OAKS

What OAKS does

OAKS s.r.l. is a Milan-based artificial intelligence company founded in 2017 that develops AI-powered products and provides AI consulting services primarily to Italian enterprise clients. The company operates three proprietary product lines built on natural language processing, deep learning, and large language model technology: Custory, an analytics platform that processes customer feedback to surface actionable insights; DocDetective, an LLM-based chatbot that searches organizational documentation across 20 languages; and The Promoters, a network analytics platform designed to identify and coordinate brand ambassadors through graph-based influence modeling. Together, these products indicate an AI capability stack spanning text understanding, generative AI, and network/graph analytics rather than a single horizontal offering.

The company generates revenue through a combination of proprietary product deployment and bespoke AI consulting engagements, including custom web development and corporate AI training. Its client base spans at least 15 named organizations across retail (Leroy Merlin, Tecnomat), industrial (Lucchini), financial services (Nexi, Tinaba), utilities (CAP), public sector (Comune di Chiavari), and marketing technology firms (Nextplora, OneOffTech, Convey, Outcome, Adesso.it, CPL, SAT, Skyline), indicating a field-sales go-to-market focused on mid-to-large Italian enterprises rather than a self-serve or SMB-led motion. As of the most recent reporting period, OAKS had 8 personnel (5 full-time staff and 3 consultants) and operates under the direction and coordination of its parent entity, CRPI Compagnie Riunite Partecipazioni Industriali Srl, an Italian industrial holding company, which has implications for both governance and access to follow-on capital.

Name

OAKS

Legal name

OAKS s.r.l.

Website

https://oaks.cloud

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

OAKS s.r.l. is a Milan-based AI company founded in 2017 that develops NLP, LLM, and network analytics products (Custory, DocDetective, The Promoters) and delivers AI consulting, custom development, and training to enterprise clients across retail, finance, industrial, utilities, and public sector verticals in Italy.

Ownership category

akta.pro rank

Product category

AI Analytics Software

NAICS

Custom Computer Programming Services (541511), Software Publishers (51321)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

akta.pro secondary industries

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Industry/Domain Analytics Solutions & Accelerators (BPAEAHAK)

Keywords

• AI analytics software
• Customer feedback analysis
• Document intelligence
• Brand ambassador platform
• Machine learning solutions

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. AI Solutions and Consulting: Custom AI solution development and implementation services including predictive analytics and natural language processing implementations
2. Software Products: SaaS-based products (Custory, DocDetective, The Promoters) offered as web applications
3. Web Development Services: Custom web development, web applications, and e-commerce platform development
4. Training Programs: Professional training programs for technical skills and leadership development

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

OAKS develops and sells three AI-powered software products — Custory (NLP/Deep Learning-based customer satisfaction and sentiment analysis), DocDetective (LLM-powered multilingual corporate document search chatbot), and The Promoters (AI and network analytics platform for identifying and engaging brand promoters from social channels). In addition to product subscriptions, the company delivers custom AI consulting and solution development, web development and e-commerce services, and professional training programs for technical skills and leadership development.

Product overview

OAKS offers a portfolio of three AI-powered products: Custory (customer feedback analysis using NLP/Deep Learning), DocDetective (LLM-based document knowledge retrieval), and The Promoters (network analytics platform for influencer/brand ambassador identification). The company also provides AI consulting services, web development, and professional training. These products operate independently while sharing AI/ML foundations in natural language processing and machine learning.

Differentiator

Problem solved

Functional benefit

Brands

• Custory: An innovative web app leveraging NLP and Deep Learning to analyze customer satisfaction, providing insights and scores like NPS, CES, and CSAT to transform customer feedback into actionable stories.
• DocDetective
• The Promoters

Products and services

• Custory Web application leveraging NLP and Deep Learning to analyze customer satisfaction metrics (NPS, CES, CSAT) and sentiment from feedback provided by customers and the sales force, transforming customer feedback into actionable stories for enterprise customers.
• DocDetective LLM-powered chatbot platform for corporate documentation access that swiftly extracts specific information from various document types via a chatbot interface, supporting approximately 20 different languages for multilingual knowledge retrieval.
• The Promoters AI and machine learning platform using network analytics to identify brand promoters from social channels and the web, analyze their influence and impact across the network, and transform them into active brand ambassadors via integrated reward systems connecting with corporate systems.
• Artificial Intelligence Consulting and Solutions Custom AI solution development and implementation services including predictive analytics and natural language processing implementations for enterprise clients, designed to optimize processes, enhance decision-making, and drive innovation.
• Web Development Services Custom web development, web applications, and e-commerce platform development services delivered to enterprise clients, combining creativity and technical expertise to deliver tailored digital experiences.
• Professional Training Programs Customizable training programs covering technical skills and leadership development for client teams, designed to enhance expertise, boost productivity, and foster continuous learning within client organizations.

Quantifiable outcome

• Supports approximately 20 different languages for document analysis and customer interaction

Named customers10 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

One partnership is on record.

• CRPI Compagnie Riunite Partecipazioni Industriali SrlcoreStrategic or Co-development PartnerCRPI exercises direction and coordination over OAKS s.r.l. as its parent company. This is a corporate governance relationship where CRPI provides strategic oversight of OAKS operations.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Glean: Glean is an enterprise AI search and knowledge platform that uses LLMs to retrieve information from internal corporate documents. It is a direct peer to OAKS's DocDetective product, both targeting internal knowledge management use cases with chatbot interfaces.
• Kore.ai: Kore.ai builds conversational AI and enterprise LLM-based assistants for customer service and internal knowledge access. It competes directly with DocDetective's LLM chatbot approach to corporate documentation retrieval.
• Talkwalker: Talkwalker is a consumer intelligence and social listening platform that identifies brand advocates, influencers, and online conversations. It directly competes with OAKS's The Promoters product on brand promoter identification and network analysis.

Broad incumbents

• Qualtrics: Qualtrics (now part of Silver Lake / CPP Investments) offers an enterprise experience management platform covering customer feedback, employee experience, and product analytics. It is a broad incumbent competing head-on with Custory in CX measurement.
• Brandwatch: Brandwatch (part of Cision) is an established social media intelligence and influencer analytics platform. It overlaps with The Promoters on identifying, scoring, and engaging brand advocates and influencers at scale.
• Medallia: Medallia is a global leader in customer experience and feedback analytics, directly overlapping with OAKS's Custory product on NPS/CSAT/CES-style sentiment and satisfaction analysis. It serves as a broad incumbent benchmark for the CX analytics component of OAKS's portfolio.
• Clarabridge (Qualtrics): Clarabridge (now part of Qualtrics) specialized in AI-powered text and sentiment analytics for customer feedback, directly competing with Custory's NLP-based satisfaction analysis capabilities.

Regional players

• Translated: Translated is a Rome-headquartered AI translation and localization company, comparable to OAKS as an Italian AI-native enterprise serving multilingual use cases. Both serve Italian/European enterprises with AI/NLP capabilities.
• Skeepers: Skeepers is a European (French-headquartered) customer feedback and reviews platform with strong presence in Italy and Southern Europe. It is a regional peer competing with Custory in the Italian SMB and mid-market CX analytics space.

Emerging players

• DataSentics: DataSentics is a Central European data science and AI consulting firm that builds custom machine learning solutions for enterprises, very similar to OAKS's professional services and custom AI solutions offering. Both are boutique AI/ML engineering shops serving enterprise clients.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/oaks.srl
• LinkedInlinkedin.com/company/oaks-srl
• Instagraminstagram.com/oaks.srl

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OAKS