Art Of Motion

What Art Of Motion does

Art Of Motion is a Swiss-based private education company operating under two legal entities (art of motion training in movement gmbh and art of motion Academy gmbh), founded in 2004 and headquartered in Bern, Switzerland. The company delivers professional training and certification in fascia-focused movement methodology, anchored by its flagship FAMO Fascia Movement program (formerly Slings Myofascial Training), which was rebranded in 2025 under the endorsement of Thomas W. Myers, creator of the Anatomy Trains myofascial meridians concept. The curriculum is structured as a multi-tier certification pathway progressing from foundation modules (Anatomy Trains in Motion, FAMO Focus) through repertoire courses (FAMO Practice 1/2/3), advanced applications (Body Reading & Rebalancing, Teaching & Functional Sequencing, Tactile Cueing), and culminating in the FAMO Diploma Assessment for Advanced Teacher credentialing.

The business monetizes across four distinct revenue streams: course enrollment fees for in-person and live online workshops, physical product sales (the proprietary FAMO training tool set and companion textbooks such as Anatomy Trains in Motion and Fascia Movement Practice), customizable education vouchers, and online self-study modules via the art of motion Online Academy. Courses are delivered directly through the company website and through a network of eight regional distribution partners spanning the USA, UK, Australia, Europe, Iceland, Russia, and Asia, with hardware products distributed via specialized fitness and therapy wholesalers. Specialized vertical offerings (Pre- & Postnatal FAMO, Back Health, Contemporary Pilates) extend the addressable market into prenatal care, pain management, and Pilates instruction.

The company is founder-managed, with Karin Gurtner as founder and Monika Gurtner as Managing Director, and operates with 51-100 employees. There is no external funding, parent company, or subsidiary structure; the business is self-financed and has been operational for over two decades. GDPR and Swiss data protection compliance apply, and customer concentration is highly diffuse across an international base of individual movement professionals, therapists, and bodyworkers with no disclosed enterprise anchor contracts.

Name

Art Of Motion

Legal name

art of motion training in movement gmbh

Website

https://art-of-motion.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Art Of Motion is a Swiss-based education company founded in 2004 that delivers professional certification and training in fascia-focused movement methodology (FAMO) and Contemporary Pilates to movement professionals, therapists, and bodyworkers worldwide, supplemented by proprietary training tools and textbooks.

Ownership category

akta.pro rank

Product category

Professional Movement Education & Certification

NAICS

Sports and Recreation Instruction (61162)

akta.pro primary industry

Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)

akta.pro secondary industries

Fitness & Exercise Training Education (Strength, Cardio, Mobility) (EDAAAHAB), Corrective Exercise, Movement Screening & Biomechanics (HSADAIAM)

Keywords

• Fascia movement education
• Myofascial training courses
• Contemporary pilates training
• Movement professional certification
• Fascia training tools

Headquarters

HQ city

Bern

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Course Enrollment Fees: Revenue from in-person and live online courses for movement professionals including Anatomy Trains in Motion, FAMO Focus, FAMO Repertoire series, Body Reading, Teaching & Functional Sequencing, and Diploma Assessments.
2. Product Sales: Sale of specialized training tools (FAMO Massage Balls, Massage Domes, Trigger Balls, Kneeling Pads) and educational books including Anatomy Trains in Motion and Fascia Movement Practice manuals.
3. Education Vouchers: Gift vouchers for courses and webinars available in configurable amounts.
4. Online Education: Self-study online courses including the Theory Self-Assessment module.

Pricing tiers

Go-to-market motion2 records

Distribution channels10 records

Marketing channels6 records

Core offering

Art Of Motion delivers professional education and certification programs in fascia-focused movement (FAMO Fascia Movement, formerly Slings Myofascial Training) and Contemporary Pilates for movement professionals, therapists, and bodyworkers. The company sells proprietary training tools, instructional books, and education vouchers to support course participants practicing the methodology. Courses are delivered in-person and via live online formats, with self-study available through an online academy.

Product overview

Art Of Motion is a Swiss-based education company (art of motion training in movement gmbh / art of motion Academy gmbh) offering professional education programs in health-oriented movement for movement professionals, therapists, and bodyworkers. The core product portfolio includes: (1) FAMO Fascia Movement (formerly Slings Myofascial Training) - a comprehensive certification program covering Anatomy Trains-based fascia movement education with modules from foundational to advanced levels including Anatomy Trains in Motion, FAMO Focus, FAMO Practice 1/2/3, FAMO Body Reading & Rebalancing, FAMO Teaching & Functional Sequencing, and FAMO Diploma Assessment; (2) Contemporary Pilates - movement education for professionals; (3) Specialized courses including Back Health, Pre- & Postnatal FAMO, and FAMO Tactile Cueing; (4) Physical products including the FAMO Training Tool Set (massage balls, massage domes, trigger balls, kneeling pad); (5) Educational books and study materials including Anatomy Trains in Motion and Fascia Movement Practice 1; and (6) An online education platform for theory assessments. The company also maintains a legacy product line (Slings Myofascial Training) during the transition to the FAMO brand.

Differentiator

Problem solved

Functional benefit

Brands

• FAMO Fascia Movement: Fascia-focused movement education and certification programme for movement professionals and therapists, formerly known as Slings Myofascial Training.

Products and services

• FAMO Fascia Movement Certification Program A comprehensive movement education and certification program (formerly Slings Myofascial Training) focused on fascia-focused movement, Anatomy Trains myofascial meridians, and body-minded exercise applications. Designed for movement professionals and therapists, with a structured progression from Foundation Level Certificate to Advanced Diploma.
• FAMO Focus Course Theory course covering 12 science-informed fascial qualities, 12 myofascial training techniques, and 12 overarching training aims. For movement professionals seeking foundational fascia-focused knowledge.
• FAMO Practice 1 Course First repertoire course integrating exercises from all 12 myofascial meridians. For movement professionals and teachers building a comprehensive practical repertoire.
• FAMO Body Reading & Rebalancing Course Course teaching the geometry of the body and practical strategies for postural rebalancing using Anatomy Trains-based BodyReading terminology and a 7-step process. For movement teachers and therapists.
• FAMO Teaching & Functional Sequencing Course Advanced course covering functional choreography and lesson planning principles for teaching the FAMO repertoire. For certified or advanced movement professionals.
• FAMO Diploma Assessment Final assessment module evaluating teaching and movement competencies for certification as an Advanced FAMO Fascia Movement Teacher.
• Anatomy Trains in Motion Course Foundation module teaching the integral anatomy of myofascial meridians from a functional perspective using the Anatomy Trains body map. Endorsed by Thomas W. Myers. For movement professionals and therapists.
• Back Health Course Science-informed course on functional myofascial anatomy, pain management, and health-oriented teaching approaches for back health. For movement teachers and therapists.
• Pre- & Postnatal FAMO Course Specialized course teaching fascia-focused movement applications for pregnancy and postnatal recovery, covering pelvic floor, abdominal aponeuroses, and thoracolumbar fascia. For midwives, physiotherapists, and movement professionals.
• FAMO Tactile Cueing Course Advanced course teaching hands-on teaching skills for tactile cueing in fascia-focused movement training, including directing, guiding, and connecting touch techniques. For teachers and therapists.
• Contemporary Pilates Education Program Movement education and training in contemporary Pilates methods for movement and therapy professionals. Includes structured curriculum and module-based progression.
• FAMO Fascia Movement Training Tool Set A collection of fascia training props including massage balls, massage domes, trigger balls, and kneeling pad designed for fascia-focused exercises. For movement professionals and their clients.
• FAMO Massage Balls Massage balls (10cm diameter, 100g) with rounded nubs for gentle fascia and muscle stimulation, balance training, and proprioception improvement. Latex-free and REACH compliant.
• FAMO Massage Domes Massage domes (11cm diameter, 6cm height, 150g) for body massage and alignment support. One side has rounded nubs, the other has a smooth surface for balance and mobilization.
• FAMO Trigger Balls Trigger balls (40mm diameter, 20g) for targeted trigger point release in feet, hands, and shoulder areas. Smooth surface with non-slip texture for precise application.
• FAMO Kneeling Pad Rectangular mat (50 x 24 x 1.5cm) for knee padding during exercises. Also usable as head support, pelvis support, or elbow protector. BPA-free, latex-free, closed-cell structure.
• Fascia Movement Practice 1 Book Second edition manual by Karin Gurtner covering essential exercises for vitality and movement freedom. Includes differentiated exercises in all body positions with detailed descriptions of movement execution, anatomy, and training techniques. Priced at USD 39 / AUD 59 / EURO 39.
• Anatomy Trains in Motion Book Book by Karin Gurtner that accompanies the Anatomy Trains in Motion course. Available in English and German via Amazon.
• Education Voucher Gift vouchers that can be used for education courses and webinars, with purchasable amounts customizable at the time of ordering.
• Online Academy (art of motion Online Academy) Online learning platform for self-study Art Of Motion courses, including the Theory Self-Assessment module and other online education offerings.

Quantifiable outcome

• 21 hours of instruction per module with 40-60 hours of self-study for comprehensive embodied learning
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered regional and flagship.

• AUM Yoga AcademyregionalChannel Partner/ Reseller/ DistributorAuthorized distributor for FAMO/Slings Myofascial Training tools in Asia, serving the movement education market in that region.
• ActimedregionalChannel Partner/ Reseller/ DistributorAuthorized distributor for FAMO/Slings Myofascial Training tools in Australia, providing equipment access to Australian movement professionals.
• Faszien RollenregionalChannel Partner/ Reseller/ DistributorAuthorized distributor for FAMO/Slings Myofascial Training tools in Europe, serving the German-speaking and broader European market.
• AllraHeilsaregionalChannel Partner/ Reseller/ DistributorAuthorized distributor for FAMO/Slings Myofascial Training tools in Iceland.
• MFitnessregionalChannel Partner/ Reseller/ DistributorAuthorized distributor for FAMO/Slings Myofascial Training tools in Russia.
• VistawellregionalChannel Partner/ Reseller/ DistributorPrimary Swiss distributor for FAMO/Slings Myofascial Training tools, serving the home market of art of motion.
• Anatomy Trains UKregionalChannel Partner/ Reseller/ DistributorAuthorized distributor for FAMO/Slings Myofascial Training tools in the United Kingdom, leveraging the Anatomy Trains brand connection.
• OPTPregionalChannel Partner/ Reseller/ DistributorAuthorized distributor for FAMO/Slings Myofascial Training tools in the United States, providing equipment access to the large US movement professional market.
• Thomas W. MyersflagshipStrategic or Co-development PartnerThomas W. Myers, creator of the Anatomy Trains myofascial meridian concept, has endorsed the Anatomy Trains in Motion course. His endorsement validates the educational approach and creates credibility for the program within the movement therapy community.

Scale indicators1 record

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Anatomy Trains: Anatomy Trains is the company founded by Thomas W. Myers, whose myofascial meridian concept underpins Art Of Motion's FAMO methodology. As a key endorser and partner, it is the most thematically adjacent entity in fascia-focused movement education.
• Balanced Body: Balanced Body is a major Pilates equipment manufacturer and education provider offering both apparatus and instructor training, comparable to Art Of Motion in combining movement professional education with proprietary hardware products.
• ACE Fitness: ACE Fitness offers widely recognized personal trainer and group fitness certifications, comparable to Art Of Motion as a professional education and certification provider targeting movement and fitness instructors.
• NASM (National Academy of Sports Medicine): NASM is a leading provider of fitness professional certifications and continuing education, comparable to Art Of Motion as a structured professional training and credentialing body for movement and fitness practitioners.

Direct peers

• BASI Pilates: BASI Pilates offers a global Pilates teacher training program with host studios worldwide, directly comparable to Art Of Motion's model of certified professional movement education through in-person and live online formats.
• Merrithew (STOTT PILATES): Merrithew, the company behind STOTT PILATES, is a direct competitor providing Pilates-based professional certification, equipment, and continuing education for movement professionals — overlapping directly with Art Of Motion's Pilates and movement teacher offerings.
• TriggerPoint Performance: TriggerPoint Performance designs foam rollers, massage balls, and trigger point tools used by movement professionals and athletes, directly comparable to Art Of Motion's massage ball, dome, and trigger ball product line.
• Blackroll: Blackroll manufactures fascia and myofascial release tools (foam rollers, massage balls) for both professional and consumer markets, directly comparable to Art Of Motion's FAMO Training Tool Set in the fascia/massage equipment category.
• Polestar Pilates: Polestar Pilates is a leading global provider of comprehensive Pilates teacher education and certification, comparable to Art Of Motion in delivering structured professional certification programs for movement instructors across multiple geographies.

Emerging players

• Pilates Anytime: Pilates Anytime is an online subscription platform for Pilates instruction, comparable to Art Of Motion's Online Academy as a digital distribution channel for movement professional and enthusiast education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC5TDxD0z2z6MAfjHwOWJAfQ
• Facebookfacebook.com/artofmotion.deutsch
• Instagraminstagram.com/artofmotion.deutsch
• Xx.com/mumuartofmotion
• LinkedInlinkedin.com/company/art-of-motion

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Art Of Motion