Abacela

Name

Abacela

Legal name

Abacela

Website

https://abacela.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Abacela is a family-owned estate winery in Oregon's Umpqua Valley, producing premium Tempranillo, Albariño, and other Spanish/Portuguese varietals from 76 acres of Fault Line Vineyards and selling via wine club, DTC shipping to 33+ U.S. states, a tasting room, and regional wholesale distributors.

Ownership category

akta.pro rank

Product category

Estate Winery / Premium Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (445320)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Vineyard Establishment & Development (Site Prep, Trellising, Planting) (AFAGAJAA), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL)

Keywords

• Estate winery
• Tempranillo wine
• Wine club
• Umpqua Valley vineyard
• Wine tasting

Headquarters

HQ city

Roseburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Wine Sales: Abacela sells wine directly to consumers through its e-commerce website (abacela.com) and at the tasting room. Customers can purchase current releases, library wines, large format bottles, and wine accessories. Shipping is available to 33+ U.S. states where direct shipment is permitted by law.
2. Llaneros Wine Club Membership: Abacela operates a wine club with three tiers (Royal: 12 bottles quarterly, Noble: 6 bottles quarterly, Baron: 3 bottles quarterly) offering 20% discount on club selections, complimentary tastings, VIP treatment, priority access to events, and quarterly pickup parties. New members agree to a minimum one-year commitment. No fees or dues to join.
3. Tasting Room and Events: Abacela generates revenue through seated wine tasting experiences ($85/person for vineyard tours with CEO Greg Jones), TGIF Wine & Pizza events, and Jazz Sundays. The tasting room offers indoor and outdoor seating with food items available for purchase.
4. Wholesale Distribution: Abacela distributes through wholesale channels including Galaxy Wine Company/Wilson Daniels in Oregon and Washington, Frederick Wildman and Sons in New Jersey/New York, Dickerson Distributors in Washington, and Grape Brands in Canada. Direct sales to Douglas County are handled in-house.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

Abacela is an estate winery in Southern Oregon's Umpqua Valley that grows grapes across 76 acres of Fault Line Vineyards and produces premium wines including Tempranillo, Albariño, Syrah, Grenache, Malbec, Tannat, and Port-style wines. The winery sells directly to consumers through an e-commerce storefront, a three-tier wine club (Llaneros Wine Club), a tasting room, vineyard tours, and on-site events, while also distributing through wholesale partners in select U.S. states and Canada.

Product overview

Abacela is a world-class, multi-award-winning winery located in Southern Oregon's Umpqua Valley since 1995. The winery operates as an estate vineyard producing wines from 25+ grape varieties across 76 acres of Fault Line Vineyards. Their product portfolio includes: Current Releases (Tempranillo, Syrah, Albariño, Grenache, Malbec, Tannat, Port-style wines, and blends), Library Wines (aged vintages), and Large Format wines. The Llaneros Wine Club offers three subscription tiers with quarterly shipments. Additionally, the winery offers experiential services including Wine Tasting Experiences in the Vine & Wine Center, Vineyard Tours (private ATV experiences), TGIF Wine and Pizza summer events, and Jazz Sundays performances. Abacela is renowned for pioneering Tempranillo in America and producing Oregon's first single-varietal wines from multiple Old World grape varieties.

Differentiator

Problem solved

Functional benefit

Products and services

• Llaneros Wine Club A quarterly wine subscription with three tiers (Royal: 12 bottles, Noble: 6 bottles, Baron: 3 bottles) offering 20% discount on club selections, complimentary tastings, VIP treatment, priority event access, and quarterly pickup parties. New members agree to a minimum one-year commitment with no joining fees.
• Current Release Wines

Quantifiable outcome

• First varietal Tempranillo produced in the Pacific Northwest/USA (1997)
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Wildlife SafaricoreStrategic or Co-development Partner · 1 January 1997Since 1997, Abacela has partnered with Wildlife Safari to donate hay baled from unplanted acreage. In return, Wildlife Safari provides elephant dung and bedding hay which Abacela composts into 'Zoo-Doo' with grape seeds, stems, and skins to create nutrient-rich organic soil amendment. Over 50,000 bales of hay have been donated. The partnership exemplifies sustainable farming and community relations.
• Galaxy Wine Company / Wilson DanielscoreChannel Partner/ Reseller/ DistributorPrimary wholesale distributor for Oregon and Washington markets. Serves Portland metro, Salem, Eugene, Medford, Ashland, Oregon coast, central Oregon regions, and Washington state from locations in Portland, OR and Tukwila, WA.
• Frederick Wildman and SonscoreChannel Partner/ Reseller/ DistributorEstablished wine and spirits importer and distributor based in New York. Serves New Jersey and New York markets from their headquarters at 111 Broadway, Suite 1102, New York, NY 10006.
• Dickerson DistributorsminorChannel Partner/ Reseller/ DistributorWholesale wine distributor serving Washington state, located at 1313 Meador Ave, Bellingham, WA 98229.
• Grape BrandsminorChannel Partner/ Reseller/ DistributorInternational wholesale wine distributor for Canada. Located at 72177-7700 Pine Valley Drive, Woodbridge, Ontario.
• Umpqua Valley Winegrowers AssociationminorOthersRegional wine industry association supporting the Umpqua Valley wine region with over 30 wineries. Abacela is a proud member helping promote Southern Oregon wine country.
• Oregon Tempranillo AllianceminorOthersIndustry alliance dedicated to promoting Tempranillo grape cultivation and wines in Oregon. Abacela, as the pioneer of Tempranillo in America, is an active member.
• Oregon Wine BoardminorOthersStatewide organization that markets and promotes Oregon wines. Abacela participates in industry initiatives and programs.
• TAPAS - Tempranillo Advocates Producers and Amigos SocietyminorOthersNational organization dedicated to promoting Tempranillo wine appreciation in America. Abacela founder Earl Jones is recognized as a pioneer in American Tempranillo production.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Willamette Valley Vineyards: Publicly traded Oregon estate winery producing Pinot Noir and other varietals with a strong DTC, wine club, and tasting room model. Directly comparable as a premium Oregon estate winery leveraging DTC and wine-club recurring revenue, though focused on Willamette Valley rather than Umpqua.
• Ponzi Vineyards: Family-owned, second-generation Willamette Valley estate winery founded in 1970, focused on Pinot Noir and Chardonnay. Comparable as a multi-generational family-run Oregon estate winery with DTC, wine club, and tasting room distribution.
• Brick House Vineyards: Boutique biodynamic estate winery in Oregon's Ribbon Ridge (Willamette Valley AVA). Comparable as a small, science-driven, sustainably certified estate winery with limited production and a strong DTC/wine-club model.
• Quady North Winery: Southern Oregon (Rogue Valley) boutique estate winery producing Rhône and Italian varietals. Comparable as a small premium Southern Oregon estate focusing on alternative varietals and DTC distribution.
• Sokol Blosser Winery: Founded in 1971, one of the pioneering Dundee Hills/Willamette Valley estate wineries known for Pinot Noir and Chardonnay, with strong DTC, tasting room, and sustainability programs. Comparable as a long-tenured Oregon estate winery with a multi-channel DTC/wholesale model and a sustainability narrative.
• Eyrie Vineyards: One of the original Willamette Valley estate wineries (founded 1965), focused on Pinot Noir with pioneering status. Comparable as an old-vine, pioneering-status Oregon estate with a small-production, premium-positioned brand.
• Troon Vineyard: Estate winery in Southern Oregon's Applegate Valley (part of the Rogue Valley AVA) focused on Rhône and Mediterranean varietals with biodynamic/organic practices. Closely comparable as a Southern Oregon estate producer pioneering non-mainstream varietals with a science-driven, sustainability-forward brand.

Broad incumbents

• King Estate Winery: One of Oregon's largest wineries, located in the Willamette Valley with estate vineyards, a tasting room, restaurant, and broad national distribution. Comparable as a vertically integrated Oregon estate winery combining DTC, wholesale, and hospitality, though materially larger in scale.

Emerging players

• Tablas Creek Vineyard: California (Paso Robles) estate partnership focused on Rhône varietals, with a partner-vineyard model and direct import of French cuttings. Highly comparable to Abacela as a science-driven, alternative-varietal pioneer using clonal research and a partnership/alliance narrative to build a premium estate brand.

Regional players

• RoxyAnn Winery: Estate winery in Southern Oregon's Rogue Valley (Medford area) producing estate-grown varietals. Comparable as a Southern Oregon estate competitor serving the same regional tasting-room and DTC consumer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Abacela
• Facebookfacebook.com/abacelawinery

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Abacela