Well Good
- Company typePrivate
- Founded2020
- HeadquartersManchester, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Well Good does
Well Good is positioned in the firmographics as a personalised mental health care product for the workplace that uses data and artificial intelligence to prevent mental health crises. It targets employer settings ("at work"), suggesting a B2B go-to-market through HR, benefits, or occupational health channels. The company is small (1-10 employees), was founded in 2019, is headquartered in Manchester, United Kingdom, and operates as a private for-profit entity via its website at wellgood.io.
It is critical to flag a significant data quality issue: the substantial majority of the aggregated input dataset (technology stack, revenue model, partnerships, office locations, website content, and company history) describes an unrelated entity — an online gambling platform branded 999Slot, licensed by PAGCOR and targeting Vietnamese-speaking customers via nowhushhush.co.uk. None of these gambling-platform facts reconcile with the Well Good firmographics (mental health AI, Manchester UK, wellgood.io). Because the firmographics are the only source that names "Well Good," this analysis treats Well Good as a small, UK-based B2B workplace mental health AI product and does not import the 999Slot gambling data as facts about Well Good.
Given the near-total absence of operational data on Well Good itself — no management team, no funding rounds, no customers, no revenue disclosures, no technology documentation, no product launches, no regulatory actions, and no partnerships — the remainder of this analysis is necessarily conservative and explicitly notes the data gap.
Well Good firmographics
Firmographics- Name
- Well Good
- Legal name
- 999SLOT
- Website
- https://wellgood.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Well Good industry classification
Industry- Product category
- Digital Mental Health
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Wellbeing, Mental Health & Employee Assistance (EAP) (BPACAPAO)
Keywords
Where Well Good is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Well Good business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Gambling/House Edge Revenue: Platform generates revenue through house edge on casino games, slot machines, sports betting odds, and lottery products. Takes a percentage on each bet placed across Baccarat, Roulette, Sic Bo, slot games, sports wagers, and number lottery.
- Slot Game Integration Fees: Partners with third-party game providers (PG Soft, Jili, Pragmatic Play, CQ9, JDB Gaming) and earns revenue from player activity on their slot game platforms integrated into the site.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard account - no membership fee |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Well Good product offering
Product offeringCore offering
Well Good provides a personalised mental health care product aimed at workplaces that prevents crisis by applying data analytics and artificial intelligence to monitor employee wellbeing and enable early intervention. The product is delivered digitally and targets employees via their employers as a proactive mental health support solution.
Differentiator
Problem solved
Functional benefit
Products and services
- Well Good personal mental health care product A digital mental health care product for workplaces that uses data analytics and artificial intelligence to monitor employee wellbeing and prevent mental health crises. Targeted at employers deploying it to their workforce as a proactive wellbeing solution.
Quantifiable outcome
- Page load time under 2 seconds
- +3 more outcomes
Companies that use Well Good
Customer profileSegments1 record
Ideal customer profiles1 record
Well Good technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Well Good partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PAGCOR (Philippine Amusement and Gaming Corporation)coreInternational gaming regulatory body that issues and oversees operating licenses for the platform. Provides legitimacy and regulatory compliance framework for international gaming operations. All services undergo strict quality inspection processes.
Scale indicators1 record
Recent moves1 record
Expansion highlights1 record
Well Good competitors and assessment
Company assessmentDirect peers
- Modern Health: US-headquartered global workplace mental-health platform combining therapy, coaching, and digital programs. Comparable in product scope, employer-centric GTM, and reliance on data-driven personalisation.
- Unmind: UK-based workplace mental-health platform selling B2B to employers with content, coaching, therapy, and measurement tools. Most direct comparable given shared UK origin, employer channel, and focus on proactive mental-health support.
- Oliva: UK workplace mental-health platform offering on-demand therapy, coaching, and manager training to employers. Comparable on geography, target customer (HR leaders), and B2B subscription model.
- Spill: London-based workplace mental-health platform combining chat-based therapy with Slack/HRIS integrations. Closely comparable in size, geography, and target buyer (UK HR teams at SMB and mid-market).
- Spring Health: Global employer mental-health benefit with precision-matching and AI-driven routing to providers. Most direct comparable to Well Good's stated AI-personalisation thesis at employer scale.
Broad incumbents
- Lyra Health: Large, well-capitalised US incumbent in employer mental health with broad therapy, coaching, and EAP replacement offerings. Sets the category benchmark Well Good must differentiate against.
- Calm Business: B2B offering from Calm, focused on mindfulness, sleep, and meditation for employees. Overlaps with workplace mental-health category but lighter on clinical/therapy components.
- Headspace for Work: B2B arm of Headspace, the established consumer mental-wellness brand. Relevant incumbent in employer mindfulness/mental-health benefits with strong brand and global sales reach.
Emerging players
- Wysa: AI-driven conversational mental-health platform with strong employer and health-plan channel, including NHS deployments. Comparable AI-personalisation thesis and employer/health-plan GTM, but global rather than UK-centric.
- Limbic: UK-based AI mental-health company whose self-referral chatbot is deployed across NHS Talking Therapies services. Relevant emerging peer with NHS-grade credibility and a pure AI-personalisation approach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Well Good social profiles
Digital presenceWell Good financial estimates
Financial estimateRevenue estimate
Valuation estimate
Well Good leadership team
Management profileNumber of profiles
Well Good funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Well Good M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Well Good
What does Well Good do?
Well Good provides a personalised mental health care product aimed at workplaces that prevents crisis by applying data analytics and artificial intelligence to monitor employee wellbeing and enable early intervention. The product is delivered digitally and targets employees via their employers as a proactive mental health support solution.
Is Well Good a public or private company?
Well Good is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Well Good founded?
Well Good was founded in 2020. It employs 1 to 10 people.
Where is Well Good based?
Well Good is headquartered in Manchester, United Kingdom, in the Europe region.
How does Well Good make money?
Two revenue lines are on record. Gambling/House Edge Revenue is the primary driver. The others are slot Game Integration Fees.
Who are Well Good's main competitors?
Direct peers on record are Modern Health, Unmind, Oliva, Spill and Spring Health. Broad incumbents are Lyra Health, Calm Business and Headspace for Work. Emerging players are Wysa and Limbic.
Does Well Good have an API?
No public API is recorded for Well Good.
What industry is Well Good in?
Well Good's product category is Digital Mental Health. Its primary akta.pro industry code is BPACAPAO, Wellbeing, Mental Health & Employee Assistance (EAP). Its NAICS code is 621420 and its SIC code is 7372.