Crema Coffee Garage

What Crema Coffee Garage does

Crema Coffee Garage is an Australian specialty coffee roaster, equipment retailer, and cafe operator headquartered in Broadmeadow (Newcastle), NSW. The company roasts coffee beans in-house and distributes them through an omnichannel model combining two physical showroom-and-cafe locations (Finn & Bickley's in Newcastle and Tank Stream Social in Brisbane), a domestic e-commerce store shipping Australia-wide, and a B2B wholesale channel supplying cafes and offices. Its product offering spans proprietary house blends (Ruby Tuesday, Kingdom Road, Silverback, Zanzibar, Black Caviar, The Girl From Ipanema, Montezuma Organic) and seasonal single-origin releases, alongside a multi-brand equipment portfolio that includes Jura, ECM, Rocket, Profitec, Mazzer, and Hario, plus barista tools, consumables, and alternative brewing equipment. The company is also an Authorized Jura Service Agent, providing sales, parts, and repair services for Jura automatic machines across Australia.

The business generates revenue through six streams: retail coffee bean sales (one-time purchases), recurring coffee subscriptions (Standard, Premium, and Single Origin Crema Trekkers tiers), equipment hardware sales, wholesale B2B supply to cafes and offices, cafe operations from its two wholly-owned locations, and service/repair work. Pricing is in Australian dollars, with bean prices ranging from $20.00 to $25.00 per bag, flat shipping at $9.90 AUD, and a 10% loyalty discount via the Crema Club membership program. The customer base spans three primary segments — home consumers, cafes/restaurants, and corporate offices — with go-to-market executed through direct-to-consumer retail, e-commerce, and field sales for B2B accounts.

The company is privately held and family-owned by the Peters family, with current leadership by Tim Peters, great-grandson of founder Austin Samuel Callachor who established the First Call coffee venue in Sydney circa 1880. The modern business was founded in 2002 and rebranded to Crema Coffee Garage in 2015, the same year it expanded to Brisbane. No institutional investment, M&A activity, or public listing is evident in the available data, and the company maintains a domestic-only geographic footprint with no current international expansion signals.

Name

Crema Coffee Garage

Legal name

Crema Coffee Garage

Website

https://cremacoffeegarage.com.au

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Crema Coffee Garage is an Australian family-owned specialty coffee roaster and equipment retailer operating two showroom-cafe locations in Newcastle and Brisbane, an Australia-wide e-commerce store, and a B2B wholesale business serving cafes, offices, and home consumers with roasted beans, coffee machines, and authorized Jura service.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roastery and Coffee Equipment Retail

NAICS

Coffee and Tea Manufacturing (31192), Beverage Manufacturing (3121)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Coffee, Espresso & Tea Appliances Retail (CRACADAC), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)

Keywords

• Specialty coffee roasting
• Coffee equipment retail
• Wholesale coffee supply
• Barista training
• Coffee subscription service

Headquarters

HQ city

Broadmeadows

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Retail Coffee Sales: Sale of roasted coffee beans and blends to consumers through retail stores and e-commerce. Includes single origin, house blends, seasonal offerings, and specialty items like cold brew beans.
2. Coffee Subscriptions: Recurring subscription model offering regular delivery of coffee beans. Options include Standard, Premium, and Single Origin (Crema Trekkers) subscriptions.
3. Equipment Sales: Sale of coffee machines (home, office, cafe), grinders, and accessories. Includes own-brand pods and parts.
4. Wholesale B2B Supply: Bulk coffee supply to cafes and offices, including equipment packages, accessories, and ongoing support services.
5. Cafe Operations: Revenue from company-owned cafes: Finn & Bickley's (Newcastle) and Tank Stream Social (Brisbane).
6. Service and Repairs: Maintenance and repair services for coffee machines. Authorized Jura service agent.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Crema Coffee Garage is an Australian specialty coffee roaster and retailer that roasts coffee beans daily, sells house blends and single origin coffees through retail showrooms and an e-commerce store, and supplies coffee machines, grinders, brew gear, and consumables. The company operates two company-owned cafes (Finn & Bickley's in Newcastle and Tank Stream Social in Brisbane), provides wholesale B2B coffee supply, barista training, and serves as an authorized Jura service agent for sales, maintenance, and repairs.

Product overview

Crema Coffee Garage is a specialty coffee roaster, wholesaler, machine specialist, and brew gear retailer based in Australia with physical cafe locations in Newcastle (Finn & Bickley's) and Brisbane (Tank Stream Social). The company operates a vertically integrated offering centered on its core product: freshly roasted coffee beans available as house blends (Ruby Tuesday, Kingdom Road, Silverback, Zanzibar, Black Caviar, The Girl From Ipanema, Montezuma Organic, Casata Decaf), single origin releases, and subscription services. Complementary product lines include home, office, and cafe coffee machines from brands like Jura, ECM, and Rocket; coffee grinders; alternative brewing equipment for pour over, syphon, and cold brew; barista tools; and essential consumables like cleaning products, water filters, syrups, chai, and tea. The company also provides machine parts (particularly extensive Jura coverage), offers barista training courses, and serves wholesale cafe supply customers.

Differentiator

Problem solved

Functional benefit

Brands

• Finn & Bickley's: Crema's own cafe located in Newcastle, NSW
• Tank Stream Social

Products and services

• Crema Coffee Beans Specialty coffee beans roasted daily in Newcastle, offered in house blends, organic options, decaf, cold brew blend, and seasonal single origin releases. Available in 250g, 500g, and 1kg bags for home consumers and wholesale customers.
• Crema Coffee Subscriptions Recurring coffee delivery service offering Standard, Premium, and Single Origin (Crema Trekkers) subscription options for regular bean supply to home consumers.
• Fourteen Gram Professional Pods

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• JuracoreTechnology or IntegrationAuthorized Jura service agent for Australia. Provides sales, maintenance, and repair services for Jura automatic coffee machines. Stocks full range of Jura parts and accessories including CLARIS Smart filters, cleaning tablets, and care products.
• Various Coffee Equipment BrandscoreChannel Partner/ Reseller/ DistributorReseller of multiple specialty coffee equipment brands including ECM, Rocket, Profitec, VBM, Rancilio, Lelit, Mazzer, Macap, San Remo, Acaia, Fellow, Hario, Chemex, AeroPress, Flair, Toddy, Bondi Chai, Frank Green, Rhino Coffee Gear, Toschi, Expobar.
• Green Bean SupplierscoreStrategic or Co-development PartnerDirect sourcing relationships with coffee farmers and producers from regions including Africa, Americas, Asia (Ethiopia, India, Sumatra, Colombia, Brazil, Guatemala, Uganda, Papua New Guinea). Also sources through green bean traders working with farmers.

Scale indicators3 records

Recent moves8 records

Expansion highlights10 records

Direct peers

• Coffee Supreme: Australia and New Zealand specialty roaster with cafe, wholesale, and B2B supply. Comparable multi-channel roaster targeting similar cafe and consumer segments with broader geographic reach.
• Market Lane Coffee: Melbourne-based specialty roaster with multiple cafe locations, wholesale, and subscription service. Directly comparable as a multi-location Australian roaster-cafe competing for similar cafe and consumer customers.
• St Ali Coffee Roasters: Australian specialty coffee roaster with flagship cafe, wholesale supply, and B2B services. Comparable as a roaster-cafe hybrid with multi-channel distribution in the same Australian market.
• Seven Seeds Coffee Roasters: Melbourne-based specialty roaster with cafe, direct trade sourcing, and wholesale distribution. Comparable vertically integrated Australian roaster competing for similar specialty coffee consumers and cafe accounts.
• Single O: Australian specialty roaster with cafes in Sydney and Melbourne, subscription service, and wholesale supply. Comparable third-wave roaster with similar cafe-roastery-subscriptions business model targeting the same consumer and cafe B2B segments.
• Grinders Coffee Company: Australian specialty roaster with wholesale, capsule, and foodservice distribution. Comparable as a domestic roaster competing for similar cafe B2B accounts and consumer retail customers.
• Padre Coffee Roasters: Australian specialty roaster with cafe and wholesale B2B supply. Comparable vertically integrated roaster-cafe with similar direct trade sourcing approach and specialty consumer targeting.
• Campos Coffee: Australian specialty coffee roaster with cafe locations, wholesale B2B supply, and a national footprint. Directly comparable as a vertically integrated roaster-retailer operating in the same Australian specialty coffee segment as Crema.

Broad incumbents

• La Marzocco Australia: Premium espresso machine manufacturer with Australian distribution. Comparable as a supplier of commercial espresso machines that Crema resells and supports in its wholesale B2B channel.
• Jura Australia: Manufacturer of premium automatic coffee machines with direct Australian distribution. Comparable as the equipment partner whose machines, parts, and service contracts are central to Crema's office coffee and service revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cremacoffeehous
• Facebookfacebook.com/CremaCoffeeGarage
• LinkedInlinkedin.com/company/cremacoffeegarage

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crema Coffee Garage