What Sunday Labs does

Sunday Labs operates Sunday AI, an AI-powered recruitment platform headquartered in Gurgaon, India, that automates the upstream stages of the hiring funnel for Indian employers. The platform combines three AI components — sourcing agents that scan a continuously maintained talent database, AI calling agents that verify candidate interest and role fit, and a proprietary AI system that conducts the first-round interview — and delivers a scored shortlist of 10 qualified candidates within 48 hours of a job being posted. A free lifetime AI-powered applicant tracking system (ATS) with unlimited jobs, users, and pipelines is bundled into every paid plan.

The product is sold on a pay-per-job-post transaction model with no subscription, placement percentage, or retainer. Pricing is denominated in Indian rupees across four tiers — Starter (₹12,999 per post), Growth (₹29,999 for three posts), Scale (₹44,999 for five posts), and Studio (₹74,999 for ten posts) — with longer validity windows and volume discounts at higher tiers. Distribution is product-led via hellosunday.ai with self-serve signup, supplemented by inside-sales demos and dedicated account managers for mid-market accounts. Customer logos span marquee enterprises (Apollo, Zomato) and notable Indian startups (BharatPe, Dhelivery, Porter, Indifi, Gromo).

The legal entity is Magic Blooms Media Pvt Ltd, an Indian private limited company founded in 2017 with 51-100 employees. No funding rounds, investors, M&A activity, patents, or revenue figures are disclosed in available materials, and only the founder-CEO Sukant Kumar is identified in the leadership record. Note: firmographic metadata describes Sunday Labs as a "blockchain infrastructure" company, which is inconsistent with all other product, pricing, customer, and website evidence describing an AI recruiting platform — the company appears to have pivoted substantially since its 2017 incorporation.

Name

Sunday Labs

Legal name

Magic Blooms Media Pvt Ltd

Website

https://sundaylabs.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Sunday Labs operates Sunday AI, an AI-powered recruitment platform based in Gurgaon, India that automates candidate sourcing, screening, and first-round interviews to deliver 10 qualified candidates within 48 hours. It serves Indian Series A-B startups and growth-stage companies via pay-per-job-post pricing with a bundled free ATS.

Ownership category

akta.pro rank

Product category

AI Recruiting Software

NAICS

Employment Placement Agencies (561311), Employment Placement Agencies and Executive Search Services (56131)

SIC

Services-Employment Agencies (7361), Services-Computer Programming Services (7371)

akta.pro primary industry

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

Keywords

• AI recruiting platform
• Talent acquisition software
• Candidate sourcing tools
• Applicant tracking systems
• Automated interview platform

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Per-Hire Transaction Fees: Flat fee per job post delivering 10 AI-interviewed candidates within 48 hours. No subscription, no placement percentage, no retainer. Multiple tiers from ₹12,999 (Starter) to ₹74,999 (Studio). Bundle tiers offer volume discounts across multiple job posts with validity windows of 30 days to 12 months. Revenue generated per successful candidate shortlist delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Sunday Labs operates Sunday AI, an AI-powered recruiting platform that sources candidates from a continuously maintained talent database, runs AI calling for interest verification, conducts AI-conducted first-round interviews, and delivers a scored shortlist of 10 qualified candidates within 48 hours. Pricing is transaction-based per job post across four tiers (Starter, Growth, Scale, Studio), with a free AI-powered applicant tracking system included for life on every plan.

Product overview

Sunday Labs offers Sunday AI as a unified AI-powered recruitment platform that delivers qualified, interviewed candidates in 48 hours. The platform combines a five-step automated hiring workflow (sourcing, screening, interest assessment, AI interview, and shortlist generation) with a bundled free ATS. Four pricing tiers—Starter, Growth, Scale, and Studio—provide increasing volumes of job posts, faster turnaround times, priority sourcing, analytics dashboards, and upcoming API access.

Differentiator

Problem solved

Functional benefit

Products and services

• Sunday AI AI-powered recruitment platform that sources candidates from a continuously maintained talent database, verifies interest through AI calling agents, conducts first-round AI interviews, and delivers a scored shortlist of 10 qualified candidates within 48 hours. Targets Series A–B startups and high-volume hiring teams in India with per-job-post pricing and bundled free ATS.

Quantifiable outcome

• 10 qualified candidates delivered within 48 hours per job post
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Indeed: World's largest job board and recruitment advertising platform owned by Recruit Holdings. Comparable as a broad incumbent employer channel Sunday AI competes against, but Indeed is a job aggregation/sponsorship model rather than an autonomous AI recruiting platform.
• LinkedIn Talent Solutions: LinkedIn's enterprise recruiting suite (Recruiter, Jobs, Learning) used by employers globally. Comparable as a broad incumbent that Sunday AI positions against (per FAQ: 'How is this different from Naukri or LinkedIn?'), though LinkedIn sells database access rather than autonomous shortlist delivery.

Direct peers

• HireVue: Video interview and AI assessment platform used by employers to conduct automated first-round interviews and score candidates. Sunday AI's AI-conducted R1 interview capability is the direct functional analog, though HireVue emphasizes recorded video interviews vs Sunday's autonomous calling agents.
• Greenhouse: Structured hiring platform with ATS and integrated sourcing tools, widely used by tech employers. Comparable to Sunday AI in offering an ATS plus candidate pipeline, but Greenhouse is more focused on hiring workflow/structured interviewing vs Sunday's end-to-end autonomous sourcing-to-interview automation.
• Workable: End-to-end recruiting platform combining an ATS with AI-powered sourcing and screening tools. Comparable to Sunday AI as a bundled ATS + sourcing solution for SMB and mid-market employers, though Workable's AI sourcing features are less autonomous than Sunday's calling/interview agents.
• Eightfold AI: AI-native talent intelligence and recruiting platform that uses autonomous agents and ML to source, screen, and match candidates. Directly comparable to Sunday AI in applying AI agents to the recruiting funnel, though Eightfold serves large global enterprises vs Sunday's India mid-market focus.
• Lever: ATS + CRM hybrid platform with automation features for sourcing, nurturing, and hiring. Comparable to Sunday AI in offering ATS + recruitment automation for tech-forward employers, though Lever leans more on relationship/CRM than autonomous AI interviewing.
• Turing: AI-powered remote hiring platform that sources, vets, and matches software engineers globally using automated technical assessments and AI vetting. Comparable to Sunday AI in using automation to replace traditional agency screening, though focused on senior remote engineers rather than general Indian hiring.

Emerging players

• Paradox (Olivia AI): Conversational AI recruiting assistant that automates candidate screening, scheduling, and FAQs via chat/voice. Comparable to Sunday AI in deploying autonomous AI agents for first-round candidate engagement, though Paradox focuses on enterprise hourly/hourly-volume hiring rather than Indian tech/mid-market.

Regional players

• Naukri (InfoEdge): India's dominant online job board and recruitment platform owned by InfoEdge, serving employer hiring across all industries. Comparable to Sunday AI as a primary India recruiting channel, though Naukri is a CV database/job board rather than an autonomous AI recruiting platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LabsSunday
• Facebookfacebook.com/LabsSunday
• LinkedInlinkedin.com/company/sundaylabs
• Instagraminstagram.com/hellosunday.ai

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunday Labs