Grand Prize Promotions
- Company typePrivate
- Founded1987
- HeadquartersBuford, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
Grand Prize Promotions firmographics
Firmographics- Name
- Grand Prize Promotions
- Legal name
- Distinguished Prize Indemnity LLC
- Website
- https://grandprizepromotions.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Grand Prize Promotions industry classification
Industry- Product category
- Prize Indemnity Insurance
- NAICS
- Amusement, Gambling, and Recreation Industries (713), Spectator Sports (71121)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sweepstakes, Contests & Giveaway Administration (BPAFAMAD)
- akta.pro secondary industries
- Event Cancellation & Contingency (FSAJAGAN), Sports Event Promotion & Ticketing (MPAGAMAH), Trade Show Giveaways & Event Premiums (BPAFAMAG)
Keywords
Where Grand Prize Promotions is headquartered
LocationHeadquarters
- HQ city
- Buford
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Grand Prize Promotions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Prize Indemnity Insurance Premiums: The company generates revenue by charging insurance premiums to event organizers who want to protect themselves against the cost of paying out prizes. Premiums are calculated based on the prize value, odds of winning, and number of attempts. Premiums typically range from 3% to 15% of the prize value.
- Promotion Services and Support: Additional revenue streams include creative services, custom signage, fulfillment services, and 24/7 customer support bundled with promotion packages
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing for promotions of any size |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Grand Prize Promotions product offering
Product offeringCore offering
Grand Prize Promotions sells prize indemnity insurance that assumes the financial risk of awarding high-value prizes for promotional events run by businesses, sports teams, dealerships, bars, retailers, and broadcasters. Coverage is bundled with creative services, custom signage (via subsidiary American Signs and Graphix), sweepstakes administration, and fulfillment support, and is underwritten by Everest National Insurance Company (A+ XV).
Product overview
Grand Prize Promotions (GPP) operates as a prize indemnity insurance provider and promotional services company, offering a core insurance product that assumes the financial risk of high-value prizes for promoters and event organizers. The company provides coverage across multiple promotional categories including Sports Promotions (Football, Baseball, Basketball, Hockey, Soccer), Automotive Promotions, On-Premise Promotions for bars/restaurants, Radio Promotions, Direct Mail Promotions, Sweepstakes Promotions, Power Sports Promotions, Million Dollar Promotions, and Weather Promotions. Supplementary products include custom Signage manufactured in-house through American Signs and Graphix. GPP serves clients ranging from sports teams and auto dealers to restaurants, radio stations, and retailers, hosting over 25,000 events annually alongside sister company American Hole 'n One. The company also provides full-service sweepstakes administration including creative services and fulfillment handling.
Differentiator
Problem solved
Functional benefit
Products and services
- Prize Indemnity Insurance Insurance product that assumes the financial risk of awarding high-value prizes when contestants win promotional contests, games, or events; underwritten by Everest National Insurance Company (A+ XV) and sold to event organizers, dealers, sports teams, and brands.
- Sports Promotions Contest and prize indemnity coverage for sporting events including football, baseball, basketball, hockey, soccer, and other sports, featuring in-game contests such as half-court shots, field goal kicks, and hole-in-one promotions.
- Automotive Promotions Dealership-focused prize promotions including weather-based, dice roll, prize vault, scratch card, test drive, and contingency rebate promotions designed to drive showroom traffic.
- On-Premise Promotions Promotional coverage for bars, restaurants, casinos, and retail venues including dice rolls, prize vaults, money grab bags, trivia, poker tournaments, and bar olympics to drive on-premise traffic.
- Radio Promotions Broadcast media contest coverage including on-air promotions and VIP event promotions featuring prize wheels, secret vaults, and listener giveaways customized to radio station themes.
- Direct Mail Promotions Mail-based contest programs including Number Match, Key Mailer, and Newspaper Insert promotions that drive in-store traffic through winning-number comparisons.
- Sweepstakes Promotions Full-service sweepstakes administration from creation to fulfillment, including creative services for custom signage and POS materials, plus W-9 and 1099 form handling.
- Power Sports Promotions Promotional contest coverage for motorsport events and power sports activities, including interactive fan contests at races and events.
- Million Dollar Promotions High-stakes promotion coverage for million-dollar prize events and contests requiring specialized indemnity coverage for significant prize liability.
- Weather Promotions Promotion coverage tied to weather events where customers receive refunds or prizes when specific weather conditions occur (snowfall amounts, temperature records, rainfall), commonly used by automotive dealerships and retailers.
- Signage Products Custom printed promotional materials including yard signs, banners, and event signage produced in-house at subsidiary American Signs and Graphix.
Quantifiable outcome
- Over 25,000 events covered annually
- +3 more outcomes
Companies that use Grand Prize Promotions
Customer profileNamed customers10 records
Segments8 records
Ideal customer profiles5 records
Grand Prize Promotions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Grand Prize Promotions partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- The Shop powered by FordDirectflagshipGrand Prize Promotions has been named a preferred vendor of prize insurance for Ford dealers, Lincoln retailers and their group stores through The Shop, the curated business-to-business e-commerce site for dealers.
- American Hole 'n OnecoreAmerican Hole 'n One is the sister company of Grand Prize Promotions. Together they form the global leaders in promotions and prize coverage, hosting a combined total of over 25,000 events annually and awarding millions in prizes. GPP is part of AHNO and the Distinguished Group.
- American Signs and GraphixcoreIn-house sign and graphics production facility providing creative services for customizing and producing POS Signage. Over 16 years of experience in customization and production.
- Everest National Insurance CompanycoreInsurance provider fully insuring Grand Prize Promotions. Rated A+ XV, providing financial backing and stability for all promotional coverage.
- Great American Insurance GroupminorInsurance underwriter for Direct Mail promotions, providing financial backing for prize bonds and registration in Florida, New York, and Rhode Island.
- Distinguished ProgramscoreParent company affiliation. Distinguished Prize Indemnity LLC d/b/a American Hole 'n One and Grand Prize Promotions is part of Distinguished Group and its affiliates. Located in New York, NY.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Grand Prize Promotions competitors and assessment
Company assessmentDirect peers
- Hole-in-One International: Direct competitor specializing in hole-in-one and prize indemnity coverage for golf tournaments and promotional events, with similar underwriting relationships and customer base.
- PrizeGuard Insurance Services: Specialty prize indemnity insurance provider for contests, sweepstakes, and promotions — closely comparable product offering and target customer.
- American Hole 'n One: Sister company under Distinguished Group providing hole-in-one and prize indemnity insurance. Most directly comparable — same parent, overlapping customers, products, and underwriting relationships.
Emerging players
- ITA Group: Engagement and incentive program company offering promotional contest design, fulfillment, and prize management — overlapping with GPP's contest administration and creative services.
- BI WORLDWIDE: Global engagement and loyalty solutions provider delivering promotional contests, sweepstakes, and incentive programs that compete with GPP's on-premise and direct mail offerings.
- Hinda Incentives: Provider of incentive and recognition merchandise programs, including promotional prize fulfillment for dealer and channel marketing — comparable to GPP's automotive and direct mail segments.
Broad incumbents
- Markel Specialty Insurance: Specialty insurance provider that underwrites event cancellation, prize, and contingency coverage as part of a broader entertainment and sports insurance portfolio.
- K&K Insurance Group: Specialty insurance carrier covering sports, leisure, and entertainment events including prize and contingency coverage. Larger portfolio player with broader sports/event insurance reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Grand Prize Promotions social profiles
Digital presenceGrand Prize Promotions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grand Prize Promotions leadership team
Management profileNumber of profiles
Grand Prize Promotions subsidiaries and ownership
Company hierarchySubsidiaries1 record
Grand Prize Promotions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grand Prize Promotions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grand Prize Promotions
What does Grand Prize Promotions do?
Grand Prize Promotions sells prize indemnity insurance that assumes the financial risk of awarding high-value prizes for promotional events run by businesses, sports teams, dealerships, bars, retailers, and broadcasters. Coverage is bundled with creative services, custom signage (via subsidiary American Signs and Graphix), sweepstakes administration, and fulfillment support, and is underwritten by Everest National Insurance Company (A+ XV).
Is Grand Prize Promotions a public or private company?
Grand Prize Promotions is a private company. It is classified as corporate owned and is currently operating.
When was Grand Prize Promotions founded?
Grand Prize Promotions was founded in 1987. It employs 51 to 100 people.
Where is Grand Prize Promotions based?
Grand Prize Promotions is headquartered in Buford, United States, in the North America region.
How does Grand Prize Promotions make money?
Two revenue lines are on record. Prize Indemnity Insurance Premiums are the primary driver. The others are promotion Services and Support.
Who are Grand Prize Promotions's main competitors?
Direct peers on record are Hole-in-One International, PrizeGuard Insurance Services and American Hole 'n One. Emerging players are ITA Group, BI WORLDWIDE and Hinda Incentives. Broad incumbents are Markel Specialty Insurance and K&K Insurance Group.
Does Grand Prize Promotions have an API?
No public API is recorded for Grand Prize Promotions.
What industry is Grand Prize Promotions in?
Grand Prize Promotions's product category is Prize Indemnity Insurance. Its primary akta.pro industry code is BPAFAMAD, Sweepstakes, Contests & Giveaway Administration, with a secondary code of FSAJAGAN, Event Cancellation & Contingency. Its NAICS code is 713 and its SIC code is 7990.