HL Holdings
HL Holdings is a South Korean holding company operating automotive aftermarket parts distribution, OEM logistics and EV module assembly, and temperature-controlled cold chain warehousing across Korea, the US, China, Europe, India, and Mexico, serving Hyundai, Kia, GM, and other OEMs.
- Company typePublic
- Founded1991
- HeadquartersSeoul, South Korea
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What HL Holdings does
HL Holdings Corp. (에이치엘홀딩스) is the publicly traded (KOSPI) strategic business holding entity of South Korea's HL Group, operating four divisions: Mobility Service, Logistics Service, Warehouse & Distribution (Cold Chain), and Investment. Founded in 1991 and headquartered in Seoul, the company reported 2025-basis revenue of KRW 1,279.9 billion (~$930-950M USD), KRW 2.2 trillion in assets, and 583 global employees across 9 countries.
The Mobility Service division distributes automotive aftermarket parts under the HL Mando brand (72,000+ genuine parts catalog items), operates the HL Mando Plaza retail chain, and runs Fleet-ON for vehicle PDI, refurbishment, and remarketing. The Logistics Service division provides automotive parts logistics to OEM and Tier-1 customers (including HL Mando's own plants), CKD sales, and EV tire-and-wheel module assembly using Just-In-Sequence (JIS) delivery at facilities in Korea, the US (Union City, Austin), China (Shanghai), and Germany (Berlin). The Warehouse & Distribution division operates temperature-controlled cold chain facilities — most notably the 102,574㎡ Dongtan center (157,688 pallet capacity), the largest cold chain facility in Greater Seoul — serving food, beverage, and pharmaceutical customers. The Investment division manages minority stakes in 14+ startups across mobility, logistics, and AI-adjacent technologies.
HL Holdings generates revenue primarily through transaction-based fees on parts sales, logistics service fees, and managed services for cold chain storage and 3PL. Pricing is enterprise/B2B quote-based with monthly billing cycles. GTM is sales-led, with direct OEM supply, a 1,200+ agency aftermarket distribution network across Korea, retail through HL Mando Plaza, and global distribution via wholly-owned subsidiaries (HL URIMAN, HL Logistics America, HL Corporation Berlin, HL Aftermarket Istanbul) plus JVs (HLAAP with India's ANAND Group).
HL Holdings firmographics
Firmographics- Name
- HL Holdings
- Legal name
- HL Holdings Corp.
- Website
- https://hlholdings.co.kr
- Company type
- Public
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- HL Holdings is a South Korean holding company operating automotive aftermarket parts distribution, OEM logistics and EV module assembly, and temperature-controlled cold chain warehousing across Korea, the US, China, Europe, India, and Mexico, serving Hyundai, Kia, GM, and other OEMs.
- Ownership category
- akta.pro rank
HL Holdings industry classification
Industry- Product category
- Automotive Parts Distribution and Logistics Services
- NAICS
- Warehousing and Storage (493), Freight Transportation Arrangement (48851), Refrigerated Warehousing and Storage (493120), General Warehousing and Storage (493110)
- SIC
- Public Warehousing & Storage (4220), Arrangement Of Transportation Of Freight & Cargo (4731), Wholesale-Motor Vehicle Supplies & New Parts (5013), Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- Supplier/Inbound Logistics Management (Vendor Management, In-Plant Logistics) (TLAIABAK)
- akta.pro secondary industry
- Pharmaceutical & Life Sciences Warehousing (GDP-Compliant) (TLAIACAD)
Keywords
Where HL Holdings is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices26 records
Markets served
HL Holdings business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Mobility Service: Automotive parts and accessories distribution including genuine parts, imported car parts, global aftermarket parts (HL Mando brand), infotainment products, and fleet management services. Revenue generated from parts sales, accessories sales, and fleet services including PDI, refurbishment, and resale.
- Logistics Service: Automotive parts logistics including domestic transport, export/import logistics, CKD sales, module services (tire-wheel assembly for EVs), and used car export logistics. Revenue from logistics service fees, warehousing, transportation, and value-added services.
- Warehouse & Distribution (Cold Chain): Cold storage and distribution services including temperature-controlled warehousing, distribution logistics, customs clearance, and 3PL services for frozen and chilled food products. Revenue from storage rental, logistics fees, and consulting services.
- Investment: Strategic investments in startups and new business ventures in mobility and logistics sectors, including used car export platforms, EV-related services, and supply chain technology companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Enterprise/B2B quote-based pricing |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
HL Holdings product offering
Product offeringCore offering
HL Holdings is a publicly listed South Korean business holding company operating four segments: Mobility Service (automotive aftermarket parts distribution under HL Mando Aftermarket, vehicle accessories and infotainment, and Fleet-ON fleet management), Logistics Service (automotive parts logistics for OEMs, CKD sales, JIS-based tire-wheel module assembly for EV assembly lines, and used car export logistics), Warehouse & Distribution (temperature-controlled cold chain storage and 3PL services through HL Cold Storage), and Investment (strategic equity stakes in mobility and logistics startups).
Product overview
HL Holdings is a business holding company operating four main divisions: Mobility Service, Logistics Service, Warehouse & Distribution (Cold Chain), and Investment. The Mobility Service includes automotive parts distribution (HL Mando Aftermarket), infotainment and accessories (HL Mando Plaza), and fleet management (Fleet-ON). The Logistics Service provides automotive parts logistics, CKD sales, tire & wheel module assembly (HL URIMAN), and used car export logistics. Warehouse & Distribution offers cold chain services through dedicated cold storage facilities. The Investment division manages strategic investments in startups and new business development. Together, these services position HL Holdings as an integrated mobility and logistics solutions provider connecting automotive supply chains from components to end-of-life vehicle management.
Differentiator
Problem solved
Functional benefit
Brands
- HL Mando Aftermarket: Global aftermarket automotive parts brand with operations in North America, China, Russia, Asia/Oceania, Europe, Middle East/Africa, and Central/South America. Has won the National Brand Grand Prize for 10 consecutive years since 2012.
- Fleet-ON
- HL URIMAN
- HOMS
Products and services
- Mobility Service
- Logistics Service
- Warehouse & Distribution (Cold Chain Service)
- Fleet-ON
- HL Mando Plaza
- HL Cold Storage (Cold Chain Service)
- HL URIMAN (Tire & Wheel Module Assembly)
- HL Mando Aftermarket
Quantifiable outcome
- Largest automotive aftermarket parts distribution in Korea with 72,000+ genuine parts items
- +2 more outcomes
Companies that use HL Holdings
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
HL Holdings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
HL Holdings partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- ANAND Group (India)coreJoint venture HLAAP for Indian aftermarket sales and global sourcing. Enables entry into Indian domestic market and expands global aftermarket presence through ANAND Group's established network.
- Superb AIminorAI-powered automated data labeling startup for automotive data processing and analysis
- Smile FarmminorSpecialized meat processing and distribution company
- SPBTminorRestaurant chain brand aggregator platform
- IMS.mobilityminorCar rental platform service (bemycar.co.kr)
- OurBoxminorFull-service logistics platform for small businesses
- JecarminorElectric vehicle and hydrogen fuel cell vehicle sharing service
- AutopediaminorReal-time customer consultation vehicle management platform
- Assemble CorporationminorOverseas cross-border logistics and sourcing company
- VelugabreweryminorPremium beverage online distribution platform
- 박차컴퍼니minorOnline vehicle trading platform between fleet companies
- Dealer TireminorOnline B2B tire distribution platform
- MychefminorManufacture and sales of semi-processed meal kits (exited)
- AirraneminorGas barrier membrane manufacturing (exited)
- D&D PharmatechminorDegenerative brain disease therapeutics developer (exited)
Scale indicators9 records
Recent moves22 records
Expansion highlights4 records
HL Holdings competitors and assessment
Company assessmentDirect peers
- Dorman Products: US-based supplier of aftermarket automotive parts for light, medium, and heavy-duty vehicles. Comparable business in replacement parts development and wholesale distribution, though focused on the North American market rather than Korea and lacking HL Holdings' logistics and cold chain verticals.
- CJ Logistics: Korea's largest third-party logistics provider with substantial cold chain operations. Most directly comparable peer for HL Holdings' cold chain business and domestic logistics services, with overlapping enterprise customer base, similar Korean footprint, and parallel exposure to e-commerce and pharmaceutical supply chains.
- Genuine Parts Company: US-based auto parts distributor and parent of NAPA Auto Parts with global industrial and automotive distribution. Directly comparable aftermarket parts wholesale and distribution model to HL Mando Aftermarket, though with deeper retail storefront exposure and broader geographic reach.
- LKQ Corporation: US-based global distributor of automotive aftermarket parts with operations across North America, Europe, and the UK. Closely comparable business model to HL Holdings' HL Mando Aftermarket and HL URIMAN businesses — wholesale distribution of replacement parts to a fragmented repair shop and installer base.
- C.H. Robinson Worldwide: US-based global freight transportation arrangement and logistics services company. Comparable to HL Holdings' freight arrangement, cross-border logistics, and value-added 3PL services, particularly in automotive and industrial supply chains, though without the manufacturing or cold chain exposure.
Broad incumbents
- Forvia (Hella): French-headquartered global automotive parts supplier (formed through Hella's merger with Faurecia). Comparable in aftermarket parts and OEM component supply across lighting, electronics, and emissions, with similar brand heritage in auto parts distribution across European and global markets.
- Hyundai Mobis: Korea's largest auto parts OEM and module manufacturer and a key customer of HL Holdings' logistics services. Comparable in automotive parts, module assembly, and Korea-centric OEM logistics, but at significantly larger scale and as a Tier-1 supplier rather than a logistics specialist.
- Magna International: Canadian-headquartered global automotive supplier with extensive module assembly operations serving OEMs worldwide. Comparable to HL Holdings' EV tire & wheel module assembly business (HL URIMAN, HCB Berlin, HL Module Shanghai), though at vastly larger scale and broader product scope spanning seating, exteriors, and powertrain.
- Kuehne+Nagel: Swiss-headquartered global logistics provider with strong automotive vertical and cold chain presence. Comparable to HL Holdings' international freight arrangement, automotive logistics, and cold chain 3PL operations, though at much larger global scale across road, sea, air, and contract logistics.
Regional players
- Sinotrans: China's largest state-owned logistics company with broad freight forwarding, warehousing, and automotive logistics operations. Comparable to HL Holdings' China-based HL Logistics Suzhou and module assembly business (HL Module Shanghai), though primarily serving the China domestic market rather than operating globally.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
HL Holdings social profiles
Digital presenceHL Holdings financial estimates
Financial estimateRevenue estimate
Valuation estimate
HL Holdings leadership team
Management profileNumber of profiles
Profiles7 records
HL Holdings subsidiaries and ownership
Company hierarchySubsidiaries30 records
HL Holdings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HL Holdings M&A and investment
M&A and investmentM&A
Investments16 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HL Holdings
What does HL Holdings do?
HL Holdings is a publicly listed South Korean business holding company operating four segments: Mobility Service (automotive aftermarket parts distribution under HL Mando Aftermarket, vehicle accessories and infotainment, and Fleet-ON fleet management), Logistics Service (automotive parts logistics for OEMs, CKD sales, JIS-based tire-wheel module assembly for EV assembly lines, and used car export logistics), Warehouse & Distribution (temperature-controlled cold chain storage and 3PL services through HL Cold Storage), and Investment (strategic equity stakes in mobility and logistics startups).
Is HL Holdings a public or private company?
HL Holdings is a public company. It is classified as public and is currently operating.
When was HL Holdings founded?
HL Holdings was founded in 1991. It employs 501 to 1,000 people.
Where is HL Holdings based?
HL Holdings is headquartered in Seoul, South Korea, in the Asia region.
How does HL Holdings make money?
Four revenue lines are on record. Mobility Service is the primary driver. The others are logistics Service, warehouse & Distribution (Cold Chain) and investment.
Who are HL Holdings's main competitors?
Direct peers on record are Dorman Products, CJ Logistics, Genuine Parts Company, LKQ Corporation and C.H. Robinson Worldwide. Broad incumbents are Forvia (Hella), Hyundai Mobis, Magna International and Kuehne+Nagel. Sinotrans is listed as a regional player.
Does HL Holdings have an API?
No public API is recorded for HL Holdings.
What industry is HL Holdings in?
HL Holdings's product category is Automotive Parts Distribution and Logistics Services. Its primary akta.pro industry code is TLAIABAK, Supplier/Inbound Logistics Management (Vendor Management, In-Plant Logistics), with a secondary code of TLAIACAD, Pharmaceutical & Life Sciences Warehousing (GDP-Compliant). Its NAICS code is 493 and its SIC code is 4220.