, facilitates product discovery via featured collections (Hot Selling Hanwoo Beef, Parent's Day, Beauty & Wellness, Daily Necessities), and supports secure checkout and local delivery within Malaysia through third-party couriers.
Product overview
LamboPlace is a Malaysian e-commerce marketplace platform operated by Lamboplace Sdn. Bhd. that enables the sale and purchase of products between vendors and buyers. The platform offers a curated selection of lifestyle products across multiple categories including Baby & Toys, Computer & Accessories, Groceries, Health & Beauty, Pet Supplies, Home & Living, Mobile & Accessories, Fashion, and Gift & Stationery. The product portfolio features a mix of first-party curated sub-brands (Garden to Bath — natural personal care and maternity products) and third-party branded goods resold through the platform. Key product lines include electronics and audio (Sony headphones, Belkin accessories, Dreame vacuum cleaners), home appliances (OSUKI kitchen, bathroom, and lighting products; Color King ceramic cookware), mobile accessories (UAG cases, Innostyle protection products), health and beauty products (Empro cosmetics, ALCO supplements), groceries (Julie's biscuits and snacks), and eco-living items (EPLAS Tritan water bottles, ZOJIRUSHI accessories). The platform also offers loyalty programmes including LamboCoin virtual cash and BPoints redemption through the B Infinite programme.
Differentiator
Problem solved
Functional benefit
Products and services
- LamboPlace E-Commerce Marketplace A Malaysian e-commerce marketplace platform operated by Lamboplace Sdn. Bhd. that enables the sale and purchase of products between vendors and buyers, offering curated lifestyle products across categories including Baby & Toys, Computer & Accessories, Groceries, Health & Beauty, Pet Supplies, Home & Living, Mobile & Accessories, Fashion, and Gift & Stationery.
- Garden to Bath (Health & Beauty Brand) A curated sub-brand of natural, handmade personal care products including cuticle oil, face mist, body lotions, soap bars, body scrubs, cleansing balms, and postpartum/maternity gift sets. Products feature natural ingredients such as matcha, spirulina, rose hydrosol, and essential oils.
Companies that use LamboPlace
Customer profileSegments2 records
Ideal customer profiles2 records
LamboPlace technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
LamboPlace partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- EasyStorecoreE-commerce platform infrastructure provider powering the LamboPlace online store. Provides storefront technology, payment processing integration, and operational systems.
- RazerMScorePayment gateway integration for secure online transactions. Processes credit cards, debit cards, and online banking payments.
- B Infinite (BLoyalty Sdn Bhd)minorLoyalty program partnership allowing customers to earn and redeem BPoints for purchases on the platform.
- MOLPay Sdn BhdminorCash payment service through 7-Eleven convenience stores, enabling customers without bank accounts or credit cards to make purchases.
- Lambo CellarminorRelated company operating a wine and beverage e-commerce platform (lambocellar.com). Quick links provided on LamboPlace website.
- LambomoveminorRelated company possibly operating delivery or logistics services (lambomove.com). Quick link provided on LamboPlace website.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
LamboPlace competitors and assessment
Company assessmentDirect peers
- Shopee: Sea Group's flagship multi-category horizontal marketplace and the dominant e-commerce platform in Malaysia. Directly comparable to LamboPlace in serving Malaysian consumers across groceries, electronics, fashion, beauty, and home categories from a single storefront.
- HappyFresh: Online grocery delivery marketplace operating in Malaysia and other SEA markets. Directly comparable to LamboPlace's grocery vertical and overall horizontal marketplace model targeting Malaysian consumers for everyday essentials.
- Hermo: Malaysian health & beauty e-commerce marketplace. Directly comparable to LamboPlace in its Health & Beauty vertical, serving Malaysian consumers with curated personal care brands and promotions.
- Lazada: Alibaba-owned horizontal marketplace with deep penetration in Malaysia across groceries, electronics, lifestyle, and fashion. Directly comparable to LamboPlace in product breadth, consumer segment, and 24/7 online shopping model.
- Lelong.my: Long-running Malaysian C2C/B2C marketplace with broad category coverage. Comparable to LamboPlace in serving Malaysian buyers and sellers across diverse lifestyle categories with a marketplace/transaction-fee business model.
- GoShop: Malaysian multi-channel home shopping and online retail platform (Astro-affiliated). Comparable to LamboPlace in curating lifestyle, beauty, home, and consumer electronics across categories from a Malaysian storefront.
- PrestoMall: Malaysian multi-category online marketplace operated by Presto (formerly Rakuten Malaysia). Directly comparable to LamboPlace as a domestic horizontal marketplace offering curated lifestyle products including groceries, beauty, and home essentials.
Emerging players
- MyGroser: Malaysian online grocery platform offering curated groceries and household essentials. Comparable to LamboPlace's grocery vertical and as a fellow Malaysian multi-category essentials operator at a similar early-stage scale.
Broad incumbents
- Lotus's: Major Malaysian grocery and essentials retailer (formerly Tesco Malaysia) with a robust online channel. Comparable to LamboPlace's grocery and household essentials offering, particularly as an established retailer with multi-category reach.
- Zalora: Major Southeast Asian fashion marketplace operating in Malaysia. Comparable to LamboPlace's Fashion vertical and as a broader SEA-wide marketplace incumbent, though more narrowly focused on apparel and accessories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
LamboPlace social profiles
Digital presenceLamboPlace financial estimates
Financial estimateRevenue estimate
Valuation estimate
LamboPlace leadership team
Management profileNumber of profiles
LamboPlace funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LamboPlace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LamboPlace
What does LamboPlace do?
LamboPlace operates a direct-to-consumer e-commerce marketplace platform enabling 24/7 online shopping for curated lifestyle products across multiple categories including groceries, health & beauty, home & living, electronics, and fashion. The platform connects buyers with vendors, facilitates product discovery via featured collections (Hot Selling Hanwoo Beef, Parent's Day, Beauty & Wellness, Daily Necessities), and supports secure checkout and local delivery within Malaysia through third-party couriers.
Is LamboPlace a public or private company?
LamboPlace is a private company. It is classified as unknown and is currently operating.
When was LamboPlace founded?
LamboPlace was founded in 2017. It employs 11 to 50 people.
Where is LamboPlace based?
LamboPlace is headquartered in Petaling Jaya, Malaysia, in the Asia region.
How does LamboPlace make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are lamboCoin Loyalty Program.
Who are LamboPlace's main competitors?
Direct peers on record are Shopee, HappyFresh, Hermo, Lazada, Lelong.my, GoShop and PrestoMall. MyGroser is listed as an emerging player. Broad incumbents are Lotus's and Zalora.
Does LamboPlace have an API?
No public API is recorded for LamboPlace.
What industry is LamboPlace in?
LamboPlace's product category is Online Marketplace. Its primary akta.pro industry code is BPAMAGAF, Grocery, Food & Essentials Commerce Platforms, with a secondary code of CRAFADAF, Grocery & Pantry Inventory-led Online Retailers. Its NAICS code is 4452 and its SIC code is 5411.