Gracious Studios
Gracious Studios is a The Hague-based full-service digital agency founded in 2007, serving Dutch and European B2B brands with design, e-commerce development, branding, and email marketing services across retail, healthcare, and consumer sectors.
- Company typePrivate
- Founded2007
- Headquarters's-gravenhage, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Gracious Studios does
Gracious Studios (legally gracious B.V.) is a full-service digital agency headquartered in The Hague, Netherlands, founded in 2007 and operating with 11-50 employees. The agency designs, develops, and markets digital products, brands, and experiences for Dutch and European B2B clients, with a portfolio spanning e-commerce platforms (Shopify, Magento), content-managed websites (Storyblok), branding and packaging, UX/UI design, and email marketing campaigns. Notable enterprise clients include ANWB, Karwei, Hunkemöller, Amac, and Vogel's, alongside a long tail of SMB engagements across healthcare (Lead Healthcare, OptInsight), hospitality (Hotel Giftcard, Yellow), consumer goods, and energy (SolarNRG).
The agency monetises through project-based and retainer professional services engagements, acquired via direct B2B sales and showcased through case studies on its website, social channels (LinkedIn, Instagram, Dribbble, Behance), and industry recognition (Emerce100 2023, Fonk100 2023, DDMA and DDA membership). Its technology stack combines mainstream commerce and CMS platforms (Shopify, Magento, Storyblok, Akeneo PIM) with third-party AI services (OpenAI GPT) for product enrichment workflows, as demonstrated in the 2deKansje project where EAN-based product data is pulled from Bol.com's API, enriched via Akeneo, and rewritten by GPT models for SEO. The firm operates as an independent private company with no disclosed external funding or parent ownership.
Gracious Studios firmographics
Firmographics- Name
- Gracious Studios
- Legal name
- gracious B.V.
- Website
- https://gracious.nl
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gracious Studios is a The Hague-based full-service digital agency founded in 2007, serving Dutch and European B2B brands with design, e-commerce development, branding, and email marketing services across retail, healthcare, and consumer sectors.
- Ownership category
- akta.pro rank
Where Gracious Studios is headquartered
LocationHeadquarters
- HQ city
- 's-gravenhage
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Gracious Studios business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Digital Agency Services: Project-based and retainer engagements for design, development, branding, and marketing services. Clients include enterprise retailers, healthcare companies, and consumer brands.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Gracious Studios product offering
Product offeringCore offering
Gracious Studios is a full-service digital agency that designs, develops, and markets digital products, brands, and experiences for Dutch and European B2B clients. Core services include UX/UI design, web and e-commerce development (Shopify, Magento, Storyblok CMS), branding and packaging, and personalized email marketing campaigns. The agency also builds AI-powered product enrichment solutions integrating OpenAI GPT models with marketplace APIs such as Bol.com.
Product overview
Gracious Studios is a full-service digital agency (gracious B.V.) based in The Hague, Netherlands, operating since 2007. It does not offer a packaged SaaS product but rather delivers client projects as a service offering. Its portfolio spans e-commerce builds (Magento, Shopify), content-managed websites (Storyblok), email marketing campaigns, branding, UX/UI design, and packaging. The agency's core methodology is co-creation with clients, combining design, development, and marketing. Notable client projects include: 2deKansje (Shopify + AI product enrichment using OpenAI GPT models and Akeneo PIM), Mr. Fillet (Storyblok/Magento), Amac (branding/UX), ANWB (email campaigns), Karwei (personalised email), PRAZ (brand/website), Maxxy (Shopify rebranding), Hillhout (Storyblok configurator), and many others across retail, healthcare, hospitality, and pharmaceutical sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- UX/UI Design Services User experience and user interface design services for digital products, websites, and e-commerce platforms. Delivered for B2B clients across retail, healthcare, and consumer goods sectors.
- Web Development Services Custom web development services including content-managed websites, e-commerce platforms (Shopify, Magento), and integrations with third-party systems such as Akeneo PIM and Bol.com API.
- Branding & Identity Services Brand identity, rebranding, and packaging design services for new and existing brands. Includes visual identity systems, brand strategy, and packaging design for B2B clients.
- Email Marketing Campaigns Personalized email marketing campaign services using Copernica marketing software, including interactive personalized experiences, birthday campaigns, and large-scale personalization (e.g., 126 personalized variations for Karwei).
- AI Product Enrichment Solution Proprietary AI-powered product enrichment solution that integrates Bol.com API (using EAN identifiers) and OpenAI GPT models to automatically translate product titles and descriptions and generate unique SEO-optimized listings that differ from marketplace source content. Used in client e-commerce projects such as 2deKansje.
- FirstSight FirstSight is a unique concept introduced by Gracious in November 2024, positioned as a distinctive agency offering for clients seeking innovative digital solutions.
Quantifiable outcome
- 126 personalized email variations created for Karwei campaign
- +1 more outcomes
Companies that use Gracious Studios
Customer profileNamed customers20 records
Segments1 record
Ideal customer profiles1 record
Gracious Studios technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature1 record
Gracious Studios partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Happy HorizoncoreStrategic partnership announced March 2022 between Gracious and Happy Horizon to expand their reach in the Dutch market. Happy Horizon appears to be a complementary digital/marketing agency combining strengths in digital services.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Gracious Studios competitors and assessment
Company assessmentDirect peers
- Momkai: Amsterdam-based digital agency offering design, development, and branding services to Dutch and international brands. Directly comparable mid-size creative/digital agency competing for similar enterprise clients.
- Happy Horizon: Dutch digital and marketing agency announced as Gracious's strategic partner in March 2022. Highly comparable in scale, geography, and full-service digital offering.
- The Valley: Dutch digital agency focused on brand, design, and technology for B2B and consumer brands. Comparable mid-market Dutch digital agency competing in similar enterprise pitches.
- Resoluut: Dutch creative/digital agency serving mid-market and enterprise brands with design, web, and campaign work. Similar positioning and regional footprint to Gracious.
- Tam Tam: Dutch digital agency providing strategy, design, and technology services. Comparable in service mix and Dutch enterprise customer base to Gracious.
- Fabrique: Dutch design and digital agency known for brand, UX, and product design work for major Dutch and European brands. Directly comparable on design/branding services and enterprise client profile.
- Lizard Global: Dutch digital product agency building apps, web platforms, and e-commerce solutions. Comparable on custom development, Shopify/Magento-style builds, and Dutch/European B2B client base.
Broad incumbents
- Total Design: Long-established Dutch design and brand agency with broader strategy and brand portfolio. Overlaps with Gracious on branding and design for Dutch enterprise clients but at larger scale.
- Dept Agency: Large Dutch-origin global digital agency with end-to-end creative, technology, and marketing services. Overlaps with Gracious on enterprise digital transformation and e-commerce, but operates at materially greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Gracious Studios social profiles
Digital presenceGracious Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gracious Studios leadership team
Management profileNumber of profiles
Profiles2 records
Gracious Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gracious Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gracious Studios
What does Gracious Studios do?
Gracious Studios is a full-service digital agency that designs, develops, and markets digital products, brands, and experiences for Dutch and European B2B clients. Core services include UX/UI design, web and e-commerce development (Shopify, Magento, Storyblok CMS), branding and packaging, and personalized email marketing campaigns. The agency also builds AI-powered product enrichment solutions integrating OpenAI GPT models with marketplace APIs such as Bol.com.
Is Gracious Studios a public or private company?
Gracious Studios is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gracious Studios founded?
Gracious Studios was founded in 2007. It employs 11 to 50 people.
Where is Gracious Studios based?
Gracious Studios is headquartered in 's-gravenhage, Netherlands, in the Europe region.
How does Gracious Studios make money?
One revenue line is on record: digital Agency Services.
Who are Gracious Studios's main competitors?
Direct peers on record are Momkai, Happy Horizon, The Valley, Resoluut, Tam Tam, Fabrique and Lizard Global. Broad incumbents are Total Design and Dept Agency.
Does Gracious Studios have an API?
No public API is recorded for Gracious Studios.