What iqual does

iqual is a full-service Swiss digital marketing agency headquartered in Bern, operating as Internetagentur iqual AG since its founding in 2010. The company employs approximately 30 professionals and serves Swiss clients across enterprise, government, mid-market, SMB, and non-profit segments, with named engagements including SBB, ESTV, Reka, Kambly, and Transgourmet. Its service portfolio spans web development (UX, web design, web programming), search engine optimization (including AI-search optimization via LLMO, GEO, and GenAIO), and online marketing across Google Ads, Microsoft Ads, Meta, TikTok, LinkedIn, Pinterest, X/Twitter, and programmatic channels.

Technically, iqual builds on Drupal as its core CMS platform, with proprietary productization through iqual ICMS — a decoupled, AI-integrated content management system — alongside Drupal PageDesigner, Drupal Commerce, Mautic-based marketing automation, and a Customer Data Platform on Google BigQuery. The agency holds Google Premium Partner status (top 3% in Switzerland), Microsoft Advertising Select Partner 2025, and Meta Business Partner credentials, supporting certified delivery across the major advertising platforms.

Commercially, iqual operates a professional services model with custom, project-based pricing and multi-year client contracts. The company distributes services through direct consultation with named executives (CEO Lukas Baumgartner, COO Nicolas Schneider, CDKO Dr. Olivier Blattmann), event-based lead generation via Fachevents, university teaching at University of Bern and Hochschule Luzern, and an extensive content hub for inbound demand. The business is bootstrapped — privately held by its two founders and four co-owners, with no external funding rounds, acquisitions, or divestitures on record.

Name

iqual

Legal name

Internetagentur iqual AG

Website

https://iqual.ch

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

iqual is a Bern-based Swiss full-service digital marketing agency founded in 2010, serving enterprise, government, and mid-market clients with Drupal web development, SEO, paid advertising, and AI-search optimization (LLMO) services.

Ownership category

akta.pro rank

Headquarters

HQ city

Bern

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Digital Marketing Consulting Services: Core revenue stream from digital marketing agency services including SEO, Google Ads, Social Media Ads, Programmatic & Display Ads, and marketing strategy consulting. Services are delivered through project engagements, retainers, and ongoing client relationships.
2. Web Development & Implementation: Website development services including web design, UX, system integration, and web programming using Drupal and other open source solutions. Includes corporate websites, KMU websites, accessible websites, online shops, and apps.
3. Training & Education: Online marketing seminars, SEO workshops, and keynote speaking engagements delivered to clients and at industry events.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

iqual is a Bern-based full-service internet agency that builds websites, online shops, and web applications (primarily on Drupal and other open-source stacks); runs paid digital advertising campaigns across Google, Microsoft, Meta, LinkedIn, TikTok, Pinterest, X/Twitter, YouTube, and programmatic channels; and delivers technical, content, and AI-driven SEO. It also implements marketing automation (Mautic), Customer Data Platforms, Consent Management, and its own proprietary Drupal-based content management system, iqual ICMS, with integrated AI content automation.

Product overview

iqual is an internet agency (Digital Marketing Engineers) based in Bern, Switzerland, founded in 2010. The company operates as a unified agency offering rather than a platform-plus-modules architecture, providing three core service areas: web development (Webentwicklung), search engine optimization (SEO), and online marketing. Their digital experience platform services center on Drupal CMS, including Drupal Commerce and Drupal Pagedesigner, with proprietary iqual ICMS for AI-integrated content management. Marketing services span paid advertising (Google Ads, Microsoft Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Pinterest Ads, X/Twitter Ads, YouTube Ads, and Programmatic/Display), organic search (SEO, Local SEO, LLMO/GEO/GenAIO), analytics (Google Analytics, Looker Studio dashboards), and automation (Mautic Marketing Automation, Customer Data Platform, Consent Management). They also offer website creation services including UX/web design, corporate websites, KMU websites, accessible websites, app development, and website relaunches.

Differentiator

Problem solved

Functional benefit

Products and services

• iqual ICMS Proprietary content management system built on Drupal, combining a stable decoupled architecture, performant frontend, clear editorial structures, and AI-powered content automation. Sold as a customized platform implementation to Swiss clients for corporate and KMU websites.
• Webentwicklung (Web Development) Full-service web development including UX design, web design, system architecture, and web programming using Drupal and other open-source solutions for Swiss KMU, enterprises, and public-sector clients.
• Suchmaschinenoptimierung (SEO) End-to-end SEO services — strategic, conceptual, and operational — covering technical SEO audits, keyword research, content optimization, backlink building, Local SEO, and SEO copywriting for improved Google and AI-search visibility.
• Online Marketing (Digital Advertising) Digital marketing services spanning advertising campaigns, media planning, and performance marketing across Google Ads, Microsoft Ads, Meta, LinkedIn, TikTok, Pinterest, X/Twitter, YouTube, and Programmatic/Display channels for B2B and B2C clients.
• Google Ads & Suchmaschinenwerbung (SEA) Search engine advertising and SEM services — Google Ads packages, Google Ad Grants, Microsoft Advertising, and YouTube Ads — delivered as a Google Premium Partner.
• Social Media Ads Social media advertising across LinkedIn, Meta (Facebook/Instagram), TikTok, Pinterest, and X/Twitter, with B2B-focused targeting strategies, particularly on LinkedIn Ads.
• Programmatic & Display Ads Programmatic advertising and display campaign management, including OneDSP for cookieless programmatic buying in Switzerland.
• LLMO, GEO & GenAIO AI-search visibility services combining Large Language Model Optimization (LLMO), Generative Engine Optimization (GEO), and Generative AI Optimization (GenAIO) so client content is cited in AI-generated answers from ChatGPT, Gemini, and Google AI Overviews.
• Drupal-Agentur (Drupal Consulting & Implementation) Certified Drupal CMS implementation, development, and consulting including the Drupal PageDesigner tool for flexible content management.
• Drupal Commerce (E-Commerce Development) E-commerce development and implementation on Drupal Commerce for online shops, including complex ERP integrations.
• Marketing Automation (Mautic) Implementation and integration of the Mautic marketing automation platform for automated, personalized customer engagement and lead nurturing.
• Customer Data Platform (CDP) Customer Data Platform implementation that centralizes company data in Google BigQuery, enabling AI-driven marketing insights and a "Single Source of Truth" for analytics.
• Website Relaunch End-to-end website redesign and relaunch service covering technical modernization, content migration, visual refresh, accessibility, and post-launch optimization.
• Onlineshop (Online Shop Build) Custom e-commerce website and online shop development service, typically delivered on Drupal Commerce with ERP integration where required.
• App-Entwicklung (App Development) Custom mobile and web application development service for client-specific digital products.
• Local SEO Local search optimization service for improved visibility in Google Maps and local search results.
• Google Marketing Platform Implementation Implementation, configuration, and management of the Google Marketing Platform stack (Campaign Manager, Display & Video 360, Search Ads 360) for enterprise digital marketing.
• Consent Management Platform Consent management platform implementation for GDPR and Swiss data-protection-compliant online marketing operations.
• Online Marketing Seminar & Workshops Training programs including online marketing seminars, SEO workshops, data-protection workshops, and keynote speaking engagements for corporate clients and at industry events.

Quantifiable outcome

• Sistrix visibility increased from 4.7 to >15 points for ESTV website after relaunch
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• GooglecoreGTM or Marketing Partner · 16 May 2025iqual is a Google Premium Partner (Top 3% in Switzerland), providing Google Ads services including Search, Display, Shopping, YouTube, and Performance Max campaigns. Partnership provides access to new features before official rollout, faster Google support contact, and documented processes for campaign setup and optimization.
• Microsoft AdvertisingcoreGTM or Marketing Partner · 1 January 2025iqual is Microsoft Advertising Select Partner 2025, offering Microsoft Ads services alongside Google Ads. Partnership enables expertise in Bing and Microsoft advertising platforms for client campaigns.
• Meta Business PartnercoreGTM or Marketing PartnerMeta Business Partner status for Facebook and Instagram advertising services. Enables specialized Meta Ads implementation for clients.
• Drupal ExpertcoreTechnology or IntegrationCertified Drupal Experts with extensive experience in Drupal development, Pagedesigner, Drupal Commerce, and modern CMS solutions. Core technical platform for web development projects.
• IAB SwitzerlandminorStrategic or Co-development PartnerAssociation membership in IAB Switzerland demonstrating industry engagement and adherence to digital marketing standards.
• Universität BernminorStrategic or Co-development PartnerTeaching engagements in CAS programs at University of Bern, bringing practical experience directly to academia while gaining fresh impulses from continuing education.
• Hochschule LuzernminorStrategic or Co-development PartnerAcademic partnership involving teaching activities, bringing agency practical experience into university curriculum.
• SV Wiler-ErsigenminorOthersSports sponsorship of SV Wiler-Ersigen, a local floorball club (Unihockey). Agency is proud sponsor demonstrating community engagement.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Namics (Merkle): Swiss-origin digital agency now part of Merkle/dentsu, offering web, martech, and content services to large enterprises. Comparable to iqual on Drupal and digital experience delivery, but as part of a much broader global network.
• Jung von Matt: Large European creative and digital agency with a presence in Switzerland. Comparable on digital marketing services for enterprise clients, but with significantly broader creative and media capabilities than iqual.

Direct peers

• Farner Consulting AG: One of Switzerland's largest marketing and communications consultancies, offering strategy, digital, and content services. Comparable to iqual on Swiss enterprise and public-sector marketing mandates, but at meaningfully larger scale.
• Webrepublic: Swiss digital performance marketing agency specializing in SEO, SEA, and analytics for mid-market and enterprise clients. Directly comparable to iqual on Google Ads, SEO, and data-driven performance services for Swiss brands.
• Unic AG: Bern-based digital agency offering web, app, and online marketing services with a comparable Swiss mid-market and enterprise client mix. Direct competitor to iqual in the Bern/DACH market for Drupal-based web projects and digital campaigns.
• Bitforge AG: Swiss Drupal and web development agency offering web, hosting, and digital experience services. Comparable to iqual on Swiss Drupal delivery and mid-market web project focus, though less focused on performance marketing.
• Net Node AG: Swiss digital agency with a strong Drupal and open-source CMS practice serving Swiss mid-market and enterprise clients. Direct peer to iqual on Drupal delivery and content-driven web projects.
• Openmind.ch: Swiss full-service digital agency covering web, SEO, and digital marketing for mid-market Swiss clients. Comparable to iqual in service breadth and Swiss enterprise/government focus.
• Liip: Swiss digital agency headquartered in Bern and Zurich with a strong Drupal and open-source engineering practice. Closely comparable to iqual in size (~150+ people), Swiss-market focus, and Drupal-based delivery, though slightly larger and more engineering-led.

Regional players

• Tietge GmbH: German performance marketing and Drupal agency serving DACH mid-market clients. Comparable to iqual on Drupal and SEO/SEA services, but primarily competing in Germany rather than Switzerland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/iqualAG

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iqual