Poppy's

Cafe and Catering Servicespoppysbrooklyn.com

Poppy's is a woman-owned Brooklyn hospitality brand operating two cafes, a catering service, an event venue, and branded merchandise, serving neighborhood residents and event customers across NYC, New Jersey, Long Island, and the Hamptons with seasonal, locally sourced food.

Company typePrivate
Founded2012
HeadquartersBrooklyn, United States
Headcount51–100
GTM typeB2C
OfferingServices

What Poppy's does

Poppy's is a privately held, woman-owned hospitality brand founded in 2012 in Brooklyn, New York, operating a multi-format food and beverage business centered on seasonal, locally sourced ingredients. The company runs two full-service cafes—one in Cobble Hill at 243 Degraw St and one in Brooklyn Heights at 48 Henry St—each serving coffee, housemade pastries, prepared foods, and a curated selection of home goods, plus an Outpost to-go window on the Columbia Street Waterfront at 191 Columbia Street. Beyond retail, Poppy's operates a drop-off and full-service catering business under the "Easy Entertaining" banner, delivering platters and desserts across NYC, New Jersey, Long Island, and the Hamptons through the ToastTab platform, and rents an intimate event venue called Poppy's HQ at 194 Columbia St for private gatherings and product launches.

The business monetizes through four primary streams: in-cafe food and beverage sales, catering orders (with a $100 delivery minimum and pricing that varies by delivery zone), event space rental via the TeamDexter inquiry platform, and direct-to-consumer merchandise (hoodies, t-shirts, hats, tote bags) through an online store. Customer acquisition relies on community word-of-mouth, organic Instagram and Facebook presence, an email newsletter, and the BentoBox-powered website, with DoorDash as a third-party delivery partner. No external funding rounds, acquisitions, or institutional investors are disclosed; growth appears to be entirely organic and founder-funded. The company employs 51-100 people and was recognized as a 2024 James Beard Foundation Women's Entrepreneurial Leadership Fellow.

Poppy's firmographics

Firmographics

Name: Poppy's
Legal name: Poppy's
Website: https://poppysbrooklyn.com
Company type: Private
Founded year: 2012
Operating status: Operating
Headcount range: 51–100 employees
Short description: Poppy's is a woman-owned Brooklyn hospitality brand operating two cafes, a catering service, an event venue, and branded merchandise, serving neighborhood residents and event customers across NYC, New Jersey, Long Island, and the Hamptons with seasonal, locally sourced food.
Ownership category
akta.pro rank

Poppy's industry classification

Industry

Product category: Cafe and Catering Services
NAICS: Snack and Nonalcoholic Beverage Bars (722515), Restaurants and Other Eating Places (72251), Caterers (72232)
SIC: Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
akta.pro primary industry: Tea Rooms & Tea Cafes (THAFADAF)
akta.pro secondary industries: Beverage Service (Coffee/Tea/Juice) & Refreshment Stations (HSACAGAJ), Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF), Mobile / On-Site Catering (Food Trucks for Events, Pop-Ups) (THAFAIAJ)

Keywords

Neighborhood cafe services
Drop-off catering
Event venue rental
Prepared foods retail
Branded merchandise

Where Poppy's is headquartered

Location

Headquarters

HQ city: Brooklyn
HQ country: United States
HQ region: North America

Offices4 records

Markets served

Poppy's business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

Cafe Food & Beverage Sales: In-cafe sales of coffee, pastries, sandwiches, soups, salads, and prepared foods at two Brooklyn locations plus an Outpost location.
Catering Services: Drop-off catering and full-service event catering serving platters and desserts for corporate events, personal gatherings, and photoshoots. Began as catering business in 2012.
Merchandise Sales: Sale of branded merchandise including hoodies, t-shirts, hats, and tote bags through e-commerce on their website.
Event Space Rental: Rental of Poppy's HQ intimate event space for private gatherings, product launches, cooking demos, and tastings. Located at 194 Columbia St, Brooklyn.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Branded apparel and merchandise
Unit Pricing	Pay-as-you-go	Catering delivery minimums

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Poppy's product offering

Product offering

Core offering

Poppy's operates a Brooklyn-based hospitality brand encompassing two community-focused cafes (Cobble Hill and Brooklyn Heights) plus a Columbia Street Waterfront Outpost serving coffee, pastries, and prepared foods. The company also runs "Easy Entertaining" drop-off catering delivering sweet and savory platters across NYC, rents out an intimate event space called Poppy's HQ, and sells branded apparel and goods online. All offerings are built around seasonal, locally-sourced ingredients and an in-house pastry program.

Product overview

Poppy's is a woman-owned hospitality brand encompassing two community-focused cafe and market locations (Cobble Hill and Brooklyn Heights), a catering business (Easy Entertaining) offering drop-off platters for events, an intimate event space called Poppy's HQ, and an online merchandise store. The company began as a catering and events business in 2012 and expanded to include physical storefronts. Poppy's also operates an Outpost to-go window on the Columbia Street Waterfront.

Differentiator

Problem solved

Functional benefit

Products and services

Cafe + Market

Quantifiable outcome

Catering delivery available throughout NYC with minimum order requirements
+1 more outcomes

Companies that use Poppy's

Customer profile

Segments3 records

Ideal customer profiles3 records

Poppy's technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration3 records

Poppy's partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

DoorDashminorChannel Partner/ Reseller/ DistributorDoorDash is used as the delivery partner for cafe orders, enabling customers to receive delivery of food items through the DoorDash platform.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Poppy's competitors and assessment

Company assessment

Broad incumbents

Stumptown Coffee Roasters: Established specialty coffee roaster with multiple NYC cafes and wholesale accounts. Same premium specialty-coffee category and cafe+DTC model, but with national scale and institutional backing (owned by Peet's).
Blue Bottle Coffee: Large, well-capitalized specialty coffee cafe chain (now owned by Nestlé) with NYC locations. Comparable product category and customer base, but operates at broader national scale with deeper marketing and capital resources.

Direct peers

Bien Cuit: Brooklyn artisan bakery and cafe focused on bread, pastries, and prepared foods. Comparable neighborhood baker-cafe model with rotating seasonal menu and wholesale-to-home positioning.
Sullivan Street Bakery: NYC Italian bakery-cafe founded by Jim Lahey with multiple Manhattan locations and catering. Comparable as a founder-led specialty bakery-cafe brand with catering for events.
Devoción: Brooklyn-origin specialty coffee roaster and cafe chain with a strong neighborhood-cafe model and DTC coffee subscriptions. Highly comparable given shared Brooklyn roots, premium positioning, and cafe-retail focus.
Birch Coffee: NYC specialty coffee cafe chain with catering and event services. Comparable on neighborhood-cafe operating model plus catering offerings within the same NYC metro.
Joe Coffee: NYC-based specialty coffee roaster and cafe operator (founded 2003) with multiple Brooklyn/Manhattan locations and a wholesale program. Closely matches Poppy's in cafe-led NYC footprint and community-focused brand positioning.
Variety Coffee: Brooklyn-based independent specialty coffee roaster/cafes with multiple locations. Directly comparable independent Brooklyn specialty-coffee peer.
Maman: NYC-based French-inspired cafe, bakery and catering concept with multiple locations across Manhattan, Brooklyn, and other U.S. cities. Directly comparable on the cafe + catering + multi-location playbook.
Carissa's The Bakery: Brooklyn/Hamptons bakery-cafe known for housemade pastries, prepared foods and catering for events. Directly comparable given the in-house pastry craft and catering-for-events emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Poppy's financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Poppy's leadership team

Management profile

Number of profiles

Poppy's funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Poppy's M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poppy's

What does Poppy's do?

Is Poppy's a public or private company?

Poppy's is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Poppy's founded?

Poppy's was founded in 2012. It employs 51 to 100 people.

Where is Poppy's based?

Poppy's is headquartered in Brooklyn, United States, in the North America region.

How does Poppy's make money?

Four revenue lines are on record. Cafe Food & Beverage Sales are the primary driver. The others are catering Services, merchandise Sales and event Space Rental.

Who are Poppy's's main competitors?

Broad incumbents on record are Stumptown Coffee Roasters and Blue Bottle Coffee. Direct peers are Bien Cuit, Sullivan Street Bakery, Devoción, Birch Coffee, Joe Coffee, Variety Coffee, Maman and Carissa's The Bakery.

Does Poppy's have an API?

No public API is recorded for Poppy's.

What industry is Poppy's in?

Poppy's's product category is Cafe and Catering Services. Its primary akta.pro industry code is THAFADAF, Tea Rooms & Tea Cafes, with a secondary code of HSACAGAJ, Beverage Service (Coffee/Tea/Juice) & Refreshment Stations. Its NAICS code is 722515 and its SIC code is 5810.