Name

Performance Marketing World

Legal name

Haymarket Media Group Ltd.

Website

https://performancemarketingworld.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Twickenham

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Subscription Revenue: Individual subscriptions at £82 per quarter providing personal access to all content. Standard subscription includes access for up to 5 users. Corporate subscriptions for company-wide access with bespoke pricing.
2. Advertising Revenue: Multiple advertising solutions including guaranteed lead generation through gated reports, webinars, and virtual roundtables; demand-driving partner content; brand impact through premium display, high-impact takeovers, and newsletter sponsorships; and custom programmes including original research and video series.
3. Event Revenue: PMW Unlocked annual conference with ticket sales, sponsorship packages, stand rentals, and speaker slot opportunities. Event attracts over 1,500 professionals from brands, agencies, and tech platforms.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels14 records

Core offering

Performance Marketing World (PMW) is a B2B digital media publication delivering performance marketing news, analysis, data-driven reports, podcasts, video masterclasses, and industry events to senior marketing professionals at brands, agencies, and technology platforms. It generates revenue through individual subscriptions (£82/quarter), corporate multi-user subscriptions, full-funnel advertising solutions, the annual PMW Unlocked event, and the PMW Awards programme, reaching 156,000 global marketers.

Product overview

Performance Marketing World (PMW) is a B2B digital publication and media platform focused on the performance marketing industry. The platform operates a subscription-based model with a Standard subscription (£82/quarter) and Corporate team subscriptions for up to 5 users. The core product is the PMW website delivering news, analysis, case studies, and industry coverage across channels including paid media, ecommerce, AI, tech, data, affiliates, SEO, influencer, social, and partnerships. Content products include PMW Playbooks (quarterly industry-specific reports for Finance, Retail, Travel, and Automotive), PMW Masterclass (fortnightly video tutorials), the Performance Marketing Unlocked podcast, and data-driven reports including the Workforce Report, Media Spend Index, and exclusive salary survey. The platform organizes PMW Awards and the annual PMW Unlocked event attracting over 1,500 professionals. For advertisers, PMW offers lead generation, brand impact campaigns, and custom programmes reaching 156,000 global marketers with 77% senior leaders among the audience.

Differentiator

Problem solved

Functional benefit

Brands

• PMW Unlocked: Annual flagship event uniting CMOs, marketing leaders and practitioners for an immersive experience covering performance marketing topics
• PMW Awards
• PMW Powerlist
• Performance Marketing Unlocked Podcast
• Digital Disruptors
• PMW Masterclass
• PMW Squad
• PMW Insights
• PMW Short Reads

Products and services

• PMW Standard Individual Subscription

Quantifiable outcome

• Global reach of 156,000 marketers
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• TikTokcoreGTM or Marketing PartnerB2B marketing partnership with TikTok for advertising solutions. Carla Travers Cleaver, B2B Marketing Manager at TikTok, praised PMW as exceptional partners delivering impactful, engaging content aligned with core business objectives.
• QuantcastcoreGTM or Marketing PartnerEvent partnership with Quantcast at PMW events. Priya Patel, Marketing Manager at Quantcast, noted the meticulous attention to detail creating seamless experiences for sponsors and attendees.
• Rakuten AdvertisingcoreGTM or Marketing PartnerHosted intimate roundtable at the Savoy with superb guest list, meticulously managed and run. Harry Johns, Director at Rakuten Advertising, highly recommends the partnership.
• PartnerizecoreGTM or Marketing PartnerKey commercial partner for Partnerize, with PMW channels vital for reaching, educating, and raising awareness of issues affecting brand performance and sector success. Leanne Boulton, Marketing Director EMEA at Partnerize, noted PMW helped define a robust lead generation engine targeting enterprise brands.
• Haymarket Media GroupcoreOthersParent company of Performance Marketing World. PMW operates as a brand under Haymarket Media Group's portfolio of business publications.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Digiday: B2B trade media brand covering digital media, marketing, and advertising with a subscription, events, and membership model. Direct competitor for PMW's audience of senior brand marketers, agencies, and adtech buyers.
• The Drum: B2B media brand covering marketing, advertising, and the creative industries with events (e.g., The Drum Awards), subscriptions, and advertising. Comparable scale and audience overlap, with similar UK/EMEA anchor and global expansion trajectory.
• Adweek: Major B2B media brand covering advertising, marketing, and media, monetized through subscriptions, events (e.g., Adweek Elevate), and advertising. Targets the same senior marketer and agency audience as PMW with broader category coverage.
• AdExchanger: B2B trade publication focused on digital advertising and adtech with events (e.g., Industry Preview) and a subscription model. Directly comparable to PMW in audience (marketers, agencies, adtech) and revenue mix (ads + events + subscriptions).
• Campaign (Campaign Asia / Campaign US): B2B media title covering the advertising and marketing industry with subscriptions, events, and awards. Targets senior marketers and agencies, with overlapping coverage of performance marketing and digital channels.

Broad incumbents

• Marketing Week (UK): UK-based B2B marketing publication covering the broader marketing function with a senior audience. Broader than PMW (covers brand marketing, strategy, leadership beyond performance channels) but directly comparable audience and subscription/ad model.
• eMarketer / Insider Intelligence: B2B subscription research and media firm covering digital advertising, marketing, and ecommerce with proprietary data and analyst reports. Comparable business model (subscription + events), broader in scope but overlapping in performance marketing buyer audience.
• MediaPost: B2B media brand covering media, marketing, and advertising across multiple verticals (Online Spin, MediaDaily, etc.). Comparable in audience (marketers, agencies, publishers) and multi-vertical advertising model, though broader and more fragmented than PMW.

Emerging players

• MarTech.org: B2B media site covering martech, adtech, and digital marketing operations. Comparable audience of marketing practitioners and tech buyers, with a primarily advertising-supported model and free content distribution.

Others

• Cannes Lions / Ascential Events: Adjacent — global advertising and creativity festival and awards programme owned by Ascential. Comparable in monetizing senior marketer engagement through events, awards, and content, but operates at a much larger scale and from the brand/creativity side rather than performance marketing specifically.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PMarketingW
• YouTubeyoutube.com/channel/UCeeNNAuizVfm2GDq1Mbzeaw/featured
• Facebookfacebook.com/PerformanceMarketingWorld
• LinkedInlinkedin.com/company/performance-marketing-world
• Instagraminstagram.com/performancemarketingworld

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Performance Marketing World