Sutherland-Chan Clinic

What Sutherland-Chan Clinic does

Sutherland-Chan Clinic Inc. is a privately held Canadian massage therapy operator founded in 1983 by Grace Chan, Christine Sutherland, and Rhona Birenbaum, headquartered at 738 Spadina Avenue in Toronto. The company delivers Registered Massage Therapy (RMT) services through a network of ten directly operated clinics across the Greater Toronto Area, Belleville, and Richmond Hill, plus seven franchise clinics in Ontario and one affiliate clinic in Hong Kong. Treatments range from 30 to 120 minutes and span standard RMT plus specialty modalities including hot stone, hydrotherapy (Spadina), Thai massage, Traditional Chinese Medicine (TCM), reflexology, prenatal, and sports massage. Pricing is session-based and varies by location, with senior and student discounts available at select sites and gift certificates sold online in $50–$200 denominations.

The business operates a direct-to-consumer retail model. Booking is handled through Jane App, email, or phone; gift certificates are sold through the company's e-commerce storefront. Revenue streams consist of per-session service fees, gift certificate sales, and franchise/licensing royalties from the seven Ontario franchises and the Hong Kong affiliate. The network is staffed by over 150 RMTs, many of whom are graduates of the affiliated Sutherland-Chan School and Teaching Clinic, which functions as a vertically integrated training pipeline. The "Sutherland-Chan" trademark is owned by Grace Kam Yau Chan and licensed to the operating company and its franchisees. Technology footprint is limited to Jane App for scheduling and standard e-commerce tooling; no proprietary platform, mobile app, AI capability, or external funding is disclosed.

Name

Sutherland-Chan Clinic

Legal name

Sutherland-Chan Clinic Inc.

Website

https://sc-clinic.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Sutherland-Chan Clinic is a Toronto-based, privately held Registered Massage Therapy operator running ten clinics across the Greater Toronto Area and Belleville, plus franchises in Ontario and an affiliate in Hong Kong, serving individual consumers and extended-health-insurance holders with RMT and specialty modalities.

Ownership category

akta.pro rank

Product category

Therapeutic Massage Therapy Services

NAICS

Other Personal Care Services (81219), Offices of Other Health Practitioners (6213)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO)

akta.pro secondary industries

Deep Tissue Massage (HSALAEAB), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Medical Spas (Medi-Spas) (HSALAFAB)

Keywords

• Massage therapy services
• Registered massage therapy
• Therapeutic massage treatments
• Wellness clinic services
• Rehabilitation massage therapy

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Massage Therapy Services: Core revenue from massage therapy sessions of varying durations (30, 45, 60, 75, 90, 120 minutes) offered across all clinic locations. Session-based pricing varies by location.
2. Gift Certificates: Prepaid gift certificates sold in denominations of $50, $100, $150, and $200, redeemable at any clinic location for massage therapy services.
3. Franchise Fees: Revenue from franchise operations - Sutherland-Chan started franchising clinic operations in 2004 and now has seven franchise clinics in Ontario and one affiliate clinic in Hong Kong.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Sutherland-Chan Clinic provides Registered Massage Therapy (RMT) services delivered by licensed therapists across ten clinic locations in the Greater Toronto Area, Belleville, and Richmond Hill, with treatments offered in 30- to 120-minute sessions at pay-as-you-go prices that vary by clinic. Offerings include general and specialty massage modalities (Hot Stone, Hydrotherapy, Thai Massage, TCM/acupuncture/cupping, Reflexology, Prenatal, and Sports Massage), and the clinic sells redeemable gift certificates in fixed denominations ($50, $100, $150, $200) through its online shop; operations are run directly at company-owned locations and via franchised operators under a licensing arrangement.

Product overview

Sutherland-Chan Clinic is a massage therapy clinic network offering registered massage therapy services across 10 locations in the Greater Toronto Area and Belleville, Ontario. The core offering is Registered Massage Therapy (RMT) provided by licensed therapists, with treatments available in durations from 30 to 120 minutes. Additional services include specialty treatments such as Hot Stone Massage, Hydrotherapy (at Spadina clinic), Thai Massage, Traditional Chinese Medicine treatments (acupuncture, cupping, tui-na), Reflexology, Prenatal Massage, and Sports Massage. The clinic also sells Gift Certificates in denominations of $50, $100, $150, and $200, which can be redeemed for any massage therapy service at any clinic location.

Differentiator

Problem solved

Functional benefit

Products and services

• Registered Massage Therapy Core massage therapy service delivered by Registered Massage Therapists (RMTs) licensed by the College of Massage Therapists of Ontario, available in 30, 45, 60, 75, 90, and 120-minute sessions covering relaxation, therapeutic, and specialized techniques for individual consumers across all Sutherland-Chan clinic locations.
• Hot Stone Massage Specialty massage technique incorporating smooth, heated basalt stones placed on strategic body points and used in fluid motions to release tension, ease muscle stiffness, and promote deep relaxation, available at the Belleville location and additional Sutherland-Chan clinics.
• Hydrotherapy Water-based therapeutic treatments offered at the Spadina & Bloor clinic, including bath therapy, underwater massage, and combined hydrotherapy-and-massage packages of 50 to 95 minutes, covered under extended healthcare benefits for massage therapy.
• Thai Massage Therapeutic massage performed with the client fully clothed, incorporating stretching and compression techniques along energy lines, offered at the Yonge & Davisville clinic and additional locations.
• Traditional Chinese Medicine (TCM) Treatment Traditional Chinese Medicine treatments including acupuncture, herbal medicine, cupping, gua sha, and tui-na manual therapy, offered at select Sutherland-Chan clinic locations.
• Reflexology Fully clothed therapeutic treatment focusing on pressure points in the feet, hands, and ears to promote healing in corresponding body areas, available at the Yonge & Wellesley clinic.
• Prenatal Massage Specialized massage therapy for pregnant clients using proper positioning and pillows, available at select Sutherland-Chan clinics to address pregnancy-related discomfort and tension.
• Sports Massage Therapeutic massage technique designed for athletes and active individuals, focusing on areas of the body stressed by athletic performance to support recovery and mobility, available at Sutherland-Chan clinic locations.
• Gift Certificates Prepaid gift certificates sold in denominations of $50, $100, $150, and $200 through the clinic's online shop, redeemable at any Sutherland-Chan location for any massage therapy service. Designed as a giftable wellness product for individual consumers who want to share access to the clinic's services without needing to be patients themselves.

Quantifiable outcome

• Referral-based growth model - success measured by ever increasing referral base and on-going satisfaction and loyalty

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Equinox Spa: Spa and wellness offering within Equinox's premium fitness club network. Comparable as a luxury wellness brand bundling massage therapy with adjacent fitness and recovery services.
• Burke Williams Spa: Established upscale day spa operator in California with multiple full-service locations. Comparable as a larger multi-location operator offering massage as a core service within a broader spa/wellness portfolio.

Emerging players

• The Now Massage: Premium boutique massage studio concept with multiple California and expanding locations. Comparable as a design-forward, multi-location massage concept targeting urban wellness consumers.
• Zeel: On-demand massage therapy platform connecting customers with licensed therapists for in-home or in-office sessions. Comparable as a competing delivery model for registered massage therapy, particularly relevant to Sutherland-Chan's lack of digital/tech investment.

Direct peers

• Elements Massage: US franchise network specializing in therapeutic and custom massage. Operates as a multi-location studio model with licensed therapists, directly comparable to Sutherland-Chan's clinical multi-clinic approach.
• Massage Heights: Membership-based therapeutic massage franchise with 100+ US locations. Closely comparable business model focused on recurring revenue from wellness-focused consumers using licensed massage therapists.
• Massage Addict: Canada's largest massage therapy franchise chain with 100+ clinics nationwide. Directly comparable as a multi-location Canadian RMT clinic operator competing in the same direct-to-consumer market with a similar Registered Massage Therapist staffing model.
• Hand & Stone Massage and Facial Spa: US-based massage and facial spa franchise with 500+ locations. Comparable as a multi-unit massage therapy chain operating a franchise model with licensed therapists and tiered membership pricing.

Regional players

• Spa Ritual: Canadian spa and wellness concept with locations outside the GTA. Comparable as a Canadian multi-location wellness operator offering massage therapy services within a broader spa menu.

Others

• Cloverdale Physiotherapy & Sports Injury Clinic: Canadian multi-disciplinary outpatient clinic offering massage therapy as part of a broader physiotherapy and rehabilitation offering. Comparable as an Ontario-based clinic operator bundling RMT services with physiotherapy, similar to Sutherland-Chan's Danforth & Broadview co-location model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ScCClinic
• LinkedInlinkedin.com/company/sutherland-chan-clinic

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sutherland-Chan Clinic