Sunrise Management & Consulting

What Sunrise Management & Consulting does

Sunrise Management & Consulting, LLC is a privately held, founder-controlled real estate services firm headquartered in Latham, New York, founded in 1998 by Jesse Holland. The company operates across four integrated service lines — Real Estate Investment Services, Real Estate Development, Property Management, and Consulting — primarily serving multifamily and commercial real estate investors in New York's Capital Region (Albany, Saratoga, Schenectady, and Rensselaer counties). It manages approximately 1,200 residential units with another ~600 in the development pipeline across 12+ named apartment communities, and has expanded into hospitality through two wholly owned hotels operating under Choice Hotels International's Ascend Hotel Collection franchise (The Inn at Century House, acquired 2022; The Clocktower Hotel at Century House, acquired 2023 and relaunched January 2025 after a $5M renovation).

The company's central technology asset is the proprietary Property Coach™ management system, a customized analytics and operational framework that supports in-depth property analysis, customized investment and operational strategies, and real-time performance management across stabilized assets, lease-ups, and complex repositionings. It also produces annual Capital District multifamily market reports — a proprietary longitudinal dataset drawing on 1,900+ communities and 300,000+ units dating to 2001. Sunrise is one of approximately 500 firms nationally holding AMO® accreditation from IREM®.

Sunrise generates revenue through property management fees on third-party contracts, development fees and equity participation from joint-venture ground-up and adaptive-reuse projects, professional-services consulting fees, and hotel management contracts under its hospitality division. Go-to-market is relationship-driven and sales-led, anchored by direct outreach to investors and developers, the annual Sunrise Multifamily Summit (200+ attendees), content marketing through blog and market reports, and a small inside-sales function. No external funding has been disclosed; the company is privately held under founder control.

Name

Sunrise Management & Consulting

Legal name

Sunrise Management & Consulting, LLC

Website

https://sunrisemc.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Sunrise Management & Consulting is a privately held Latham, NY-based real estate services firm that provides investment, development, property management, and consulting services to multifamily and commercial real estate investors across New York's Capital Region, managing ~1,200 residential units and two hotels via its proprietary Property Coach™ system.

Ownership category

akta.pro rank

Product category

Multifamily Real Estate Management & Investment Services

NAICS

Real Estate Property Managers (53131), Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-Management Consulting Services (8742), Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Real Estate Strategy & Portfolio Consulting (Corporate/Institutional) (BPAJANAB)

akta.pro secondary industries

Real Estate Portfolio & Fund Management (Institutional/REIT/PE) (BPAJAMAJ), Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support) (BPAJANAC), Real Estate Market Research & Economic Advisory (Demand/Supply, Location Analytics) (BPAJANAD), Strategy & Corporate Development Consulting (BPAHACAA)

Keywords

• Multifamily property management
• Real estate investment services
• Commercial real estate consulting
• Real estate development
• Third-party property management

Headquarters

HQ city

Latham

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Property Management Fees: Ongoing property management services for multifamily and commercial investors, encompassing marketing, leasing, facilities maintenance, tenant management, financial reporting, and compliance. Revenue is generated through management fees charged to property owners under contract.
2. Real Estate Investment Services: Comprehensive investment support including market research, financial analysis, due diligence, transaction structuring, and disposition services. Sunrise co-invests through joint ventures with property owners, generating income through both fee-based services and equity participation.
3. Real Estate Development: Ground-up construction and adaptive reuse development projects. Sunrise acts as developer (speculative, lead, or partner) on multifamily projects, generating revenue through development fees, equity returns, and ongoing property management of completed assets. Notable projects include Homeroom Lofts, Draper Lofts, Van Allen Apartments, and Sunrise Solars.
4. Consulting Services: Strategic consulting engagements for property owners and investors, covering operational analysis, investment strategy, market assessments, and integrated action plans for funding, marketing, leasing, and property management.
5. Hospitality Management: Sunrise's affiliated hospitality division manages The Inn at Century House and The Clocktower Hotel at Century House (Ascend Hotel Collection), generating revenue through hotel management contracts. A $5 million renovation transformed Comfort Inn Latham into The Clocktower Hotel (125 rooms, rebranded December 2024).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sunrise Management & Consulting provides full-spectrum real estate services for multifamily and commercial investors in New York's Capital Region, including property management, real estate investment advisory, ground-up and adaptive reuse development, and strategic consulting. Its proprietary Property Coach™ system delivers in-depth analysis, customized strategies, and real-time performance management across the managed portfolio of approximately 1,300 residential units, two hotels, and coworking space.

Product overview

Sunrise Management & Consulting offers a comprehensive real estate services platform built around its proprietary Property Coach™ management system. The company's core portfolio consists of four integrated service lines: Real Estate Investment Services (financial analysis, acquisition, due diligence, and disposition), Real Estate Development (ground-up construction and adaptive reuse projects), Property Management (full-service operations for multifamily properties), and Consulting Services (strategic analysis and market insights). The company also operates managed properties across New York's Capital Region including 12+ multifamily apartment communities (Van Allen Apartments, Homeroom Lofts, Draper Lofts, Long Pond Village, Adams Park, Mohawk Riverfront, Sunrise Solars Apartments, Timber Creek, Halfmoon Garden, Canfield, and Pine Park Terrace), hospitality properties (The Clocktower Hotel at Century House and The Inn at Century House), and Sunrise Solars Coworking space.

Differentiator

Problem solved

Functional benefit

Brands

• Property Coach™: Proprietary management system delivering in-depth analysis, customized strategies, and real-time performance management for property operations.
• Sunrise Solars
• Sunrise Multifamily Summit

Products and services

• Property Management Full-service property management covering marketing, leasing, facilities maintenance, tenant services, security, and financial reporting for multifamily properties across New York's Capital Region. Powered by the proprietary Property Coach™ system.
• Real Estate Investment Services Comprehensive investment services including financial analysis, market research, physical due diligence, transaction structuring, and disposition services for multifamily investors. Sunrise also co-invests through joint ventures with property owners.
• Real Estate Development Development services spanning ground-up construction and adaptive reuse projects including school-to-apartment conversions, joint venture partnerships, and mixed-use developments. Notable projects include Homeroom Lofts, Draper Lofts, Van Allen Apartments, and Sunrise Solars.
• Consulting Services Strategic consulting including property and market analysis, operational analysis, and integrated strategic action plans for multifamily real estate investors covering funding, marketing, leasing, and property management decisions.
• The Clocktower Hotel at Century House 125-room boutique hotel in Latham, NY under the Ascend Hotel Collection (Choice Hotels) brand. Rebranded from Comfort Inn in January 2025 following a $5 million renovation. Managed by Sunrise's hospitality division.
• The Inn at Century House Hotel property under the Ascend Hotel Collection (Choice Hotels) brand, operated by Sunrise Management & Consulting at 997 New Loudon Road, Latham, NY.
• Sunrise Solars Apartments 21-unit apartment community in Latham, NY featuring passive solar design, granite countertops, and fitness amenities. Completed May 2020.
• Sunrise Solars Coworking Coworking space at the Sunrise Solars development featuring passive solar design, meeting rooms with conference technology, high-speed internet, and fitness room. Opened May 2021.

Quantifiable outcome

• Capital District rents rose 5.40% according to Sunrise's 2015 market report (company-compiled data from 1,900+ communities and 300,000+ units)
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Hugh Johnson EconomicsflagshipGTM or Marketing Partner · 30 October 2025Hugh Johnson Economics served as the keynote speaker at the 2025 Sunrise Multifamily Summit, providing economic insights on GDP, inflation, employment trends, interest rates, and multifamily investment outlook for 2025-2027.
• BBLflagshipStrategic or Co-development Partner · 30 October 2025BBL participated as a panelist at the 2025 Sunrise Multifamily Summit (CFO Stephen Obermayer). BBL Construction Services also completed the $5 million renovations at The Clocktower Hotel at Century House. BBL and Sunrise have a long-standing partnership on multifamily development projects including Van Allen Apartments (224 units, 2016).
• Broadview Federal Credit UnionflagshipStrategic or Co-development Partner · 30 October 2025Broadview Federal Credit Union participated as a panelist at the 2025 Sunrise Multifamily Summit (SVP Brian Sheldrick), providing commercial lending perspectives on multifamily financing conditions, rising costs, and capital market dynamics.
• The Richer Team at Hanna Commercial Real EstateflagshipStrategic or Co-development Partner · 30 October 2025Jessica Richer of The Richer Team at Hanna Commercial Real Estate served as a panelist at the 2025 Sunrise Multifamily Summit, providing commercial real estate brokerage perspective on multifamily sales, development, and market demand in the Capital Region.
• Choice Hotels International (Ascend Hotel Collection)coreChannel Partner/ Reseller/ Distributor · 1 December 2024Sunrise's hospitality division operates The Inn at Century House and The Clocktower Hotel at Century House as franchise properties within Choice Hotels International's Ascend Hotel Collection brand. The Clocktower Hotel represents a $5 million renovation and rebranding from Comfort Inn to Ascend Collection.
• MBR Group (Rochester, NY)minorImplementation/ SI/ Consulting Partner · 1 December 2024MBR Group provided interior design services for The Clocktower Hotel at Century House renovation and rebranding project.
• Ayzo Ridge Design + ConsultingminorImplementation/ SI/ Consulting Partner · 1 December 2024Ayzo Ridge Design + Consulting created the logo and signage for The Clocktower Hotel at Century House.
• Regional Food Bank of Northeastern New YorkcoreOthers · 1 June 2009Sunrise participates in the Enjoy One Share One sustained giving program in partnership with the Regional Food Bank of Northeastern New York. Each meal served at The Inn at Century House, each overnight stay, and each apartment rental month triggers a donation to the Regional Food Bank. As of May 2025, Sunrise has contributed over 50,000 meals. Sunrise's goal is 1 million meals by December 2034. Joanne Dwyer, Chief Business Officer at the Regional Food Bank, participated in the 2025 Sunrise Multifamily Summit.
• Mohawk Hudson Humane SocietycoreStrategic or Co-development PartnerSunrise partnered with the Mohawk Hudson Humane Society (MHHS) to develop and implement the Pets Are Welcome (PAW) designation — a Humane Society of the United States program — across Sunrise's apartment communities. MHHS provided guidance on pet policies, design of pet amenities (dog parks, walking trails), staff training on animal handling, and resident education. Van Allen Apartments was the first PAW property in the Capital Region. The partnership extended to Homeroom Lofts, Long Pond Village, Draper Lofts, and Carlton Hollow.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Greystar Real Estate Partners: Greystar is the largest multifamily property manager and a major developer/investor globally. As a broad incumbent in the same core service lines (multifamily management, investment, development) Sunrise competes against, it sets the upper benchmark for institutional-scale operators.
• Asset Living: Asset Living is one of the largest third-party multifamily property managers in the U.S., serving institutional and private owners. As a broad incumbent in pure property management, it competes for the same third-party management contracts Sunrise targets.
• Lincoln Property Company: Lincoln Property Company is one of the largest diversified real estate firms in the U.S., with significant multifamily management, development, and investment operations. It is a broad incumbent competitor to Sunrise across multiple service lines.

Direct peers

• RPM Living: RPM Living is a national multifamily property management and resident services firm serving institutional and private owners. It is a direct comparable to Sunrise's core third-party multifamily management business.
• Fogelman Properties: Fogelman is a multifamily owner, operator, and developer with third-party management services. It is closely comparable to Sunrise in combining property management with in-house development, though operating at a larger regional scale across the Southeast.
• Continental Properties: Continental Properties develops, owns, and manages multifamily communities nationwide and also provides third-party management services. Its build-to-rent development + management integration mirrors Sunrise's full-stack multifamily model.
• The Michaels Organization: Michaels is a multifamily owner, developer, and third-party manager with a long operating history. It is comparable to Sunrise's integrated model of owning/managing/developing multifamily assets while also serving third-party owners.
• Pinnacle Property Management Services: Pinnacle is a third-party multifamily management firm serving institutional, private, and affordable housing owners across multiple U.S. regions. It competes for the same third-party management RFPs that Sunrise targets.
• Bozzuto Group: Bozzuto is a multifamily-focused real estate firm providing property management, development, and construction services. It is a direct comparable to Sunrise's integrated multifamily management + development model, with significantly broader geographic scale.

Others

• Howard Hughes Holdings (or comparable diversified real estate operating platform): A larger diversified real estate operating platform with master-planned communities and asset management — relevant as a benchmark for what a scaled-up, vertically integrated Sunrise-style platform can become, rather than as a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SunriseManagementandConsulting
• LinkedInlinkedin.com/company/5314272
• Instagraminstagram.com/sunrismgtcon
• Xx.com/SunriseMgtCon

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunrise Management & Consulting