Sportware

What Sportware does

Sportware (legal entity: Sportware s.p. dilettantistica a R.L.) is an Italian amateur sports association founded in 2016 and headquartered in Osimo, in the Marche region of Italy. It operates an online platform that organizes and manages amateur football leagues and tournaments under the Gold Cup brand, split across two formats — Gold Cup 5 (5-a-side futsal/calcio a 5) and Gold Cup 7 (7-a-side calcio a 7) — each with multiple sub-leagues, cup competitions, and playoff brackets covering cities such as Osimo, Ancona, Recanati, Castelfidardo, and Chiaravalle. The platform delivers standard web-based league management features: real-time updated rankings, personalized calendars, team and player scoring with full sports history tracking, online registrations and match sheets, sponsorship management tools, a player transfer marketplace (calciomercato), and editorial photo/video content from matches.

The technical stack is a self-serve web application (sportware.org) with no disclosed mobile app, no public API, and no integrations; distribution is regional and direct, supplemented by a Facebook presence (facebook.com/Goldcup.it). Customer segments are amateur 5-a-side and 7-a-side football teams (SMBs) plus individual players, all in the Marche region. Revenue mechanics combine registration/league fees (modeled as recurring subscriptions), sponsorship and advertising on the platform, and professional services revenue from training and certification (qualified referee training, BLSD safety, sports medicine and nutrition workshops). The company has not raised external funding, holds no patents or disclosed awards, and operates at a small scale of 11–50 employees with no public revenue figures.

Name

Sportware

Legal name

Sportware s.p. dilettantistica a R.L.

Website

https://sportware.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Osimo

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. League and Tournament Registration Fees: Revenue likely generated from team registration fees for participating in Gold Cup leagues and tournaments (GOLD CUP 5 and GOLD CUP 7 series)
2. Sponsorship Revenue: Management and facilitation of team sponsorships, with the platform featuring sponsor logos and advertisements
3. Training and Certification Services: Formation services including qualified referees, BLSD safety training, and sports medicine workshops

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Sportware operates a web-based platform that organizes and manages amateur football leagues and tournaments in the Marche region of Italy, primarily running the Gold Cup 5 (futsal/5-a-side) and Gold Cup 7 (7-a-side) championship series. The platform provides online registrations, real-time rankings, personalized match calendars, digital match sheets, player and team history tracking, a calciomercato (player transfer marketplace), and qualified referee and training services including BLSD safety certification.

Product overview

Sportware is an amateur football (calcio) league management platform that organizes and manages local football competitions in the Marche region of Italy. The platform operates the Gold Cup 5 (futsal/5-a-side) and Gold Cup 7 (7-a-side) leagues, providing services for team management, player statistics, rankings, match scheduling, and a transfer market (calciomercato). The system tracks individual player performance including goals scored, appearances, rankings, and historical career data across multiple seasons. It also manages tournament brackets including league cups and playoffs.

Differentiator

Problem solved

Functional benefit

Brands

• Gold Cup: Championship league for amateur football/soccer, including Gold Cup 5 (futsal) and Gold Cup 7 (football 7)

Products and services

• Gold Cup 5 Championship Series
• Gold Cup 7 Championship Series
• Calciomercato (Player Transfer Marketplace)

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Gold CupcoreOthersGold Cup is the main tournament brand organized by Sportware, encompassing both Gold Cup 5 (5-a-side) and Gold Cup 7 (7-a-side) series. The partnership represents the core league and tournament operations.
• Facebook (Goldcup)minorGTM or Marketing PartnerSocial media partnership for the Gold Cup brand, used for sharing photos from matches and community engagement.
• Osimo Stazione SSD A.R.L.coreStrategic or Co-development PartnerAssociated sports club (Società Sportiva Dilettantistica a responsabilità limitata) operating from the same location in Osimo Stazione, representing the organizational backbone of the leagues.
• Marche Region Football TeamscoreChannel Partner/ Reseller/ DistributorNetwork of amateur football teams including GSA Campocavallo, AVIS Chiaravalle, V.T. Osimo, Polverigi C5, La Casetta, and many others participating in Gold Cup tournaments.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Heja: Swedish team communication and management app for amateur youth and adult sports. Competes in the same amateur team-management category with similar feature surface (schedules, messaging, RSVPs).
• JoomSport: Sports league and team management software built on Joomla, used by amateur and semi-pro clubs globally. Comparable league/team management functionality including standings, fixtures, and player stats.
• Playmetrics: Youth and amateur sports league operations platform focused on player registration, scheduling, and club administration. Comparable amateur-league technology stack, US-centric but adjacent in functionality.
• Spond: Norwegian app for managing amateur sports teams (scheduling, payments, communication). Direct competitor in the amateur team/league management space, though operating across multiple sports and geographies rather than football-only.
• TeamSnap: Widely used North American platform for amateur sports team management (schedules, rosters, payments). Closest large-scale analog to Sportware's league/team management offering, differentiated by multi-sport and much larger scale.
• SportEasy: French amateur sports team management platform covering multiple sports including football. Directly comparable business model (club/league management SaaS) and similar European SMB/amateur target audience.

Broad incumbents

• Stack Sports: Large US sports technology platform offering a broad portfolio (registration, websites, payments, tournaments) to sports organizations. Competes with Sportware on amateur league infrastructure but as a much wider portfolio player.
• FIGC Settore Giovanile e Scolastico (Italian amateur football bodies): Italian football federation bodies that organize amateur and grassroots football. They operate competing league structures and could expand digital management tooling, representing both a competitor and a potential distribution partner for Sportware.

Emerging players

• SoccerLocker: Amateur football team management platform focused on rosters, scheduling, and communication. Niche overlap with Sportware's football-only amateur focus at a smaller scale.
• MyTeamGenius: Amateur football team management app (UK-focused) offering scheduling, availability, and team communication. Comparable product surface to Sportware in amateur football with similar niche scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Goldcup.it
• Xx.com/Sportware_org

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportware