HL Holdings

What HL Holdings does

HL Holdings Corp. (에이치엘홀딩스) is the publicly traded (KOSPI) strategic business holding entity of South Korea's HL Group, operating four divisions: Mobility Service, Logistics Service, Warehouse & Distribution (Cold Chain), and Investment. Founded in 1991 and headquartered in Seoul, the company reported 2025-basis revenue of KRW 1,279.9 billion (~$930-950M USD), KRW 2.2 trillion in assets, and 583 global employees across 9 countries.

The Mobility Service division distributes automotive aftermarket parts under the HL Mando brand (72,000+ genuine parts catalog items), operates the HL Mando Plaza retail chain, and runs Fleet-ON for vehicle PDI, refurbishment, and remarketing. The Logistics Service division provides automotive parts logistics to OEM and Tier-1 customers (including HL Mando's own plants), CKD sales, and EV tire-and-wheel module assembly using Just-In-Sequence (JIS) delivery at facilities in Korea, the US (Union City, Austin), China (Shanghai), and Germany (Berlin). The Warehouse & Distribution division operates temperature-controlled cold chain facilities — most notably the 102,574㎡ Dongtan center (157,688 pallet capacity), the largest cold chain facility in Greater Seoul — serving food, beverage, and pharmaceutical customers. The Investment division manages minority stakes in 14+ startups across mobility, logistics, and AI-adjacent technologies.

HL Holdings generates revenue primarily through transaction-based fees on parts sales, logistics service fees, and managed services for cold chain storage and 3PL. Pricing is enterprise/B2B quote-based with monthly billing cycles. GTM is sales-led, with direct OEM supply, a 1,200+ agency aftermarket distribution network across Korea, retail through HL Mando Plaza, and global distribution via wholly-owned subsidiaries (HL URIMAN, HL Logistics America, HL Corporation Berlin, HL Aftermarket Istanbul) plus JVs (HLAAP with India's ANAND Group).

Name

HL Holdings

Legal name

HL Holdings Corp.

Website

https://hlholdings.co.kr

Company type

Public

Founded year

1991

Operating status

Operating

Headcount range

501–1,000 employees

Short description

HL Holdings is a South Korean holding company operating automotive aftermarket parts distribution, OEM logistics and EV module assembly, and temperature-controlled cold chain warehousing across Korea, the US, China, Europe, India, and Mexico, serving Hyundai, Kia, GM, and other OEMs.

Ownership category

akta.pro rank

Product category

Automotive Parts Distribution and Logistics Services

NAICS

Warehousing and Storage (493), Freight Transportation Arrangement (48851), Refrigerated Warehousing and Storage (493120), General Warehousing and Storage (493110)

SIC

Public Warehousing & Storage (4220), Arrangement Of Transportation Of Freight & Cargo (4731), Wholesale-Motor Vehicle Supplies & New Parts (5013), Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Supplier/Inbound Logistics Management (Vendor Management, In-Plant Logistics) (TLAIABAK)

akta.pro secondary industry

Pharmaceutical & Life Sciences Warehousing (GDP-Compliant) (TLAIACAD)

Keywords

• Automotive aftermarket parts
• Automotive parts logistics
• Cold chain warehousing
• Tire and wheel assembly
• Fleet management services

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices26 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Mobility Service: Automotive parts and accessories distribution including genuine parts, imported car parts, global aftermarket parts (HL Mando brand), infotainment products, and fleet management services. Revenue generated from parts sales, accessories sales, and fleet services including PDI, refurbishment, and resale.
2. Logistics Service: Automotive parts logistics including domestic transport, export/import logistics, CKD sales, module services (tire-wheel assembly for EVs), and used car export logistics. Revenue from logistics service fees, warehousing, transportation, and value-added services.
3. Warehouse & Distribution (Cold Chain): Cold storage and distribution services including temperature-controlled warehousing, distribution logistics, customs clearance, and 3PL services for frozen and chilled food products. Revenue from storage rental, logistics fees, and consulting services.
4. Investment: Strategic investments in startups and new business ventures in mobility and logistics sectors, including used car export platforms, EV-related services, and supply chain technology companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

HL Holdings is a publicly listed South Korean business holding company operating four segments: Mobility Service (automotive aftermarket parts distribution under HL Mando Aftermarket, vehicle accessories and infotainment, and Fleet-ON fleet management), Logistics Service (automotive parts logistics for OEMs, CKD sales, JIS-based tire-wheel module assembly for EV assembly lines, and used car export logistics), Warehouse & Distribution (temperature-controlled cold chain storage and 3PL services through HL Cold Storage), and Investment (strategic equity stakes in mobility and logistics startups).

Product overview

HL Holdings is a business holding company operating four main divisions: Mobility Service, Logistics Service, Warehouse & Distribution (Cold Chain), and Investment. The Mobility Service includes automotive parts distribution (HL Mando Aftermarket), infotainment and accessories (HL Mando Plaza), and fleet management (Fleet-ON). The Logistics Service provides automotive parts logistics, CKD sales, tire & wheel module assembly (HL URIMAN), and used car export logistics. Warehouse & Distribution offers cold chain services through dedicated cold storage facilities. The Investment division manages strategic investments in startups and new business development. Together, these services position HL Holdings as an integrated mobility and logistics solutions provider connecting automotive supply chains from components to end-of-life vehicle management.

Differentiator

Problem solved

Functional benefit

Brands

• HL Mando Aftermarket: Global aftermarket automotive parts brand with operations in North America, China, Russia, Asia/Oceania, Europe, Middle East/Africa, and Central/South America. Has won the National Brand Grand Prize for 10 consecutive years since 2012.
• Fleet-ON
• HL URIMAN
• HOMS

Products and services

• Mobility Service
• Logistics Service
• Warehouse & Distribution (Cold Chain Service)
• Fleet-ON
• HL Mando Plaza
• HL Cold Storage (Cold Chain Service)
• HL URIMAN (Tire & Wheel Module Assembly)
• HL Mando Aftermarket

Quantifiable outcome

• Largest automotive aftermarket parts distribution in Korea with 72,000+ genuine parts items
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• ANAND Group (India)coreStrategic or Co-development Partner · 3 January 2024Joint venture HLAAP for Indian aftermarket sales and global sourcing. Enables entry into Indian domestic market and expands global aftermarket presence through ANAND Group's established network.
• Superb AIminorStrategic or Co-development PartnerAI-powered automated data labeling startup for automotive data processing and analysis
• Smile FarmminorStrategic or Co-development PartnerSpecialized meat processing and distribution company
• SPBTminorStrategic or Co-development PartnerRestaurant chain brand aggregator platform
• IMS.mobilityminorStrategic or Co-development PartnerCar rental platform service (bemycar.co.kr)
• OurBoxminorStrategic or Co-development PartnerFull-service logistics platform for small businesses
• JecarminorStrategic or Co-development PartnerElectric vehicle and hydrogen fuel cell vehicle sharing service
• AutopediaminorStrategic or Co-development PartnerReal-time customer consultation vehicle management platform
• Assemble CorporationminorStrategic or Co-development PartnerOverseas cross-border logistics and sourcing company
• VelugabreweryminorStrategic or Co-development PartnerPremium beverage online distribution platform
• 박차컴퍼니minorStrategic or Co-development PartnerOnline vehicle trading platform between fleet companies
• Dealer TireminorStrategic or Co-development PartnerOnline B2B tire distribution platform
• MychefminorStrategic or Co-development PartnerManufacture and sales of semi-processed meal kits (exited)
• AirraneminorStrategic or Co-development PartnerGas barrier membrane manufacturing (exited)
• D&D PharmatechminorStrategic or Co-development PartnerDegenerative brain disease therapeutics developer (exited)

Scale indicators9 records

Recent moves22 records

Expansion highlights4 records

Direct peers

• Dorman Products: US-based supplier of aftermarket automotive parts for light, medium, and heavy-duty vehicles. Comparable business in replacement parts development and wholesale distribution, though focused on the North American market rather than Korea and lacking HL Holdings' logistics and cold chain verticals.
• CJ Logistics: Korea's largest third-party logistics provider with substantial cold chain operations. Most directly comparable peer for HL Holdings' cold chain business and domestic logistics services, with overlapping enterprise customer base, similar Korean footprint, and parallel exposure to e-commerce and pharmaceutical supply chains.
• Genuine Parts Company: US-based auto parts distributor and parent of NAPA Auto Parts with global industrial and automotive distribution. Directly comparable aftermarket parts wholesale and distribution model to HL Mando Aftermarket, though with deeper retail storefront exposure and broader geographic reach.
• LKQ Corporation: US-based global distributor of automotive aftermarket parts with operations across North America, Europe, and the UK. Closely comparable business model to HL Holdings' HL Mando Aftermarket and HL URIMAN businesses — wholesale distribution of replacement parts to a fragmented repair shop and installer base.
• C.H. Robinson Worldwide: US-based global freight transportation arrangement and logistics services company. Comparable to HL Holdings' freight arrangement, cross-border logistics, and value-added 3PL services, particularly in automotive and industrial supply chains, though without the manufacturing or cold chain exposure.

Broad incumbents

• Forvia (Hella): French-headquartered global automotive parts supplier (formed through Hella's merger with Faurecia). Comparable in aftermarket parts and OEM component supply across lighting, electronics, and emissions, with similar brand heritage in auto parts distribution across European and global markets.
• Hyundai Mobis: Korea's largest auto parts OEM and module manufacturer and a key customer of HL Holdings' logistics services. Comparable in automotive parts, module assembly, and Korea-centric OEM logistics, but at significantly larger scale and as a Tier-1 supplier rather than a logistics specialist.
• Magna International: Canadian-headquartered global automotive supplier with extensive module assembly operations serving OEMs worldwide. Comparable to HL Holdings' EV tire & wheel module assembly business (HL URIMAN, HCB Berlin, HL Module Shanghai), though at vastly larger scale and broader product scope spanning seating, exteriors, and powertrain.
• Kuehne+Nagel: Swiss-headquartered global logistics provider with strong automotive vertical and cold chain presence. Comparable to HL Holdings' international freight arrangement, automotive logistics, and cold chain 3PL operations, though at much larger global scale across road, sea, air, and contract logistics.

Regional players

• Sinotrans: China's largest state-owned logistics company with broad freight forwarding, warehousing, and automotive logistics operations. Comparable to HL Holdings' China-based HL Logistics Suzhou and module assembly business (HL Module Shanghai), though primarily serving the China domestic market rather than operating globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCdVBH2HQjlud2EYLTwZYE4g
• Facebookfacebook.com/hlworld

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries30 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments16 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HL Holdings