PrestoMall
PrestoMall operates the marketplace arm of Presto, a Malaysian loyalty-aggregation platform that connects 14M+ members across eight loyalty programmes, 500+ brands and a 20,000+ SKU redemption catalogue, while also running a regulated e-wallet (PrestoPay) and free-CRM loyalty product (Carrots) for SMBs.
- Company typePrivate
- Founded2015
- HeadquartersPetaling Jaya, Malaysia
- Headcount251–500
- GTM typeB2B
- OfferingDigital Commerce or Content
What PrestoMall does
PrestoMall is the digital-marketplace arm of the Presto ecosystem, operated by Presto Technology Sdn Bhd and its wholly-owned subsidiary Presto Mall Sdn Bhd. The group is headquartered in Petaling Jaya, Malaysia, employs 251–500 people, and is a member of PUC Berhad, which is publicly listed on Bursa Malaysia. Presto Mall Sdn Bhd runs the PrestoMall marketplace — accessible within the Presto iOS and Android app and at prestomall.com — that lets merchants list goods and services for purchase, with checkout powered by PrestoPay.
Presto's underlying technology is a multi-program loyalty wallet and redemption platform. It aggregates membership across eight loyalty programmes (BonusLink, Tune Talk, PLUSMiles, KLEAN, RISE, SimplyGo, VSING, and its own SMB merchant network), giving the platform a reachable member base of approximately 14 million and a catalogue of over 20,000 SKUs from 500+ brand partners. Payments and money-storage are handled through Presto Pay Sdn Bhd (formerly EPP Solution Sdn Bhd), a Bank Negara Malaysia-regulated e-money issuer that runs PrestoPay, including Scan & QR Pay, money transfer, Lucky Money, and Presto Credits. The consumer-facing surface also includes PrestoMart (online grocery plus physical PrestoMart Near U outlets in SS15 Subang, SS2 Petaling Jaya, Bukit Indah Johor Bahru and Batu Pahat) and PrestoDirect (zero-inventory third-party storefronts).
The business model rests on four transaction-fee streams. (i) Carrots Loyalty monetises SMB merchants at 50% of points issued, with no subscription, setup or minimum commitment; the merchant simply signs up to a free CRM and pays only when customers actually earn points. (ii) Catalogue-as-a-Service white-labels the 20,000-item redemption catalogue into partner loyalty programmes via API or webview, earning a wholesale SKU markup plus a small platform fee and absorbing fulfilment, shipping and customer service. (iii) The Brand Network lets brands list SKUs with no upfront fees, with Presto earning only on settlement. (iv) PrestoPay generates fees on Premium Wallet withdrawals (RM 2.00 plus SST) and on Presto Credits usage. Beyond domestic Malaysia, the platform extends into Singapore via the SimplyGo transit partnership.
PrestoMall firmographics
Firmographics- Name
- PrestoMall
- Legal name
- Presto Technology Sdn Bhd
- Website
- https://prestouniverse.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- PrestoMall operates the marketplace arm of Presto, a Malaysian loyalty-aggregation platform that connects 14M+ members across eight loyalty programmes, 500+ brands and a 20,000+ SKU redemption catalogue, while also running a regulated e-wallet (PrestoPay) and free-CRM loyalty product (Carrots) for SMBs.
- Ownership category
- akta.pro rank
PrestoMall industry classification
Industry- Product category
- Loyalty Platform and Digital Marketplace
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Loyalty, Rewards & Retention Platforms (BPAFAFAH)
- akta.pro secondary industries
- Loyalty Technology Platforms (LMS, Wallets, APIs) (THABAKAH), In-App / Online Checkout Wallets (FSAMAEAH), Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where PrestoMall is headquartered
LocationHeadquarters
- HQ city
- Petaling Jaya
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
PrestoMall business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Carrots Loyalty - Issuance Fees: Merchants pay only when customers earn points. Fee is 50% of issued points value. For example, if RM1 worth of points is issued, issuance fee of RM0.50 applies. No subscription, no setup fees, no minimum commitment.
- Catalogue-as-a-Service - Platform Fees: Loyalty programs connect to Presto's 20,000+ item catalogue. Presto earns on wholesale markup on SKUs plus small platform fee. Handles fulfillment, shipping, returns.
- Brand Network - Settlement Fees: Brands list SKUs on Presto to reach 14M+ loyalty members. No upfront listing fees. Presto earns only when products sell (settlement-based).
- PrestoPay - Transaction & Withdrawal Fees: Withdrawal from Premium Wallet incurs RM2.00 fee (subject to SST). E-money and PrestoPay Credits used for in-app purchases and merchant QR payments.
- Presto Credits: Electronic monetary credits within Presto App ecosystem, not convertible to cash. 1 Credit = RM1.00. Used for transactions within platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free CRM for single-outlet businesses with basic loyalty features |
| Subscription | Multi-year contract | Multi-outlet operators with campaign tools, segments, and POS integrations |
| Subscription | Multi-year contract | Chains and franchises with custom integrations and white-label options |
| Usage-based | Pay-as-you-go | Basic Wallet - up to RM500 top-up, core payment features |
| Usage-based | Pay-as-you-go | Premium Wallet - up to RM1,500 top-up with full feature access |
| Usage-based | Pay-as-you-go | Presto Credits transaction limits by wallet tier |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
PrestoMall product offering
Product offeringCore offering
Presto operates a multi-service loyalty ecosystem aggregating multiple loyalty programs (BonusLink, Tune Talk, PLUSMiles, KLEAN, RISE, SimplyGo, VSING) into a single shoppable wallet, alongside a digital marketplace (PrestoMall), a Bank Negara Malaysia-regulated digital wallet (PrestoPay), and a free CRM/loyalty engine for SMBs (Carrots Loyalty). The platform connects 14M+ members across 8 loyalty programs with 500+ brand partners through a 20,000+ item catalogue spanning home, beauty, tech, kitchenware, vouchers, and lifestyle categories.
Product overview
Presto is Malaysia's First & Largest Multiple Loyalty Points Redemption Hub — a multi-service digital ecosystem comprising: the Presto App as the unified consumer interface; PrestoPay as the digital wallet (e-money + Presto Credits); PrestoMall as the digital marketplace for goods and services; Carrots Loyalty (including the Carrots gamified rewards currency) as the merchant-facing free CRM and loyalty engine for SMBs; and Catalogue-as-a-Service as the white-labelled redemption catalogue for loyalty program operators. Additional sub-products include PrestoMart (online/offline grocery), PrestoDirect (e-commerce enabler), and white-label modules (eWallet, Loyalty-as-a-Service, Marketing & Advertising Solutions) for brand and business partners. The platform connects 14M+ loyalty members across 8 partner loyalty programs (BonusLink, Tune Talk, PLUSMiles, KLEAN, RISE, SimplyGo, VSING, and Presto's own SMB network) with 500+ brand partners and a 20,000+ item catalogue.
Differentiator
Problem solved
Functional benefit
Brands
- Carrots: A gamified loyalty program inside Presto offering points-based rewards, discounts, and exclusive perks for consumers. Provides free CRM and loyalty engine for Malaysian SMBs.
- PrestoPay
- Catalogue-as-a-Service
Products and services
- Presto App A multi-service lifestyle mobile application that serves as Presto's primary consumer interface, combining loyalty point management, mobile payments via PrestoPay, and access to the PrestoMall marketplace. Available on iOS and Android; free to download with in-app purchases and loyalty redemption.
- Carrots Loyalty A gamified, free CRM and loyalty engine for Malaysian SMBs (cafés, restaurants, retail chains, growing businesses). No subscription or setup fees; merchants pay only when customers earn points (50% of issued points value). Includes customer profiles, transaction history, segmentation, campaign management, and points & rewards infrastructure. Average +24% repeat-visit lift in first 90 days; 10-minute setup.
- Catalogue-as-a-Service A white-labelled redemption marketplace API that plugs into loyalty program apps. Provides 20,000+ products across home & living, beauty, tech, kitchenware, vouchers, and lifestyle from 500+ brand partners. Presto handles fulfilment, shipping, returns, and customer service. Available via webview or SDK embedding with white-labelled experience. Targets loyalty program operators like BonusLink, Tune Talk, PLUSMiles, KLEAN, RISE, SimplyGo, and VSING.
- PrestoPay A digital wallet operated by Presto Pay Sdn Bhd within the Presto App, regulated by Bank Negara Malaysia. Enables mobile payments via Scan and QR Pay, money transfers, Lucky Money gifting, prepaid mobile reloads, and withdrawals to Malaysian bank accounts. Two tiers: Basic Wallet (max RM500, no KYC) and Premium Wallet (max RM1,500, KYC-verified). Withdrawal fee RM2.00 (subject to SST).
- PrestoMall A digital marketplace operated by Presto Mall Sdn. Bhd., available within the Presto App and at prestomall.com. Allows sellers to list goods and services and users to purchase them, powered by PrestoPay for checkout. Functions as both an aggregated loyalty redemption catalogue (20,000+ items from 500+ brand partners) and a general e-commerce marketplace.
- PrestoMart An online and offline grocery and snack shopping service accessible via the Presto App, with physical outlet locations (PrestoMart Near U) in SS15 Subang, SS2 Petaling Jaya, Bukit Indah Johor Bahru, and Batu Pahat.
- PrestoDirect An e-commerce enabler for merchants to launch online businesses on Presto with zero inventory costs, allowing merchants to tailor their own online store presence on the platform.
- Brand Network A brand listing service that enables brands to put products in front of 14M+ loyalty members across Malaysia and Singapore through Presto's catalogue. Brands list their SKUs on Presto to reach 14M+ loyalty members across 8 programs with no upfront fees - Presto earns only when products sell (settlement-based).
Quantifiable outcome
- +24% average repeat-visit lift in first 90 days for Carrots Loyalty merchants
- +2 more outcomes
Companies that use PrestoMall
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
PrestoMall technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
PrestoMall partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- BonusLinkcoreMulti-merchant coalition rewards program operated by BonusKad Loyalty Sdn Bhd. 9M+ coalition members. Presto powers redemption catalogue, enabling members to redeem 20,000+ items from 500+ brands.
- Tune TalkcoreTelco rewards program for prepaid customers across Malaysia. 2M+ subscribers. Presto provides catalogue access for point redemption.
- PLUSMilescoreHighway rewards program for toll and travel redemption. 3M+ users. Presto enables point redemption across 20,000+ catalogue items.
- KLEANcoreSustainability-driven rewards program for recycling and eco choices. 500K+ eco-rewards users. Presto catalogue integration for redemption.
- RISEcoreRFA's rewards program for fashion and lifestyle redemption. 300K+ members. Presto powers catalogue redemption.
- SimplyGocoreSingapore transit and retail rewards program. 8M+ transit users. Cross-border partnership enabling Singapore users to redeem from Presto catalogue.
- VSINGcoreKaraoke and entertainment rewards program. 200K+ entertainment members. Presto catalogue integration for point redemption.
- Presto Pay Sdn BhdcoreAffiliate company operating PrestoPay digital wallet. Company Registration No. 200701037789 (795818-U), formerly known as EPP Solution Sdn Bhd. Provides e-money, PrestoPay Credits, QR payments, money transfer, and withdrawal services.
- Presto Mall Sdn BhdcoreOperator of PrestoMall digital marketplace. Company Registration No. 201401037722 (1113867-K). Marketplace accessible within Presto App and at www.prestomall.com.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
PrestoMall competitors and assessment
Company assessmentEmerging players
- Boost (Boost Holdings): A Malaysian e-wallet integrated across PrestoPay's checkout — competes for share-of-wallet among Malaysian consumers and merchants on promotions and merchant acceptance.
- Bounze (Bounze Inc.): A turnkey loyalty and customer engagement platform designed for SMBs in retail and F&B — comparable SMB-focused, low-friction setup philosophy to Carrots Loyalty.
Direct peers
- Capillary Technologies: A loyalty/CRM SaaS platform serving retail and consumer brands with multi-program loyalty, customer data and campaign management — directly comparable to Carrots Loyalty's merchant CRM focus.
- Yotpo: An e-commerce retention platform combining loyalty, reviews and SMS — competes for the same SMB-to-enterprise merchant retention budget as Carrots Loyalty.
- Antavo: An enterprise loyalty cloud platform powering loyalty programs for global brands — closest peer to Presto's Catalogue-as-a-Service and white-label loyalty infrastructure play.
- Smile.io: A leading SMB-focused loyalty and rewards platform for Shopify and e-commerce merchants — directly comparable self-serve, pay-as-you-grow positioning to Carrots Loyalty.
- Annex Cloud: A loyalty and customer engagement platform with referral, UGC and retention modules — comparable end-to-end loyalty stack to Presto's merchant + brand + loyalty-operator offering.
Broad incumbents
- Grab (GrabRewards/GrabPay): A SEA super-app combining payments, deliveries and an integrated loyalty program — a competing consumer relationship layer with built-in wallet that overlaps Presto on both the consumer wallet and merchant retention fronts.
- Touch 'n Go (TNG Digital): Malaysia's leading home-grown e-wallet and payments platform — direct overlap with PrestoPay and integrated with the same merchant ecosystem; PayNet-linked and a major alternative loyalty/payment rail.
- Air Miles Middle East / Aimia: A multi-merchant coalition loyalty operator with decades of catalogue and points-pooling expertise — adjacent incumbent whose coalition model closely parallels Presto's BonusLink integration thesis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
PrestoMall social profiles
Digital presencePrestoMall compliance and trust
Trust signalCompliance2 records
PrestoMall financial estimates
Financial estimateRevenue estimate
Valuation estimate
PrestoMall leadership team
Management profileNumber of profiles
PrestoMall subsidiaries and ownership
Company hierarchySubsidiaries2 records
PrestoMall funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PrestoMall M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PrestoMall
What does PrestoMall do?
Presto operates a multi-service loyalty ecosystem aggregating multiple loyalty programs (BonusLink, Tune Talk, PLUSMiles, KLEAN, RISE, SimplyGo, VSING) into a single shoppable wallet, alongside a digital marketplace (PrestoMall), a Bank Negara Malaysia-regulated digital wallet (PrestoPay), and a free CRM/loyalty engine for SMBs (Carrots Loyalty). The platform connects 14M+ members across 8 loyalty programs with 500+ brand partners through a 20,000+ item catalogue spanning home, beauty, tech, kitchenware, vouchers, and lifestyle categories.
Is PrestoMall a public or private company?
PrestoMall is a private company. It is classified as corporate owned and is currently operating.
When was PrestoMall founded?
PrestoMall was founded in 2015. It employs 251 to 500 people.
Where is PrestoMall based?
PrestoMall is headquartered in Petaling Jaya, Malaysia, in the Asia region.
How does PrestoMall make money?
Five revenue lines are on record. Carrots Loyalty - Issuance Fees are the primary driver. The others are catalogue-as-a-Service - Platform Fees, brand Network - Settlement Fees, prestoPay - Transaction & Withdrawal Fees and presto Credits.
Who are PrestoMall's main competitors?
Emerging players on record are Boost (Boost Holdings) and Bounze (Bounze Inc.). Direct peers are Capillary Technologies, Yotpo, Antavo, Smile.io and Annex Cloud. Broad incumbents are Grab (GrabRewards/GrabPay), Touch 'n Go (TNG Digital) and Air Miles Middle East / Aimia.
Does PrestoMall have an API?
No public API is recorded for PrestoMall.
What industry is PrestoMall in?
PrestoMall's product category is Loyalty Platform and Digital Marketplace. Its primary akta.pro industry code is BPAFAFAH, Loyalty, Rewards & Retention Platforms, with a secondary code of THABAKAH, Loyalty Technology Platforms (LMS, Wallets, APIs). Its SIC code is 7372.