NOW Leasing NT

What NOW Leasing NT does

NOW Leasing NT is a privately held, residential property management agency headquartered in Berrimah, Darwin, serving landlords and investors across Darwin, Palmerston and the Northern Suburbs of the Northern Territory, Australia. Founded around 2015-2018 by Joely Sullivan (Director, ~25 years industry experience) and Jo Griffiths (Business Manager/Partner, ~23 years), the firm operates as a management-only specialist — it deliberately does not offer sales services, positioning itself as a focused alternative to full-service agencies. Its portfolio consists of individual and small-scale investor-owned rental properties, including a meaningful share of interstate and overseas owners who rely on remote-management features such as virtual tours, online portals and video inspections.

The firm's service stack is built on standard Australian property management SaaS: Property Tree provides the landlord and tenant portals for rent collection, statements and maintenance requests; 2Apply handles online rental applications with automated reference requests; Inspection Manager and an in-house iPad-based inspection system generate detailed photo-led condition reports; and Rockend (for which Joely Sullivan consults) sits underneath as an industry platform. Service modules include tenant placement, routine inspections (3-4 per year), maintenance coordination with a network of preferred local tradespeople, rent collection and weekly/monthly disbursement, monthly and EOFY financial statements, and a portfolio transition service for landlords switching from other agents. Customer acquisition is sales-led and referral-driven via the website (nowleasingnt.com.au), realestate.com.au listings, Facebook, and word-of-mouth from existing owners and tenants.

Commercially, NOW Leasing NT generates revenue through recurring management fees (percentage of rent, quote-based and not publicly disclosed) and one-off tenant placement fees. Pricing for tenants follows the NT standard of 4 weeks' bond plus rent in advance. The firm is entirely self-funded and bootstrapped — no external capital, no subsidiaries, no M&A activity — and operates with a small team where the founders themselves actively manage properties. REINT membership and Sullivan’s board role anchor the firm in local industry governance, while a Trustpilot-linked reputation and multi-year testimonials support its 'best in Darwin' positioning in a small, geographically constrained market.

Name

NOW Leasing NT

Legal name

Now Leasing NT

Website

https://nowleasingnt.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

NOW Leasing NT is a Darwin-based residential property management firm serving landlords and investors across Darwin, Palmerston and the Northern Suburbs. It provides tenant placement, rent collection, inspections, maintenance coordination and owner reporting via a Property Tree-based digital stack.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Lease Administration & Tenant Services (BPAJAFAL)

akta.pro secondary industry

Property Management Advisory & Leasing Administration (FSAEAJAN)

Keywords

• Residential property management
• Rental property services
• Tenant placement services
• Landlord management services
• Rental appraisal services

Headquarters

HQ city

Northern Territory

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Property Management Fees: Recurring management fees charged to property owners for managing their investment properties. Services include tenant placement, rent collection, property inspections, maintenance coordination, and financial reporting.
2. Tenant Placement Services: Fees for finding and placing suitable tenants in rental properties, including advertising, application processing, and lease preparation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

NOW Leasing NT provides full-service residential property management for landlords and investors across Darwin, Palmerston and surrounding Northern Territory suburbs. The firm exclusively manages residential rental properties (no sales) and handles tenant placement, rent collection, routine inspections, maintenance coordination, lease management, and financial reporting. Services are delivered by a small in-house property management team supported by cloud portals for owners and tenants.

Product overview

NOW Leasing NT is a Darwin-based residential property management company operating as a single-segment business focused exclusively on rental property management. The core offering is full-service Property Management, supported by a cloud-based Property Tree platform providing tenant and landlord portals. Adjacent services include a Rental Appraisal tool, a Rental Yield Calculator, online application processing via 2Apply, maintenance coordination, professional photography and marketing, routine inspections, rent collection with weekly disbursement, and property portfolio transition assistance for landlords switching agencies. The company does not offer sales services.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Management Services

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Property TreecoreTechnology or IntegrationProperty management software platform used for tenant/landlord portal access, rent collection, and property documentation management. Provides online access for clients to view statements, maintenance requests, and property documents.
• RockendcoreTechnology or IntegrationProperty management software provider. Joely Sullivan has consulted for Rockend as an industry expert, demonstrating deep integration with their systems.
• Realestate.com.aucoreChannel Partner/ Reseller/ DistributorMajor Australian real estate portal used for listing rental properties and reaching prospective tenants.
• Darwin Corporate ParkcoreOthersCommercial property landlord providing office space at their Stuart Highway location.
• John Day PlumbingminorOthersPreferred plumbing contractor for property maintenance and repairs across managed properties.
• SEM ElectricalminorOthersPreferred electrical contractor for property maintenance and repairs. Contact: 1300 205 494.
• UB Cool Air ConditioningminorOthersPreferred AC contractor for maintenance and repairs, including annual cleaning services for investment properties.
• NT Property PhotosminorOthersProfessional photography service for property listings, conducted by Charlie Bliss.
• Jetstream ElectricalminorOthersAlternative preferred electrical contractor for property maintenance.
• Jacana EnergyminorOthersElectricity connection and service provider referenced for tenants setting up utilities.
• Power Water AuthorityminorOthersWater and power utility authority operating in the Northern Territory.
• Darwin City CouncilminorOthersLocal government authority referenced for area information and regulatory matters.
• Real Estate Institute of the Northern Territory (REINT)coreStrategic or Co-development PartnerProfessional industry body for real estate in NT. Joely Sullivan serves on the board of Directors for REINT.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Ray White: Australia's largest real estate group with multiple Darwin offices offering residential sales alongside property management. Competes directly with NOW Leasing NT for Darwin landlords and tenants, but as a broad national franchise rather than a PM-only specialist.
• Belle Property: Premium Australian real estate brand with Darwin offices offering residential sales, leasing, and property management. Directly comparable as a Darwin competitor for high-end landlord mandates, though with a broader portfolio approach.
• Raine & Horne: Australian real estate network founded in 1883 with Darwin offices delivering residential sales and property management services. Directly comparable as a Darwin-based competitor offering overlapping landlord services, though not PM-only.
• Professionals Real Estate: Australian real estate group with Darwin offices offering residential sales and property management services. Overlaps with NOW Leasing NT in servicing Darwin landlords, but as a broader sales-and-PM agency.
• Century 21: Global real estate franchise with Darwin offices providing residential sales, leasing, and property management. Competes for the same Darwin landlord base as NOW Leasing NT under a global franchise brand rather than PM-only specialist positioning.
• Elders Real Estate: Long-established Australian real estate brand with strong Northern Territory presence (Elders is one of the most recognized names in NT rural and residential). Offers residential property management alongside sales in Darwin, competing with NOW Leasing NT for landlord mandates.
• LJ Hooker: Major Australian real estate network with Darwin offices providing residential sales, leasing, and property management. Overlaps with NOW Leasing NT in property management but operates a full-service sales-plus-PM model at national scale.
• Harcourts: International real estate group with Australian Darwin offices offering residential sales and property management. Competes with NOW Leasing NT for Darwin investment property mandates but as part of a full-service sales-plus-PM franchise model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ntnowleasing
• LinkedInlinkedin.com/company/now-leasing-nt

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOW Leasing NT