1190 Sports

What 1190 Sports does

1190 Sports is a Miami-headquartered, privately-held sports rights management company that acquires exclusive international broadcasting, image, and advertising rights from Latin American football leagues, national federations, and clubs, then commercializes them globally to broadcasters, streaming platforms, sponsors, and brands. The company's portfolio includes Brasileirão Serie A (2025-2027), Liga Profesional Argentina (via the AFD joint venture with Torneos, 2021-2026), La Roja Chile (2023-2026 with Mediapro), La Bicolor Peru (2023-2026), Campeonato Paulista (2022-2025), Liga1 Peru, Chile Rugby (via Rugby Chile Management), and — as of 2025 — Liga ACE Esports in South America. Content is distributed through both licensed broadcaster relationships (ESPN, Paramount+, DirecTV, DAZN, Turner, TyC Sports, ViacomCBS) reaching 145+ territories and 600M+ potential viewers, and through affiliated/owned OTT platforms including Fanatiz, Brasileirão Play, AFA Play, and L1 MAX.

The company's underlying technology stack combines a sports rights management and distribution operation with streaming infrastructure delivered through affiliated platforms Fanatiz and Nunchee (both acquired by parent Fz Sports). Its proprietary feature set centers on an "associative business model" that shares investment and profit participation with rights holders to reduce their financial risk while maximizing asset value, plus an integrated Content Protection and Antipiracy service line. The business is run by a leadership team largely drawn from former FOX Sports Latin America, WarnerMedia, Disney/ESPN, and MP & Silva executives.

1190 Sports monetizes primarily through B2B licensing of audiovisual rights (licensing/royalties model), sponsorship and advertising sales for the rights properties, and management of image and marketing rights. Its go-to-market is sales-led and enterprise-focused, targeting global broadcasters, brands, and federations rather than end consumers. Pricing is not publicly disclosed; commercial terms are bespoke per rights holder and brand partner. Customers are concentrated in football leagues (Brasileirão, Liga Argentina, Paulistão, Liga1 Peru) and national federations (ANFP Chile, FPF Peru, CBF Brazil), with rugby and esports as adjacent verticals. The company is a sub-brand within the broader Fz Sports ecosystem, which also includes Argentina Football Distribution (AFD) and Rugby Chile Management (RCM) joint ventures.

Name

1190 Sports

Legal name

1190 Sports

Website

https://1190sports.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

1190 Sports is a Miami-based sports rights management firm that acquires and globally commercializes exclusive international broadcasting, image, and advertising rights for major Latin American football leagues and national teams — including Brasileirão, Liga Profesional Argentina, La Roja Chile, and La Bicolor Peru — selling to broadcasters, streamers, sponsors, and brands.

Ownership category

akta.pro rank

Product category

Sports Rights Management

NAICS

Spectator Sports (71121), Spectator Sports (7112)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports & Event Media Rights Licensing (MPADALAE)

akta.pro secondary industries

Sports Media Rights & Highlights Licensing (MPABANAE), Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK)

Keywords

• Sports rights management
• Broadcasting rights commercialization
• Sports sponsorship sales
• Football league rights
• Media rights distribution

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Audiovisual Rights Commercialization: Acquisition and exclusive commercialization of international broadcasting rights for football leagues and competitions, generating revenue through licensing fees to global broadcasters and streaming platforms
2. Sponsorship and Advertising Sales: Commercialization of advertising space and sponsorship plans for sports properties including national teams and leagues, connecting brands with large audiences through official partnerships
3. Image and Marketing Rights: Management and monetization of image rights, publicity, and commercial rights for national football teams and sports organizations across all categories and disciplines

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

1190 Sports acquires exclusive international broadcasting, image, and advertising rights from Latin American football leagues, national teams, federations, and esports properties, then commercializes those rights to global broadcasters, streaming platforms, sponsors, and brands. The company operates an associative business model that maximizes commercial value for rights holders while reducing their financial risk through shared investment and profit participation.

Product overview

1190 Sports is a global sports rights management company offering a portfolio-based approach to managing and commercializing sports rights including broadcasting, image, and distribution rights. The core offerings include international rights management for major South American football leagues (Brasileirão Serie A, Liga Profesional Argentina, Liga1 Peru), national team commercial rights (Chile's La Roja, Peru's La Bicolor), esports (Liga ACE), regional tournaments (Paulistão, Super Clubes), and rugby (Chile Rugby). Supporting platforms include Brasileirão Play, AFA Play, and L1 MAX for content distribution. The company operates through an associative business model that maximizes value for leagues, federations, clubs, and brands by creating connections with consumers across 145+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• Argentina Football Distribution (AFD): Joint venture with Torneos for Argentine football rights distribution
• Rugby Chile Management (RCM)

Products and services

• Brasileirão International Rights Management Exclusive international broadcasting rights management for Brasileirão, distributing the Brazilian league across 145+ territories reaching 600M+ people outside Brazil.
• Liga Profesional Argentina (LPF) Rights International broadcasting rights management for the Argentine Professional Football League, covering 511 live games per season distributed across 120+ countries via the AFA Play platform.
• La Roja (Chile National Football Team) Rights Exclusive management of commercial, audiovisual, image, and advertising rights for Chile's national football team across all categories and disciplines (2023-2026), with 6.5M followers and 80+ broadcasting agreements.
• La Bicolor (Peru National Football Team) Rights Exclusive licensing of commercial, image, and advertising rights for Peru's national football team across all categories and disciplines (2023-2026), with 6.2M+ followers.
• Liga ACE Esports Commercialization Commercialization of advertising and sponsorship plans for Latin America's leading esports organization across Counter Strike 2, Valorant, League of Legends, PUBG, and Rocket League, targeting Millennial, Gen Z, and Gen Alpha audiences.
• Super Clubes Commercial asset management model representing Chilean first division football clubs, enabling brands to connect with multiple clubs simultaneously through apparel, branding, and VIP experiences.
• Liga1 Peru Broadcasting Rights Global broadcasting rights commercialization for Peru's top football league featuring two 24/7 channels (L1 and L1MAX) distributed to 160 countries with 350,000+ subscribers and 56+ distribution agreements.

Quantifiable outcome

• Brasileirão broadcasts reach 600M+ people globally
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered flagship, core and major.

• Liga ACE EsportsflagshipGTM or Marketing Partner · 1 January 20251190 Sports is the commercial agent for South America of Liga ACE Esports, the leading esports events organization in Latin America. The partnership includes commercialization of advertising space and sponsorship plans for Counter Strike 2, Valorant, League of Legends, PUBG, and Rocket League leagues.
• Argentina Football Distribution (AFD) / TorneoscoreStrategic or Co-development Partner · 1 January 2021Joint venture with Argentine company Torneos to manage international broadcasting rights for Liga Profesional Argentina (2021-2026). AFD was created specifically for this partnership to handle rights acquisition and distribution.
• MediaprocoreStrategic or Co-development Partner · 1 January 20191190 Sports and Mediapro formed a consortium to manage the commercial, audiovisual transmission, image, and advertising rights of La Roja (Chile National Football Team) for all categories and disciplines. This partnership was extended for 2023-2026 reflecting its success in maximizing revenue and visibility.
• Rugby Chile Management (RCM)coreStrategic or Co-development Partner · 1 January 2019Joint venture with Chile Rugby Federation to professionalize rugby in Chile, managing image, advertising, and transmission rights for the national team (Cóndores), professional team (Selknam), and National Club Tournament.
• FanatizcoreTechnology or IntegrationFanatiz is the streaming platform used for AFA Play and other sports content distribution. Juan Pablo Buscaglione, General Manager Fz Streaming, leads the portfolio of major sports OTT services and B2B technology services.
• AFA (Argentine Football Association)coreChannel Partner/ Reseller/ DistributorThrough Argentina Football Distribution, 1190 Sports works with AFA for the international distribution of Liga Profesional Argentina content via AFA Play powered by Fanatiz.
• ESPNmajorChannel Partner/ Reseller/ DistributorBroadcasting partner for sports content distribution across Latin America.
• Paramount+majorChannel Partner/ Reseller/ DistributorBroadcasting partner for sports content distribution across Latin America.
• DirecTVmajorChannel Partner/ Reseller/ DistributorBroadcasting partner for sports content distribution across Latin America.
• DAZNmajorChannel Partner/ Reseller/ DistributorStreaming partner for sports content distribution globally.
• CBF (Brazilian Football Confederation)coreChannel Partner/ Reseller/ DistributorRights holder partnership for Brasileirão Serie A and B international broadcasting rights.
• FPF (Peruvian Football Federation)coreChannel Partner/ Reseller/ DistributorRights holder partnership for La Bicolor (Peru National Team) commercial rights and Liga1 broadcasting.
• ANFP (Chilean Football Association)coreChannel Partner/ Reseller/ DistributorRights holder partnership for La Roja commercial rights management.
• BetanomajorGTM or Marketing PartnerOfficial sponsor of Brasileirão and major sports betting brand partner.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Grupo Globo: Largest Brazilian media conglomerate with broadcast rights and sports content capabilities. Comparable as both a rights holder and a major Brazilian broadcaster in the same sports rights ecosystem as 1190 Sports.
• TEAM Marketing: Swiss sports rights agency best known for commercializing UEFA Champions League and Europa League rights. Comparable as a specialist in centralized football rights sales with similar long-cycle exclusive rights model.
• IMG (Endeavor): Global sports and entertainment rights, licensing, and events business under Endeavor. Comparable as a large-scale sports rights management and licensing competitor with global distribution reach.
• Infront Sports & Media: Global sports marketing company owned by Wanda Group, managing media and sponsorship rights across football, winter sports, and other properties. Comparable as a global rights intermediary competing for top-tier properties.
• Sportfive: European-headquartered sports rights and marketing company (formerly Lagardère Sports). Comparable as a global football rights commercialization business competing for league and federation mandates.
• ESPN (Latin America): Major regional broadcaster and rights acquirer across Latin America. Comparable as a major customer/competitor that licenses rights from 1190 Sports (e.g., Brasileirão) and competes for premium sports content.
• DAZN: Global sports streaming platform and rights buyer. Comparable as both a customer (1190 Sports distribution partner) and a competitor pursuing exclusive rights that 1190 Sports commercializes on behalf of rights holders.

Direct peers

• Relevant Sports: Global football-focused rights, sponsorship, and events company active in Latin America (e.g., FC Barcelona, CONMEBOL partners). Comparable as a sports rights intermediary competing for top LatAm football properties.
• Torneos: Argentine sports media and rights company. Direct peer and joint venture partner (Argentina Football Distribution) for Liga Profesional Argentina international broadcasting rights, operating in the same LatAm football rights niche.
• Mediapro: Spanish global sports rights management and production group. Direct peer: 1190 Sports partners with Mediapro on La Roja commercial rights and competes head-to-head for Latin American football rights acquisition and commercialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/1190-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1190 Sports