What EMT Distribution does

EMT Distribution Pty Ltd is a cybersecurity-focused value-added distributor (VAD) headquartered in Unley, South Australia, operating across Australia, New Zealand, and Asia Pacific. Founded approximately a decade prior to the available data (firmographic source indicates 2008; company history references approximately 2015 establishment), the company aggregates and distributes more than 20 third-party cybersecurity vendor products — spanning endpoint security (ESET, VIPRE, Automox), email and Microsoft 365 security (Hornetsecurity, Cybonet, CoreView), privileged access management (Delinea, Axiomatics), vulnerability assessment (Invicti, VMRay, Picus Security, Flexera), network security (DNSFilter, ThreatConnect), human risk management (Layer 8, usecure-based HRM), and configuration drift management (Senserva) — and aligns its portfolio with the Australian Signals Directorate Essential Eight mitigation strategies and the broader Information Security Manual.

EMT sells exclusively through channel partners, including managed service providers (MSPs), managed security service providers (MSSPs), ICT resellers, systems integrators, and consultants. Its core technology is distribution orchestration rather than proprietary platform development; however, it offers professional services such as Privilege Access Maturity Assessments, Essential Eight Maturity Assessments, Cloud Security Assessments, and Data Access Governance Implementations. Revenue is generated through distribution margins on the cybersecurity products it resells to channel partners, with the source describing the model as subscription-recurring in nature. Pricing is quote-based and not publicly disclosed. EMT is a wholly-owned subsidiary of Crayon (Oslo Stock Exchange: CRAYN), a publicly traded technology and services company, and operates alongside sister company rhipe under Crayon's Asia-Pacific distribution portfolio. Leadership disclosed includes Daniel Schell as Chief Technology Officer.

Name

EMT Distribution

Legal name

EMT Distribution Pty Ltd

Website

https://emtdist.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

EMT Distribution is a cybersecurity-focused value-added distributor based in Australia, operating across Australia, New Zealand, and Asia Pacific. It aggregates 20-plus vendor security products and delivers them to channel partners — MSPs, MSSPs, resellers, and systems integrators — aligned with the ASD Essential Eight. Subsidiary of Crayon.

Ownership category

akta.pro rank

Product category

Cybersecurity Value-Added Distribution

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data Security & Privacy Managed Services (DLP/Encryption) (BPAEADAL)

Keywords

• Value-added cybersecurity distribution
• Channel partner enablement
• IT security solutions distribution
• Vulnerability management distribution
• Endpoint security distribution

Headquarters

HQ city

Unley

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Distribution Margins: As a value-added distributor, EMT Distribution generates revenue through margins on the cybersecurity products they distribute to channel partners. They work with vendors to provide representation, marketing, procurement, and technical services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

EMT Distribution is a cybersecurity-focused value-added distributor (VAD) operating in Australia, New Zealand, and the Asia Pacific region. The company distributes a portfolio of third-party cybersecurity products from multiple vendors to channel partners (MSPs, MSSPs, ICT resellers, systems integrators, and consultants), providing local vendor representation, marketing, procurement, and technical services. They address the Australian Signals Directorate's Essential Eight mitigation strategies and offer professional services including security maturity assessments and implementations.

Product overview

EMT Distribution is a cybersecurity-focused value-added distributor (VAD) offering a portfolio of security solutions from multiple vendor partners. The company does not sell a single unified product but rather distributes and supports a diverse array of cybersecurity products and solutions addressing the Australian Signals Directorate Essential Eight mitigation strategies. Key products include: Human Risk Management platforms (uSecure, Layer 8 Security) for security awareness training and phishing simulation; endpoint and patch management solutions (Automox, NinjaOne, ESET, VIPRE); cloud and email security (Hornetsecurity, Cybonet); identity and access management (Delinea, Axiomatics); vulnerability assessment and web security (Invicti, Acunetix, VMRay, Picus Security); configuration drift management (Senserva); network security (DNSFilter, ThreatConnect); data security and compliance (Netwrix, CoreView); and security intelligence (Flashpoint). The company also offers professional services including Privilege Access Maturity Assessments, Essential Eight Maturity Assessments, Cloud Security Assessments, and Data Access Governance Implementations.

Differentiator

Problem solved

Functional benefit

Products and services

• Human Risk Management (HRM) A human risk management platform that calculates, reduces, and monitors employee cyber risk through security awareness training, simulated phishing, dark web monitoring, and policy management. Targeted at organizations seeking to address human error in security breaches.
• Senserva - Security Drift Management Configuration drift management solution that continuously monitors and analyzes security configurations across Microsoft 365 tenants, Azure environments, and hybrid infrastructures to identify and eliminate security gaps.
• Airlock Digital Application allowlisting solution providing full control of executable binaries and scripts without operational overhead, designed specifically around Australian Signals Directorate controls.
• Automox IT operations platform for patching, configuring, controlling, and securing Windows, macOS, and Linux endpoints without servers or VPNs.
• CoreView Microsoft 365 management platform that provides full oversight of Microsoft 365 environments, license optimization, and automation of repetitive tasks. CoreView is a Microsoft Gold Partner and Co-Sell Prioritised.
• Delinea Privileged account management solution that protects businesses' most valuable information assets from cyber attacks and insider threats by defining boundaries of privileged access.
• DNSFilter DNS security solution powered by machine learning that identifies 61% more threats than competitors, blocking DNS-borne threats at the network layer.
• Invicti (including Acunetix) Automated web vulnerability assessment solution that discovers and protects web assets, helping organizations overcome cybersecurity skills gaps through fully automated web security processes. Acunetix is now part of Invicti's portfolio.
• Flashpoint Business Risk Intelligence (BRI) platform that delivers meaningful risk intelligence through advanced data collections and human-powered analysis to combat threats and adversaries.
• Layer 8 Security CSAT Human security solution focusing on testing, measuring, and baselining human knowledge and behaviour to identify endemic issues and implement processes to minimize cybercrime impact.
• VIPRE Endpoint and email security solutions providing comprehensive layered defense through cloud-based and server security with mobile interfaces for instant threat response.
• Netwrix Integrated cyber security solutions covering all five functions of the NIST framework, addressing unstructured data, structured data, directory, workstations, servers, applications, devices and cloud.
• Hornetsecurity Email cloud security, compliance, and backup solutions for Microsoft 365, including immutable cloud storage for Microsoft Hyper-V and VMware servers.
• ESET Multilayered endpoint protection powered by machine learning and cloud computing, backed by world-class threat intelligence and research.
• Devo Data operations platform offering blazing-fast insights from streaming and historical data, with real-time operational intelligence for telco, financial services, manufacturing, and IoT sectors.
• Matrix42 Workspace management solutions designed to work across physical, virtual and mobile workspaces with focus on user orientation, automation and process optimisation.
• NinjaOne Next-generation RMM (Remote Monitoring and Management) platform with community-driven product management for MSPs.
• ThreatConnect Threat intelligence platform providing threat intelligence aggregation, analysis, automation and orchestration for security teams.
• VMRay Analyzer Advanced threat analysis combining agentless hypervisor-based network sandbox with real-time reputation engine for fast file classification and deep malware analysis.
• Axiomatics Policy management solution that brings clarity and control to complex environments and globally distributed workforces for security, compliance and scalability.
• Delta TSL IT Monitoring, Remediation and Cyber Security platforms using Symbiotic Intelligence Framework providing monitoring, compliance and security with supplemental services.
• Cybonet Email security and threat detection solutions for corporate email, critical infrastructure, and network resilience, protecting SMBs to Fortune 500 companies.
• Picus Security Enterprise security assessment software that assesses organisations' readiness to emerging cyber threats by revealing attacks that slip through undetected security systems.
• Flexera Software Vulnerability Manager providing vulnerability assessment, patch management, and vulnerability intelligence from a single console.
• Cybersecurity Professional Services Professional services including Privilege Access Maturity Assessments, Essential Eight Maturity Assessment, Cloud Security Assessments, and Data Access Governance Implementations delivered to channel partners and end customers.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

24 partnerships are on record, tiered core.

• HornetsecuritycoreChannel Partner/ Reseller/ DistributorEMT Distribution is a distributor for Hornetsecurity, a global expert in email cloud security, compliance, and backup for Microsoft 365. Hornetsecurity's solutions are trusted by over 50,000 users worldwide.
• AutomoxcoreChannel Partner/ Reseller/ DistributorEMT Distribution distributes Automox, an IT operations platform that makes it easy to keep Windows, macOS, and Linux endpoints patched, configured, controlled, and secured without servers or VPNs.
• DNSFiltercoreChannel Partner/ Reseller/ DistributorEMT Distribution distributes DNSFilter, which redefines how organisations secure their largest threat vector: the Internet. DNSFilter blocked 9.1 billion threats globally.
• BlackBerrycoreChannel Partner/ Reseller/ DistributorEMT Distribution partners with BlackBerry to bring cybersecurity solutions to ANZ, inclusive of their Cylance range.
• CoreViewcoreChannel Partner/ Reseller/ DistributorEMT Distribution partners with CoreView in Asia-Pacific, bringing partners automation, license optimisation, deep visibility, and perfectly delegated permissions across Microsoft 365. CoreView is a Microsoft Gold Partner and Co-Sell Prioritised.
• Airlock DigitalcoreChannel Partner/ Reseller/ DistributorAirlock Digital is an Australian company providing Application Allowlisting solutions, built specifically around the ASD's controls. Application Allowlisting is the number one cyber security solution according to the Australian Signals Directorate.
• ESETcoreChannel Partner/ Reseller/ DistributorEMT Distribution distributes ESET's modern endpoint protection powered by unique multilayered security technologies, combined with continuous use of machine learning and cloud computing. ESET protects more than 110 million users globally.
• InvicticoreChannel Partner/ Reseller/ DistributorEMT Distribution distributes Invicti (which acquired Acunetix and Cososys) for automatic vulnerability assessment and web security processes. Invicti helps organisations overcome the cybersecurity skills gap by fully automating web security processes.
• VIPREcoreChannel Partner/ Reseller/ DistributorEMT Distribution distributes VIPRE, a leading provider of cybersecurity solutions with over twenty years of industry expertise. VIPRE is one of the world's largest threat intelligence clouds.
• DelineacoreChannel Partner/ Reseller/ DistributorEMT Distribution distributes Delinea's Privileged Account Management solutions. Delinea was formed by the merger of Thycotic and Centrify and is focused on removing complexity and defining boundaries of privileged access.
• NetwrixcoreChannel Partner/ Reseller/ DistributorEMT Distribution distributes Netwrix's integrated cybersecurity solutions that address all five functions of the NIST framework, covering unstructured data, structured data, directory, workstations, servers, applications, devices and cloud.
• FlashpointcoreChannel Partner/ Reseller/ DistributorEMT Distribution distributes Flashpoint's Business Risk Intelligence (BRI) which empowers organisations with meaningful risk intelligence and information to combat threats and adversaries.
• Layer 8 SecuritycoreChannel Partner/ Reseller/ DistributorEMT Distribution distributes Layer 8 Security's human security solutions that address the risks humans pose to security using a framework-based approach to testing, measuring, and baseline human knowledge and behaviour.
• Matrix42coreChannel Partner/ Reseller/ DistributorEMT Distribution distributes Matrix42's workspace management solutions for modern work environments, focusing on user orientation, automation and process optimisation.
• NinjaOnecoreChannel Partner/ Reseller/ DistributorEMT Distribution distributes NinjaOne's next-generation RMM platform built with community-driven product management and a reasonable price tag.
• ThreatConnectcoreChannel Partner/ Reseller/ DistributorEMT Distribution distributes ThreatConnect's threat intelligence platforms which provide organizations with cyber threat defense and strategic business decision-making capabilities.
• VMRaycoreChannel Partner/ Reseller/ DistributorEMT Distribution distributes VMRay Analyzer for advanced threat analysis and detection using a unique agentless hypervisor-based network sandbox with real-time reputation engine.
• DevocoreChannel Partner/ Reseller/ DistributorEMT Distribution distributes Devo's data operations platform offering blazing-fast insights, simplicity for non-technical users, and scale to meet data volume demands of large organizations.
• AxiomaticscoreChannel Partner/ Reseller/ DistributorEMT Distribution distributes Axiomatics' holistic policy management solution that brings clarity and control to complex environments and globally distributed workforces.
• Delta TSLcoreChannel Partner/ Reseller/ DistributorEMT Distribution distributes Delta TSL's proactive IT Monitoring, Remediation and Cyber Security platforms operating 24/7, 365 days a year.
• FlexeracoreChannel Partner/ Reseller/ DistributorEMT Distribution distributes Flexera's Software Vulnerability Manager for vulnerability assessment, patch management and vulnerability intelligence.
• CybonetcoreChannel Partner/ Reseller/ DistributorEMT Distribution distributes Cybonet's email security and threat detection solutions, protecting business of all sizes from SMBs to Fortune 500 companies and Service Provider networks in over 50 countries.
• SenservacoreChannel Partner/ Reseller/ DistributorSenserva is a Microsoft Intelligent Security Association (MISA) member specializing in Configuration Drift Management. Founded by Mark Shavlik (previously built and sold Shavlik Technologies to VMware), Senserva helps organizations identify and eliminate invisible security gaps in Microsoft environments.
• CrayoncoreChannel Partner/ Reseller/ DistributorEMT Distribution is now a part of Crayon (ASA:CRAYN). With the combined strength of emt, rhipe and Crayon, partners can cover cyber security, productivity, business continuity, business applications and cloud infrastructure. Many emt vendors are now available through rhipe and Crayon systems as well.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• Data#3: ASX-listed ANZ IT solutions provider with a meaningful security practice. Comparable to EMT in serving Australian enterprise and government cybersecurity demand, with a more solutions/services-led model.
• ALSO Group: European-headquartered IT distributor with a growing cybersecurity and cloud portfolio. Comparable to EMT in channel-only VAD model and vendor representation, though primarily operating in EMEA rather than APAC.
• Dicker Data: ASX-listed ANZ IT and cybersecurity distributor. Strong regional peer in the same Australian and New Zealand market, though with a broader product set than EMT's cybersecurity focus.

Direct peers

• Westcon-Comstor: Global technology distributor with a deep cybersecurity practice and a channel-only go-to-market. Direct peer to EMT in distributing enterprise security vendors to resellers and MSPs across ANZ.
• rhipe: Sister company under Crayon, distributing Microsoft-centric cloud and productivity software in APAC. Directly comparable to EMT in distribution model, geography, and parent (Crayon), though focused on productivity vs. cybersecurity.
• Pax8: Cloud-first distributor purpose-built for MSPs, with a growing cybersecurity catalog. Direct peer to EMT in serving the ANZ/Asia Pacific MSP channel with curated, high-touch distribution.
• Exclusive Networks: Global cybersecurity value-added distributor with a strong ANZ/Asia Pacific presence. Direct comparable to EMT's specialist cybersecurity VAD model, channel-only GTM, and broad vendor portfolio strategy.

Broad incumbents

• Ingram Micro: One of the world's largest IT distributors with a global cybersecurity and cloud business. Broad incumbent peer competing with EMT for the same MSP/MSSP channel across APAC.
• Crayon Software: EMT's publicly-listed parent and a global software asset management and cloud economics company. The parent entity itself — a broad incumbent across productivity, cloud and cybersecurity distribution — sets the strategic context for EMT's positioning.
• Arrow ECS: Global broadline IT distributor with a dedicated cybersecurity practice (Arrow ECS) serving VARs and MSPs. Comparable to EMT in cybersecurity vendor portfolio and channel reach, but operates as part of a much larger global distributor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/au_emt
• Facebookfacebook.com/emtTechnologyDistribution
• LinkedInlinkedin.com/company/1460920

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EMT Distribution