What Tatko does

Tatko T.A.Ş. is a privately held Turkish tire industry conglomerate founded in 1927 and headquartered in Esentepe, Istanbul. The company operates a vertically integrated tire business spanning multi-brand distribution, own-brand manufacturing, retreading, retail, e-commerce, and import/export logistics. Tatko holds distribution rights for premium and mid-tier brands including Michelin, Pirelli, BKT, Hankook, Marshal, Kleber, Riken, and Goodride across Turkey and neighboring markets, and launched its own Tatko Lastik brand in 2014 with 100% domestic manufacturing, exporting to over 50 countries. Its nationwide dealer network is supplemented by the LastikPark retail chain (established 2010) and the Herlastik.com online platform for direct consumer sales, while Tatkap (1991) provides Turkey's first cold-system tire retreading for truck and construction equipment tires.

The business operates through three wholly owned subsidiaries — Tatko Lastik Sanayi ve Ticaret A.Ş. (manufacturing, distribution, logistics, and retreading), LastikPark (physical retail), and Herlastik.com (e-commerce) — generating revenue through transaction-based tire sales, hardware sales of its own-brand tires, and professional services in logistics and retreading. Customers span three horizontal segments: automotive and transportation (passenger cars, trucks, commercial fleets), construction and infrastructure (heavy-equipment tires including supply for projects such as the Atatürk Dam under GAP), and agriculture (tractor and farming-equipment tires). Geographic markets served include Turkey nationwide, the Marmara region specifically, Kazakhstan (since 2008 via Michelin construction equipment tires), and over 50 export countries for the Tatko Lastik brand. Pricing is not publicly disclosed; revenue figures are not available in source data.

Founded originally as the Turkish distributor for Goodyear Tire & Rubber Co. and Dodge Brothers, Tatko transitioned from exclusive Goodyear agency (1927–2004) to a multi-brand distributor in 2004 and has since layered on retail, e-commerce, domestic manufacturing, and export operations. The company also holds minority stakes in historical joint ventures across tire manufacturing (Goodyear Lastikleri T.A.Ş., 1961–1999), truck assembly (with Chrysler, 1962), salt refining, casting, telecom, and hospitality. Tatko operates without disclosed public ownership, external investors, or leadership changes, and continues to position itself as one of the largest companies in Turkey's tire sector.

Name

Tatko

Legal name

Tatko T.A.Ş.

Website

https://tatko.com

Company type

Private

Founded year

1927

Operating status

Operating

Ownership category

akta.pro rank

Product category

Tire Distribution and Manufacturing

NAICS

Tire and Tube Merchant Wholesalers (423130), Tire Retreading (326212), Tire Dealers (441340), Tire Manufacturing (except Retreading) (326211)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Tires & Inner Tubes (3011)

akta.pro primary industry

Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

akta.pro secondary industries

Retail Tire Sales & Installation (Consumer) (TLAKADAA), Tire Retreading & Casing Management (TLAKADAE), Tires, Wheels & Retread Supply Distribution (TLAKAOAD)

Keywords

• Tire distribution
• Tire manufacturing
• Tire retreading services
• Automotive parts retail
• Multi-brand tire sales

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Multi-brand Tire Distribution: Distribution and sale of multiple tire brands including Michelin, Pirelli, BKT, Hankook, Marshal, Kleber, Riken, and Goodride for passenger cars, trucks, and construction equipment.
2. Tire Import and Export: International tire import and export operations including sales to Kazakhstan since 2008.
3. Tire Retreading Services: Cold retreading services for truck and construction equipment tires through Tatkap facilities.
4. Tatko Lastik Brand Manufacturing: Production and export of Tatko brand tires (100% domestic production since 2014), exported to over 50 countries.
5. Logistics and Servicing: Logistics services, tire service operations, and sale of retreading materials, rubber, patches and equipment.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Tatko T.A.Ş. distributes multiple premium and value-tier tire brands (Michelin, Pirelli, BKT, Hankook, Marshal, Kleber, Riken, Goodride) to commercial customers and dealers, while manufacturing its own Tatko Lastik brand. The company also operates the LastikPark retail chain for end consumers and provides tire retreading services through the Tatkap cold retreading system, including a dedicated construction-equipment tire retreading operation.

Product overview

Tatko operates primarily as a tire industry conglomerate under Tatko Lastik Sanayi ve Ticaret A.Ş., offering multi-brand tire distribution (including Michelin, Pirelli, BKT, Hankook, Marshal, Kleber, Riken, Goodride, and its own Tatko Lastik brand), retail operations through LastikPark chain and Herlastik.com e-commerce platform, tire retreading services via Tatkap and its construction equipment tire facility, as well as imports, exports, and logistics services across Turkey and neighboring countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Tatko Lastik

Quantifiable outcome

• Exports to 50+ countries with Tatko Lastik brand since 2014
• +1 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

22 partnerships are on record, tiered core, major and minor.

• MichelincoreChannel Partner/ Reseller/ Distributor · 1 January 2004Since 2004, Tatko has held distribution rights for Michelin tires in Turkey, including passenger, truck, and construction equipment tires. Export to Kazakhstan started in 2008.
• PirellicoreChannel Partner/ Reseller/ Distributor · 1 January 2004Since 2004, Tatko has held distribution rights for Pirelli tires in Turkey.
• BKT (Balkrishna Industries)majorChannel Partner/ Reseller/ Distributor · 1 January 2004Since 2004, Tatko distributes BKT brand tires (construction and agricultural equipment) in Turkey.
• HankookmajorChannel Partner/ Reseller/ Distributor · 1 January 2004Since 2004, Tatko has held distribution rights for Hankook tires in Turkey.
• MarshalminorChannel Partner/ Reseller/ Distributor · 1 January 2004Since 2004, Tatko distributes Marshal brand tires in Turkey.
• KleberminorChannel Partner/ Reseller/ Distributor · 1 January 2004Since 2004, Tatko distributes Kleber brand tires in Turkey.
• RikenminorChannel Partner/ Reseller/ Distributor · 1 January 2004Since 2004, Tatko distributes Riken brand tires in Turkey.
• GoodrideminorChannel Partner/ Reseller/ Distributor · 1 January 2004Since 2004, Tatko distributes Goodride brand tires in Turkey.
• Rafine Billur Tuz SanayiminorStrategic or Co-development Partner · 1 January 1967Tatko participated in establishing Billur Tuz, Turkey's first and largest salt refinery, originally producing table salt.
• Chrysler CorporationmajorStrategic or Co-development Partner · 1 January 1962In 1962, Tatko and Chrysler Corporation established Turkey's first truck production facility in Istanbul. The first Turkish-made truck rolled off the assembly line in 1964.
• Goodyear International CorporationcoreStrategic or Co-development Partner · 1 January 1961In 1961, Tatko partnered with American Goodyear International Corporation to establish Goodyear Lastikleri T.A.Ş. in Izmit. The company started with one factory, with Tatko's key asset being its nationwide dealer network.
• Curtiss WrightminorChannel Partner/ Reseller/ Distributor · 1 January 1935In 1935, Tatko's represented company Curtis Wright signed agreement with Turkish government for production of Hawk fighter aircraft. Tatko also represented Sperry Equipment and Irving Aircraft.
• CaterpillarmajorChannel Partner/ Reseller/ Distributor · 1 January 1930In 1930, Tatko introduced Caterpillar tractors and agricultural equipment to the Turkish agricultural sector.
• Case (International Harvester)majorChannel Partner/ Reseller/ Distributor · 1 January 1930In 1930, Tatko introduced Case tractors, combine harvesters, and other agricultural equipment to the Turkish agricultural sector.
• Dodge BrotherscoreChannel Partner/ Reseller/ Distributor · 1 January 1928In 1928, Tatko began distributing Dodge Brothers automobiles in Turkey (before Chrysler merger). In 1950, Tatko distributed Dodge and Euclid trucks for Turkey's infrastructure development.
• Goodyear Tire & Rubber Co.coreChannel Partner/ Reseller/ Distributor · 1 January 1927Tatko was established in 1927 as the 'general agent' (vekili umumisi) of Goodyear Tire and Rubber Company in Turkey. From 1927 to 2004, Tatko served as Goodyear Turkey distributor. From 1963-1999, Tatko was a founding partner of Goodyear Lastikleri T.A.Ş., a joint venture for tire manufacturing.
• Goodyear Lastikleri T.A.Ş.coreStrategic or Co-development PartnerJoint venture between Tatko and Goodyear for tire manufacturing in Turkey, established in 1961 in Izmit.
• Askam Kamyon SanayimajorStrategic or Co-development PartnerTatko participated in the establishment of Askam Truck Industry for truck manufacturing in Turkey.
• Tatmak Makine SanayiminorStrategic or Co-development PartnerTatko participated in the establishment of Tatmak Machine Industry.
• Döktaş DökümcülükminorStrategic or Co-development PartnerTatko participated in establishing Döktaş Casting company.
• Satko Komünikasyon TelekomminorStrategic or Co-development PartnerTatko participated in establishing Satko Communication Telecom company.
• IFA Tekirova Beach HotelminorStrategic or Co-development PartnerTatko participated in establishing IFA Tekirova Beach Hotel (now known as Rixos Tekirova).

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Continental Lastik: Global premium tire maker with direct Turkish distribution and dealer network. Comparable on premium passenger and truck tire distribution competing with Tatko's Michelin and Pirelli lines.
• Hankook Tire Turkey: Korean tire major with Turkish distribution through Tatko. Comparable as a brand principal and mid-market competitor.
• Michelin Turkey: Global tire major whose Turkish distribution is partly handled by Tatko. Comparable as a premium-brand competitor and as a supplier principal to Tatko.
• Pirelli Turkey: Premium tire maker distributed in Turkey via Tatko since 2004. Comparable as a brand principal and as a competitor in the same retail channels.

Direct peers

• Petlas (Kordsa Global): Turkish tire manufacturer producing passenger, OTR, and agricultural tires. Comparable as a domestic manufacturer with a domestic and export presence similar to Tatko Lastik.
• Brisa (Bridgestone Sabancı Lastik): Turkey's largest tire manufacturer and retailer, operating the Lassa brand and a nationwide retail/service chain (Lastik.com.tr). Directly comparable as a Turkish multi-channel tire company competing with Tatko on distribution, retail, and OTR.
• Goodyear Lastikleri T.A.Ş. Former Tatko joint venture (1963–1999) and the historical anchor of Tatko's distribution business. Compares as a Turkish tire manufacturer and distributor operating in the same channels and customer segments.
• BKT (Balkrishna Industries): Indian OTR and agricultural tire specialist distributed in Turkey by Tatko since 2004. Comparable on construction and agricultural tire distribution.
• Lastik.com.tr (Brisa retail): Brisa's online and offline retail platform — the most direct comparator to LastikPark and Herlastik.com within Turkey.

Regional players

• Yokohama Turkey: Japanese tire brand with Turkish distribution presence. Comparable as a competing international brand sold through Turkish dealer channels.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tatko