What Homepass does

Homepass is a private Australian SaaS company founded in 2014 and headquartered in Pyrmont that builds a mobile-first platform for real estate agents conducting open home inspections. The company's core product is a consumer-facing iOS and Android application that replaces paper-based visitor logs with digital check-in, surfaces pre-loaded customer profiles during property viewings to enable more informed conversations, and provides team collaboration features including integrated messaging, live activity feeds, and location sharing for multi-agent transactions.

The platform's defining technical feature is bidirectional data synchronization with 18+ real estate CRM systems — including AgencyMax, Agentbox, Allhomes, Domain, PropertyBase, Reapit, REX, and others — enabling agents to maintain unified customer records without manual data entry. Homepass positions its offering as a workflow tool purpose-built for open home environments rather than a generic CRM or check-in solution adapted to the vertical.

The company operates a product-led go-to-market model with self-serve agent downloads via the App Store and Google Play, supported by a freemium tier and premium subscriptions targeted at power users, teams, and agencies. Its 10,000+ active agents include named reference customers across major Australian franchise networks such as Ray White, LJ Hooker, and McGrath. Pricing is not publicly disclosed, and no funding rounds, acquisitions, or management team details are available in the source data. The company is operating with a headcount of 11-50 and serves the Australian market primarily.

Name

Homepass

Website

https://homepass.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Homepass is an Australian mobile-first SaaS platform that helps real estate agents run open home inspections via digital visitor check-in, on-site customer profiles, team collaboration tools, and bidirectional sync with 18+ real estate CRMs. It serves 10,000+ agents across major franchise networks.

Ownership category

akta.pro rank

Headquarters

HQ city

Pyrmont

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software Subscription: SaaS-based platform for real estate agents and agencies. The app is available free for basic use with premium features for power users and teams. Revenue generated through agent subscriptions and agency-level licensing.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Homepass is a mobile-first SaaS platform that enables real estate agents to check in visitors at open homes, access full customer profiles during viewings, collaborate with team members through integrated messaging and live activity feeds, and synchronize all data bidirectionally with 18+ major real estate CRM systems. It is delivered via native iOS and Android apps and is offered under a freemium model with premium subscriptions for power users and team/agency-level plans.

Product overview

Homepass is a unified mobile-first platform for real estate agents, consisting of a consumer-facing mobile app for visitor check-ins and a team collaboration platform. The platform enables agents to check in visitors with customer profiles, collaborate with integrated messaging and live activity feeds, and sync data bidirectionally with major real estate CRM systems including AgencyMax, Agentbox, Allhomes, Reapit, PropertyBase, and others. Available on iOS and Android.

Differentiator

Problem solved

Functional benefit

Products and services

• Homepass Mobile App Mobile application (iOS and Android) enabling real estate agents and brokers to digitally check in visitors at open homes, access full customer profiles during viewings, and conduct more informed on-site conversations, replacing paper-based visitor logs.
• Homepass Collaboration Platform Web/team platform that enables real estate teams to collaborate on transactions through integrated messaging, live activity feeds, and inbuilt location sharing.

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Ray WhitecoreTechnology or IntegrationMajor franchise network using Homepass across multiple offices including Double Bay, MetroWest, and other locations. Deep adoption demonstrates platform fit for large agency networks.
• LJ HookercoreTechnology or IntegrationMajor franchise network with active adoption across multiple offices including Kellyville, Padstow, and Hampton Park. Strong reference customer and adoption partner.
• McGrathcoreTechnology or IntegrationEstablished real estate agency network with offices like Neutral Bay actively using Homepass for open home management.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Reapit: Reapit is a CRM and agency management platform for real estate brokerages. It is both an integration partner and adjacent competitor to Homepass, serving the same real estate agent customer base with broader workflow tools.
• ShowingTime: ShowingTime (now part of Zillow Group) provides appointment scheduling and management for home showings. It addresses overlapping agent workflows around open homes and buyer engagement.
• Real Geeks: Real Geeks provides a real estate platform combining IDX websites, CRM, and lead generation tools for agents. It serves similar real estate agent customers with broader workflow solutions than Homepass's open home focus.
• Spacio: Spacio provides an open home sign-in app for real estate agents with visitor check-in and lead capture features. It is a direct competitor to Homepass in the open home visitor management niche with very similar functionality.
• Agentbox: Agentbox is an Australian real estate CRM platform serving similar agent and agency customers as Homepass. It is both an integration partner and adjacent competitor in the Australian real estate software market.

Broad incumbents

• Zillow Group: Zillow Group operates a major real estate marketplace with Premier Agent tools and owns ShowingTime. As a dominant incumbent, it competes indirectly with Homepass by offering agents integrated marketing and lead tools at scale.
• kvCORE: kvCORE (by Inside Real Estate) is a comprehensive real estate platform with CRM, lead generation, and agent productivity tools. It competes broadly with Homepass in serving real estate agent productivity workflows across the US market.
• CoreLogic: CoreLogic provides property data, analytics, and real estate technology solutions. It serves the same broader real estate ecosystem as Homepass with complementary data and workflow tools at much larger scale.
• Lone Wolf Technologies: Lone Wolf Technologies is a leading provider of back-office and CRM software for real estate brokerages in North America. It competes in the broader real estate agent SaaS space with a much wider product portfolio and deeper enterprise penetration.

Emerging players

• BombBomb: BombBomb provides video email and communication tools widely adopted by real estate agents for client engagement. It overlaps with Homepass's collaboration and customer engagement value proposition with a narrower focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homepass