InKlusion

What InKlusion does

InKlusion Entertainment, S.A. is a privately held Portuguese software studio headquartered at UBIMedical in Covilhã, founded in 2013. The company designs and develops immersive digital experiences spanning Extended Reality (VR/AR/MR), Digital Twins, and Artificial Intelligence, alongside conventional web development, mobile applications, multimedia installations, and 2D/3D design. Its operational scope falls into two complementary arms: a long-running bespoke services practice delivering websites, brand identities, ERP software, multimedia installations, and XR activations for clients such as Sonae Sierra, Paulo de Oliveira, HP, the Câmara Municipal de Covilhã, and the University of Porto (with cumulative claims of 3,000+ projects for 500+ clients); and an in-house R&D division branded 'Innovation Dock' that produces proprietary platforms including SYNKIT (manufacturing AMR picking management with AI smart routing and digital twin), NAVVR (VR astronavigation training), IMEDTRS (VR-based dental anxiety reduction with biometric monitoring), and JOB INSTRUCTOR (VR/AR automotive operator guidance).

The Innovation Dock products are co-funded by Portuguese and EU public R&D programs (PT2020/FEDER, PRODUTECH R3, and GreenAuto Agenda Mobilizadora), which subsidize proprietary product development. The company monetizes through professional services for custom projects, recurring managed services (e.g., social media management for Grupo Prummo), distribution and licensing of own-branded consumer apps (Human Encyclopedia, Soroban Academy, FRAIL App), and grant-funded R&D contracts; it also raised a single disclosed equity round of $696,826 from BlueCrow Capital in October 2022. Distribution is sales-led and direct, primarily via the 'Connect With Us' lead-capture form on inklusion.pt, supplemented by co-development partnerships with ecosystem actors (Nautica, PRODUTECH R3, GreenAuto, municipal governments). Geographic reach is anchored in Portugal but the company claims a global client footprint.

Name

InKlusion

Legal name

inKlusion Entertainment, S.A.

Website

https://inklusion.pt

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

InKlusion Entertainment, S.A. is a Portuguese software studio developing Extended Reality, Digital Twin, and AI solutions alongside bespoke web, mobile, and multimedia projects for clients in manufacturing, healthcare, education, retail, tourism, and SMB verticals, combining proprietary R&D products with public-grant-funded co-development.

Ownership category

akta.pro rank

Product category

Immersive Technology & Digital Experience Design

akta.pro primary industry

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

akta.pro secondary industries

Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM), Digital Arts & Design (Graphic Design, Illustration, Animation) (EDAMAAAB), VR/AR/XR Game Studios (MPAFAAAE)

Keywords

• Immersive experience design
• Extended reality development
• Digital twin solutions
• Custom web development
• AI software solutions

Headquarters

HQ city

Covilhã

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Project-Based Services: Revenue from bespoke project engagements — immersive experiences, custom websites, ERP software, brand identity, multimedia installations, and digital platforms delivered to clients on a project basis. This is the primary revenue stream covering 3,000+ projects for 500+ clients worldwide.
2. Social Media Management Services: Recurring social media management and content services delivered to select clients such as Grupo Prummo, combining strategy, creative content, and performance analysis on an ongoing engagement.
3. R&D and Innovation Funding: Co-funded R&D projects via public programs (PT2020/FEDER, PRODUTECH R3, GreenAuto) supporting development of proprietary products like SYNKIT, JOB INSTRUCTOR, NAVVR, and IMEDTRS.
4. Own Product Distribution (Games/Apps): Own branded mobile games and educational apps (Soroban Academy, Human Encyclopedia) that generate direct distribution and licensing income as in-house IP.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

inKlusion Entertainment is a Portuguese digital innovation studio that designs and develops immersive experiences, custom websites, mobile applications, multimedia installations, and proprietary XR/AI/Digital Twin products for clients across multiple industries. Its offering combines bespoke project services (3,000+ projects for 500+ clients) with a self-developed "Innovation Dock" R&D product line including SYNKIT (manufacturing AI platform), NAVVR (VR astronavigation training), IMEDTRS (VR dental anxiety solution), and JOB INSTRUCTOR (VR/AR automotive training).

Product overview

inKlusion Entertainment operates a hybrid offering that combines (a) a self-developed R&D product portfolio under its "Innovation Dock" division — including the manufacturing platform SYNKIT, the VR education system NAVVR, the VR health solution IMEDTRS, and the VR/AR automotive operator training system JOB INSTRUCTOR — with (b) a long-standing services arm that delivers custom websites, brands, ERP software, multimedia installations, mobile apps, games, and XR/AR experiences for clients across industries (e.g., the Welcome Center Covilhã, Parque Tejo, Covilhã Cultural Guide App, Santa's AR Photo, Christmas Village, Christmas Runner, RefreshMed Interactive Posters, EPIC 5 App, FRAIL App, Human Encyclopedia, Soroban Academy, and the AI virtual assistant Pru inside Grupo Prummo). The R&D products are positioned as Industry 4.0 / Extended Reality / Artificial Intelligence solutions co-funded by national programs (PRODUTECH R3, GreenAuto, POCentro/PT2020/FEDER), while the services arm continues to design bespoke digital experiences for brands such as Sonae Sierra, Paulo de Oliveira, Redika, NeuroSoV, and others. Together the portfolio reflects inKlusion's stated mission of pushing the boundaries of Extended Reality, Digital Twins, and Artificial Intelligence to redefine interaction, storytelling, and user engagement.

Differentiator

Problem solved

Functional benefit

Brands

• SYNKIT: In-house manufacturing AI/digital twin/extended reality solution integrating AMR fleet management, MES integration, digital twins, and AI smart routing for production line optimization.
• NAVVR
• IMEDTRS
• JOB INSTRUCTOR

Products and services

• SYNKIT SYNKIT is a manufacturing AI/digital twin/extended reality platform integrating AMR fleet management, MES integration, digital twins, and AI smart routing for production line optimization. It enables Autonomous Mobile Robot picking, fleet control, a 1:1 Digital Twin of the factory floor, AI-based Smart Routing, and realtime status/incident reporting. Funded under the PRODUTECH R3 Mobilizing Agenda.
• NAVVR (Astronavigation Training System) NAVVR is a Virtual Reality training system for astronavigation that simulates the Celestial Sphere, allowing configuration of geolocation, date/time, coordinate system, duration of day, and visible objects. Supports single-user and classroom multiplayer modes. Co-developed with Nautica.
• IMEDTRS (Immersive Medical Tension Relief System) IMEDTRS is an integrated VR + specialised hardware solution applied in dental treatments to reduce patient anxiety. A haptic sensor detects stress levels, AI dynamically adapts the immersive VR experience, and a companion mobile app records biometric data (heart rate, skin conductance, respiration) for the doctor.
• JOB INSTRUCTOR (VR/AR Operator Guidance System) JOB INSTRUCTOR is a Virtual Reality and Augmented Reality operator training system for automotive assembly, providing immersive hands-on learning for precision assembly, safety, and efficiency in a risk-free virtual environment. Funded under GreenAuto Agenda Mobilizadora.
• Human Encyclopedia Mobile App Human Encyclopedia is an educational mobile app that lets users explore 3D models of 11 human systems and 24 organs with rotation, scale, zoom, and transparency controls, plus interactive quizzes. Available in English, Spanish, and Portuguese.
• Soroban Academy Soroban Academy is an educational game where users learn calculation through a Soroban (Abacus) Board gameplay mechanic, featuring a guided experience with the character Sorobot, social leaderboards, and shareable achievements.
• FRAIL App FRAIL App enables self-assessment of frailty in older adults, promoting healthier and more independent aging. Developed for the University of Porto with simple, accessible tests to monitor health and adopt preventive measures.
• Custom Website Development & Brand Identity Services End-to-end bespoke design and development of websites, brand identities, ERP software, and digital marketing assets for SMEs, mid-market firms, and public-sector organizations across diverse verticals including textile, legal, consulting, hospitality, biotechnology, and creative industries.
• Immersive XR Brand Activations Bespoke immersive experiences including 360° VR brand activations, AR character interactions, and Natural User Interface gesture-controlled games deployed at retail venues to drive footfall and customer engagement.
• Multimedia Installations Design and development of multimedia installations comprising multiple interactive apps for tourism, cultural heritage, and visitor centre environments, including historical interactive experiences, 360° virtual visits, knowledge quizzes, interactive maps, and personalised welcome projections.
• AI-Powered Digital Platforms & Virtual Assistants Custom digital platforms integrating AI-powered virtual assistants that provide personalised user support and access to project/service information, exemplified by Pru for the Grupo Prummo real estate platform.
• Social Media Management Services Recurring social media management and content services combining strategy, creative content production, and performance analysis delivered to select clients on an ongoing engagement basis.

Quantifiable outcome

• More than 12,400 visitors experienced the Christmas Village 360° VR activation
• +4 more outcomes

Named customers35 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature11 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Sonae SierraflagshipStrategic or Co-development PartnerMulti-year strategic partnership covering multiple Christmas-season immersive activations. Co-developed the Christmas Village 360° VR experience (December 2016, 12,400+ visitors), Santa's AR Photo (2015, 12,000+ paying visitors), and Christmas Runner gesture-controlled game across three seasons (2016-2018, 262,000+ sessions at 17 shopping centers). inKlusion developed the experiences in partnership with Sonae Sierra's marketing department.
• NauticacoreStrategic or Co-development PartnerPartner in the development of NAVVR, an Astronavigation Training System in Virtual Reality. Nautica is featured as a partner on the NAVVR product page, supporting development of the VR training tool for maritime astronavigation education.
• Joana Carvalho and Marco Santos (architects)coreStrategic or Co-development PartnerCo-designers with inKlusion of the Welcome Center Covilhã multimedia installation (opened October 20, 2015). Together they designed the four distinct interior spaces that integrate nine interactive apps with the architectural environment.
• Câmara Municipal de Covilhã (CMC)coreImplementation/ SI/ Consulting PartnerMunicipal government partner for cultural and tourism technology initiatives including the Agenda Cultural mobile app (2015) and the Welcome Center Covilhã multimedia installation. Featured as a client logo (clients-cmc) on the Our Universe page.
• SingleCode (Parque Tejo)minorStrategic or Co-development PartnerPartner on the Parque Tejo multimedia installation project in Abrantes (completed October 2015), which comprised four interactive apps at the interpretative center. Featured as a client logo (clients-singlecode-logo).
• TVI / VivaBem platformcoreGTM or Marketing PartnerCo-marketing and integration partner on the Epic 5 app supporting José Massuça's extreme endurance challenge. The app integrated with the VivaBem platform to convert user steps into financial support for five charitable organizations.
• Soroban Academy (own product distribution channel)minorOEM/ Whitelabel/ Licensing PartnerOwn-branded educational game (2018) teaching Soroban (abacus) calculation, distributed through inKlusion's own channels as a self-published product.
• Human Encyclopedia (own product distribution channel)minorOEM/ Whitelabel/ Licensing PartnerOwn-branded educational mobile app (2014) with 3D interactive organ models, distributed through inKlusion's own channels as a self-published product.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Holo-Light: Enterprise XR software company providing AR/VR collaboration and visualization tools for engineering and manufacturing. Comparable to inKlusion's SYNKIT and JOB INSTRUCTOR as an enterprise-focused XR/Industry-4.0 play, though more productized and SaaS-led.

Direct peers

• REWIND: UK-based immersive-content studio delivering VR, AR, and mixed-reality experiences for brands and enterprises. Comparable in offering XR brand activations and bespoke enterprise XR projects similar to inKlusion's Sonae Sierra work.
• Magnopus: Los Angeles-based immersive-experience studio combining XR, digital twins, and AI for entertainment and enterprise clients (e.g., Disney, manufacturing). Closely matches inKlusion's hybrid XR + digital-twin + bespoke-services positioning at a larger scale.
• Wevr: VR-focused studio producing immersive branded and entertainment experiences. Comparable to inKlusion's XR brand-activation track record (e.g., Christmas Village, Santa's AR Photo) and its own-branded interactive content.
• Inition: UK-based immersive-technology company delivering AR/VR experiences, digital-twin visualizations, and custom interactive installations for retail, cultural, and enterprise clients — directly overlapping with inKlusion's XR services portfolio.
• YDreams Global: Portugal-based immersive-technology studio delivering AR/VR/AI experiences and digital products for global brands. Directly comparable to inKlusion in geography, technology stack (XR, AI, digital twins), and bespoke enterprise GTM.
• Artica Creative Engineering: Portuguese creative-technology firm building interactive installations, XR experiences, and custom digital solutions. Comparable to inKlusion's multimedia-installation and bespoke digital-experience services for cultural and enterprise clients.

Broad incumbents

• Framestore: Global VFX and immersive-experience studio with dedicated VR/AR and location-based entertainment divisions. Overlaps with inKlusion's XR brand-activation work but at vastly greater scale, serving major film, retail, and cultural clients.
• Accenture Song / Extended Reality: Global consulting-led XR practice delivering immersive experiences, digital twins, and AI-driven enterprise transformation. Competes with inKlusion's enterprise services arm for large XR/AI engagements, with materially deeper delivery capacity.

Regional players

• SingleCode: Portuguese technology partner previously co-listed with inKlusion on the Parque Tejo interpretative-center installation. Comparable as a Portuguese cultural/tourism multimedia integrator and potential local collaborator rather than direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/inklusion_lda
• Facebookfacebook.com/Inklusion.pt
• LinkedInlinkedin.com/company/inklusion-entertainment-sa
• Instagraminstagram.com/inklusion.pt

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InKlusion