WOBI - The FairCamper-Portal

What WOBI - The FairCamper-Portal does

WOBI – Das fairCamper Portal is a German online peer-to-peer marketplace, operated by Fair Camper GmbH (founded 2018, headquartered in Boizenburg/Elbe with an operational presence in Hamburg), that connects private and commercial RV/camper owners with renters across Germany. The platform aggregates listings across vehicle types including camping buses, panel vans (Kastenwagen), semi-integrated, alcove, fully integrated motorhomes, and caravans, with nationwide SEO coverage across 20+ German cities. Its two primary customer segments are individual RV renters (Mieter) and RV/camper owners and rental companies (Vermieter). The company is led by Managing Director Marek Ryszka and operates with a small team of 11-50 employees; no external funding, parent company, or venture capital involvement is disclosed.

The platform's core product is a web-based rental marketplace with inquiry-based and instant booking (Sofort Buchung) flows, layered with several proprietary trust and utility modules: the Vermieter-Zertifikat owner certification program (identity, business registration, bank detail, and AML checks), an integrated ERGO Reiseversicherung travel insurance bundle (CDW reduction, baggage, interior liability, trip cancellation), a Campingplatzsuche covering 2,000+ German campsites, and a content layer (WOBI Wohnmobil-Magazin plus video tutorials) targeting top-of-funnel SEO. The technology stack is built on WordPress, with payments processed through secupay AG (credit card, SEPA, PayPal, Klarna, instant payment), analytics via Google Analytics/Hotjar/etracker, and marketing automation via GetResponse, Klick-Tipp, and MailChimp.

WOBI's go-to-market is primarily self-serve digital — SEO-driven location landing pages, content marketing, email newsletters, paid search/display, and affiliate partnerships (Amazon EU, eBay, Affilinet, AWIN, belboon). Revenue is generated through marketplace commissions on transactions between renters and owners; renters are not charged a platform fee, and the business model has not been quantified publicly. WOBI ranked #1 in customer satisfaction and recommendation among seven German RV/camper-sharing providers in the April 2024 ntv/DISQ survey and was featured on ZDF WISO and ProvenExpert.

Name

WOBI - The FairCamper-Portal

Legal name

Fair Camper GmbH

Website

https://faircamper.de

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

WOBI – Das fairCamper Portal is a German online peer-to-peer marketplace, operated by Fair Camper GmbH since 2018, that connects individual RV/camper renters with verified private and commercial vehicle owners across Germany, supported by integrated ERGO travel insurance and owner certification.

Ownership category

akta.pro rank

Product category

RV/Camper Rental Marketplace

NAICS

Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

RV Rental Marketplaces & Booking Platforms (THADAIAI)

Keywords

• RV rental marketplace
• Camper sharing platform
• Motorhome rental
• Peer-to-peer rentals
• Caravan booking

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Platform Commission: WOBI does not charge a brokerage commission to renters. For bookings made more than 70 days in advance, a 30% deposit is required with the balance due 60 days before rental. For bookings within 60 days, 100% payment is required. The payment is processed directly between renter and owner via secupay payment gateway.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

WOBI operates a digital peer-to-peer marketplace that connects verified RV and camper owners (Vermieter) with renters (Mieter) across Germany. The platform enables online search, booking, and payment for camping buses, panel vans, semi-integrated, alcove, full-integrated motorhomes, and caravans, complemented by an owner certification program (Vermieter-Zertifikat), integrated travel insurance through ERGO, and digital contract generation via secupay payment processing.

Product overview

WOBI – Das fairCamper Portal operates as a digital peer-to-peer marketplace connecting RV owners (Vermieter) with renters (Mieter) across Germany. The core platform enables users to search, compare, and book motorhomes, campervans, and caravans. The product portfolio includes the main rental marketplace integrated with a Vermieter-Zertifikat (Verified Landlord Certificate) that certifies verified landlords through identity, business, and financial checks. Supporting modules include a Video-Ratgeber providing beginner tutorials on camper technology, a Campingplatzsuche with over 2,000 German campsites for trip planning, and a Wohnmobil-Reiseversicherung travel insurance package offered in partnership with ERGO (ERV) covering collision damage waiver, luggage, and trip cancellation. The platform supports multiple vehicle types (Camping-Bus, Kastenwagen, Teilintegriert, Alkoven, Vollintegriert, Wohnwagen) and offers booking options including instant booking and inquiry-based booking. Payment processing is handled via secupay AG supporting credit card, direct debit, and invoice options.

Differentiator

Problem solved

Functional benefit

Products and services

• WOBI Camper Rental Marketplace A peer-to-peer digital marketplace connecting RV owners (Vermieter) with renters (Mieter), enabling users to search, compare, and book recreational vehicles including camping buses, panel vans, semi-integrated, alcove, full-integrated motorhomes, and caravans across 20+ German cities.
• Vermieter-Zertifikat (Verified Landlord Certificate) A verification and certification program for RV owners that vets landlords through identity checks, business registration verification, bank account validation, and anti-money laundering compliance to ensure trustworthy rental transactions on the WOBI platform.
• Wohnmobil-Reiseversicherung (RV Travel Insurance) A travel protection package offered in partnership with ERGO (ERV), covering collision damage waiver (CDW) reduction, luggage and contents insurance, interior liability coverage, and trip cancellation insurance for motorhome rentals.
• Campingplatzsuche (Camping Site Search) A camping site search tool providing access to over 2,000 campsites across Germany, enabling renters to find and book suitable camping locations as part of their motorhome trip planning.

Quantifiable outcome

• 1st place in customer satisfaction and recommendation among 7 RV/camper sharing providers in Germany (April 2024, ntv/DISQ)

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration33 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• secupay AGcoreTechnology or IntegrationPayment processing partner handling credit card, direct debit (SEPA), PayPal, Klarna, and instant payment transactions. The company processes rental payments between renters and vehicle owners, performs credit checks, and manages payment collection and settlement.
• ERGO ReiseversicherungcoreStrategic or Co-development PartnerExclusive travel insurance partner providing comprehensive RV rental protection including deductible reduction, baggage and contents insurance, interior liability, and trip cancellation coverage specifically designed for WOBI customers.
• GetResponse Sp. z o.o.supportingTechnology or IntegrationEmail marketing service provider used for newsletter distribution and marketing communications to WOBI customers.
• KLICK-TIPP LIMITEDsupportingTechnology or IntegrationEmail marketing service provider used for newsletter distribution and marketing communications.
• Rocket Science Group (MailChimp)supportingTechnology or IntegrationEmail marketing platform used for newsletter distribution, campaign analytics, and subscriber management. Data stored on MailChimp servers in the USA under Privacy Shield certification.
• Google Inc.supportingTechnology or IntegrationMultiple Google services utilized: Google Analytics/Universal Analytics for web analytics, Google Tag Manager for tag management, Google Maps for location mapping, Google Calendar for appointment scheduling, Google AdWords for paid advertising, Google AdSense for display advertising, Google Remarketing for retargeting, and YouTube for video content integration.
• Facebook Inc.supportingGTM or Marketing PartnerFacebook Custom Audience and Website Custom Audience services for interest-based advertising targeting. Social plugins and login integration for user authentication and social sharing.
• Hotjar Ltd.supportingTechnology or IntegrationWeb analytics service used to collect and analyze user behavior data including clicks, mouse movements, and scroll heights to optimize the platform experience.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Getaround: Getaround is a peer-to-peer car-sharing marketplace with a similar two-sided trust/verification model to WOBI. While its category (cars rather than RVs) differs, it represents a comparable marketplace mechanics and consumer rental trust-building approach that WOBI's model resembles.

Direct peers

• Goboony: Goboony is a European peer-to-peer motorhome and campervan rental marketplace founded in the Netherlands and operating across multiple European countries. It directly competes with WOBI on the same private RV sharing model, with comparable target customers and digital booking experience.
• Yescapa: Yescapa is a European peer-to-peer motorhome and campervan rental marketplace active across multiple countries including Germany, France, Spain, and the UK. It competes with WOBI on the same product category (private RV sharing) with a similar online booking flow and owner/renter verification approach.
• Paul Camper: Paul Camper is Germany's largest peer-to-peer RV and camper rental marketplace, connecting private vehicle owners with renters. It is the most directly comparable competitor to WOBI, operating the same two-sided marketplace model across Germany and selected European markets.
• CamperDays: CamperDays is a European online booking platform that aggregates and compares motorhome rental offers from multiple commercial rental companies. It competes with WOBI for the same end renter audience (people booking RV holidays in Europe) through a price-comparison/aggregator model.

Broad incumbents

• McRent: McRent is one of Europe's largest commercial RV rental fleets, offering motorhomes and campervans for rent across many countries. While not a peer-to-peer marketplace like WOBI, it competes for the same end customer (RV renters) through a different asset-heavy fleet ownership model.

Regional players

• Outdoorsy: Outdoorsy is a leading North American peer-to-peer RV rental marketplace connecting private RV owners with renters across the US and Canada. It is comparable to WOBI on business model (P2P RV sharing with verification and insurance) but operates in a different geographic market.
• RVshare: RVshare is the largest US-based peer-to-peer RV rental marketplace. It mirrors WOBI's two-sided marketplace model with private owner listings and renter booking, but operates exclusively in the North American market rather than Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MediaWobi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WOBI - The FairCamper-Portal