Attitash Mountain Village Resort

What Attitash Mountain Village Resort does

Attitash Mountain Village Resort is a privately held family-friendly mountain resort located at 1 River Run Drive in Bartlett, New Hampshire, operated by Attitash Mountain Service Company, Inc. (AMSCO) under the Berry Companies hospitality group. The property offers condo-style lodging ranging from studios to multi-bedroom units with full kitchens and living areas, supplemented by on-site amenities including two outdoor pools, three hot tubs, a dry sauna, a fitness center with Peloton, tennis and pickleball courts, a fire pit, grilling stations, and an independently operated restaurant (Matty B's Mountainside Cafe). The resort sits along the Saco River with direct beach access and controls 12+ miles of on-site mountain biking and hiking trails at Rogers Crossing.

The business operates two primary revenue streams: nightly and extended-stay lodging rentals sold direct-to-consumer via a proprietary AMSCO reservation engine, toll-free phone line, AirBnB, and the company's WordPress site; and a vacation ownership (timeshare-style) program with points- and weeks-based reservation systems, annual maintenance fees, a 64/36 owner-AMSCO rental income split on unused weeks, and access to the global RCI exchange network. GTM is direct-to-consumer, driven by SEO-optimized content marketing around White Mountains activities (skiing, hiking, waterfalls, ATV riding), email/Constant Contact newsletters, organic social (Facebook, Instagram, LinkedIn), Tripadvisor earned media, and a broad partnership referral ecosystem (Great Glen Trails, EPIC Pass, Storyland, Conway Scenic Railroad, Mt. Washington Auto Road, multiple local ATV and bike outfitters). Customer segments span families and groups, individual vacation owners, outdoor enthusiasts, group/wedding/event retreats, and pet-friendly travelers served through the Alpenglow Lodge sub-property. Distribution, pricing, and partnership infrastructure are centralized through the parent Berry Companies portfolio (Eastern Slope Inn, Village Place, Alpenglow Lodge, Attitash Realty), providing operational scale that a single independent resort could not match.

Name

Attitash Mountain Village Resort

Legal name

Attitash Mountain Service Company, Inc.

Website

https://attitashmtvillage.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Attitash Mountain Village Resort is a privately held family-friendly mountain resort in Bartlett, NH, offering condo-style lodging, on-site pools, Saco River access, and 12+ miles of trails, with a vacation ownership program and direct-to-consumer bookings serving leisure travelers, families, and group retreats.

Ownership category

akta.pro rank

Headquarters

HQ city

Bartlett

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Lodging / Resort Accommodations: Nightly and extended-stay rentals of studio, suite, and multi-bedroom condo-style units to leisure travelers and families visiting the White Mountains region. Units include kitchens, living areas, and access to resort amenities.
2. Vacation Ownership Program: The resort sells and manages vacation ownership (timeshare-style) interests. Owners purchase weeks or points and pay annual maintenance fees. The resort's management company (AMSCO) handles reservations, rental programs, and upkeep, retaining a share of rental income generated on owner-submitted weeks.
3. Owner Week Rental Income Share: When vacation owners cannot use their week, AMSCO rents the unit on their behalf. AMSCO retains 36% of rental income to cover housekeeping, linen, reservations, marketing, front desk staffing, and other guest-stay expenses; the owner receives 64%.
4. Dog-Friendly Unit Fees: Pet fee of $25 per night with a maximum of $100 per stay for dog-friendly Alpenglow Lodge units. Additional cleaning/damage fees of $350 apply for policy violations.
5. Promotional Discount Programs: Seasonal promotional codes (SAVE30, SNOW20, EPIC) drive occupancy during off-peak periods (winter, fall). EPIC pass holders receive 10% lodging discounts, creating a loyalty/adoption GTM mechanism tied to the ski resort ecosystem.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Attitash Mountain Village Resort operates a family-friendly mountain resort in Bartlett, NH, offering spacious condo-style lodging (studios to multi-bedroom units with full kitchens) along the Saco River. The resort provides on-site amenities (pools, hot tubs, tennis, pickleball, mountain biking trails, river beach access) and operates a vacation ownership program through AMSCO with weeks- and points-based reservations, plus an RCI exchange affiliation.

Product overview

Attitash Mountain Village Resort is a family-friendly mountain resort in Bartlett, NH offering a portfolio of lodging products centered around condo-style accommodations (Standard Rooms, Deluxe Rooms, Alpenglow Lodge, Vacation Rentals, Group Lodging). These are complemented by extensive on-site amenities including outdoor pools, hot tubs, fitness center, tennis/pickleball courts, Saco River beach access, mountain biking trails (Rogers Crossing), and dining at Matty B's Mountainside Cafe. The resort also partners with nearby attractions (Storyland, Mt. Washington Auto Road, Cog Railway, Conway Scenic Railroad, Great Glen Trails, Santa's Village) and local outdoor providers (ATV rentals, waterfall excursions) to create a comprehensive vacation experience. Additionally, the resort operates a Vacation Ownership program with points and weeks-based reservation systems.

Differentiator

Problem solved

Functional benefit

Brands

• Alpenglow Lodge: Dog-friendly lodge accommodation at Attitash Mountain Village offering 1-bedroom units with modern furnishings, Wi-Fi, cable, and full resort amenities access.

Products and services

• Attitash Mountain Village Main Resort Lodging The primary resort property offering spacious studio to multi-bedroom condo-style accommodations with full kitchens, living areas, fireplaces, whirlpool tubs, and private decks, located in Bartlett, NH along the Saco River minutes from North Conway. Targeted at leisure travelers and families visiting the White Mountains.
• Alpenglow Lodge A dedicated dog-friendly lodging property offering 1-bedroom units (600+ sq. ft.) with modern furnishings, Wi-Fi, cable, and full resort amenities access. Includes designated dog-friendly areas and pet fee of $25/night ($100 max per stay). Targeted at travelers with small to medium dogs visiting the White Mountains.
• Vacation Rentals Spacious full-kitchen vacation rental units serving as a home base for mountain adventure, just minutes from North Conway and Attitash Mountain Resort. Targeted at families and groups seeking multi-bedroom townhome-style accommodations.
• Group Lodging Versatile accommodations for weddings, family reunions, and corporate getaways with spacious units and full-service amenities. Targeted at event planners and group organizers hosting multi-night stays at the resort.
• Vacation Ownership Program Timeshare/vacation ownership program with points-based and weeks-based reservation systems, owner referral rewards, rental program (64% owner / 36% AMSCO split on rented weeks), and RCI exchange network access for global resort exchanges. Targeted at individuals and families seeking recurring annual White Mountains vacations.
• Lodging Deals and Packages Seasonal discount programs including SAVE30 (30% off winter Sun-Thu stays), SNOW20 (20% off any night Dec-Mar), EPIC Passholder discounts (10% off Nov-Apr), and Great Glen Trails partnership benefits. Targeted at off-peak leisure travelers and ski pass holders.
• Summer Amenities (Pools, Hot Tubs, Fitness, Courts) On-site recreational facilities included with lodging stays, featuring 2 pools, 3 hot tubs, dry sauna, fitness center with Peloton bike, tennis and pickleball courts, outdoor grills, fire pit, and hiking trails. Available to resort guests from Memorial Day weekend through the third Monday of September.
• Saco River Beach Access Direct beach access to the Saco River for swimming, picnicking, and cooling off on hot days, reachable via a short walk through the woods. Included with resort stays.
• Rogers Crossing Mountain Biking Trail Network Over 12 miles of beginner and intermediate mountain biking terrain at Rogers Crossing behind the resort, with trails along the Saco River to Thorne Pond. Free access for all resort guests with connections to external trail networks.

Quantifiable outcome

• Tripadvisor Travelers' Choice Award for delivering one of the top North Conway-area lodging experiences year after year
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

27 partnerships are on record, tiered core and minor.

• Great Glen TrailscoreGTM or Marketing PartnerGreat Glen Trails at the base of Mt. Washington offers hiking, biking, running, and kayak adventures. Attitash Mountain Village guests receive FREE use of the trail system for biking, running, or walking, and 50% off a 4-hour bike rental package. This partnership provides significant value-add for resort guests seeking outdoor activities beyond the property.
• Matty B's Mountainside CafeminorGTM or Marketing PartnerOn-site restaurant at Attitash Mountain Village serving lunch, dinner, and après-ski fare. The independently owned and operated cafe is a social landmark for resort guests and locals. Available upon request for fire pit dining. Open year-round; guests are directed to the Matty B's website for full hours.
• Mt. Washington Auto RoadminorGTM or Marketing PartnerThe Mt. Washington Auto Road offers guided and self-driven climbs to the summit of the Northeast's tallest peak. Attitash Mountain Village guests receive $5 off a 2-hour guided tour, or adult passengers ride FREE with a paid 'Drive Yourself' toll ($9 savings). Partnership drives incremental guest activity and attraction revenue.
• Mt. Washington Cog RailwayminorGTM or Marketing PartnerThe Cog Railway ascends Mt. Washington through three climate zones to the summit. Featured as a partner attraction on the Attitash Mountain Village website, encouraging guests to purchase tickets in advance for the popular excursion.
• StorylandminorGTM or Marketing PartnerNew Hampshire's premier family amusement and theme park, 30+ kid-friendly attractions located minutes from Attitash Mountain Village. The resort cross-markets Storyland as a key nearby attraction for families with young children.
• Conway Scenic RailroadminorGTM or Marketing PartnerThe Conway Scenic Railroad's Mountaineer Train stops at Attitash Station (on the resort property), allowing Attitash guests to board directly when they have purchased tickets online at least 2+ hours in advance and selected 'Attitash Station' as their boarding location.
• Santa's VillageminorGTM or Marketing PartnerChristmas-themed amusement park in Jefferson, NH featuring dozens of rides, a water park, and holiday-themed experiences. Cross-promoted as a family-friendly attraction accessible from the resort.
• Living Shores AquariumminorGTM or Marketing PartnerNew Hampshire's only aquarium, located in the White Mountains. Features marine exhibits including otters, bamboo sharks, and clownfish. Promoted on the Attitash website as a rainy-day and family activity near the resort.
• Saco BoundminorGTM or Marketing PartnerPremier outdoor watersports outfitter in Conway, NH offering canoe, kayak, tube, and stand-up paddleboard rentals on the Saco River. Referenced as the go-to partner for river activities, complementing the resort's direct Saco River beach access.
• Cranmore Mountain ResortminorGTM or Marketing PartnerLift-accessed downhill mountain biking, pump track, and skills park at Cranmore, approximately 15 minutes from the resort. Referenced in mountain biking guide and Things to Do section as a premier regional riding destination.
• Jericho Adventures (ATV Rentals)minorGTM or Marketing PartnerATV rental company in Berlin, NH with a fleet of Can-Am side-by-sides accommodating up to 4 passengers, for use in Jericho Mountain State Park which has over 1,000 miles of interconnected trails. Featured as a premier ATV partner for resort guests.
• Jericho Mountain State ParkminorOthersPremier ATV destination in the Northeast with over 80 miles of trails open to ATVs. Located in Berlin, NH. The resort promotes it as a key reason for guests to rent ATVs from nearby partners and explore the region.
• Northeast ATV Rental (Northern ATV Rentals)minorGTM or Marketing PartnerFamily-owned ATV rental business operating in the White Mountains for over 20 years, offering both guided and unguided tours with safety gear included (helmets, goggles, gloves). Recommended on the resort's ATV page.
• White Mountain ATV RentalminorGTM or Marketing PartnerATV rental company in Gorham, NH offering guided ATV tours and rentals ranging from 2 hours to a full day, with transportation to and from their location included.
• Jericho OutdoorsminorGTM or Marketing PartnerATV rental and outdoor activities company in Berlin, NH with new and used ATV sales and a full-service repair shop on site. Featured alongside other ATV rental partners.
• Red Jersey CycleryminorGTM or Marketing PartnerPremier cycling shop in North Conway Village offering a wide selection of bikes, gear, and accessories for all rider levels, with expert service and maintenance. Referenced in the mountain biking guide as a go-to local resource.
• Stan & Dan's SportsminorGTM or Marketing PartnerSpecialized mountain biking gear shop in North Conway offering a wide range of bikes, accessories, and maintenance services with personalized customer service. Featured in the mountain biking guide.
• White Mountain NEMBA ChapterminorGTM or Marketing PartnerThe White Mountain chapter of the New England Mountain Biking Association (WMNEMBA), dedicated to trail advocacy and community. Referenced in the mountain biking guide for riders seeking community involvement.
• Pro Tune Bike ServiceminorGTM or Marketing PartnerComprehensive bike maintenance and repair service providing tune-ups and complex repairs. Referenced as a partner resource for guests needing bike service during their stay.
• RCI (Resort Condominiums International)coreChannel Partner/ Reseller/ DistributorRCI is the global vacation ownership exchange network. Attitash Mountain Village vacation owners can exchange their weeks/points through RCI to access thousands of affiliated resorts worldwide. The resort's RCI Coordinator (Donna Tiedeman) manages the exchange program, which is a key selling point for vacation ownership.
• Berry CompaniescoreOthersBerry Companies is the parent hospitality management company owning Attitash Mountain Village and several other White Mountains properties including Eastern Slope Inn, Village Place, Alpenglow Lodge, and Attitash Realty. The parent company operates the AMSCO property management system that powers the resort's reservations, owner services, and central operations.
• EPIC PassminorGTM or Marketing PartnerEPIC Pass is a major ski pass product. EPIC Pass holders receive 10% off lodging at Attitash Mountain Village Resort, valid November through April. This partnership targets the ski resort ecosystem and drives winter season occupancy.
• Diana's BathsminorOthersA natural waterfall in Bartlett, NH consisting of cascades and pools. Located near the resort and promoted as an easy-access outdoor attraction. The resort links to external tourism resources for the location.
• Arethusa FallsminorOthersOne of the most impressive waterfalls in New Hampshire, dropping 140 feet down a granite cliff. Accessible by a moderate 1.5-mile hike through White Mountain National Forest. Featured as a top waterfall near the resort.
• Hurricane Mountain Trail NetworkminorOthersLocated near North Conway, Hurricane Mountain features technical trails for experienced riders including Red Tail and Charlie Don't Surf — oft-awarded trails by regional riders. Referenced in the mountain biking guide as a premier regional trail network.
• Whitaker WoodsminorOthersTrail network in North Conway popular for both mountain biking and cross-country skiing. Several loops ranging from easy to difficult, well-maintained. Referenced as a nearby trail option accessible to resort guests.
• MWV Trails AssociationminorOthersMount Washington Valley Trails Association manages the 6-mile paved MWV Rec Path (completed spring 2023) connecting Cranmore Mountain Resort to Hemlock Lane in North Conway. The resort promotes this as a recreational amenity for guests.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Great Glen Trails Outdoor Center: Outdoor recreation partner at base of Mt. Washington providing trail access, bike rentals, and kayak adventures. Directly tied to Attitash's value proposition through the free-trails partnership for guests.

Direct peers

• Mountain View Grand Resort & Spa: Family-friendly mountain resort in White Mountains with on-site activities and multi-unit lodging. Comparable in offering and customer base, though a larger and more established full-service property.
• Red Jacket Mountain View Resort: Family-friendly mountain resort in North Conway with pools, on-site dining, and multi-unit lodging targeting family and group segments. Directly comparable in product offering, geography, and target market.
• Christmas Farm Inn & Spa: Boutique-style lodging in Jackson, NH near North Conway offering multi-room suites and full-service amenities. Comparable as a mountain lodging operator serving family leisure travelers in the same micro-region.
• Stonehurst Manor: Boutique lodging and dining property in North Conway. Comparable as a White Mountains accommodation operator serving leisure travelers in the same regional market.
• White Mountain Hotel & Resort: Full-service resort in North Conway with pools, dining, and on-site recreation. Direct comparable given similar full-service positioning, mountain setting, and family/group target market.
• Eastern Slope Inn Resort: Sister property under Berry Companies in North Conway area, offering similar condo-style accommodations and on-site amenities. Direct comparable given shared ownership, AMSCO management system, and overlapping customer base.
• North Conway Grand Hotel: Hotel property in North Conway with indoor water park and family amenities. Directly comparable given shared geographic market and focus on family/group travel to the White Mountains.

Broad incumbents

• Cranmore Mountain Resort: Adjacent ski resort and activity provider in North Conway. Comparable as part of the broader mountain recreation ecosystem referenced in Attitash's content (mountain biking, rec path partnership), though Attitash is lodging-only.
• Attitash Mountain Resort (Ski): Ski-only resort sharing the Attitash brand/mountain with Attitash Mountain Village. Comparable as a co-located destination asset whose brand equity and ski operations feed demand into the lodging property.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights1 record

Customer concentration

• Facebookfacebook.com/AttitashMtVillage
• LinkedInlinkedin.com/company/attitash-mountain-village-resort
• Instagraminstagram.com/attitashmtvillage

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Attitash Mountain Village Resort