KlickTipp

What KlickTipp does

KlickTipp (legal entity: Klick-Tipp Limited, UK Company Number 7349350) is a SaaS email marketing and marketing automation platform headquartered at the Software-Hub in London (Shepherd's Bush Road) with German operational roots and a Berlin support office. The product, the KlickTipp Marketing Suite, bundles email and SMS marketing, tag-based marketing automation, a marketing CRM, lead generation (forms, landing pages, Business Card Reader Pro), conversion tools, and analytics. Core technical components include a drag-and-drop email editor backed by 1,622 design templates and 500,000 stock photos, tag-based CRM segmentation logic, DKIM/SPF/DMARC authentication, a dedicated whitelabel mailserver for enterprise clients, and a claimed 99.78% deliverability rate. Recently layered AI modules include SmartContact KI (contact deduplication), SmartEnrichment KI (data enrichment), and KI-Copywriter (AI-generated copy), alongside a KAI support chatbot and a YouTube idea generator.

The company serves primarily entrepreneurs, SMEs, and digital product sellers in the DACH region (Germany, Austria, Switzerland), with named case studies spanning coaches, consultants, trainers, tax advisors, healthcare providers, real estate agents, tradespeople, HR/recruiters, entertainers, e-commerce platforms, and franchise systems. Distribution combines product-led self-serve signup with a 30-day money-back guarantee and free VIP migration, alongside a 961+ certified consultant network, an affiliate partner program with recurring commissions, and 1,170+ third-party integrations (notably Digistore24 and Connectoor). The business model is recurring SaaS subscriptions with quote-based pricing and an enterprise tier; the company is privately held, founder-led (Mario Wolosz as founder; Michael Toohig and Josef Wolosz as Managing Directors), and operates without disclosed external institutional investment, indicating a bootstrapped, profit-oriented posture.

Name

KlickTipp

Legal name

Klick-Tipp Limited

Website

https://klicktipp.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

KlickTipp is a DACH-focused SaaS email marketing and marketing automation platform serving SMEs, entrepreneurs, and knowledge-based businesses with tag-based CRM, AI-assisted features, GDPR-compliant EU infrastructure, and a 961+ certified consultant distribution network.

Ownership category

akta.pro rank

Product category

Email Marketing Automation

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industries

Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE), Marketing Automation & Campaign Management CRM (HDAEAFAB), Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC), Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Email marketing automation
• Marketing automation software
• Email newsletter platform
• SMS marketing platform
• Marketing CRM software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (Marketing Suite): Monthly or annual subscription-based access to the KlickTipp Marketing Suite with various feature tiers. Revenue model based on recurring subscriptions with tiered pricing based on contact volume and features.
2. Enterprise Tier: Premium enterprise version with dedicated mailserver, whitelabel capabilities, and advanced features for large organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels13 records

Core offering

KlickTipp sells a cloud-based SaaS marketing automation platform called the KlickTipp Marketing Suite, combining email marketing, SMS marketing, tag-based marketing automation, and marketing CRM into a unified product for entrepreneurs, SMEs, coaches, consultants, and digital product sellers. The suite bundles AI modules (KI-Copywriter, SmartContact KI, SmartEnrichment KI), a drag-and-drop email builder, landing page and form builders, and an enterprise whitelabel mailserver, sold via subscription with quote-based pricing and annual billing.

Product overview

KlickTipp is a German-based all-in-one marketing automation platform offered as a unified SaaS solution called the KlickTipp Marketing Suite. The platform comprises integrated modules for E-Mail Marketing (with drag-and-drop builder and 1,622 templates), SMS-Marketing, Marketing Automation (tag-based workflows), and Marketing CRM. AI-powered additions include SmartContact KI (contact deduplication), SmartEnrichment KI (data enrichment), and KI-Copywriter (AI content generation). Additional modules cover Lead-Generierung (forms, landing pages, business card reader), Conversion Booster (surveys), E-Mail-Analytics, and dedicated enterprise mailserver infrastructure. The platform emphasizes GDPR compliance, high email deliverability (99.78%), and serves entrepreneurs, SMEs, and digital businesses across Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• KlickTipp Marketing Suite A comprehensive cloud-based SaaS marketing automation platform combining email marketing, SMS marketing, tag-based marketing automation, and a marketing CRM. Targeted at entrepreneurs, SMEs, coaches, consultants, and digital product sellers in the DACH region who need GDPR-compliant communication infrastructure. The suite integrates AI modules, a drag-and-drop email builder with 1,622 templates, landing pages, forms, a Conversion Booster, and an enterprise whitelabel mailserver.
• Business Card Reader Pro A standalone mobile application that scans and digitizes business cards and automatically syncs the captured contacts into KlickTipp to trigger follow-up email campaigns. Designed for networkers, event attendees, tradespeople, and B2B sales professionals who collect leads offline and want them entered into automated marketing workflows without manual data entry.

Quantifiable outcome

• 99.78% email deliverability rate (industry-leading)
• +7 more outcomes

Named customers35 records

Segments9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core.

• Dr. Stephan Gärtner (STANHOPE Rechtsanwaltsgesellschaft mbH)coreStrategic or Co-development Partner · 1 January 2018Renowned data protection attorney serving as KlickTipp's official Data Protection Officer since 2018. Provides ongoing legal oversight ensuring GDPR compliance and develops privacy automation features. Also a customer using KlickTipp Enterprise for his law firm.
• ConnectoorcoreTechnology or IntegrationIntegration partnership for recruiting automation. Connectoor's job posting and applicant management software integrates directly with KlickTipp for automated candidate communication, interview scheduling, and rejection handling. Enables BVMW and other clients to automate recruiting workflows with GDPR-compliant single-click processes.
• Digistore24coreGTM or Marketing PartnerDigistore24 is Europe's largest online sales platform for digital products. Claudio Marinow (Head of Marketing) and Sven Platte (Founder/CEO) are KlickTipp power users and advocates. Digistore24 has used KlickTipp since 2013 and achieved 99.5% deliverability, 25%+ open rates. Strong mutual referral relationship.
• Certified Consultants NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of 961+ certified German-speaking consultants trained through KlickTipp Academy who implement and recommend KlickTipp to clients. Consultants receive training, certification, and ongoing support. The network is a key distribution and implementation channel.
• KlickTipp Partnerprogramm (Affiliate Program)coreGTM or Marketing PartnerAffiliate referral program allowing partners to earn recurring commissions by recommending KlickTipp. Provides recurring revenue stream for partners including customers, consultants, and affiliates.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ActiveCampaign: Direct competitor offering email marketing, marketing automation, and CRM for SMBs. Strongly overlapping in tag-based automation, segmentation, and SME-focused automation flows targeted at knowledge entrepreneurs and consultants.
• Brevo (formerly Sendinblue): Direct European competitor providing email, SMS, marketing automation, and CRM for SMBs. Strongly overlaps in multi-channel messaging and European market focus.
• GetResponse: Direct competitor offering email marketing, automation, webinars, and landing pages. Closely parallels KlickTipp's feature set targeting coaches, course creators, and info-product sellers in Europe.
• Mailchimp: Direct competitor owned by Intuit. Provides email marketing and automation with drag-and-drop builder, templates, and AI content generation. Competes head-to-head in the SMB and small-business email marketing segment.
• ConvertKit (Kit): Direct competitor focused on creators, bloggers, and infopreneurs. Competes in the same vertical (coaches, course creators) with email-first automation and creator commerce features.

Regional players

• Rapidmail: German email marketing platform headquartered in Freiburg. Competes in the DACH SMB email marketing segment with comparable deliverability and GDPR positioning.
• CleverReach: German email marketing SaaS headquartered in Rastede, Germany. Direct functional overlap with KlickTipp in email/automation, with strong positioning in the German SMB market.

Emerging players

• Klaviyo: Ecommerce-focused marketing automation platform. Comparable on email/SMS automation and AI personalization, though primarily anchored in Shopify/DTC ecommerce rather than info-products and DACH SMBs.
• Moosend: Email marketing and automation platform targeting SMBs with landing pages and subscription forms. Competes in the lower-mid market overlap with KlickTipp on email builder, automation, and analytics.

Broad incumbents

• HubSpot Marketing Hub: Broad incumbent with a marketing automation and email platform. Serves SMB-to-enterprise with a much wider portfolio including CRM, CMS, and sales tools; KlickTipp occupies the specialist niche beneath this broad platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@klicktippemarketing
• Facebookfacebook.com/KlickTipp
• LinkedInlinkedin.com/company/klicktipp

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KlickTipp