Interbase Resources Sdn Bhd
Lelong.my is a Malaysian e-commerce marketplace operated by Interbase Resources Sdn Bhd, supporting C2C and B2C transactions across more than 1.3 million product listings with integrated NetPay payments and logistics for buyers and sellers nationwide.
- Company typePrivate
- Founded-
- HeadquartersNot specified, Malaysia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Interbase Resources Sdn Bhd does
Interbase Resources Sdn Bhd is a Malaysian private limited company (Sdn Bhd, registration 465435-U) founded in 1998 and headquartered in Puchong, Selangor. The company operates Lelong.my, one of Malaysia's largest two-sided e-commerce marketplaces, supporting both consumer-to-consumer (C2C) and business-to-consumer (B2C) transactions across more than 1.3 million product listings spanning electronics, mobiles, fashion, watches, home and garden, beauty, toys, automotive, sports, groceries, and business/industrial categories. The platform serves individual buyers shopping nationwide (Peninsular and East Malaysia including Sabah, Sarawak, and Labuan) and a hybrid seller base of individual C2C merchants and B2C businesses. The company also operates affiliated marketplaces Lmall.my (a sister marketplace accepting Touch 'n Go eWallet) and Superbuy.my (a premium/luxury-brands marketplace integrated with Maybank Treats Points). Interbase employs approximately 46 staff.
Interbase Resources Sdn Bhd firmographics
Firmographics- Name
- Interbase Resources Sdn Bhd
- Legal name
- Interbase Resources Sdn Bhd
- Website
- https://lelong.my
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lelong.my is a Malaysian e-commerce marketplace operated by Interbase Resources Sdn Bhd, supporting C2C and B2C transactions across more than 1.3 million product listings with integrated NetPay payments and logistics for buyers and sellers nationwide.
- Ownership category
- akta.pro rank
Interbase Resources Sdn Bhd industry classification
Industry- Product category
- Online E-commerce Marketplace
- NAICS
- All Other Miscellaneous Retailers (45999)
- SIC
- Retail-Misc General Merchandise Stores (5399), Retail-Miscellaneous Retail (5900)
- akta.pro primary industry
- Peer-to-Peer (C2C) Resale Marketplaces (CRAFAGAM)
Keywords
Where Interbase Resources Sdn Bhd is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
Interbase Resources Sdn Bhd business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Marketplace Commission and Transaction Fees: Lelong.my earns from transaction fees on C2C and B2C sales conducted on the platform. Sellers pay fees when items are sold.
- Featured Product Fees: Sellers pay RM 0.15/posting/day for Featured in Category placement and RM 0.40/posting/day for Featured in Front Page placement. These are mandatory advertising/visibility fees.
- Boost Listing Fees: Sellers pay to boost product search ranking with minimum RM 0.10/posting/day (for 10+ day boosts with front page activated) up to RM 5/posting/day (without front page feature). Higher fees result in higher search ranking.
- Webstore Pro Subscription: Premium subscription service for sellers wanting advanced web store features, custom branding, and enhanced tools. Subscription fees are paid from iAccount balance.
- NetPay Payment Processing: Integrated payment gateway NetPay processes buyer payments and settles to sellers. Revenue derived from payment processing fees on transactions.
- Store Plugin Subscriptions: Additional paid plugins such as Facebook Like Box (RM12.72/year for non-Webstore Plus members), SMS Buyer Shipment Update, and other store enhancement tools.
- Store Renewal Fees: Sellers renew web store subscriptions annually with fees deducted from iAccount. Example renewal cited at minimum RM 498.
- Seller Support and Service Fees: Fees for dedicated services such as [email protected] for managed boosting services with minimum budget requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Featured in Category |
| Usage-based | Pay-as-you-go | Featured in Front Page |
| Usage-based | Pay-as-you-go | Boost with Front Page Feature (duration 10+ days) |
| Usage-based | Pay-as-you-go | Boost with Front Page Feature (duration 3-9 days) |
| Usage-based | Pay-as-you-go | Boost without Front Page Feature |
| Subscription | Annual | Facebook Like Box Plugin |
| Subscription | Annual | Web Store Renewal |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Interbase Resources Sdn Bhd product offering
Product offeringCore offering
Interbase Resources Sdn Bhd operates Lelong.my, a Malaysian online marketplace where individual consumers and businesses list products for sale to Malaysian buyers, with more than 1.3 million listings across categories such as electronics, fashion, watches, cameras, home goods, and beauty. The company also offers Webstore Pro, a premium store builder for sellers, and runs affiliated marketplaces Lmall.my and Superbuy.my. Integrated services include the NetPay payment gateway, logistics partnerships with Lalamove, Ninja Van, and EasyParcel, and seller promotion tools such as feature listings, boost ranking, coupons, and product bundles.
Product overview
Lelong.my is Malaysia's largest e-commerce marketplace operated by Interbase Resources Sdn Bhd, offering both C2C and B2C transaction models with over 1.3 million products. The core product is the Lelong.my Marketplace, complemented by Webstore Pro (premium web store builder) and Webstore Plus (standard tier) for sellers wanting branded storefronts. Seller tools include Feature and Boost for product promotion, Coupon System for discounts, Product Bundles for package deals, and API Integration for external website synchronization. Payment processing is handled through NetPay with various e-wallet and banking integrations. The company also operates affiliated marketplaces Lmall.my and Superbuy.my, all accessible via native mobile apps for iOS and Android.
Differentiator
Problem solved
Functional benefit
Products and services
- Lelong.my Marketplace One of Malaysia's largest e-commerce marketplace platforms supporting consumer-to-consumer (C2C) and business-to-consumer (B2C) transactions, with over 1.3 million products across categories including electronics, fashion, watches, cameras, books, household goods, beauty, and toys.
- Webstore Pro Premium web store building platform for sellers on Lelong.my offering customisable templates, SEO settings, social media integration, WhatsApp Messenger widget, Favicon customisation, promo pages, product bundles, Facebook Shop sync, international shipping, and various plugins.
- NetPay Integrated payment processing system for Lelong.my transactions supporting credit card payments, internet banking, and e-wallet integrations, with settlement cycles, refund processing, and merchant ID management.
- Lmall.my Affiliated e-commerce marketplace operated by Interbase Resources Sdn Bhd, accepting Touch 'n Go eWallet payments alongside Lelong.my.
- Superbuy.my Affiliated marketplace operated alongside Lelong.my offering premium and authentic brand products with exclusive promotion deals, integrated with Maybank Treats Points rewards program.
- Lelong.my Mobile Apps Native mobile applications available on iOS (App Store) and Android (Google Play) that allow users to shop Lelong.my marketplace on mobile devices.
Quantifiable outcome
- More than 1.3 million products available across all categories
Companies that use Interbase Resources Sdn Bhd
Customer profileSegments2 records
Ideal customer profiles2 records
Interbase Resources Sdn Bhd technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
Feature23 records
Interbase Resources Sdn Bhd partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- Superbuy.myminorSuperbuy.my is listed as an affiliate of Lelong.my, offering premium brand products with exclusive promotions. Superbuy.my accepts Maybank Treats points for redemption, integrating with loyalty programmes.
- LMall.myminorLMall.my is listed as a sister affiliate of Lelong.my, also accepting Touch 'n Go eWallet payments.
- Touch 'n Go eWalletcoreTouch 'n Go eWallet is accepted as a payment method on Lelong.my and LMall.my, enabling buyers to pay via QR code scanning with the TnG app. Launched April 2020.
- Boost (E-Wallet)coreBoost e-wallet is accepted as a payment method on Lelong.my as part of the eWallet payment options, providing buyers with flexible digital payment options.
- Maybank (Maybank2u and Maybank Treats)coreMaybank2u online banking and Maybank Treats loyalty points are accepted on Lelong.my and Superbuy.my, providing payment and rewards integration.
- LalamovecoreLalamove provides on-demand and same-day delivery services integrated with Lelong.my seller dashboards. Supports Bike, Car, Van, and 4x4 courier capacity. Coverage available in Klang Valley, Penang, and selected areas in Johor.
- Ninja VancoreNinja Van (ninjavan) integration enables smart order fulfilment for Lelong.my and Webstore Pro sellers. Sellers register through the Webstore Pro x Ninja Van registration form, with the sales team assisting activation.
- EasyParcelcoreEasyParcel integration provides smart order fulfilment for Lelong.my and Webstore Pro sellers. Sellers sign up via the EasyParcel website and activate integration through the seller dashboard.
- Major Malaysian Banks (CIMB, Public Bank, Hong Leong, Bank Rakyat)coreMultiple Malaysian banks provide internet banking payment options on Lelong.my via FPX (Financial Process Exchange), covering the major banking institutions in Malaysia.
- FPX (Financial Process Exchange)coreFPX payment method enables real-time online banking transfers from major Malaysian banks, providing secure payment processing for marketplace transactions.
- Visa and MastercardcoreCredit card payments via Visa and Mastercard are accepted on Lelong.my through NetPay payment processing.
- NetPaycoreNetPay is the integrated payment gateway for Lelong.my, processing buyer payments via credit card and internet banking, with automated settlement to sellers (weekly and monthly). Supports full and partial refunds.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Interbase Resources Sdn Bhd competitors and assessment
Company assessmentBroad incumbents
- Zalora: Zalora is a large fashion-focused marketplace in SEA. While more vertical than Lelong.my, it competes for the same Malaysian consumer wallet and operates a similar seller infrastructure (storefronts, promotions, integrated payments).
- Amazon Global Store (Malaysia): Amazon's cross-border presence in Malaysia competes indirectly with Lelong.my for high-value electronics and branded goods buyers. While not a local marketplace, it competes for a portion of Lelong.my's premium-product demand.
Direct peers
- Shopee (Sea Group): Shopee is the leading C2C/B2C marketplace in Malaysia and SEA, operated by Sea Group. It directly competes with Lelong.my for Malaysian sellers and buyers across similar product categories, with a comparable seller-tooling and advertising-driven monetization model.
- TikTok Shop: TikTok Shop is a fast-growing social-commerce marketplace in Malaysia that competes for both buyers and sellers. It represents an emerging threat to traditional C2C marketplaces like Lelong.my by combining discovery, livestream, and checkout in one platform.
- Mudah.my: Mudah.my is a long-standing Malaysian classifieds and C2C marketplace owned by Carousell Group. It overlaps directly with Lelong.my on secondhand and individual-seller listings, particularly in electronics and household goods.
- Carousell: Carousell is a C2C-focused marketplace with significant presence in Malaysia and Singapore. It shares Lelong.my's C2C heritage and target seller base, though it skews more toward used goods and secondhand listings.
- Lazada (Alibaba Group): Lazada is a major SEA marketplace owned by Alibaba, competing head-on with Lelong.my in Malaysia. It offers similar seller services (stores, ads, logistics, payments) and serves the same SMB and consumer customer base.
- PG Mall: PG Mall is a Malaysian B2C marketplace operated by PG Group. It competes with Lelong.my for Malaysian sellers and buyers across general merchandise, offering a comparable platform with a similar SMB-seller focus.
Others
- Ninja Van: Ninja Van is a regional logistics provider integrated into Lelong.my's seller dashboard. As an infrastructure partner, its coverage and pricing directly impact Lelong.my's fulfilment economics and seller satisfaction.
- NetPay (payment gateway): NetPay is the integrated payment processor powering Lelong.my transactions. It is an ecosystem partner rather than a direct competitor, but its evolution affects Lelong.my's payment economics and seller experience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Interbase Resources Sdn Bhd social profiles
Digital presenceInterbase Resources Sdn Bhd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Interbase Resources Sdn Bhd leadership team
Management profileNumber of profiles
Interbase Resources Sdn Bhd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Interbase Resources Sdn Bhd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Interbase Resources Sdn Bhd
What does Interbase Resources Sdn Bhd do?
Interbase Resources Sdn Bhd operates Lelong.my, a Malaysian online marketplace where individual consumers and businesses list products for sale to Malaysian buyers, with more than 1.3 million listings across categories such as electronics, fashion, watches, cameras, home goods, and beauty. The company also offers Webstore Pro, a premium store builder for sellers, and runs affiliated marketplaces Lmall.my and Superbuy.my. Integrated services include the NetPay payment gateway, logistics partnerships with Lalamove, Ninja Van, and EasyParcel, and seller promotion tools such as feature listings, boost ranking, coupons, and product bundles.
Is Interbase Resources Sdn Bhd a public or private company?
Interbase Resources Sdn Bhd is a private company. It is classified as unknown and is currently operating.
When was Interbase Resources Sdn Bhd founded?
Interbase Resources Sdn Bhd was founded in -1. It employs 11 to 50 people.
Where is Interbase Resources Sdn Bhd based?
Interbase Resources Sdn Bhd is headquartered in Not specified, Malaysia, in the Asia region.
How does Interbase Resources Sdn Bhd make money?
Eight revenue lines are on record. Marketplace Commission and Transaction Fees are the primary driver. The others are featured Product Fees, boost Listing Fees, webstore Pro Subscription, netPay Payment Processing, store Plugin Subscriptions, store Renewal Fees and seller Support and Service Fees.
Who are Interbase Resources Sdn Bhd's main competitors?
Broad incumbents on record are Zalora and Amazon Global Store (Malaysia). Direct peers are Shopee (Sea Group), TikTok Shop, Mudah.my, Carousell, Lazada (Alibaba Group) and PG Mall. Others are Ninja Van and NetPay (payment gateway).
Does Interbase Resources Sdn Bhd have an API?
Yes. API allows data to be synced from seller websites to Lelong.my Web Store. Sellers complete an API Integration Request Form and email it to [email protected]. A Key is provided as an Application ID for authentication to control feed access. The API documentation is available at https://members.lelong.com.my/Auc/Member/Feed/doc.asp Developer documentation is at members.lelong.com.my/Auc/Member/Feed/doc.asp.
What industry is Interbase Resources Sdn Bhd in?
Interbase Resources Sdn Bhd's product category is Online E-commerce Marketplace. Its primary akta.pro industry code is CRAFAGAM, Peer-to-Peer (C2C) Resale Marketplaces. Its NAICS code is 45999 and its SIC code is 5399.