What Peterman Heating & Cooling Inc does

Peterman Brothers is a privately held, family-owned home services company headquartered in Indianapolis, Indiana, founded in 1986 (originally as Peterman Heating, Cooling & Plumbing) and rebranded under its current name in 2021. The company operates a direct-to-consumer residential services model across 10 branch locations spanning Indiana, Ohio, and Kentucky, delivering repair, installation, and maintenance across four integrated service lines: HVAC (heating, ventilation, and air conditioning), plumbing, drain services, and electrical services. Service delivery is supported by NATE-certified technicians, 1,000+ hours of annual in-house training, up-front flat-rate pricing, 24/7 phone and online scheduling, and trucks stocked with parts enabling 93% of repairs to be completed on the spot. The company serves residential homeowners as its primary customer segment, with subsidiary offerings including geothermal systems (select locations), EV charger installation, smart thermostat services, and indoor air quality solutions.

The company generates revenue through two principal mechanisms: transactional fees for one-time service, repair, and equipment installation jobs, and recurring subscription programs. The flagship subscription product, the Peterman Protection Club, is priced at $18-$36 per month and bundles priority service, repair and installation discounts (15% and 5% respectively), free drain clearings, and annual inspections. A second subscription, the Filter Saver Club, delivers HVAC filters on a recurring schedule. Financing options supporting all credit tiers with up to 15-year terms are offered across all service lines, and the company runs a referral program ("I Know the Peterman Brothers") plus a community outreach initiative (Peterman Cares). There is no proprietary technology platform; the underlying stack consists of standard HVAC, plumbing, and electrical service equipment, with marketing driven by blog content, social media (Instagram, Facebook, YouTube, LinkedIn, TikTok), a company-hosted podcast, organic SEO anchored by 20,000+ Google five-star reviews, and community/word-of-mouth channels.

Name

Peterman Heating & Cooling Inc

Legal name

Peterman Brothers

Website

https://petermanhvac.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

251–500 employees

Short description

Peterman Brothers is a family-owned residential home services company operating 10 branches across Indiana, Ohio, and Kentucky, providing HVAC, plumbing, drain, and electrical repair, installation, and maintenance to Midwest homeowners under subscription and transaction-based revenue models.

Ownership category

akta.pro rank

Product category

Residential HVAC, Plumbing, Electrical, and Drain Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220), Plumbing, Heating, and Air-Conditioning Contractors (23822)

akta.pro primary industry

Storm Drain & Yard Drain Cleaning & Repair (HSAOABAL)

akta.pro secondary industry

Sump Pump & Sewage Ejector Pump Service (HSAOABAM)

Keywords

• Residential HVAC services
• Plumbing services
• Electrical services
• Drain cleaning services
• Home maintenance plans

Headquarters

HQ city

Greenwood

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Service and Repair: One-time service fees for HVAC, plumbing, electrical repair, and drain services. Prices vary by job complexity and service type.
2. Maintenance Plans (Peterman Protection Club): Monthly subscription memberships ($18-$36/month) providing priority service, discounts on repairs (15%) and installations (5%), free drain clearings, and annual inspections for HVAC, plumbing, and electrical systems.
3. Filter Saver Club: Subscription service for recurring HVAC filter delivery to customers' homes.
4. Equipment Installation: One-time revenue from installing HVAC systems, water heaters, generators, and other equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Peterman Brothers provides residential HVAC, plumbing, electrical, and drain services including repair, installation, and maintenance across 10 branch locations in Indiana, Ohio, and Kentucky. Core revenue comes from one-time service fees for repairs and equipment installations, supplemented by recurring subscription revenue from the Peterman Protection Club maintenance membership ($18-$36/month) and the Filter Saver Club HVAC filter delivery program.

Product overview

Peterman Brothers is a home services company offering a comprehensive portfolio of integrated services through a hub-and-spoke model centered on four core service lines: HVAC (heating, ventilation, and air conditioning), Plumbing, Drains, and Electrical. The company operates multiple regional locations across Indiana, Ohio, and Kentucky, providing both residential and commercial services. Core offerings include repair, installation, and maintenance for all major home systems. The portfolio includes two subscription programs: the Peterman Protection Club (a maintenance membership offering discounts and free services starting at $18/month) and the Filter Saver Club (a filter delivery subscription). Additional offerings include geothermal systems (at select locations), financing plans, and the Peterman Cares community outreach program. The company distinguishes itself through NATE-certified technicians, up-front flat-rate pricing, 24/7 availability, and over 1,000 hours of annual in-house training.

Differentiator

Problem solved

Functional benefit

Brands

• Peterman Protection Club: Home service maintenance membership program offering benefits including free drain clearings, 15% discount on repairs, 5% discount on installations, and member-only service line.
• Filter Saver Club
• Peterman Cares

Products and services

• HVAC Services Comprehensive heating, ventilation, and air conditioning services including A/C repair, installation, and maintenance; furnace repair, installation, and maintenance; heat pump services; mini-split ductless systems; smart thermostat installation; and indoor air quality solutions including air duct cleaning, humidifier, and dehumidifier services, delivered to residential customers.
• Plumbing Services Full-service residential plumbing including repair, installation, and inspection; water heater services (tank and tankless); sump pump services; gas line services; kitchen and bathroom plumbing; water filtration and softening; repiping; and frozen/burst pipe repair.
• Drain Services Residential drain clearing, rooter service, camera inspection, hydro jetting, trenchless sewer line repair, sewer line installation and repair, and water line installation and repair.
• Electrical Services Residential general electrical repair and installation, safety inspections, generator installation, lighting services, switches and outlets, circuit breaker installation, whole-home rewiring, ceiling fan installation, electric car charger installation, and surge protection.
• Peterman Protection Club Subscription home maintenance membership program with plans at $18/month (single system) and $36/month (multi-system), providing priority service, member discounts, free drain clearings, and yearly inspections for HVAC, plumbing, and electrical systems.
• Filter Saver Club Subscription service delivering HVAC air filters to customers' homes on a regular schedule, ensuring timely filter changes for optimal system performance and indoor air quality.
• Geothermal Systems Geothermal heating and cooling system services including repair, installation, and maintenance, available at select Peterman Brothers locations.
• Financing Plans Customer financing options for HVAC, plumbing, electrical, and drain services, featuring no late fees, options for all credit scores, terms up to 15 years, pre-approval in minutes, and soft credit pull.

Quantifiable outcome

• 93% of repairs completed on the spot with parts stocked in trucks

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves8 records

Expansion highlights3 records

Broad incumbents

• HomeServe USA: National home warranty and emergency home services provider covering plumbing, electrical, and HVAC; overlaps with Peterman's customer base and service categories, though delivered primarily through warranty/policy structures rather than direct trade service.
• Roto-Rooter: National plumbing and drain services franchise that directly competes with Peterman's plumbing and drain service lines across the Midwest; comparable in offering but operates at far broader national scale.
• Neighborly (parent of Mr. Sparky, Benjamin Franklin, One Hour): Multi-brand franchisor consolidating residential home services brands across HVAC, plumbing, and electrical; relevant as a strategic consolidator that competes with and could potentially acquire regional players like Peterman.

Direct peers

• One Hour Heating & Air Conditioning: National residential HVAC franchise emphasizing fast response and brand-based acquisition; directly competes with Peterman's HVAC repair and installation offering in overlapping Midwest markets.
• ARS / Rescue Rooter: Multi-trade residential HVAC, plumbing, and drain services company operating across multiple U.S. regions; highly comparable to Peterman's four-pillar HVAC/plumbing/drain/electrical home services model and 24/7 service positioning.
• Coolray Heating & Cooling: Regional residential HVAC company operating across the Southeast/Midwest with a similar multi-branch, reputation-driven service model; comparable to Peterman's HVAC business in scale, service mix, and brand emphasis.
• Mr. Sparky: National residential electrical services franchise under the Neighborly umbrella; directly comparable to Peterman's electrical service line in customer profile, marketing approach, and service delivery model.
• Benjamin Franklin Plumbing: National plumbing franchise focused on residential repair and installation with strong brand and reputation-based marketing; directly comparable to Peterman's plumbing service line and customer experience emphasis.

Others

• Ferguson Enterprises: Largest U.S. wholesale distributor of plumbing, HVAC, and electrical supplies; adjacent value chain participant whose pricing, inventory availability, and product mix directly shape Peterman's equipment installation economics.
• ServiceTitan: Vertical SaaS platform serving residential and commercial HVAC, plumbing, and electrical contractors; an enabling technology peer whose adoption by competitors (or Peterman) materially affects unit economics and dispatch efficiency in this space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCW5U2lm25aOcW8amjO8gs_Q
• Facebookfacebook.com/PetermanBros
• LinkedInlinkedin.com/company/petermanbros
• Instagraminstagram.com/thepetermanbros
• TikToktiktok.com/@petermanbros

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peterman Heating & Cooling Inc