PerformanceIN
PerformanceIN (Hello Partner) is a UK-based B2B media and events company serving affiliate, performance marketing, and creator economy professionals through editorial content, paid subscriptions (OnDemand+, Partner+), industry events (PI LIVE, CreatorFest, AIP Summit), and award programs (GPMA, GIMA).
- Company typePrivate
- Founded2003
- HeadquartersBristol, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What PerformanceIN does
PerformanceIN, legally operating as Hello Partner, is a privately held B2B media and events company founded in 2003 and headquartered in Bristol, United Kingdom. The firm serves marketing professionals working in affiliate marketing, performance marketing, and the creator economy, providing daily news, opinion, and analysis through its owned publishing platform (hellopartner.com), an email newsletter, paid on-demand video content (OnDemand+), and a Discord community. Its editorial coverage spans affiliate marketing, AI & partnerships, attribution & measurement, retail media, commerce media, regulation, and influencer marketing.
The company monetizes through a layered model combining paid subscription tiers (OnDemand+ and Partner+), ticketed industry events, and award programs. Flagship events include PI LIVE (performance marketing and partnerships), CreatorFest (creator economy), Partnership Day, iPX London, and the newer AIP Summit focused on AI in partnerships. Industry recognition is delivered via the Global Performance Marketing Awards (GPMA) and the Global Influencer Marketing Awards, both of which function as standalone revenue lines and brand-authority assets. The underlying technology stack is a digital media publishing platform — no proprietary AI/ML capabilities, integrations, or developer-facing APIs are disclosed.
PerformanceIN operates with 11-50 employees and no disclosed funding rounds, M&A activity, or institutional investors, indicating a bootstrapped, founder-led operating model under Matthew Wood. The business has expanded its surface area over time from a single performance-marketing publication into a multi-product media-and-events portfolio, with a clear strategic emphasis on the creator economy and AI-driven partnership marketing as growth adjacencies. No public revenue, ARR, or pricing details are disclosed.
PerformanceIN firmographics
Firmographics- Name
- PerformanceIN
- Legal name
- Hello Partner
- Website
- https://performancein.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PerformanceIN (Hello Partner) is a UK-based B2B media and events company serving affiliate, performance marketing, and creator economy professionals through editorial content, paid subscriptions (OnDemand+, Partner+), industry events (PI LIVE, CreatorFest, AIP Summit), and award programs (GPMA, GIMA).
- Ownership category
- akta.pro rank
PerformanceIN industry classification
Industry- Product category
- Trade Media and Industry Events
- NAICS
- Advertising, Public Relations, and Related Services (5418), Convention and Trade Show Organizers (561920)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Affiliate & Performance Creator Programs (BPAFAHAG)
- akta.pro secondary industry
- Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)
Keywords
Where PerformanceIN is headquartered
LocationHeadquarters
- HQ city
- Bristol
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
PerformanceIN business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Distribution channels1 record
Marketing channels7 records
PerformanceIN product offering
Product offeringCore offering
PerformanceIN, operating under the Hello Partner brand, is a B2B trade media and events business serving the affiliate, performance marketing, and creator economy sectors. It publishes original daily news, opinion, and analysis on hellopartner.com, runs members-only subscription tiers (OnDemand+ and Partner+), and produces flagship industry conferences (PI LIVE, CreatorFest, iPX London, Partnership Day, AIP Summit) along with award programs including the Global Performance Marketing Awards and Global Influencer Marketing Awards.
Product overview
PerformanceIN (operating as Hello Partner) is a media publication and events company serving the affiliate, performance marketing, and creator economy sectors. The company operates as a single unified platform offering news and analysis content, subscription services (OnDemand+ and Partner+ memberships), industry events (PI LIVE, CreatorFest, iPX London, Partnership Day, AIP Summit), and award programs (Global Performance Marketing Awards, Global Influencer Marketing Awards). Content coverage spans affiliate marketing, AI & partnerships, performance marketing, attribution & measurement, creator economy, influencer marketing, retail media, technology & platforms, and regulation & trust.
Differentiator
Problem solved
Functional benefit
Products and services
- OnDemand+ A paid subscription content service providing on-demand access to industry sessions, expert analysis, and exclusive coverage of performance marketing and creator economy topics, targeted at marketing professionals.
- Partner+ A premium membership tier offering enhanced access to industry content, resources, and community features for performance marketing professionals.
- PI LIVE A flagship industry event focused on performance marketing and partnerships, bringing together professionals from brands, agencies, and publishers.
- CreatorFest An event dedicated to the creator economy, connecting creators with brands and agencies for partnership opportunities.
- Global Performance Marketing Awards (GPMA) An industry awards program recognising excellence and innovation in performance marketing across various categories.
- Global Influencer Marketing Awards An awards program celebrating outstanding work and achievement in the influencer marketing industry.
- Hello Partner Newsletter A regular email newsletter delivering the latest news, analysis, and industry insight on affiliate, performance marketing, and creator economy topics to marketing professionals.
Companies that use PerformanceIN
Customer profileSegments1 record
Ideal customer profiles2 records
PerformanceIN technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PerformanceIN partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
PerformanceIN competitors and assessment
Company assessmentDirect peers
- Influencer Marketing Hub: Direct competitor covering the influencer and creator economy with research reports, news, and educational content. Targets the same marketing professionals as Hello Partner/PerformanceIN and overlaps heavily on influencer marketing coverage.
- Performance Marketing World: Performance and affiliate marketing media/events brand focused squarely on the same niche as Hello Partner. Operates editorial content and industry events for performance marketing practitioners.
- Affiliate Summit: Long-running affiliate-marketing event and media brand. Direct competitor in affiliate and performance marketing events, overlapping with Hello Partner's PI LIVE and similar target audience of affiliate managers, networks, and advertisers.
Emerging players
- Tubefilter: Digital media brand focused on the creator economy, influencer marketing, and online video. Overlaps with Hello Partner's creator economy coverage and shares a similar niche-media/events business model.
- ClickZ: Digital marketing news and analysis publication historically focused on digital advertising, SEO, and performance marketing. Overlaps with Hello Partner's audience of digital marketing decision-makers, with comparable subscription/newsletter model.
Broad incumbents
- Marketing Week: UK-based marketing publication covering brand marketing, digital, and performance topics with newsletters and awards. Targets the same British marketing-professional audience and competes for affiliate and digital marketing reader mindshare.
- The Drum: UK-headquartered global media brand covering marketing, advertising, and media with newsletters, events, and awards. Directly comparable geography (UK), audience (marketing professionals), and event-driven business model.
- Adweek: Major advertising, marketing, and media industry publication operating newsletters, events, and awards. Targets brand marketers and agencies — the same audience as Hello Partner — and competes for performance-marketing editorial attention.
- Digiday: Established digital media publication covering digital marketing, media, and the creator economy — same audience and category as Hello Partner, but broader in scope with significantly larger editorial and event operations.
- Ad Age: Iconic advertising and marketing trade publication with newsletters, events, and awards. Competitor for advertising and marketing news consumption and event sponsorship dollars from the same brand/agency marketer audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
PerformanceIN social profiles
Digital presencePerformanceIN financial estimates
Financial estimateRevenue estimate
Valuation estimate
PerformanceIN leadership team
Management profileNumber of profiles
Profiles1 record
PerformanceIN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PerformanceIN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PerformanceIN
What does PerformanceIN do?
PerformanceIN, operating under the Hello Partner brand, is a B2B trade media and events business serving the affiliate, performance marketing, and creator economy sectors. It publishes original daily news, opinion, and analysis on hellopartner.com, runs members-only subscription tiers (OnDemand+ and Partner+), and produces flagship industry conferences (PI LIVE, CreatorFest, iPX London, Partnership Day, AIP Summit) along with award programs including the Global Performance Marketing Awards and Global Influencer Marketing Awards.
Is PerformanceIN a public or private company?
PerformanceIN is a private company. It is classified as unknown and is currently operating.
When was PerformanceIN founded?
PerformanceIN was founded in 2003. It employs 11 to 50 people.
Where is PerformanceIN based?
PerformanceIN is headquartered in Bristol, United Kingdom, in the Europe region.
Who are PerformanceIN's main competitors?
Direct peers on record are Influencer Marketing Hub, Performance Marketing World and Affiliate Summit. Emerging players are Tubefilter and ClickZ. Broad incumbents are Marketing Week, The Drum, Adweek, Digiday and Ad Age.
Does PerformanceIN have an API?
No public API is recorded for PerformanceIN.
What industry is PerformanceIN in?
PerformanceIN's product category is Trade Media and Industry Events. Its primary akta.pro industry code is BPAFAHAG, Affiliate & Performance Creator Programs, with a secondary code of MPAJADAJ, Newsletters & Email-Based News Publishers (B2B/B2C). Its NAICS code is 5418 and its SIC code is 7310.